Print & Digital Subscriber Profile

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Philip Reynold Wilson
7 years ago
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1 Print & Digital Subscriber Profile Research conducted in 2014 How the study was conducted Print subscriber research was conducted by online survey with 343 respondents between January and April subscribers research was conducted by online survey with 292 respondents between May and July Both studies were fielded by Russell Research, an independent market research consultant. The incentive for participation was a chance to win one of two $500 gift cards given away nationally.

2 Subscriber Demographics 99% 12% doctorate degree 22% master s degree of our print & subscribers went to college 8% postgraduate study (without degree) 42% graduated from a 4-year college 15% attended college (less than 4 years) out of 100% of our total subscribers: 31% print-only subscribers 35% dual print & digital subscribers 34% digital-only subscribers KEY CHARACTERISTICS 62% 38% male female 54.2 average age 52% are owner/partner/top management 78% influence decisions at their company INCOME & WEALTH $249,000 average household income $181,000 median household income $2.1 MILLION average net worth $900,000 median net worth $1.6 MILLION average value of investments $431,000 median value of investments Reference Book of Lists (at least once per month) Visit Bizjournals.com (at least once per month) Attend Business Journal Events (at least once per year) media product involvement 38% 57% average 4.3 times per month average 2 times per year 80% average 13.4 times per month 2

3 Subscribers Company Statistics company sales or revenues $340 million on average 35% 32% where subscribers do business 96% 58% 28% within local area rest of the U.S. outside the U.S. 14% 19% number of local employees 386 average number of local employees 22 median number of local employees number of years in business $25M+ $5M 24.9M $1M 4.9M under $1M 31% less than 5 32 years on average 14.5% average total sales growth rate (from , among those with growth) 18% % % % % less than 5 years 16% 5 9 years 23% years 33% years 9% years 10% 100 years or more 3

4 Subscriber Use of the Friday Print Publication share of time accessing print publication 52% print publication itself 35% computer 8% smartphone 5% tablet 43 minutes average time a subscriber spends reading a print issue 54% of subscribers pass along the issue to other people 89% read 3 or 4 of the last 4 issues 76% read 4 of the last 4 issues print sections our subscriber audience reads regularly 30% 23% Business Leads Viewpoint 66% 57% People on the Move Top 25 Lists 47% 62% 58% Small Business Profile Executive Profile Entreprenuer Profile 31% 38% 51% 86% Tech Flash Structures Reporter Pages Cover Story 4

5 Subscriber Use of Digital Products 72% of subscibers use Business Journal websites regularly 45% use SFBT website 4% use bizjournals.com 23% use both sites Business Journal app usage Among dual print & digital subcribers 22% how often Business Journal websites are visited newsletters received 74% 80% Morning Edition 26% daily 28% a few times a week 14% once a week 7% a few times a month 5% once a month 3% once a month 6% less than every 2 months 11% never Afternoon Edition 33% Real Estate Inc. reasons for accessing the Business Journal websites 52% Read articles from the current issue of print publication 36% Read articles from past issues 15% 64% Preference for the online format versus the print version Followed a link from the print publication newsletter 59% Access breaking news 32% Research a specific business question or challenge 22% Generate ideas for the business 19% Gather ideas for new tactical business approaches 12% Heighten the company s strategic thinking & planning 50% Research a person or a company 15% Access business information in cities other than my own 8% Access information for investment purposes 11% Access features unique to the national website 4% Post a comment on a story 5

Newspaper Multiplatform Usage

Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,