NEW ZEALAND Market Profile. $ bn Potential to be worth by ,241,000. $2.4bn. 15.0m. Overview

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "NEW ZEALAND Market Profile. $3.4-4.2bn Potential to be worth by 2020 1,241,000. $2.4bn. 15.0m. Overview"

Transcription

1 Market Profile Overview In 2014, New Zealand was Australia s largest inbound market for visitor arrivals, fourth largest market for total visitor expenditure and third for visitor nights. Findings from Tourism Australia s Consumer Demand Project indicate that New Zealand leisure travellers look for (in order of importance) safety and security, value for money and interesting attractions when choosing a holiday destination. Australia s coastline and the Great Barrier Reef generate the greatest appeal, with shopping rating as the most preferred Australian experience. Aviation routes from New Zealand to Australia 3 Cairns $ bn Potential to be worth by ,241,000 1 Visitor arrivals (á 4 per cent) $2.4bn 2 Total spend (á 6 per cent) Perth Adelaide Melbourne Sunshine Coast Brisbane Gold Coast Sydney Which airlines 3 do New Zealand visitors use to travel to Australia? Queenstown Dunedin Auckland Hamilton Rotorua Wellington Christchurch 4 Airline Air New Zealand 48% 50% 48% 47% 46% Virgin Australia 15% 14% 18% 17% 18% Qantas Airways 15% 14% 14% 15% 13% Jetstar 8% 8% 8% 7% 8% Emirates 8% 8% 8% 8% 8% Others 5% 5% 5% 5% 7% Total 100% 100% 100% 100% 100% 15.0m 2 Visitor nights (â 1 per cent) Apr-Aug Booking peak period Feb-May and Sep-Nov Travel peak period Override Show 1. Source: Department of Immigration and Border Protection as at year ending December Source: International Visitor Survey, Tourism Research Australia, December 2014 quarter 3. Source: CAPA-Centre for Aviation, Tourism Australia analysis 4. Table includes direct and indirect capacity. Source: Department of Immigration and Border Protection 1 Visitor profile 2 HOLIDAY VISITING FRIENDS AND RELATIVES BUSINESS 416,000 arrivals (39%*) 353,900 arrivals (33%*) 206,300 arrivals (19%*) $2,237 spend per trip $1,458 spend per trip $1,973 spend per trip $185 spend per night $118 spend per night $266 spend per night 92% repeat visitors 94% repeat visitors 96% repeat visitors Data refers to an average of * Refers to share of arrivals of respective purpose of visit 1 NEW ZEALAND Market Profile 2015

2 Market Performance The charts on this page provide a trend overview of visitor arrivals and expenditure by main purpose of visit and also the age demographic split of leisure* visitors and expenditure (based on latest 12 months data). Visitor arrivals Visitor arrivals by main purpose of visit Visitor arrivals (000s) 1,300 1,250 1,200 1,150 1,100 1,050 1, ,241,000 Visitor arrivals (000s) Holiday Visiting friends or relatives Business Employment Other Education Visitor expenditure Visitor expenditure by main purpose of visit Total trip spend ($bn) $2.4bn Total trip spend (A$000s) 1,200 1, Holiday Visiting friends or relatives Business Employment Education Other Arrivals by age Expenditure by age 60 yrs & over 23% 60 yrs & over 22% yrs 31% yrs 21% yrs 30% yrs 24% yrs 25% yrs 24% * Leisure refers to main purpose of visit of holiday and visiting friends and relatives Age profile data refers to an average of Source: Department of Immigration and Border Protection International Visitor Survey, Tourism Research Australia 2 NEW ZEALAND Market Profile 2015

3 Aviation Landscape The trans-tasman route remains Australia s busiest international route in terms of direct capacity and frequency. The majority of the New Zealand traffic to Australia originates from Auckland, Christchurch and Wellington. There is aggressive price competition on trans-tasman routes as well as flights to competitor destinations. Competition stiulates cheaper fares but also impacts yield and dispersal. New direct routes to competitor destinations are impacting Australia s market share. Almost half of New Zealand visitors to Australia travelled on Air New Zealand, followed by Virgin Australia (18 per cent) and Qantas (13 per cent) (see chart page 1). In the last two years a number of new route have been launched on the trans-tasman such as Christchurch- Perth, Auckland-Sunshine Coast and Auckland-Perth. In 2014 direct capacity from New Zealand to Australia increased by three per cent following similar growth in previous years. Growth was driven by Jetstar, Emirates, Virgin Australia and Air New Zealand. Tourism Australia expects growth similar growth in Average loads during 2014 were 79 per cent, up two percentage points compared to Average loads are softer compared to other inbound market but they are largely manageable given the limited seasonality of traffic flows on the route. Alliances continue to develop the market and strengthen existing services (e.g. Qantas/Emirates/Jetstar and Air New Zealand/Virgin Australia). These alliances are also improving access to regional Australia. The proposed simplification of the trans-tasman border (e.g. customs and immigration processes) has the potential to reduce journey time and airfare taxes. In addition this may encourage the opening of new routes such as Canberra and Newcastle. Discussions continue between the Australian and New Zealand Governments. Direct aviation capacity from New Zealand to Australia Capacity (000) 1,600 1,400 1,200 1, Air New Zealand Qantas Airways Virgin Australia Emirates Seat 600 Jetstar 400 China Airlines 200 Freedom Air 0 Dec-04 Other airlines Source: Bureau of Infrastructure and Regional Development 3 NEW ZEALAND Market Profile 2015

4 The Leisure Traveller New Zealand is Australia s largest market for leisure visitor arrivals, ranking third with respect to both visitor expenditure and nights. How does Australia perform? According to consumer research conducted by Tourism Australia, approximately half of New Zealand leisure travellers cite safety and security and value for money as their main motivations when selecting a travel destination. Other important factors for them include interesting attractions, good food and wine and friendly citizens. Australia performs strongly in terms of its safety and security, world class beauty and interesting attractions among New Zealand leisure travellers. There is room for improvement with respect to Australia s associations with rich history and heritage. Australia s coastline and Great Barrier Reef generate the greatest appeal for New Zealand travellers in terms of attractions, with shopping rating as the preferred Australian experience for just under half of New Zealand respondents. Motivations when selecting a travel destination A safe and secure destination 56% Value for money 50% Interesting attractions to visit 48% Good food and wine 31% Friendly and open citizens 31% Rich history and heritage 30% World class beauty and nature 25% A family friendly destination 24% Quality accommodation 22% Great beaches 15% Top Australian attractions Australian beaches 46% Travelling to many places 46% The Great Barrier Reef 44% Australian food and wine 43% The Australian climate 42% The Australian wildlife 41% Rainforests/forests 41% Unspoilt natural wilderness 38% Australian coastal lifestyle 36% The major Australian cities 35% Most preferred Australian experiences Shopping 46% Aquatic Wildlife 43% Wilderness/Rainforest 42% Food and Wine 42% Wildlife (non-aquatic) 41% Beach/Coastal/Harbour 39% City Experience 38% Outback/Indigenous 37% Niche: Diving, Golf etc 20% Aspiration versus visitation For New Zealand travellers, Australia is the clear leader across all purchase funnel metrics from aspiration to visitation. The USA, Fiji and the UK are consistent, but distant competitors, all converting strong funnel metrics into visitation. ASPIRATION AWARENESS INTENTION VISITATION These findings are based on consumer research conducted by Tourism Australia in 2014, in 11 of Australia s key tourism markets. Charts show the percentage of people in the survey who rank these attributes as important or appealing. 4 NEW ZEALAND Market Profile 2015

5 The New Zealand distribution system continues to evolve as online bookings for short haul travel grow. In response, traditional distributors are increasing their online capabilities. Bookings to Australia are primarily driven by low airfares and short/sharp sales, leading to a trend where consumers book airfares first and ground components later, rather than traditional package tours. system Wholesalers/ Large Agents Commission Level: 20% to 25% New Zealand has three major wholesalers which work in alliance with the retail travel chains. They are House of Travel, Go Holidays (Stella Group including United and Harvey World Travel) and Infinity Holidays (Flight Centre Group). There are also smaller and more specialised wholesalers in the New Zealand market such as AIM Holidays, Lifestyle Holidays and Air New Zealand Holidays. Whilst there are preferred arrangements in place, wholesalers are open to deal with any retail agencies (with the exception of Infinity Holidays). Special Interest Operators who specialise in niche segments, such as events and sports travel, include The Experience Group, Williment Sports Travel and Showbiz Events & Travel. Two wholesalers, Go Holidays and House of Travel, also market sports and special interest events. Retail Agents Commission Level: 10% to 12% There are approximately 400 listed retail travel agencies employing over 3,000 travel consultants in New Zealand. The main listed retail brands are as follows: > > Flight Centre with over 122 Flight Centre stores, 45 Travel Brokers, 11 CruiseAbouts, 5 Student Flights, and 2 Travel Associates > > House of Travel with 72 retail stores and 8 Orbit corporate travel stores > > World Travellers with 27 offices > > United Travel with 67 branded and non-branded retail stores > > Harvey World Travel with 55 retail stores > > First Travel Group with 36 nonbranded affiliated agencies are the exclusive partner of Virtuoso in New Zealand > > Mondo with 17 Mondo, Mondo Travel Connect, Mondo Business Travel agencies > > Travel Managers organisation has 150 travel brokers > > Air New Zealand Holidays with 26 agencies > > Travel Smart with 10 branded and non-branded agencies, and > > The Travel Brokers organisation has over 110 travel brokers. Online Commission Level: 10% to 12%»» Key travel websites include Air New Zealand, Qantas, Virgin Australia, Webjet, Wotif, Expedia, Harvey World Travel, and House of Travel. 5 NEW ZEALAND Market Profile 2015

6 Trends With over 50 per cent of New Zealanders booking travel to Australia online, traditional retail groups and airlines are increasing their online booking capability to meet demand. International airline services operate regularly from Auckland, Wellington and Christchurch. Limited services are available from the South Island centres of Queenstown and Dunedin, and the North Island centres of Hamilton and Rotorua. Aggressively priced trans-tasman airfares (particularly for the East Coast) position Australia as a very accessible travel destination for New Zealand consumers. Planning and purchasing travel More than 50 per cent of New Zealanders are now purchasing airfares online. Ground portions are being purchased either online (directly to product) or through retail agencies particularly for complex or regional itineraries. Many consumers use internet travel websites to research their holidays. However, traditional distribution channels remain a key source of information on holiday destinations and products Planning a visit to market Top tips for sales calls It is preferable to make regular sales visits each year to the New Zealand market. Sales calls can be made throughout the year, however avoid December and January as this is the summer holiday season. A consistent market presence through advertising and wholesale or retail activity for two or more years will help to build New Zealand industry relationships and achieve a greater return. The key market centres to visit are Auckland, Wellington and Christchurch. Key regional centres to visit are Hamilton, Tauranga, Nelson, Dunedin and Queenstown.»» For more general information on sales calls and planning a visit to market, please see Tourism Australia s Planning for Inbound Success ebook at inboundsuccess. 6 NEW ZEALAND Market Profile 2015

7 Business Events New Zealand is the largest inbound conference and incentive market for Australia. The lead time for travel planning has traditionally been 12 to 18 months, though more recent trends show this is shortening to around three to six months. There are a number of business events specialists in this sector, from boutique incentive houses, corporate travel agents and professional conference organisers throughout New Zealand. The Pacific Area Incentive and Conference Expo (PAICE) is the key trade show to showcase Australian conference and incentive product. Held annually in November in Auckland, more than 150 conference and incentive planners attend this one-day show to meet and learn more about Australian products on offer for their clients. Information about this event can be found at Event planners have a very good knowledge of Australia as a destination and are therefore looking for more detailed information on program inclusions and new product information. They are also keen to challenge the status quo in terms of ideas and the Australian industry needs to tailor their communications to suit this requirement now more than ever. Due to their mature knowledge Australia, event planners in New Zealand are more likely to organise programs in Australia directly with suppliers rather than using a DMC. Key trade and consumer events in 2015 and 2016 Event Location Date PAICE Auckland, NZ 18 November 2015 State Tourism Organisation Road Shows & Workshops Various Various throughout 15/16 Dreamtime Adelaide, South Australia 6-12 December 2015 Australian Tourism Exchange (ATE) Gold Coast, Australia May 2016 (TBC) Where to find more information Tourism Australia s activities in New Zealand are managed from its Auckland office. For more information visit Tourism Australia s corporate website at Australian State and Territory Tourism Offices operating in New Zealand include: Destination NSW, the South Australian Tourism Commission, Tourism and Events Queensland, Tourism Victoria and Tourism Western Australia. Also see: NZ Country Brief published by the Department of Foreign Affairs and Trade at: For the latest arrivals statistics, visit: For the latest International Visitor Survey statistics, visit: 7 NEW ZEALAND Market Profile 2015

ITALY Market Profile. Over $1bn Potential to be worth by ,000. $0.5bn. 5.4m. Overview. Aviation routes from Italy to Australia 3

ITALY Market Profile. Over $1bn Potential to be worth by ,000. $0.5bn. 5.4m. Overview. Aviation routes from Italy to Australia 3 Market Profile Overview In 214, Italy was Australia s 18th largest inbound market for visitor arrivals, 17th largest market for total visitor expenditure and 13th for visitor nights. Over $1bn Potential

More information

$2.3-2.8bn. $1.2bn total spend. 343,600 arrivals. 6.4m total nights. 1.6m dispersed nights 1. Singapore Market Profile

$2.3-2.8bn. $1.2bn total spend. 343,600 arrivals. 6.4m total nights. 1.6m dispersed nights 1. Singapore Market Profile Market Profile In 2012, Singapore was Australia s sixth largest inbound market for visitor arrivals, the seventh largest market for total expenditure and 11th for visitor nights. It was also 13th for total

More information

CANADA Market Profile. Over $1bn Potential to be worth by ,000. $0.8bn. 4.8m. Overview. Aviation routes from Canada to Australia 3

CANADA Market Profile. Over $1bn Potential to be worth by ,000. $0.8bn. 4.8m. Overview. Aviation routes from Canada to Australia 3 Market Profile Overview In 214, Canada was Australia s 13th largest inbound market for visitor arrivals, 12th largest market for total visitor expenditure and 15th for visitor nights. Over $1bn Potential

More information

$0.4bn total spend. 55,100 arrivals. 2.8m total nights. 1.0m dispersed nights* Italy Market Profile. 1.1 Market Overview. Australia ranks 21st

$0.4bn total spend. 55,100 arrivals. 2.8m total nights. 1.0m dispersed nights* Italy Market Profile. 1.1 Market Overview. Australia ranks 21st Market Profile 1.1 Market Overview In 2011, Italy was Australia s 19th largest inbound market for visitor arrivals and total expenditure and 20th for visitor nights. Aviation London Milan Italy Frankfurt

More information

UNITED KINGDOM Market Profile. $ bn Potential to be worth by ,000. $3.4bn. 25.1m. Overview. Aviation routes from the UK to Australia 3

UNITED KINGDOM Market Profile. $ bn Potential to be worth by ,000. $3.4bn. 25.1m. Overview. Aviation routes from the UK to Australia 3 Market Profile Overview In 2014, the United Kingdom (UK) was Australia s third largest inbound market for visitor arrivals, second largest market for total visitor expenditure and visitor nights. Findings

More information

CHINA Market Profile. Up to $13bn Potential to be worth by 2020 840,000. $5.7bn China. 33.6m. Overview. Aviation routes from China to Australia 3

CHINA Market Profile. Up to $13bn Potential to be worth by 2020 840,000. $5.7bn China. 33.6m. Overview. Aviation routes from China to Australia 3 Market Profile Overview In 214, China was Australia s second largest inbound market for visitor arrivals and the largest market for total visitor expenditure and visitor nights. Findings from Tourism Australia

More information

FRANCE Market Profile. Over $1bn Potential to be worth by ,000. $0.7bn. 7.1m. Overview. Aviation routes from France to Australia 3

FRANCE Market Profile. Over $1bn Potential to be worth by ,000. $0.7bn. 7.1m. Overview. Aviation routes from France to Australia 3 Market Profile Overview In 214, France was Australia s 15th largest inbound market for visitor arrivals, 14th largest market for total visitor expenditure and 11th for visitor nights. Aviation routes from

More information

GERMANY Market Profile. $ bn Potential to be worth by ,000. $1.0bn. 8.9m Bangkok. Overview. Aviation routes from Germany to Australia 3

GERMANY Market Profile. $ bn Potential to be worth by ,000. $1.0bn. 8.9m Bangkok. Overview. Aviation routes from Germany to Australia 3 Market Profile Overview In 2014, Germany was Australia s 11th largest inbound market for visitor arrivals, ninth largest market for total visitor expenditure and seventh largest for visitor nights. Findings

More information

$ bn. $4.2bn total spend. 626,400 arrivals. 27.8m total nights. 5.3m dispersed nights 1. China Market Profile

$ bn. $4.2bn total spend. 626,400 arrivals. 27.8m total nights. 5.3m dispersed nights 1. China Market Profile Market Profile In 2012, China was Australia s second largest inbound market for visitor arrivals and the largest market for total expenditure and visitor nights. It was the third largest market for total

More information

$2.7-3.3bn. $1.6bn total spend. 353,900 arrivals. 9.8m total nights. 3.2m dispersed nights 1. Japan Market Profile

$2.7-3.3bn. $1.6bn total spend. 353,900 arrivals. 9.8m total nights. 3.2m dispersed nights 1. Japan Market Profile Market Profile In 2012, Japan was Australia s fifth largest inbound market for visitor arrivals and total expenditure, and sixth for visitor nights. It was also the seventh largest market for total dispersed

More information

UNDERSTANDING THE UK MARKET

UNDERSTANDING THE UK MARKET UNDERSTANDING THE UK MARKET CONSUMER DEMAND Project Market Overview In 2015, the United Kingdom (UK) was s third largest inbound market for visitor arrivals, second largest market for total visitor spend

More information

$0.9bn total spend. 184,100 arrivals. 6.3m total nights. 26% dispersed nights 1. Hong Kong Market Profile. Performance overview

$0.9bn total spend. 184,100 arrivals. 6.3m total nights. 26% dispersed nights 1. Hong Kong Market Profile. Performance overview Market Profile Performance overview In 2013, Hong Kong was Australia s ninth largest inbound market for visitor arrivals, 10th largest market for total expenditure, and 11th visitor nights. It was the

More information

Gold Coast 2ND ASPIRATION

Gold Coast 2ND ASPIRATION MARKET PROFILE Market overview In 215, Malaysia was Australia s seventh largest inbound market for visitor arrivals, ninth largest market for total visitor spend and 12th for visitor nights. Key importance

More information

Destination Visitor Survey Strategic Regional Research New South Wales

Destination Visitor Survey Strategic Regional Research New South Wales Destination Visitor Survey Strategic Regional Research New South Wales Consumer perceptions of the Snowy Mountains as a holiday destination Introduction The Snowy Mountains region is an area of outstanding

More information

$0.7bn total spend. 128,200 arrivals. 4.5m total nights. 46% dispersed nights 1. Canada Market Profile. Performance overview

$0.7bn total spend. 128,200 arrivals. 4.5m total nights. 46% dispersed nights 1. Canada Market Profile. Performance overview Market Profile Performance overview In 2013, Canada was Australia s 13th largest inbound market for visitor arrivals, 12th largest market for total expenditure and 16th for visitor nights. It was the 10th

More information

3.0 Forecast Growth. 3.1 Performance and Assumptions. Recent Performance Passenger Numbers. International Freight and Mail.

3.0 Forecast Growth. 3.1 Performance and Assumptions. Recent Performance Passenger Numbers. International Freight and Mail. 3.0 FORECAST GROWTH 13 3.0 Forecast Growth 3.1 Performance and Assumptions Recent Performance Passenger Numbers In the four years between 2005/06 and 2009/10 (following the approval of the 2006 Master

More information

UNDERSTANDING THE CHINESE MARKET

UNDERSTANDING THE CHINESE MARKET UNDERSTANDING THE CHINESE MARKET CONSUMER DEMAND Project Market Overview In 2015, China was s second largest inbound market for visitor arrivals and the largest market for total expenditure and visitor

More information

New research to help Australian tourism reach its potential

New research to help Australian tourism reach its potential 2020 New research to help n tourism reach its potential A major international tourism research project into how consumers view and the factors most likely to motivate them to visit here has been undertaken

More information

Domestic Tourism Promotion- a discussion paper

Domestic Tourism Promotion- a discussion paper 1 Domestic Tourism Promotion- a discussion paper September 2005 2 About Our Association and Industry The Tourism Industry Association New Zealand (TIA) represents the interests of over 2,000 businesses

More information

AUSTRALIA NEW ZEALAND SOUTH PACIFIC

AUSTRALIA NEW ZEALAND SOUTH PACIFIC AUSTRALIA NEW ZEALAND SOUTH PACIFIC Welcome to the AOT Group AOT is Australasia s leading Travel Distribution Company offering a complete range of Australian, New Zealand, South Pacific and global travel

More information

China building the foundations knowing the customer

China building the foundations knowing the customer 2020 China building the foundations knowing the customer The China 2020 Strategy Australia has experienced faster international arrivals and expenditure growth from China than from any other market. A

More information

Highlights from Tourism Australia s activity in China in 2012-13

Highlights from Tourism Australia s activity in China in 2012-13 2020 Highlights from Tourism Australia s activity in China in 2012-13 The Chinese inbound tourism market has the potential to contribute up to A$9 billion annually to the Australian economy by 2020. Activity

More information

$0.6bn total spend. 145,600 arrivals. 4.5m total nights. 0.9m dispersed nights 5. Indonesia Market Profile

$0.6bn total spend. 145,600 arrivals. 4.5m total nights. 0.9m dispersed nights 5. Indonesia Market Profile Market Profile In 2012, Indonesia was Australia s 12th largest inbound market for visitor arrivals, 13th for total expenditure and 15th for visitor nights. Findings from Tourism Australia s recent international

More information

$ bn. $1.1bn total spend. 197,700 arrivals. 10.6m total nights. 23% dispersed nights 1. South Korea Market Profile. Performance overview

$ bn. $1.1bn total spend. 197,700 arrivals. 10.6m total nights. 23% dispersed nights 1. South Korea Market Profile. Performance overview Market Profile Performance overview In 2013, South Korea was Australia s eighth largest inbound market for visitor arrivals, the sixth largest market for total expenditure and fifth for visitor nights.

More information

Tourism Western Australia. Fast Facts Year Ending September 2014

Tourism Western Australia. Fast Facts Year Ending September 2014 Tourism Western Australia Fast Facts Year Ending September 2014 Prepared by the Research Team December 2014 PLEASE NOTE Changes to National Visitor Survey Methodology Tourism Research Australia s (TRA)

More information

ARE WE THERE YET? THE TRAVEL DISTRIBUTION SYSTEM WHAT IS IT? A TOURISM RESOURCE GUIDE

ARE WE THERE YET? THE TRAVEL DISTRIBUTION SYSTEM WHAT IS IT? A TOURISM RESOURCE GUIDE ARE WE THERE YET? THE TRAVEL DISTRIBUTION SYSTEM WHAT IS IT? A TOURISM RESOURCE GUIDE THE TRAVEL DISTRIBUTION SYSTEM WHAT IS IT? CONTENTS What are the different styles of travel? 4 International vs Domestic

More information

Sapphire Coast Visitor Profile and Satisfaction Report: Summary and Discussion of Results

Sapphire Coast Visitor Profile and Satisfaction Report: Summary and Discussion of Results Sapphire Coast Visitor Profile and Satisfaction Report: Summary and Discussion of Results Introduction The Sapphire Coast Visitor Profile and Satisfaction (VPS) project was completed as part of the Destination

More information

Flight Centre (NZ) Ltd Travel Show Information Be Part of New Zealand s Largest Travel Shows!

Flight Centre (NZ) Ltd Travel Show Information Be Part of New Zealand s Largest Travel Shows! Flight Centre (NZ) Ltd Travel Show Information Be Part of New Zealand s Largest Travel Shows! Ph 64 9 301 9223 Ph 64 21 824 308 www.flightcentre.co.nz/showexhibitors exhibitor@flightcentre.co.nz Our shows

More information

Wellington International Airport Submission: The Ministry of Transport review of New Zealand s International Air Services Policy

Wellington International Airport Submission: The Ministry of Transport review of New Zealand s International Air Services Policy 18 June 2012 Mr Bruce Johnson Group Manager, Safety and Security Ministry of Transport 89 The Terrace Wellington Dear Bruce, Wellington International Airport Submission: The Ministry of Transport review

More information

The Value of Golf Tourism

The Value of Golf Tourism The Value of Golf Tourism to Australia September 2014 The Value of Golf Tourism to Australia contents 1. REPORT HIGHLIGHTS...1 2. INTRODUCTION...2 Source Data... 3 Tourism Research Australia... 3 2014

More information

Introduction to the Global Youth Market

Introduction to the Global Youth Market Introduction to the Global Youth Market The value of Youth Travel was estimated at to $183 billion at the end of 2012 according to the UNWTO, + 28% since 2007 Young people account for nearly 20% of all

More information

Webjet Terms & Conditions

Webjet Terms & Conditions Webjet Terms & Conditions FLIGHT INFORMATION Because we are reliant on the availability of seats, airfare rules and their associated pricing levels from either the airline directly or their distributing

More information

in Australasia Market Feedback 2014 in association with Copyright On Show Solutions Directors: Amanda Margison, Jacqui Reynolds

in Australasia Market Feedback 2014 in association with Copyright On Show Solutions Directors: Amanda Margison, Jacqui Reynolds in association with Market Feedback 2014 Copyright On Show Solutions Directors: Amanda Margison, Jacqui Reynolds 1 Overview: We are excited to be returning to Australia and New Zealand in November 2015,

More information

Attracting Business Events to Australia

Attracting Business Events to Australia Attracting Business Events to Australia A GUIDE FOR THE AUSTRALIAN BUSINESS EVENTS INDUSTRY 2 Cover Image: Melbourne, Victoria This page: Brisbane, Queensland Message from the Minister for Trade and Investment

More information

Compliment Tourism WA s cooperative marketing programs in all markets; Increase the dispersal of visitors into regional areas; and, Generate

Compliment Tourism WA s cooperative marketing programs in all markets; Increase the dispersal of visitors into regional areas; and, Generate Tourism WA s marketing strategy comprises three key elements: 1. Brand marketing to inspire domestic consumers who want to visit Western Australia; this now includes content marketing to increase consumer

More information

Offline Travel Sales

Offline Travel Sales 18 Managing Sales Channels for International Growth Fáilte Ireland Leisure Sales Appendix 1: Offline Travel Sales Introduction The global travel trade sector plays a significant role in distributing the

More information

Economic Importance of Tourism in Australia s Regions. Phase 2: Large tourism-dependent regions

Economic Importance of Tourism in Australia s Regions. Phase 2: Large tourism-dependent regions Economic Importance of Tourism in Australia s Regions Phase 2: Large tourism-dependent regions ISBN 978-1-921812-50-7 Tourism Research Australia GPO Box 1564 Canberra ACT 2601 Phone: 6243 7745 Email: tourism.research@ret.gov.au

More information

24.99% 24.55% Important details. Prime location. Just 35 minutes drive to Auckland s CBD, 1 hour flight to Wellington and 3 hours flight to Sydney.

24.99% 24.55% Important details. Prime location. Just 35 minutes drive to Auckland s CBD, 1 hour flight to Wellington and 3 hours flight to Sydney. Fast Facts Important details Name: Auckland Airport. Date of birth: 24 November 1965. Address: The airport is located south of Auckland city centre in Mangere, just 20kms from downtown Auckland. Prime

More information

International market segments

International market segments International market segments ATE13 SPECIAL SERIES - CHINA (from primary cities) holiday market April 2013 The China (from primary cities) Holiday Market The World Tourism Organisation forecasts that by

More information

$0.7bn total spend. 110,100 arrivals. 7.3m total nights. 40% dispersed nights 1. France Market Profile. Performance overview

$0.7bn total spend. 110,100 arrivals. 7.3m total nights. 40% dispersed nights 1. France Market Profile. Performance overview Market Profile Performance overview In 2013, France was Australia s 14th largest inbound market for visitor arrivals, the 13th largest market for total expenditure and 10th visitor nights. It was the seventh

More information

Experience the Opportunities: Industry s Guide to working with Tourism Australia

Experience the Opportunities: Industry s Guide to working with Tourism Australia Experience the Opportunities: Industry s Guide to working with Tourism Australia ArRIVED PLANnING TO SEe COUNTRY. THE WHOLe DEPARTed STILl TRYING TO GET OVeR uluru. Tourism Australia is the Australian

More information

Tropical North Queensland. Destination Tourism Strategy

Tropical North Queensland. Destination Tourism Strategy Tropical North Queensland Destination Tourism Strategy 2012 2016 Tropical North Queensland Adventurous by nature Tropical North Queensland is the best sustainable tropical visitor destination in the world,

More information

Gold Coast Tourism Corporation. Annual Report 2009/2010

Gold Coast Tourism Corporation. Annual Report 2009/2010 Gold Coast Tourism Corporation Annual Report 2009/2010 Contents Chairman s Summary... 4 Chief Executive Officer s Summary...6 About Us...8 Our Marketing Approach...10 Australia Marketing Summary... 12

More information

TOURIST SPECIAL INTEREST CYCLING NEW ZEALAND APRIL 2013

TOURIST SPECIAL INTEREST CYCLING NEW ZEALAND APRIL 2013 Tourists TOURIST SPECIAL INTEREST CYCLING NEW ZEALAND APRIL 2013 INTRODUCING CYCLING TOURISM This report provides an overview of tourists that participate in cycling sports as an activity during their

More information

https://securetravel.webjet.com.au/webjettsa/default.aspx

https://securetravel.webjet.com.au/webjettsa/default.aspx Page 1 of 7 View free t Thank you for booking with Webjet Your Itinerary details are outlined below. This confirmation will also be sent by email within 24 hours. If you do not receive, please access your

More information

Travel market. Briefing notes and sales support for newspaper media sales teams

Travel market. Briefing notes and sales support for newspaper media sales teams Travel market Briefing notes and sales support for newspaper media sales teams What s in this deck? This deck is split into two sections: Section 1 An overview of the Australian travel market The 2015

More information

Understanding the Value Created by Campervan Tourists in New Zealand

Understanding the Value Created by Campervan Tourists in New Zealand October 2012 Draft Report 1 July 2011 Understanding the Value Created by Campervan Tourists in New Zealand Authorship This document was written by Jennie Coker. Covec Ltd, 2012. All rights reserved. Disclaimer

More information

Australia s Tourism Industry

Australia s Tourism Industry Australia s Tourism Industry Karen Hooper and arileze van Zyl* This article examines developments in Australia s tourism industry over the past decade. It focuses on the increased tendency for Australians

More information

Tourism Australia Corporate Plan 2014 17 Delegates from Perfect China climb the Sydney Harbour Bridge, 13 July 2013

Tourism Australia Corporate Plan 2014 17 Delegates from Perfect China climb the Sydney Harbour Bridge, 13 July 2013 Tourism Australia Corporate Plan 2014 17 Delegates from Perfect China climb the Sydney Harbour Bridge, 13 July 2013 MINISTER S MESSAGE Tourism is a major contributor to the Australian economy. It generates

More information

Distributing your tourism product

Distributing your tourism product Distributing your tourism product No matter how impressive your product is its success relies on customers knowing you exist in the marketplace. The strength of your presence in the marketplace will be

More information

ATE 2014 Special series: China luxury holiday market to NSW

ATE 2014 Special series: China luxury holiday market to NSW ATE 2014 Special series: China luxury holiday market to May 2014 INTRODUCTION The China luxury holiday market is now the largest segment of the luxury holiday market to both and Australia. Like the overall

More information

International Market Profile: Thailand Year ending December 2015

International Market Profile: Thailand Year ending December 2015 International Market Profile: Thailand Year ending December 2015 This fact sheet provides a summary of the latest tourism data for visitors from Thailand to Victoria. Information includes: visitor numbers,

More information

Submission to the. Ministry of Transport. on the. Air New Zealand and Cathay Pacific North Asia Alliance

Submission to the. Ministry of Transport. on the. Air New Zealand and Cathay Pacific North Asia Alliance Submission to the Ministry of Transport on the Air New Zealand and Cathay Pacific North Asia Alliance 23 January 2015 1 EXECUTIVE SUMMARY 1. The Tourism Industry Association New Zealand (TIA) welcomes

More information

MARKET CHARACTERISTICS

MARKET CHARACTERISTICS Contents 1 EXECUTIVE SUMMARY 3 2 INTRODUCTION 7 3 METHODOLOGY 11 4 MARKET CHARACTERISTICS 13 5 AIRPORT CASE STUDIES 22 6 SWOT ANALYSIS 36 7 THE KEY CRITERIA FOR INTERNATIONAL AIR SERVICES 39 8 ADDITIONAL

More information

sdrftsdfsdfsdfsdw Pre-Budget Submission For WA State Budget 2016

sdrftsdfsdfsdfsdw Pre-Budget Submission For WA State Budget 2016 sdrftsdfsdfsdfsdw Pre-Budget Submission For WA State Budget 2016 1 P a g e Budget Submission Highlights Market fundamentals are positive for strong tourism economic output and employment growth, provided

More information

Australia s business events industry out in force at CIBTM China 2013

Australia s business events industry out in force at CIBTM China 2013 Monday, 2 September 2013 Visit the Australia stand F01 at CIBTM Australia s business events industry out in force at CIBTM China 2013 Tourism Australia and a delegation of 13 partners from the Australian

More information

India leisure market to NSW

India leisure market to NSW India leisure market to December 2013 Introduction Overseas travel from India is growing and growing fast. Over the past five years outbound travel from India has more than doubled. The United Nations

More information

Submission to Productivity Commission. Australia s International Tourism Industry Research Project

Submission to Productivity Commission. Australia s International Tourism Industry Research Project Submission to Productivity Commission Australia s International Tourism Industry Research Project 28 November 2014 Contents 1 Executive Summary 4 2 Bilateral Air Services Agreements 6 2.1 Australian Airlines

More information

International Visitor Arrivals to New Zealand: January 2015

International Visitor Arrivals to New Zealand: January 2015 International Visitor Arrivals to New Zealand: January 215 Overseas visitor arrivals to New Zealand by country of residence and selected characteristics Crown copyright This work is licensed by Statistics

More information

There s simply no better way to plan an event in New Zealand!

There s simply no better way to plan an event in New Zealand! There s simply no better way to plan an event in New Zealand! Come along as our guest to CINZ MEETINGS 2015 and meet the experts you need to know to ensure your next event is a memorable success. For 18

More information

International Visitor Arrivals to New Zealand: January 2016

International Visitor Arrivals to New Zealand: January 2016 International Visitor Arrivals to New Zealand: January 216 Overseas visitor arrivals to New Zealand by country of residence and selected characteristics Crown copyright This work is licensed under the

More information

THE WHITSUNDAYS CONVERTING THE CONSIDERING! Executive summary OCTOBER 2013

THE WHITSUNDAYS CONVERTING THE CONSIDERING! Executive summary OCTOBER 2013 THE WHITSUNDAYS CONVERTING THE CONSIDERING! Executive summary OCTOBER 2013 3 WHITSUNDAYS CONVERTING THE CONSIDERING! Tourism Research Australia (TRA) and Tourism and Events Queensland (TEQ) undertook

More information

INTERNATIONAL VISITORS IN AUSTRALIA. Quarterly results of the International Visitor Survey JUNE 2013 INTERNATIONAL VISITORS IN AUSTRALIA

INTERNATIONAL VISITORS IN AUSTRALIA. Quarterly results of the International Visitor Survey JUNE 2013 INTERNATIONAL VISITORS IN AUSTRALIA INTERNATIONAL VISITORS IN AUSTRALIA Quarterly results of the International Visitor Survey JUNE 2013 INTERNATIONAL VISITORS IN AUSTRALIA International Visitors in Australia June 2013 Quarterly Results

More information

CONVENTIONS & INCENTIVES NEW ZEALAND. CINZ Membership. Conventions and Incentives New Zealand. We invite you to join

CONVENTIONS & INCENTIVES NEW ZEALAND. CINZ Membership. Conventions and Incentives New Zealand. We invite you to join CONVENTIONS & INCENTIVES NEW ZEALAND CINZ Membership Conventions and Incentives New Zealand We invite you to join We invite you to join CINZ Conventions and Incentives New Zealand (CINZ) is a membership-based

More information

TOURISM FORECASTS AUTUMN 2014 TOURISM FORECASTS

TOURISM FORECASTS AUTUMN 2014 TOURISM FORECASTS TOURISM FORECASTS AUTUMN 2014 TOURISM FORECASTS 2 AUTHORS Tourism Research Australia: Dr George Chen and Geoff Bailey Other Contributors Tourism Research Australia: Kathryn Gillies and Kristen Corrie Industry

More information

DIRECT & INDIRECT SALES CHANNELS

DIRECT & INDIRECT SALES CHANNELS DIRECT & INDIRECT SALES CHANNELS Knowing where your potential customers search for information and being visible in those places/channels is key to driving sales. 2 main channels: 1. Direct - both online

More information

9395 TRAVEL AND TOURISM

9395 TRAVEL AND TOURISM CAMBRIDGE INTERNATIONAL EXAMINATIONS GCE Advanced Subsidiary Level and GCE Advanced Level MARK SCHEME for the May/June 2013 series 9395 TRAVEL AND TOURISM 9395/32 Paper 3 (International Business & Leisure

More information

CHINESE VISITOR SATISFACTION

CHINESE VISITOR SATISFACTION CHINESE VISITOR SATISFACTION Summary JANUARY 2014 CHINESE VISITOR SATISFACTION 2 CHINESE VISITOR SATISFACTION - SUMMARY TOURISM RESEARCH AUSTRALIA CHINESE VISITOR SATISFACTION - SUMMARY China is Australia

More information

THE FOUR PILLARS OF SUSTAINABILITY : ECONOMIC

THE FOUR PILLARS OF SUSTAINABILITY : ECONOMIC THE FOUR PILLARS OF SUSTAINABILITY : ECONOMIC Continuing globalisation of the world economy and trade, the growth of low cost airlines and buoyancy of tourism in recent years, have been key drivers of

More information

RUGBY WORLD CUP 2011, NEW ZEALAND - ENGLAND POOL MATCHES TOUR INFORMATION

RUGBY WORLD CUP 2011, NEW ZEALAND - ENGLAND POOL MATCHES TOUR INFORMATION England Rugby is without doubt the most consistent team of the last decade of World Cup Rugby. In 2003 they were one of the tournament favourites and proceeded to win on that very special night at the

More information

VISITOR PERCEPTIONS OF THE ACT

VISITOR PERCEPTIONS OF THE ACT VISITOR PERCEPTIONS OF THE ACT Executive summary AUGUST 2014 Image: Lake Burley Griffin and National Museum of Australia, Canberra Balloon Spectacular 2014. Image courtesy of VisitCanberra. 3 VISITOR

More information

What is driving Australians' travel choices?

What is driving Australians' travel choices? What is driving Australians' travel choices? What is driving Australians' travel choices? ISBN 978-1-921812-45-3 Tourism Research Australia Department of Resources, Energy and Tourism GPO Box 1564 Canberra

More information

TOURISM ANNUAL REPORT: Port Douglas and Daintree Visitor Survey July 2013 June 2014

TOURISM ANNUAL REPORT: Port Douglas and Daintree Visitor Survey July 2013 June 2014 TOURISM ANNUAL REPORT: Port Douglas and Daintree Visitor Survey July 2013 June 2014 This annual report forms part of a series of reports prepared by James Cook University (JCU) on tourism in the Port Douglas

More information

Investment. Phillip Street, Sydney. Capability Statement

Investment. Phillip Street, Sydney. Capability Statement Investment ADVISORY services Australia Phillip Street, Sydney Capability Statement Optus Centre, Macquarie Park Investment Advisory Services OVERVIEW CBRE s Investment Advisory Services team provides a

More information

the national business events study:

the national business events study: the national business events study: AN EVALUATION OF THE AUSTRALIAN BUSINESS EVENTS SECTOR executive summary Margaret Deery, Leo Jago, Liz Fredline and Larry Dwyer SUSTAINABLE TOURISM CRC 1 foreword The

More information

Via Bangkok on Thai Airways:» Bengaluru» Chennai» Hyderabad» Kolkata» Mumbai/Bombay 1ST ASPIRATION

Via Bangkok on Thai Airways:» Bengaluru» Chennai» Hyderabad» Kolkata» Mumbai/Bombay 1ST ASPIRATION MARKET PROFILE Market overview In 215, India was Australia s eighth largest inbound market for visitor arrivals, 1th largest market for total visitor spend and fourth for visitor nights. Key importance

More information

Introducing Aquire, a Business Rewards Program available to Harvey Norman Commercial Division Customers.

Introducing Aquire, a Business Rewards Program available to Harvey Norman Commercial Division Customers. Approved Account Customers Only* Introducing Aquire, a Business Rewards Program available to Harvey Norman Commercial Division Customers. *Available to approved account customers only. Refer to full Aquire

More information

TIGER AIRWAYS POSTS PROFIT AFTER TAX OF $2 MILLION FOR THE QUARTER ENDED 31 DECEMBER 2012

TIGER AIRWAYS POSTS PROFIT AFTER TAX OF $2 MILLION FOR THE QUARTER ENDED 31 DECEMBER 2012 TIGER AIRWAYS HOLDINGS LIMITED Media Release 24 January 2013 TIGER AIRWAYS POSTS PROFIT AFTER TAX OF $2 MILLION FOR THE QUARTER ENDED 31 DECEMBER 2012 Tiger Airways Holdings Limited has posted a profit

More information

Qantas Airways Limited Fleet, Efficiency & Engineering. Gareth Evans, Chief Financial Officer Seattle, 6 October 2013

Qantas Airways Limited Fleet, Efficiency & Engineering. Gareth Evans, Chief Financial Officer Seattle, 6 October 2013 Qantas Airways Limited Fleet, Efficiency & Engineering Gareth Evans, Chief Financial Officer Seattle, 6 October 2013 Group Fleet Strategy Flexibility, Simplification, Efficiency 5 key principles Right

More information

2016 Order Form for National Certificate in Tourism & Travel (Introductory Skills) Level 2 v4

2016 Order Form for National Certificate in Tourism & Travel (Introductory Skills) Level 2 v4 2016 Order Form for National Certificate in Tourism & Travel (Introductory Skills) Level 2 v4 National Certificate in Tourism (Introductory Skills) Level 2 Version 4, 46 credits ALL 5 Receive all 5 Compulsory

More information

International market segments

International market segments International market segments ATE13 SPECIAL SERIES - BABY BOOMERS (EASTERN markets) February 2013 The Baby Boomer Holiday Market Part two Eastern markets* The world's population is aging, with the 50 plus

More information

A new chapter of travel to Asia and Australia

A new chapter of travel to Asia and Australia Business Bespoke A new chapter of travel to Asia and Australia This is the first part of a regular update that we hope our trade partners will find a useful resource. Some details on Fare Rule conditions

More information

Tourism New Zealand Commerce Committee Annual Review

Tourism New Zealand Commerce Committee Annual Review Tourism New Zealand Commerce Committee Annual Review 2013/14 ADDITIONAL QUESTIONS (128-134) Tourism New Zealand Commerce Committee Annual Review - 2013/14 Additional Questions: 128-134 128. The Committee

More information

Online Distribution 101

Online Distribution 101 Topic Online Distribution Tutorial 38 Online Distribution 101 Getting a handle on tourism distribution, commissions and channel managers can be a bit daunting, but once you read this tutorial it will become

More information

Are We There Yet? YOUR MARKETING PLAN. A Tourism Resource Guide

Are We There Yet? YOUR MARKETING PLAN. A Tourism Resource Guide Are We There Yet? KNOW WHERE YOU ARE GOING YOUR MARKETING PLAN A Tourism Resource Guide Know where you are going your Marketing Plan CONTENTS The Four P s of Marketing 4 Setting your marketing budget 6

More information

Australian Housing Outlook 2014-2017. By Robert Mellor, Managing Director BIS Shrapnel Pty Ltd October 2014

Australian Housing Outlook 2014-2017. By Robert Mellor, Managing Director BIS Shrapnel Pty Ltd October 2014 Australian Housing Outlook 2014-2017 By Robert Mellor, Managing Director BIS Shrapnel Pty Ltd October 2014 Recent Residential Property Market Trends Residential property demand has varied across purchaser

More information

LeisureCom Group Marketing Initiatives

LeisureCom Group Marketing Initiatives LeisureCom Group Marketing Initiatives The LeisureCom Group is one of Australia s leading and most progressive direct marketers of resort, hotel and apartment accommodation in The Pacific and South East

More information

How to find cheap flights

How to find cheap flights How to find cheap flights A Guide to flying for less than you thought possible! 26 How to find cheap flights 2 Executive Summary How does a trip to Europe and back for $1,000 sound? Or a trip to New Zealand

More information

EG MEETING ON SUSTAINABLE TOURISM

EG MEETING ON SUSTAINABLE TOURISM EG MEETING ON SUSTAINABLE TOURISM UN Secretariat, New York 29 & 30 October, 2013 Challenges and Opportunities for Sustainable Tourism Development in Small Island Developing States (SIDS) The Samoa Experience

More information

STATE OF THE BUSINESS EVENTS INDUSTRY REPORT

STATE OF THE BUSINESS EVENTS INDUSTRY REPORT 2012 STATE OF THE BUSINESS EVENTS INDUSTRY REPORT Dr Marg Deery Tourism and Business Events International September 2013 Report Commissioned by The Business Events Council of Australia *Photos provided

More information

PlannIng for Inbound SucceSS

PlannIng for Inbound SucceSS PlannIng for Inbound SucceSS VOLUME 3 Planning for Inbound Success 1 Gold Coast, QLD Planning for Inbound Success Inbound Tourism Where do you start? 4 Prepare Your Business 5 Information And Assistance

More information

APPLICATION FOR CAPACITY FOR AUSTRALIA-INDONESIA SERVICES SUPPLEMENTARY SUBMISSION

APPLICATION FOR CAPACITY FOR AUSTRALIA-INDONESIA SERVICES SUPPLEMENTARY SUBMISSION APPLICATION FOR CAPACITY FOR AUSTRALIA-INDONESIA SERVICES SUPPLEMENTARY SUBMISSION Australia-Indonesia passenger market The Australia-Indonesia market has suffered a series of shocks in recent years, including

More information

Abstract. Key Words: Package tours, Inbound Tour Operators, Korea, Australia. Introduction

Abstract. Key Words: Package tours, Inbound Tour Operators, Korea, Australia. Introduction Modelling The Structure Of The Korean Package Tour Industry In AustraliaBruce Prideaux, James Cook University Larry Dwyer Hobson, University of New South Wales Brian King, Victoria University Perry Hobson,

More information

TRAVEL BY AUSTRALIANS

TRAVEL BY AUSTRALIANS TRAVEL BY AUSTRALIANS Quarterly results of the National Visitor Survey JUNE 2013 TRAVEL BY AUSTRALIANS Travel by Australians June 2013 Quarterly Results of the National Visitor Survey Image: Sailing,

More information

Websalad Connect. A fresh approach to digital marketing... PAGE 1

Websalad Connect. A fresh approach to digital marketing... PAGE 1 Websalad Connect A fresh approach to digital marketing... PAGE 1 2014 We connect B2B digitally across Asia Pacific Does your organisation require greater understanding and accountability from its digital

More information

New drive for business events

New drive for business events AUCKLAND S BUSINESS EVENTS PLAN New drive for business events aucklandnz.com/conventions Contents Mayoral Message 3 Foreword 5 01 New drive and energy for Auckland Business Events 7 Auckland s opportunity

More information

IMPROVING TOURISM RESEARCH Winston Churchill Memorial Trust Travelling Fellowship Report John Brackstone

IMPROVING TOURISM RESEARCH Winston Churchill Memorial Trust Travelling Fellowship Report John Brackstone IMPROVING TOURISM RESEARCH Winston Churchill Memorial Trust Travelling Fellowship Report John Brackstone Outline Having been fortunate enough to have been awarded a Winston Churchill Memorial Trust Travelling

More information

Converting the Opportunity

Converting the Opportunity SUBMISSION 41 Tourism Australia s submission to the House of Representatives Economics, Finance and Public Administration Committee s Inquiry into the Current and future directions of Australia s services

More information

China Now. Your future success depends upon it! Presented by Janene Rees May 2015

China Now. Your future success depends upon it! Presented by Janene Rees May 2015 China Now Your future success depends upon it! Presented by Janene Rees May 2015 Introducing.. Janene Rees Why I love China 10 years of visiting China Over 15 trade shows with Tourism Australia and DNSW

More information

conventional DESTINATION PORT STEPHENS PROSPECTUS 2014 MEETINGS, INCENTIVES, CONFERENCES & EVENTS

conventional DESTINATION PORT STEPHENS PROSPECTUS 2014 MEETINGS, INCENTIVES, CONFERENCES & EVENTS conventional DESTINATION PORT STEPHENS PROSPECTUS 2014 MEETINGS, INCENTIVES, CONFERENCES & EVENTS Contents Chairman s Message MICE Overview and Calendar Familiarisation Program Public Relations Unconventional

More information