2016 HAWAI'I TOURISM CONFERENCE

Transcription

1 2016 HAWAI'I TOURISM CONFERENCE AGENDA Monday, September 26, :00 AM 5:30 PM Hilo, Hawai'i Tour From waterfalls to the Hawai'i Volcanoes National Park, encounter some of the island s top attractions! Includes on island ground transportation and lunch. Specific itinerary and check in details to be provided prior to conference. Attendees must arrange for their own inter island flight to/from the destination. 9:00 AM 5:30 PM Kaua'i Tour Explore the sites of Waimea Canyon, the South Shore, and the Kaua'i Museum with the Kaua'i Visitors Bureau. Includes on island ground transportation and lunch. Specific itinerary and check in details to be provided prior to conference. Attendees must arrange for their own inter island flight to/from the destination. 9:00 AM 5:30 PM Kohala, Hawai'i Tour Partake in one of the many activities the Kohala coast has to offer. Includes onisland ground transportation and lunch. Specific itinerary and check in details to be provided prior to conference. Attendees must arrange for their own interisland flight to/from the destination. 9:00 AM 4:00 PM Kona District (Historic Honolulu) O'ahu Tour Gain a better understanding of the overall history and political evolution of the Hawaiian Islands, from pre Western contact, the Hawaiian monarchy and influences of the American missionaries.be awed and inspired by Hawai'i s rich history, not often taught in classrooms outside Hawai'i. Learn the ways of the wayfinder and the warrior at Bishop Museum. Discover the global reach of the Hawaiian Kingdom at 'Iolani Palace and Queen Emma Summer Palace, and learn more about the missionary influence at Hawaiian Mission Houses. Tour includes on island group transportation from the Hawai'i Convention Center to and from Downtown Honolulu, and lunch. Specific itinerary and check in details to be provided prior to conference. 9:00 AM 5:30 PM Kona, Hawai'i Tour From coffee to cultural cornerstones, an enriching journey through the Kona coast. A culture and coffee journey. Includes on island ground transportation and lunch. Specific itinerary and check in details to be provided prior to conference. Attendees must arrange for their own inter island flight to/from the destination. 9:00 AM 4:00 PM Ko'olau (Windward Side) O'ahu Tour Venture to O'ahu s Ko'olau coast (Windward side) and experience the beauty and select activities at Kualoa, Hawai'i s Private Nature Preserve. At Kualoa, discover Hollywood s love affair with O'ahu through famed film locations, cross an ancient working fishpond and relax on the Ocean Voyage Tour, all while enjoying the magnificent views of the Ko'olau Mountains. Includes on island group transportation from the Hawai'i Convention Center toand from Kualoa, and Kualoa Ranch buffet lunch. Specific itinerary and check in details to be provided prior to conference. 9:00 AM 4:00 PM Pu'uloa ( Pearl Harbor) O'ahu Tour On December 7, 1941, Hawai'i, America and the world were forever changed! This year marks the 75thcommemoration of the attack on Pearl Harbor, a historic opportunity to honor the past and inspire the future. Visit the historic sites at Pearl Harbor and learn more about the date which will live in infamy. Experience the newly renovated, multi million dollar Visitor Center. Pay your respects at the Arizona Memorial. Gain a better understanding of the submarine (Bowfin Museum) and air (Pacific Aviation Museum) support, and stand on the decks of the Mighty Mo where the Instrument of Surrender was signed, ending World War II. Includes on island group transportation from the Hawai'i Convention Center to and from Pearl Harbor, and lunch. Specific itinerary and checkin details to be provided prior to conference. 9:00 AM 5:30 PM Upcountry Maui Tour

2 Discover Upcountry Maui with the Maui Visitors and Convention Bureau! Includes on island ground transportation and lunch. Specific itinerary and check in details to be provided prior to conference. Attendees must arrange for their own inter island flight to/from the destination. 9:00 AM 5:30 PM West Maui Tour Find out what makes West Maui captivating to visitors! Includes on island ground transportation and lunch. Specific itinerary and check in details to be provided prior to conference. Attendees must arrange for their own inter island flight to/from the destination. Tuesday, September 27, :00 AM 9:30 AM Opening HTA State of Tourism Address & Conference Overview Hawai'i Tourism Authority's CEO George Szigeti, COO Randy Baldemor and CMO Leslie Dance open the 2016 Conference and set the tone for the week with a briefing on the State of Tourism in Hawai'i and an overview of this year s format and programming. 9:45 AM 11:00 AM Culture First: Balancing Preservation & Progress Infusing Hawaiian Culture in Retail Hear unique success stories from native Hawaiian entrepreneurs on challenges and triumphs in the retail sector with a particular focus on international consumers and an expanding market. 9:45 AM 11:00 AM Education: Investing in Tourism s Future Institutional Education and its Economic Impact The market for student travel continues to grow. Discover how to build and market edutourism programs for this niche. 9:45 AM 11:00 AM Enhancing Visitor Experience Building on the Growing LGBT Tourism Market Developing the LGBT niche market through targeted research and campaigns with case studies from successful destinations. 9:45 AM 11:00 AM The Growing Importance of Environment on Travel Sustainability & Greening Your Business Learn about the resources available and examples implemented at the 2016 IUCN World Conservation Congress that will help ensure that Hawai i will remain a top destination for visitors and a desirable home for kama āina for generations to come. 11:15 AM 12:30 PM Culture First: Balancing Preservation & Progress Cultural Festivals: A Formula for Success Turning grassroots gatherings into signature events with real community and economic impact 11:15 AM 12:30 PM Education: Investing in Tourism s Future Edutourism & Lifelong Learning Travelers are seeking richer experiences including acquiring new knowledge and skills during their vacation. Explore the opportunities in cultivating this market. 11:15 AM 12:30 PM Enhancing Visitor Experience Behind the Scenes: The Role of Safety and Security More than ever, safety is a top priority in choosing a destination. Uncover the importance and role of safety and security as value added in marketing the destination and enhancing the visitor experience. 11:15 AM 12:30 PM The Growing Importance of Environment on Travel Climate Change, Rising Oceans & Air Quality An in depth conversation on climate change and its impact on island tourism. Discover how to counter challenges to Hawai i s ecosystem and coastal infrastructure. 12:30 PM 2:15 PM 2016 Tourism Legacy Awards Luncheon Honoring Hawai'i's Gifts to the World 2:30 PM 3:45 PM Culture First: Balancing Preservation & Progress From Family Lands to Landmark Destination: Tourism As A Family Business

3 The evolution of Hawai i s ohana farms into sustainable tourism practices is a unique legacy. Learn how to overcome challenges particular to keeping a property viable while turning them into destination opportunities. 2:30 PM 3:45 PM Enhancing Visitor Experience Tourism in the Age of Community Advocacy Paving the way for tourism development on local terms. Discover how communities embraced tourism for the benefit of their residents. 2:30 PM 3:45 PM The Growing Importance of Environment on Travel Addressing Visitor Impact on the Environment & Hawai i s Ecology Best practices in controlling the impacts on natural resources at popular visitor attractions. 3:30 PM 5:30 PM Education: Investing in Tourism s Future Pacific Asia Travel Association (PATA) Student Forum Inspiring and empowering the next generation of Hawai i s tourism stewards. 3:45 PM 5:15 PM One on One Networking Rounds Get in front of the top domestic and international tour operators, wholesalers and MCI partners that are bringing business to Hawai'i. During these prescheduled, fifteen minute, one on one appointments, you will have an opportunity to share your services (e.g., property, activity attraction or transportation) and ask questions. Appointments are confirmed on a first come, first served basis. A schedule will be sent to you one week prior to the conference. There will be mutual appointment approval by the Shirtsleeve buyer. You will also have the opportunity to meet with the HTA's global marketing contractors. To participate as a supplier, your company must be one of the following: Transportation (rental car company, ground operator, or airline); Property (a hotel, resort, condo hotel, vacation rental); Activity (such as a tour, recreational activity, or an event); or Attraction (such as museum, theater, aquarium / zoo, cultural or historic sites, gardens, parks, venues). Note: If you choose this session you must also complete your list of preferred appointments at the end of the registration process. 4:00 PM 5:15 PM Culture First: Balancing Preservation & Progress Museums, Monuments & Mansions: The Transformation of Hawaiian History into Destination Attractions Learn about the process and community support that set a model for transforming historic properties into Hawaiian cultural cornerstones. 4:00 PM 5:15 PM Enhancing Visitor Experience Enriching Experiences Through Sharing Economies The opportunities and challenges with the sharing economy and its transformation of travel today. 4:00 PM 5:15 PM The Growing Importance of Environment on Travel Ecotourism and Visitor s Growing Interest in Preservation Initiatives Restoration and conservation efforts that strengthen our forests and malama (take care of) our endangered species. Wednesday, September 28, :00 AM 9:30 AM Immerse Yourself in Culture, Live Like A Local Today s travelers don t want to feel like visitors, they want to feel like locals. Where they stay, what they eat and who they share these experiences with is defining. This interactive panel discussion will center on the alternative tourism industry. Industry leaders from AirBnB, Eat With and Food Explorer will discuss cultural immersion through home stay as well as communal eating experiences around the globe. Join these thought leaders for an interactive discussion on navigating this burgeoning homemade hospitality subset. 9:45 AM 11:00 AM Culture First: The Balance of Preservation & Progress Sharing Mo olelo of Resorts The importance of embodying and honoring Hawaiian sense of place in creating exceptional visitor experiences.

4 9:45 AM 11:00 AM Enhancing Visitor Experience Authenticity As A Draw Showcasing best practice examples of heritage tourism as a cornerstone of visitor experience. 9:45 AM 10:30 AM Maui Visitors & Convention Bureau Workshop: How to Promote Our Islands & Unique Experiences Destination training and opportunities to partner with the Maui Visitors and Convention Bureau. 9:45 AM 10:30 AM O ahu Visitors Bureau Workshop: How to Promote Our Island and Unique Experiences Destination training and opportunities to partner with the O'ahu Visitors Bureau. 10:40 AM 11:25 AM Island of Hawai'i Visitors Bureau Workshop: Promoting Our Island and Unique Experiences Destination training and opportunities to partner with the Island of Hawai'i Visitors Bureau. 10:40 AM 11:25 AM Kaua i Visitors Bureau Workshop: Promoting Our Island and Unique Experiences Destination training and opportunities to partner with the Kaua'i Visitors Bureau. 11:15 AM 12:30 PM Culture First: The Balance of Preservation & Progress Cultural Heritage Tourism and Native Peoples Collaborate on the growing interest in cultural heritage tourism and native communities and how to share it with the world. 11:35 AM 12:20 PM Canada Global Market Breakout 11:35 AM 12:20 PM China/Hong Kong Global Market Breakout 11:35 AM 12:20 PM Europe Global Market Breakout 12:30 PM 1:30 PM Working Box Lunches (You MUST choose this session to be included in the meal count) Ad Hoc Networking and Demos in the Village Square Film Clips Social Media Wall & Laptop Lounge Tech Hub Demos App Technology Virtual Tourism GPS/Beacon Technology Culture Class, Hawaiian cultural grounding Lei Making Doing Business in Hawai'i 1:45 PM 2:45 PM Flatter Than Ever: Defining the New Global Marketplace and Relating to Change This summit session will inspire a collaborative exploration of today s global marketplace and how marketers must adapt and relate to an increasingly connected population of consumers as boundaries disappear and competition becomes more complex. 3:00 PM 4:30 PM US & Japan Global Market Session Presentation of 2017 Marketing Plans. US will present first, followed by Japan. 4:45 PM 5:30 PM Korea Global Market Breakout 4:45 PM 5:30 PM Oceania Global Market Breakout 4:45 PM 5:30 PM Taiwan/S.E. Asia Global Market Breakout Taiwan will present first, followed by S.E. Asia. 5:30 PM 7:30 PM Aloha Reception

5 Join us in grand celebration, Hawaiian style, as we welcome foreign dignitaries, industry leaders and all attendees to the 2016 Hawai'i Tourism Conference. Thursday, September 29, :00 AM 9:00 AM Airline Industry Summit Marketing Hawai'i to the World Hawai i is a diverse and uniquely aspirational dream destination for people around the world. Turning dreams into reality is HTA s mission. 8:00 AM 9:30 AM The Optimal Customer Experience: The Intersection of Hospitality & Technology This summit level meeting will explore the ever changing relationship between the customer and the destination. This discussion will center around the fine line that must be drawn between technology and one on one human contact how do you balance the ease at which the customer can book the travel with the personal contact once they arrive onsite. Panelists will include hoteliers, technology and innovation leaders and hospitality experts from around the globe. 9:10 AM 10:10 AM Airline Industry Summit Our Visitors An overview of the characteristics of visitors to Hawai i and each neighbor island. 9:45 AM 11:00 AM China Business Development Track China Readiness: Exceeding Expectations of Chinese Customers Explore the unique cultural relevancies affecting our ability to attract and welcome Chinese visitors and how to assure particular expectations are met in delivering a quality experience to a discerning audience. 9:45 AM 11:00 AM Enhancing Visitor Experience The Upside of Downtime: Why We Need It and How to Leverage It Hear about US Travel Association's Project Time Off, Japan's mandatory 5 day vacation and how to capture this audience. 9:45 AM 11:00 AM Global Marketing: Tourism is a Global Brand Product The Lifecycle of the Relationship Between Consumers and a Brand From awareness to advocacy, how to interact and communicate with your customers. 9:45 AM 11:00 AM Japan Business Development Track Getting into the Minds of Your Customers Gain an understanding of how data can be actively used to predict customer behavior and how to apply it. 9:45 AM 11:00 AM Technology Digital Destination Management & Converting Interest to Action Messaging is the new social media, are you listening? 9:45 AM 11:00 AM The Evolution of the Lodging Industry Traditional Accommodations: Hawai'i Hotel and Timeshare Update Learn about the current landscape and changes that present new challenges and opportunities for Hawai i and the global lodging industry. 10:20 AM 11:20 AM Airline Industry Summit Hawai'i's Hospitality Product A look at the Hawai'i's mix of accommodations and where things are heading for this critical industry component. 11:15 AM 12:30 PM China Business Development Track China Outbound Travel: Uncovering the Diverse Segments of Chinese Travelers Learn about the Chinese outbound market and its latest trends and opportunities. 11:15 AM 12:30 PM Enhancing Visitor Experience World Class Retail: How Honolulu Measures Up

6 Delve into the world of retail and take a look at how Honolulu compares to other retail destinations. Discover the local gems Honolulu has to offer. 11:15 AM 12:30 PM Global Marketing: Tourism is a Global Brand Product Who's Winning Hotels, OTAs or the Consumer? A provocative discussion on the battle between hotels and online travel agencies and winning the customers' booking. 11:15 AM 12:30 PM Japan Business Development Track A Step Ahead: Use of Technology to Capture the Japanese Consumer Discover the latest trends in Japanese consumption of media and how to get their attention. 11:15 AM 12:30 PM Technology The Big Premiere: The New Mobile Ready GoHawaii.com Exploring trends in website marketing and how GoHawaii.com is keeping up with thes current trends in online destination marketing. 11:15 AM 12:30 PM The Evolution of the Lodging Industry Alternative Accommodations: Relating to and Regulating a New Reality Join the discussion, from alternative accommodations distribution channels to vacation rentals, and see what s next for these markets. 11:30 AM 12:30 PM Airline Industry Summit Hawai'i's Airport System A discussion of the current operational environment of each major airport and sneak peak at future growth plans. 12:30 PM 1:30 PM Working Box Lunches (You MUST choose this session to be included in the meal count) Ad Hoc Networking and Demos in the Village Square Film Clips Social Media Wall & Laptop Lounge Tech Hub Demos App Technology Virtual Tourism GPS/Beacon Technology Culture Class, Hawaiian cultural grounding Lei Making Doing Business in Hawai'i 1:45 PM 2:45 PM Critical Access: The State of Air Service to Hawai'i An overview of current air service to the Hawaiian Islands and the strategy towards growing a more diverse route network to the state. 1:45 PM 2:45 PM Virtual Reality: The Undiscovered Territory in Tourism Marketing Virtual reality in the new frontier in the travel and tourism industry. This moderated panel will include travel industry leaders as well technology pioneers to discuss the next phase in the maturation of VR with a specific focus on 360 degree tech. The panel will explore the challenges facing all exotic locations: How do you attract customers to you when they can visit virtually without ever leaving home? How does the tourism industry evolve to use this technology as an introduction to a locale rather than a final destination? Plus, discover how VR can motivate assist in pitches and drive demand, including the release of Hawai'i Tourism Authority s latest VR tools. 3:00 PM 4:15 PM China Business Development Track Outlook on Chinese Overseas Investment Gain insights on the current state of China's economy and its impact on outbound investment to overseas destinations. 3:00 PM 4:15 PM Global Marketing: Tourism is a Global Brand Product Embracing Diversity While Preserving Consistent Brand Integrity Maintaining a consistent global brand in diverse target markets from East to West 3:00 PM 4:15 PM Japan Business Development Track Servicing Guests: Flipping the Equation of Five Star Pricing at Three Star Quality Improving service standards to match visitor expectations and elevating the perceived value of a vacation.

7 3:00 PM 4:15 PM Technology WedTech The Technology that Drives the Wedding Industry Discover some of the pivotal technology creators innovating the multi billion dollar romance industry, and changing how business gets done. 3:00 PM 4:15 PM The Evolution of the Lodging Industry Revenue and Demand Impacts of Socially Engaging with Consumers Examining the effects of reviews posted on TripAdvisor on hotel performance. 3:00 PM 4:00 PM Up and Away: Connecting Hawai'i to the World How technological advancement in commercial aircraft development is opening new opportunities for Hawai i 4:10 PM 5:10 PM Crossroads of the Pacific: How Hawai'i Fits into Airline Strategy Hawai'i s location and visitor appeal make it one of the world s most interesting, yet challenging airline destinations. We examine how airlines view the islands and how they incorporate the state into their networks. 4:15 PM 5:30 PM China Business Development Track China Readiness: Exceeding Expectations of Chinese Customers Explore the unique cultural relevancies affecting our ability to attract and welcome Chinese visitors and how to assure particular expectations are met in delivering a quality experience to a discerning audience. 4:15 PM 5:30 PM Enhancing Visitor Experience Destination Marketing: Sports as a Platform Taking advantage of sports and sporting events to market a destination or product 4:15 PM 5:30 PM Global Marketing: Tourism is a Global Brand Product Where Aloha Connects the World Discover the possibilities in bringing Hawai'i to the forefront of the global Meetings, Conventions & Incentives market. 4:15 PM 5:30 PM Japan Business Development Track Press Play: When Ultraman Lands in Hawai'i Working with the biggest intellectual properties in Japan to boost travel to Hawai'i 4:15 PM 5:30 PM Lights, Camera, Hawai'i Revealing the big picture of our film & television appeal as a key promotional platform in marketing Hawai i to the world. 4:15 PM 5:45 PM One on One Networking Rounds Get in front of the top domestic and international tour operators, wholesalers and MCI partners that are bringing business to Hawai'i. During these prescheduled, fifteen minute, one on one appointments, you will have an opportunity to share your services (e.g., property, activity attraction or transportation) and ask questions. Appointments are confirmed on a first come, first served basis. A schedule will be sent to you one week prior to the conference. There will be mutual appointment approval by the Shirtsleeve buyer. You will also have the opportunity to meet with the HTA's global marketing contractors. To participate as a supplier, your company must be one of the following: Transportation (rental car company, ground operator, or airline); Property (a hotel, resort, condo hotel, vacation rental); Activity (such as a tour, recreational activity, or an event); or Attraction (such as museum, theater, aquarium / zoo, cultural or historic sites, gardens, parks, venues). Note: If you choose this session you must also complete your list of preferred appointments at the end of the registration process. 4:15 PM 5:30 PM The Evolution of the Lodging Industry The Shifting Landscapes of the Lodging Industry How have the changes affected the destination? What makes Hawai'i's properties attractive to outside brands and management companies and what's next? 5:20 PM 6:20 PM Airline Industry Summit Opening Up Access: Airline Partnership Marketing A discussion of the opportunities, challenges and trends related to the

8 collaborative marketing of air routes between destinations and airlines. Friday, September 30, :00 AM 10:30 AM From Farmer s Market to Market Square: The Global Guide to Culinary Tourism Featuring a veritable who s who of culinary tourism in Hawai'i, this discussion will center around the one consistent element that binds all cultures together Food. Attendees will be immersed in first hand stories about the differences we can celebrate and the similarities that bring us together around one global table. 11:00 AM 12:30 PM Customized Travel: The Choice to Vacation Exactly How You Want It s not about having a bed to crash in at the cheapest price anymore. Today s discerning travelers want and are seeking immersive, authentic experiences. This moderated discussion will feature hospitality industry leaders who specialize in the area of truly customized vacation experiences. With a focus on the ultimate in customer service, the panelists will share emerging thinking and integrated solutions in the digital arena, from booking, to arrival, and beyond the lodging destination. Hear how curating uniquely personal vacation experience brings with it it s own set of unique challenges and rewards. 12:30 PM 2:00 PM Aloha Farewell Luncheon & Keynote We sum up the week's focus in a visionary discussion of how people and sense of place are pivotal to how travelers are seeking out, discovering and experiencing unique destinations in an increasingly connected world.