SHARE THE LOVE. CHARITY HANDBOOK. October 20 26, 2014 SEA ISLAND GOLF CLUB ST. SIMONS ISLAND, GA

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1 SHARE THE LOVE. CHARITY HANDBOOK October 20 26, 2014 SEA ISLAND GOLF CLUB ST. SIMONS ISLAND, GA

2 WHAT IS BIRDIES FOR LOVE? Established in 2012 by the Davis Love Foundation, Birdies Fore Love is a program that focuses on assisting non-profit organizations exceed their fundraising goals while sharing the excitement of The McGladrey Classic. The Birdies Fore Love program is administered by the Davis Love Foundation and sponsored by our friends at Nalley Automotive of Brunswick. All charities participating in the program must be recognized by the IRS as a 501(c)(3) non-profit organization and meet approval by the Davis Love Foundation. To meet approval, the core values of the charity must coincide with the mission of the Davis Love Foundation to provide a better future for children and families who are at risk of poor educational, economic, social and health outcomes. As the administrator for the Birdies Fore Love program, the Davis Love Foundation will assist participating charties by: This is an exciting program and a fun way to raise additional dollars for charities. I am very proud of the way that McGladrey and our community embraced the initiative which has such a wide-reaching and positive impact on children and families. Davis Love III 20-time PGA TOUR Winner Host of The McGladrey Classic Providing marketing materials to help raise program awareness and solicit donations Providing a platform to collect all donations and absorb all administrative and credit card fees incurred Offering an optional contest in which one (1) Grand Prize Winner will win a 2014 Buick Verano Offering a bonus program that rewards charities for the amount of donations raised each month Since the program began in 2012, over $500,000 has been raised for charity. Help us continue this effort through your participation and support of the Birdies Fore Love program.

3 HOW DOES BIRDIES FORE LOVE WORK? Donors Donors are asked to select a participating charity in the Birdies Fore Love program and make a one-time flat donation ($10 minimum). A donation can be made using the Official Donation Form or through the Birdies Fore Love website. $10 $20 $50 $10 $30 Participants in the program also have the option to enter the Guess the Birdies contest for a chance to win the Grand Prize. One (1) Grand Prize will be awarded to the individual who guesses the correct number of birdies made by PGA TOUR professionals during competitive rounds, Thursday - Sunday, of The McGladrey Classic. If no one correctly guesses the number of birdies during competition, the Grand Prize will be awarded to the individual that is closest without going over. This year s Grand Prize is a 2014 Buick Verano courtesy of our friends at Nalley Automotive of Brunswick. The McGladrey Classic will also make a $5,000 donation to the charity selected by the Grand Prize winner. Charities Once a charity is registered for the Birdies Fore Love program, the Davis Love Foundation will provide each charity with marketing materials and resources to promote the program. Each charity will also be able to track donations received and set donation goals using the Birdies Fore Love administrative website. After the conclusion of The McGladrey Classic, each participating charity will receive a check for 100% of collected donations plus any additional bonuses incurred through the program. CHARITY X CHARITY Z $20 CHARITY $70 Y $30

4 MAKING A DONATION All donations must be received on an Official Donation Form or by making an online donation through the Birdies Fore Love website. Official Donation Forms Each participating charity will be provided with an allotment of Official Donation Forms. Additional forms are available upon request. Completed Donation Forms can be sent to: Birdies Fore Love c/o The McGladrey Classic P.O. Box St. Simons Island, GA Fax. (912) BirdiesForeLove.com For convenience, donors have the option of making a donation online in lieu of submitting an Official Donation Form. The online form allows donors to select their charity, guess the number of birdies, and immediately submit their donation. Please note, only credit card donations will be accepted through the website. Cash and check donations must be submitted using an Official Donation Form. DONATION FORM Choose Your Charity NAME OF CHARITY Enter the Contest & Guess the Birdies Yes I would like to enter the contest. I guess that birdies will be made during competitive rounds of The McGladrey Classic. No I do not wish to enter the Guess the Birdies contest. Make Your Donation I would like to make a one-time flat donation in the amount of: $ ($10 minimum) NAME ADDRESS CITY, STATE, ZIP PHONE NUMBER ADDRESS Payment Information Credit Card Cash Enclosed Check Enclosed (payable to Davis Love Foundation ) CARD NUMBER EXPIRATION DATE NAME ON CARD SIGNATURE DETACH HERE SHARE THE LOVE. Here s How It Works Simply make your donation using the Official Donation Form or go to BirdiesForeLove.com to complete your donation online. 100% of your donation is applied to the charity you select and your donation is tax deductible as a charitable contribution. You also have the option to enter the Guess the Birdies contest for a chance to win the Grand Prize. One (1) Grand Prize will be awarded to the individual who guesses the correct number of birdies during Year # of Birdies competitive rounds, Thursday ,459 Sunday, of The McGladrey Classic. If no one guesses the correct ,321 number of birdies, the Grand Prize ,478 will be awarded to the individual ,242 that is closest without going over. Contest Rules Only one (1) Grand Prize will be awarded to the individual who correctly guesses the total number of birdies made during competition rounds (Thursday - Sunday) or closest to without going over. Ties will be decided by a random drawing. All entries must be received on the official donation form or online by Wednesday, October 22, Only one (1) birdie guess per contest entry. Participants must be 18 years of age or older to participate. No donation is required to participate in the Guess the Birdies contest a limit of one (1) guess per person. For complete rules and regulations, please visit: BirdiesForeLove.com. When you donate to participating charities through the Birdies Fore Love program, everyone is a winner. That s because 100% of your donation goes to the participating charity you select, and you have the option to guess the number of birdies made during The McGladrey Classic for a chance to win a brand new 2014 Buick Verano!* Grand Prize Online Donation Form * Entry into the Guess the Birdies contest is optional. One lucky contestant in the Birdies Fore Love program will receive a brand new 2014 Buick Verano courtesy of our friends at Nalley Buick GMC. The McGladrey Classic will also make a $5,000 donation to the charity selected on the winner s Official Donation Form. Submit Completed Donations Forms to: Birdies Fore Love c/o The McGladrey Classic P.O. Box St. Simons Island, GA Fax. (912) Buick Verano Completed donation forms must be received by Wednesday, October 22, 2014 to be eligible for the Birdies Fore Love program. If a submitted donation form does not specify a designated charity or the charity listed is not participating in the Birdies Fore Love program, the donation will be applied to the Davis Love Foundation. Official Donation Form

5 GUESS THE BIRDIES CONTEST Birdie A score of one stroke under par on a hole. Guess the Birdies Contest Grand Prize As an additional incentive to solicit donations through the Birdies Fore Love program, participants have the option to guess the total number of birdies made by PGA TOUR professionals during competitive rounds, Thursday - Sunday, of The McGladrey Classic for a chance to win a Grand Prize. This year s Grand Prize is a 2014 Buick Verano courtesy of our friends at Nalley Automotive of Brunswick. The Grand Prize will be awarded to the individual who guesses the correct number of birdies. If no one guesses the correct number of birdies, the Grand Prize will be awarded to the individual that is closest without going over. Ties will be decided by a random drawing. In addition to the 2014 Buick Verano, The McGladrey Classic will make a $5,000 donation to the charity selected on the winner s donation form. Each participant will have the option to make one (1) guess. If more than one guess is received, only the first guess received will be eligible to win the vehicle. All guesses must be received by Wednesday, October 22 to qualify. No donation is required to participate in the Guess the Birdies contest. If an individual elects not to make a donation, they must submit their guess on an Official Donation Form online guesses without a donation will not be accepted Buick Verano courtesy of our friends at Nalley Automotive of Brunswick Year # of Birdies , , , ,242

6 MARKETING MATERIALS Posters & Flyers Each charity will receive two (2) posters and ten (10) flyers to display in their offices to identify them as a participating charity. Additional posters and flyers are available upon request. Website Graphics A variety of standard sized website graphics promoting the Birdies Fore Love program are available. We encourage each charity to display one of these graphics on your homepage. Custom size web graphics are also available upon request. Donation Forms Donation Forms with your charity s name pre-printed on the forms will be provided. The Official Donation Form contains information about the program and explains how potential donors can make their donation and enter the Guess the Birdies contest. Additional Donation Forms are available upon request. Unique Birdies Fore Love URL All participating charities will receive their own unique URL to the online donation form. This unique URL can be distributed through your website or social media channels to encourage donations. An abbreviated URL for social media posts is also available upon request. SHARE THE LOVE. When you donate to participating charities through the Birdies Fore Love program, everyone is a winner. That s because 100% of your donation goes to the participating charity you select, and you have the option to guess the number of birdies made during The McGladrey Classic for a chance to win a brand new 2014 Buick Verano! Visit BirdiesForeLove.com for additional program information Buick Verano Courtesy of our friends at Nalley Buick GMC Davis Love III 20-time PGA TOUR winner & McGladrey Classic Host October 20 26, 2014 SEA ISLAND GOLF CLUB ST. SIMONS ISLAND, GA Sample Birdies Fore Love Flyer DONATION FORM Choose Your Charity <<Organization Name>> NAME OF CHARITY Enter the Contest & Guess the Birdies Yes I would like to enter the contest. I guess that birdies will be made during competitive rounds of The McGladrey Classic. No I do not wish to enter the Guess the Birdies contest. Make Your Donation I would like to make a one-time flat donation in the amount of: $ ($10 minimum) NAME ADDRESS CITY, STATE, ZIP PHONE NUMBER ADDRESS Payment Information Credit Card Check Enclosed (payable to Davis Love Foundation ) CARD NUMBER EXPIRATION DATE NAME ON CARD SIGNATURE DETACH HERE SHARE THE LOVE. Here s How It Works Simply make your donation using the Official Donation Form or go to BirdiesForeLove.com to complete your donation online. 100% of your donation is applied to the charity you select and your donation is tax deductible as a charitable contribution. You also have the option to enter the Guess the Birdies contest for a chance to win the Grand Prize. One (1) Grand Prize will be awarded to the individual who guesses the correct number of birdies during Year # of Birdies competitive rounds, Thursday ,459 Sunday, of The McGladrey Classic. If no one guesses the correct ,321 number of birdies, the Grand Prize ,478 will be awarded to the individual ,242 that is closest without going over. Contest Rules Only one (1) Grand Prize will be awarded to the individual who correctly guesses the total number of birdies made during competition rounds (Thursday - Sunday) or closest to without going over. Ties will be decided by a random drawing. All entries must be received on the official donation form or online by Wednesday, October 22, Only one (1) birdie guess per contest entry. Participants must be 18 years of age or older to participate. No donation is required to participate in the Guess the Birdies contest a limit of one (1) guess per person. For complete rules and regulations, please visit: BirdiesForeLove.com. Official Donation Form When you donate to participating charities through the Birdies Fore Love program, everyone is a winner. That s because 100% of your donation goes to the participating charity you select, and you have the option to guess the number of birdies made during The McGladrey Classic for a chance to win a brand new 2014 Buick Verano!* Grand Prize * Entry into the Guess the Birdies contest is optional Buick Verano One lucky contestant in the Birdies Fore Love program will receive a brand new 2014 Buick Verano courtesy of our friends at Nalley Buick GMC. The McGladrey Classic will also make a $5,000 donation to the charity selected on the winner s Official Donation Form. Submit Completed Donations Forms to: Birdies Fore Love c/o The McGladrey Classic P.O. Box St. Simons Island, GA Fax. (912) Completed donation forms must be received by Wednesday, October 22, 2014 to be eligible for the Birdies Fore Love program. If a submitted donation form does not specify a designated charity or the charity listed is not participating in the Birdies Fore Love program, the donation will be applied to the Davis Love Foundation. Birdies Fore Love Vehicle The Birdies Fore Love vehicle is available for all participating charities to feature at special events. The vehicle is wrapped in a custom Birdies Fore Love graphics package and can provide additional exposure and incentive to participate in the Birdies Fore Love program. Please contact the Davis Love Foundation to reserve the vehicle for your special event. Birdies Fore Love Website Graphic

7 BIRDIES FORE LOVE DATABASE As a Birdies Fore Love charity, you will have access to the Birdies Fore Love database where you can: Set donation goals for your charity through the program Monitor donations received Track progress in reaching your donation goals Access customized reports specific to your charity To access the Birdies Fore Love database, simply enter the username and password provided to your organization on the Birdies Fore Love website. The first time you access the database, you will be asked to confirm your contact information. Once your information has been confirmed, you will have access to all the features included in the Birdies Fore Love database. Enter your username and password to access the Birdies Fore Love database. Set your donation goals and track your donation progress using the home tab on the menu bar. Access unique reports specific to your organization using the Reports tab on the menu bar. Edit your charity s contact information using the My Contact Info tab on the menu bar.

8 CHARITY BONUS PROGRAM As an additional benefit of your participation in the Birdies Fore Love program, the Davis Love Foundation will add bonus dollars to each charity s donations. Here s How It Works: Each month, the total donations collected from all charities will be calculated. The percentage of total donations your charity brings in each month will determine the bonus dollars awarded. Charity Name Donations Received JULY BONUS PROGRAM % of Total Donations Bonus Dollars Awarded Totals with Bonus Charity X $ % $500 $700 Charity Y $ % $375 $525 Charity Z $ % $125 $175 Totals $ % $1,000 $1,400 50% July % of Total Donations 37.5% 12.5% Charity X Charity Y Charity Z $1,000 in bonus dollars will be divided amongst participating charities each month, July - October (June will have a $500 bonus). The donations received will be reset each month when calculating the bonus dollars. All charities that collect a donation will receive bonus dollars for the month in which the donation is received. Charity Name Donations Received AUGUST BONUS PROGRAM % of Total Donations Bonus Dollars Awarded Totals with Bonus Charity X $ % $200 $300 Charity Y $ % $400 $600 Charity Z $ % $400 $600 August % of Total Donations 20% 40% 40% Charity X Charity Y Charity Z The more donations you receive, the more bonus dollars you will earn! Totals $ % $1,000 $1,500 July Totals with Bonus August Totals with Bonus 2-Month Total Includes Bonus Dollars Earned $700 $700 $1,400 $600 $600 $1,200 $1,125 $500 $500 $1,000 $1,000 $400 $400 $800 $775 $300 $300 $600 $200 $200 $400 $100 $100 $200 Charity X Charity Y Charity Z Charity X Charity Y Charity Z Charity X Charity Y Charity Z

9 10 HELPFUL HINTS FOR SUCCESS Looking to increase donations to your Birdies Fore Love program? We have created a list of 10 different ways you can increase the number of donations received through the Birdies Fore Love program. Be sure to review the Helpful Hints document and try implementing some of the ideas provided. Some of these hints include: Utilizing the Birdies Fore Love marketing materials Staging the Birdies Fore Love vehicle at special events Hosting inner-office reward programs and competitions SHARE THE LOVE. Soliciting donations through and social media...and more! You can reference this document at any time by visiting the Birdies Fore Love resources website. 10 HELPFUL HINTS Looking to increase donations to your Birdies Fore Love program? Here are ten helpful hints for getting the most out of the Birdies Fore Love program: 1. Put someone in charge be sure to delegate an administrator within your organization. This person will be responsible for contacting us with questions, keeping everything organized, and delegating responsibilities to solicitors. 2. Be PROACTIVE! Even though we are still months away from The McGladrey Classic, it is important to start soliciting donations now. The deadline will be here before you know it. Plus, each month holds a cash bonus based on the amount of money your organization raised during the month! 3. Host an inner office reward or competition to get donations from your employees. For example, employees who pledge $10 are able to wear jeans on Friday. 4. Create another reward system for your donors, have a smaller prize available for the top donor. 5. Partner with a local business to solicit donations. Getting a bigger name on board with you could be the extra boost you need! 6. Stage the Birdies Fore Love car at your next fundraiser. Having the car there is a great way to get those donors motivated! 7. Distribute the marketing materials that we provide for you. These are great tools for getting the word out within our community. 8. Send communications with the provided template to potential donors. 9. Display the provided web graphics on your website. This may even catch the eye of your supporters not within our community! 10. Utilize Social Media outlets, such as Facebook and Twitter to solicit donations. October 20 26, 2014 SEA ISLAND GOLF CLUB ST. SIMONS ISLAND, GA 10 Helpful Hints document

10 OFFICIAL RULES & REGULATIONS 1. Participants in the Birdies Fore Love program must be 18 years of age or older. A participant need not be present to win. 2. Only one (1) Grand Prize will be awarded. The Grand Prize will be awarded to the person who guesses the exact number of birdies made during competitive rounds, Thursday - Sunday, of The McGladrey Classic. If no one guesses the exact number of birdies, the Grand Prize will be awarded to the individual that is closest to the actual number of birdies without exceeding. In case of ties, the Grand Prize winner will be decided by a random drawing conducted by Tournament Officials. 3. The Grand Prize will be a 2014 Buick Verano provided by Nalley Automotive of Brunswick. The Grand Prize winner is responsible for all sales taxes, registration fees, license plate fees, and income taxes, including all local, state, and federal taxes. 4. Employees of the Davis Love Foundation are not eligible to enter the contest for the Grand Prize. 5. Contributions to the Birdies Fore Love program are tax deductible as a charitable contribution and the contributor has the option to participate in the Guess the Birdies contest for a chance to win the Grand Prize. 6. No donation is required to participate in the Guess the Birdies contest. A donation will not increase a participant s likelihood of winning a prize. 7. A limit of one (1) guess per person. If more than one (1) guess from a person is received, only the first guess received on an Official Donation Form or through the online form will be eligible for the Grand Prize. 8. The Guess the Birdies contest is optional and not required to make a charitable contribution. 9. The exact number of birdies made during competitive rounds of The McGladrey Classic will include all birdies made by PGA TOUR professionals, Thursday - Sunday, as well as any additional playoff rounds. 10. Should PGA TOUR or Tournament Officials cancel one or more rounds of Tournament play due to weather or other conditions, the following number of birdies shall be added to the regular birdies total to determine the total number of birdies made during The McGladrey Classic: Thursday (First Round) 400 Friday (Second Round) 400 Saturday (Third Round) 200 Sunday (Final Round) Entry in to the Guess the Birdies contest must be received by Wednesday, October 22, Only guesses submitted on Official Donation Forms or completed online will be accepted. No exceptions. Official Donation Forms should be sent to P.O. Box 20344, St. Simons Island, GA Clear, legible handwriting is the responsibility of all participants. The Davis Love Foundation is not responsible for any errors caused by poor penmanship. 14. Donations on entry forms without a designated charity will be applied to the Davis Love Foundation. Donations designated to a charity not participating in the Birdies Fore Love program will be applied to the Davis Love Foundation. 15. All contributors must provide a name with the donation. This information is intended only for the use of the Davis Love Foundation and will not be sold to third parties. 16. Charities must be publicly supported and recognized by the IRS as a 501(c)(3) organization. The Davis Love Foundation reserves the right to approve or deny any charity from participating in the Birdies Fore Love program. 17. The Birdies Fore Love administrator is the Davis Love Foundation and The McGladrey Classic.

11 ADDITIONAL RESOURCES Birdies Fore Love Resources Website For digital copies of all marketing materials, rules and regulations, helpful hints, and the Birdies Fore Love logo, please visit our Birdies Fore Love Resources website: Contact Information If you would like to request additional marketing materials, need help with progress reports, or have other general questions about the Birdies Fore Love program, please contact James Stevens Tel. (912) Emily Brown Tel. (912) Birdies Fore Love c/o The McGladrey Classic P.O. Box St. Simons Island, GA Birdies Fore Love Resources Website

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