Welcome to Using Facebook for Business

Transcription

1 Welcome to Using Facebook for Business 1

2 E-Business Enterprise Learning Project The Women s E-Business Enterprise Learning (E-BEL) project will help women entrepreneurs to better use information and communication technologies (ICT) to promote innovation and improve their business competitiveness. Partners are: The Women s Organisation Kemmy Business School University of Limerick European Centre for Women and Technology Human Development Resource Centre (HRDC) 2

3 Aims of the workshop To understand the basic functions of a facebook business page To understand how a business can use facebook for promotion To assess the relevance of facebook for your business To understand how facebook can link with your wider marketing strategy 3

4 Working policy Please set aside enough time to complete this workshop Minimise disruption - Allow yourself to focus Utilise all the resources available Respect other views Respect confidentiality if you are working in a group Relax and enjoy the course 4

5 Introduction 5

6 Have you already done our workshop: Promoting Your Business Online If not you may find it useful to look at that first 6

7 Facebook Facebook is the most well known social networking site. Facebook had 955 million monthly active users by the end of June Facebook is particularly good for local businesses, or those retailing products. Let s look at why! 7

8 To set up a Facebook Business Page 8

9 To set up a facebook business page You will find step by step guidance in your module handbook to take you through the whole process. If you already have a facebook page, skip past these pages. 9

10 Facebook Features Your contact details are easily found, and you can even show opening hours You can update your status daily, or more frequently to keep your likers in the loop. Facebook pages allow facebook users to like to keep in touch with your updates Users can message you directly from your business page 10

11 Facebook features You will be invited to upload a profile picture which should be your company logo, or something equally unchanging. You can store albums of photos which you could use as a catalogue for retail Facebook now also gives you space for a cover photo, a large image relating to your business you can change regularly. 11

12 Facebook Tips & Tricks Search for other relevant or complimentary facebook pages or groups via the search bar at the top. Publicise your page write on their page inviting people to yours. Like what they do and comment on their status updates to build rapport and to keep your presence there When you set up your page facebook gives you a unique web address Use this web address as a link to direct people to your page 12

13 Facebook Tips & Tricks Task List other types of businesses that offer complementary services. This list will inform which other facebook pages you could search for to publicise your page on theirs and build relationships. 13

14 Facebook Tips & Tricks When posting on other pages choose use facebook as and select your business page to keep the message clear. This ensures that anything you say is in your business voice 14

15 Facebook Tips & Tricks Use Events to invite people to join in with a promotional offer 15

16 Facebook Tips & Tricks Ask for recommendations & invite feedback. These show on your page. 16

17 Facebook Tips & Tricks Use Questions to start relevant discussion/gather feedback You can add multiple choices options. Survey customers about products you are thinking of selling market research 17

18 Facebook Tips & Tricks Use Pay-Per-Click adverts to drive customers to your like page. Pay-Per-Click: A marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its site You can narrow down the audience you want to reach by gender, location, age, interests, relationship status & other factors. You set the budget and are only charged when someone clicks through the advert to your page 18

19 Facebook Tips & Tricks Add like button to your website or blog If you are not sure how to do this search for facebook widget on Google for instructions on how to add this to your own website. 19

20 Facebook Tips & Tricks It is generally accepted in marketing that a person is told about your business between 5 and 15 times before they buy your product. Getting them to like your page keeps them linked to regular reminders about your business 20

21 Facebook Tips & Tricks Link Facebook to your Blog by searching for NetworkedBlogs tool on facebook. This will update your status as you post new blogs and add a link to your blog on your page. Use a social media support tool like Hootsuite to preprogramme messages to be sent out through your social media channels to save yourself valuable time having to regularly update. 21

22 Facebook & Other Marketing Once you have a facebook page you can link it to your wider marketing strategy Add your facebook page address to printed promotion & website Reward customers who like Your Facebook page e.g. 22

23 Take some time now to : Set up or review your facebook business page Browse facebook to familiarise yourself with how it works Practice some of the tips and trick you have learned 23

24 Thank You Please complete an evaluation to let us know what you thought Set yourself actions to promote your business using social media If this was useful we have further modules to support you! 24