Descriptive statistics

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Suzanna Parrish
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1 Descriptive statistics The main objective of this study is to find the degree of effectiveness of social customer relationship management in retaining customers. In addition, we also interested in determining the effectiveness of social customer relationship management strategies in business enterprises and retaining customers. For the purpose of this study, a sample of 150 employee responses working from different organizations was taken for the study. A brief overview of socio demographic variables Participants Gender Nearly 83.3% of the respondents participated in this study are male respondent and 16.7% of them were females Age group of the participants:

For the purpose of this study, a sample of 150 employee responses working from different organizations was taken for the study.

2 Nearly 31.3% of the respondents participated in this study are in the ages between 25 and 34 years, 24.7% of the respondents participated in this study are in the ages between 35 and 40 years and 20% of the respondents participated in this study are in the ages between 40 and 45 years. This means that, most of the respondents participated in this study are middle aged persons. Participants Job Profile Nearly 28.7% of the respondents participated in this study are junior executives and 29.3% of the respondents are having their designation status as senior executives.

are in the ages between 40 and 45 years. This means that, most of the respondents participated in this study are middle aged persons.

3 Chi Square Test for Independence Test 1

4 Nearly 48.7% respondents who said that their company profile was registered in Social Networking Sites for 3 to 5 years feel that shortage of funds is the major challenge that they encounter in implementing Social CRM. 42.9% respondents who said that their company profile was registered in Social Networking Sites for about 3 years feel that shortage of funds is the major challenge that they encounter in implementing Social CRM. On the other hand, newly registered concerns feel that lack is MIS is the major challenge that they encounter in implementing Social CRM (chi Square test statistic = , p value = < 0.05) Test 2

challenge that they encounter in implementing Social CRM. 42.

5 Nearly 55.8% respondents who said that they request they customers to drop their suggestions and feedback online feel that it has made customers connect with them on a more emotional level. 56.1% respondents who said that they make their customers subscribe to their newsletter feel that it has paved way for getting instant feedback from customers (chi Square test statistic = , p value = < 0.05)

feel that it has made customers connect with them on a more emotional level. 56.

6 Test 3

7 Nearly 53.8% of the respondents who said that Social CRM increased their organizations brand image agree that CRM has helped our organization greatly in retaining its customers and 33.3% of the respondents who said that Social CRM has helped us in gaining competitive advantage agree that CRM has helped our organization greatly in retaining its customers (chi Square test statistic = , p value = < 0.05). Thus, we see that social customer relationship management act as a effective tool in retaining customers Test 4

greatly in retaining its customers and 33.

8 Nearly 40% of the male respondents said that their organization allotted more funds exclusively in implementing social CRM and 25.6% of the male respondents said that their organization concentrated more on sales and marketing in implementing social CRM. 60% of the female respondents who participated in this study said that their organization gets adapted to the latest technologies in implementing social CRM (chi Square test statistic = , p value = < 0.05) Test 5

6% of the male respondents said that their organization concentrated more on sales and marketing in implementing social

9 Nearly 41.6% of the respondents who feel that registering their company in Social Media have brought in several new customers to their organization agree that getting suggestions and feedback online will enable customer involvement towards their product/service through Social CRM (chi Square test statistic = , p value = < 0.05) Test 6

brought in several new customers to their organization agree that getting suggestions

10 Nearly 37.6% of the respondents who feel that registering their company in Social Media have brought in several new customers to their organization said that Social CRM has created a positive attitude among customers towards their organization (chi Square test statistic = , p value = < 0.05)

Media have brought in several new customers to their organization said that

11 Frequency Distribution Benefits in Implementing Social CRM Nearly 24.7% respondents feel that implanting social CRM helped them in gaining competitive advantage over their customers, 26% respondents feel that implanting social CRM has increased their organization brand image and 24.7% respondents feel that social CRM has helped them in understanding their customers much better than it was before Social CRM Helps in retaining Customers

12 Nearly 62% respondents feel that Social CRM has helped our organization greatly in retaining its customers Social CRM uses to Organizations Nearly 31.3% respondents feel that social CRM has created a positive attitude among customers towards their organization and 19.3% respondents feel that social CRM has made customers connect with us on a more emotional level.

3% respondents feel that social CRM has created a positive attitude among customers towards

13 Statistical Findings 150 employee responses working from different organizations that have implemented social CRM was taken for the study 83.3% of the respondents participated in this study are male respondent and 16.7% of them were females Most of the respondents participated in this study are middle aged persons 31.3% of the respondents participated in this study are in the ages between 25 and 34 years 24.7% of the respondents participated in this study are in the ages between 35 and 40 years 20% of the respondents participated in this study are in the ages between 40 and 45 years 28.7% of the participated in this study are having their designation status junior executives 29.3% of the respondents participated in this study are having their designation status as senior executives 48.7% respondents who said that their company profile was registered in Social Networking Sites for 3 to 5 years feel that shortage of funds is the major challenge that they encounter in implementing Social CRM 42.9% respondents who said that their company profile was registered in Social Networking Sites for about 3 years feel that shortage of funds is the major challenge that they encounter in implementing Social CRM Newly registered organizations feel that lack is MIS is the major challenge that they encounter in implementing Social CRM

3% of the respondents participated in this study are in the ages between 25 and 34 years 24.

14 55.8% respondents who said that they request they customers to drop their suggestions and feedback online feel that it has made customers connect with them on a more emotional level 56.1% respondents who said that they make their customers subscribe to their newsletter feel that it has paved way for getting instant feedback from customers 53.8% of the respondents who said that Social CRM increased their organizations brand image agree that CRM has helped our organization greatly in retaining its customers 33.3% of the respondents who said that Social CRM has helped us in gaining competitive advantage agree that CRM has helped our organization greatly in retaining its customers 40% of the male respondents said that their organization allotted more funds exclusively in implementing social CRM 25.6% of the male respondents said that their organization concentrated more on sales and marketing in implementing social CRM 60% of the female respondents who participated in this study said that their organization gets adapted to the latest technologies in implementing social CRM 41.6% of the respondents who feel that registering their company in Social Media have brought in several new customers to their organization agree that getting suggestions and feedback online will enable customer involvement towards their product/service through Social CRM 37.6% of the respondents who feel that registering their company in Social Media have brought in several new customers to their organization said that Social CRM has created a positive attitude among customers towards their organization

15 24.7% respondents feel that implanting social CRM helped them in gaining competitive advantage over their customers 26% respondents feel that implanting social CRM has increased their organization brand image 24.7% respondents feel that social CRM has helped them in understanding their customers much better than it was before 62% respondents feel that Social CRM has helped our organization greatly in retaining its customers 31.3% respondents feel that social CRM has created a positive attitude among customers towards their organization and 19.3% respondents feel that social CRM has made customers connect with us on a more emotional level

7% respondents feel that social CRM has helped them in understanding their customers much better than it was before 62% respondents feel that Social CRM has

MARKETING EDUCATION: ONLINE VS TRADITIONAL

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