LIVE YOUR LIFE TO THE MAX WITH LA CAPITALE CONTEST RULES. This contest is being organized by La Capitale General Insurance (La Capitale).

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1 LIVE YOUR LIFE TO THE MAX WITH LA CAPITALE CONTEST RULES This contest is being organized by La Capitale General Insurance (La Capitale). It runs from February 1 to 11:59 p.m. on June 30, ELIGIBILITY To enter this contest, you must: Be a resident of the province of Quebec Be age 18 or over on the date of the draw, i.e. on July 4, 2014 Hold a valid driver's licence and the necessary licence for driving the leisure vehicle being offered as a prize, if applicable. 2. TO ENTER Subject to the limitations and exclusions of section 8 hereof, there are five (5) ways to enter: At trade shows Complete a paper or electronic entry form and indicate the expiry date of your personal automobile, property (resident owner, condo owner or tenant), ATV, motorcycle, trailer, stationary trailer, motorhome or watercraft insurance contract. You must agree to receive noobligation insurance quotes and information on products offered by La Capitale. Participants who complete a paper or electronic entry form can increase their chances to win by sharing their photograph on Facebook by means of the website developed for shows. Participants receive one (1) additional entry form for each photo share. Online Complete an electronic entry form and indicate the expiry date of your personal automobile, property (resident owner, condo owner or tenant), ATV, motorcycle, trailer, stationary trailer, motorhome or watercraft insurance contract. You must agree to receive no-obligation insurance quotes and information on products offered by La Capitale. Entry forms are available at the following locations: On the lacapitale.com website At public shows and exhibits in which La Capitale participates On websites for shows presented by La Capitale On websites of La Capitale partners On websites of publishers who are La Capitale partners On websites of La Capitale's publicity network

2 On Facebook: By "liking" La Capitale and by completing an electronic entry form on La Capitale's Facebook page (Facebook.com/LaCapitaleAssuranceServicesFinanciers). Participants can increase their chances of winning by inviting their friends to enter the contest by sharing the contest's Facebook page. For each friend that enters the contest, participants receive one (1) additional entry form. Participants can increase their chances of winning by voting for one of the photographs that other participants have downloaded from the electronic entry form on La Capitale's Facebook page. For each vote, participants receive one (1) additional entry form. Or After requesting an online quote, participants can increase their chances to win by sharing the contest on their Facebook page by clicking Share on Facebook in the contest registration confirmation pop-up window. Sharing grants one (1) additional entry. With an online or telephone quote By requesting an online or telephone quote for a personal automobile, property (resident owner, condo owner or tenant), ATV, motorcycle, trailer, stationary trailer, motorhome or watercraft insurance product from La Capitale General Insurance Inc. or one of its authorized representatives. Each quote entitles the participant to three (3) entries. Being insured with La Capitale Those who already hold personal automobile, property (resident owner, condo owner or tenant), ATV, motorcycle, trailer, stationary trailer, motorhome or watercraft insurance that is in effect at the time of the draw will be automatically entered in the contest. Each personal automobile, property (resident owner, condo owner or tenant), ATV, motorcycle, trailer, stationary trailer, motorhome or watercraft insurance product in effect on the draw date entitles the participant to one (1) entry. 3. CONTEST PERIOD From February 1 to 11:59 p.m. on June 30, 2014.

3 4. PRIZES TO BE WON The five (5) grand prize winners will receive one of the following prizes: Prizes 1st 2nd 2014 CFMOTO Snyper 800 EX Side X Side, worth $17,245, freight, predelivery inspection and taxes 2014 Yamaha BOLT R-SPEC, worth $12,182 freight, pre-delivery inspection and taxes 3rd Vectra 21 pontoon boat, with a 60 ELPT FourStroke BigFoot EFI engine, worth $27,593, delivery, pre-delivery inspection and taxes 4th 5th 2014 Toyota RAV4 XLE AWD (standard), worth $34,102, freight, pre-delivery inspection and taxes 25-foot ProLite travel trailer, worth $29,888, delivery to the Saint- Jérôme or Quebec City factory, pre-delivery inspection and taxes *Prize Conditions: The vehicles and property offered as prizes may not be exchanged for cash and must be accepted as awarded. **Insurance credit: These prizes are also subject to the terms and conditions stated in Section 7 of these rules. The winners must satisfy La Capitale's usual underwriting standards in order to obtain an the prize. 5. CONTEST ENTRY DEADLINE The deadline for entering the contest is 11:59 p.m. on June 30, 2014.

4 6. THE DRAW Date and location of draw The draw will be held at 4:00 p.m. on July 4, 2014, in the Marketing and e-commerce Department of La Capitale General Insurance Inc. at 625 Saint-Amable St, PO Box 17100, Quebec Quebec G1K 9E2. Procedures and conditions for the draw and awarding of prizes The prizes will be awarded by a random draw from among all eligible entries, as set out below: Prizes and description Type of entry eligible for the prize draw 1st prize: 2014 CFMOTO Snyper 800 EX Side X Side, worth $17,245, freight, pre-delivery inspection and taxes $300 gas $500 credit toward a oneyear Capitale showing an ATV insurance expiry date. telephone quotes for an ATV insurance product. associated with ATV insurance. All entries associated with ATV 2nd prize: 2014 Yamaha BOLT R-SPEC, worth $12,182 freight, pre-delivery inspection and taxes $300 gas $500 credit toward a oneyear Capitale showing a motorcycle insurance expiry date. telephone quotes for a motorcycle insurance product. associated with motorcycle insurance.

5 All entries associated with motorcycle 3rd prize: Vectra 21 pontoon boat, with a 60 ELPT FourStroke BigFoot EFI engine, worth $27,593, delivery, pre-delivery inspection and taxes $300 gas $500 credit toward a oneyear Capitale showing a watercraft insurance expiry date. telephone quotes for a watercraft insurance product. associated with watercraft insurance. All entries associated with watercraft 4th prize: 2014 Toyota RAV4 XLE AWD (standard), worth $34,102, freight, pre-delivery inspection and taxes toward a one-year this prize with La showing a personal automobile and property (resident owner, condo owner or tenant) expiry date. telephone quotes for a personal automobile and property (resident owner, condo owner or tenant) insurance product. associated with personal automobile and property (resident owner, condo owner or tenant) insurance. All entries associated with personal automobile and property (resident owner, condo owner or tenant)

6 5th prize: 25-foot ProLite travel trailer, worth $29,888, delivery to the Saint-Jérôme or Quebec City factory, pre-delivery inspection and taxes toward a one-year this prize with La Capitale* showing a trailer, stationary trailer or motorhome insurance expiry date. telephone quotes for a trailer, stationary trailer or motorhome insurance product. associated with trailer, stationary trailer or motorhome insurance. All entries associated with trailer, stationary trailer or motorhome The winner of the first prize will be the first name that is drawn from among the eligible entries for that prize, as set out above. The winner of the second prize will be the first name that is drawn from among the eligible entries for that prize, as set out above. The third, fourth and fifth prizes will be awarded in the same manner. The awarding of prizes is limited to one (1) per person. To be declared a winner La Capitale will make the attempts necessary to contact the selected entrant by phone, , regular mail or messenger service. If, for whatever reason, a selected entrant cannot be contacted or does not respond within thirty (30) days of the draw, La Capitale General Insurance Inc. reserves the right to select another winner. Mathematical skill-testing question In order to claim the prize, the person must correctly answer a mathematical question. Claiming the prize The winner must claim the prize from one of the authorized dealers within 30 days following the date he or she was contacted by La Capitale with the terms for taking possession of the prize. Otherwise, La Capitale reserves the right to select another winner.

7 7. INSURANCE CREDITS TERMS AND CONDITIONS The following terms and conditions apply to insurance credits offered as prizes in this contest: Winners of insurance credits must satisfy the usual underwriting standards of La Capitale General Insurance Inc. in order to take advantage of this prize. La Capitale General Insurance Inc. reserves the right to decline to issue an insurance contract in the event the winner does not satisfy its usual underwriting standards. In this situation, a compensatory amount of $250 will be awarded to the winner in the form of a cheque. The winner must contact a La Capitale General Insurance Inc. damage insurance agent for a quote and, if eligible, he or she may apply the credit amount to the total annual premium, including taxes, of the policy issued for insuring the prize. If the annual premium, including taxes, is less than the credit amount won, the winner may use the prize to reduce the deductible, increase coverage or apply it to part or all of the premiums in future years. There is no time limit on applying the entire prize. If the insurance policy is cancelled by the insured or the insurer, the unused credit amount is cancelled. If the winner declines the insurance policy, she or he is deemed to have waived the right to the prize. 8. ENTRY RESTRICTIONS AND EXCLUSIONS Entry restrictions The number of entries per person is limited, as described in Section 2 of this contest. Exclusions Employees of participating companies and of La Capitale General Insurance Inc., affiliated agents and agencies and their employees as well as employees of all subsidiaries of La Capitale Financial Group and individuals residing at the same address may not enter the contest. La Capitale reserves the right to disqualify participants or entries that are not in compliance with contest rules. Use of the names of the finalists and winners Each finalist and winner authorizes the use of his or her name and photograph for publicity purposes. La Capitale reserves the right to use the names of the finalists and winners for publicity purposes.

8 9. LIMITS ON LIABILITY AND CONTEST MANAGEMENT La Capitale General Insurance Inc. cannot be held liable for changes to or the cancellation of the contest on account of, but not limited to, bad weather, storms, war, rebellion or insurrection. Furthermore, La Capitale cannot be held liable for any entry forms that are lost, incorrectly sent or received late or for any malfunction that, for whatever reason, affects the availability or the operating capacity of the website or any component of the telecommunication system and network during this contest. The winner acknowledges that the various product suppliers and manufacturers are wholly and exclusively responsible for supplying the products offered as prizes in this contest, including the quality thereof and any applicable warranties. In this respect, the winner releases La Capitale General Insurance Inc. from all liability or damage caused by his or her entry or acceptance and use of the prize. It is the winner's responsibility to register and license any vehicle won as part of this contest. La Capitale reserves the right to change the terms and conditions of this contest or to cancel it at any time without notice, upon authorization by the Régie des alcools, des courses et des jeux du Québec. Any such decision by La Capitale is final and without appeal, upon decision by the Régie des alcools, des courses et des jeux du Québec involving any question under its jurisdiction. 10. DISPUTE Any dispute regarding the organization or conduct of a promotional contest may be submitted to the Régie des alcools, des courses et des jeux du Québec for a ruling. Any dispute regarding the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.