HNA TOURISM GROUP The Leading Integrated Tourism Group
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1 HNA TOURISM GROUP The Leading Integrated Tourism Group
2 Highlights About us Innovation in Tourism High Perfoming Portfolio Sustainable Strategy Enhancing Collaboration Strong Commitments
3 About Us HNA Tourism Group is the mainstream business holding of HNA Group, incorporating Airlines, Hotels, Tour Operators, Finance, IT and Internet among other tourism related business under an innovative development model. With the strong hold from HNA Group, a global enterprise operating in five major areas - Aviation, Property, Tourism, Investment and Transportation - with RMB 480 billion in current assets, HNA Tourism is a leading integrated tourism group.
4 Our Mission and Values The Vision for a New Tourism Eco-system Through a customer-oriented approach, HNA Tourism builds innovation in travel, introducing cutting-edge solutions and resources to create a sustainable supply chain for leisure tourism, hospitality management and travel distribution technology.
5 Our Tourism Eco-system Airlines Hospitality Tour Operator Finance Travel Tech
6 Our Position at a Glance 6 th Current Total Assets RMB 110 Billion 2014 Revenue RMB 36.8 Billion 30,000 Colleagues in China and 18,000 more globally 20 Affiliate and 3 Stock-listed Companies The 6th Largest Tourism Group in China WTA Asia's Leading Tourism Group
7 Our Segments' Performance HOTELS AIRLINES TOUR OPERATORS FINANCE Acquired a majority share 144 aircraft fleet, Our leading outbound tour Operating financial of Europe's 3rd largest hotelier, expanding our global portfolio to 450 hotels; with 62 owned and 5 managed properties in China. 160 operating routes, 83 business jets, 10 helicopters, 8 FBO operators like Caissa, operate in more than 100 countries and territories, offering over 6,000 premium and Budget travel products. enterprises with 2 key elements: Financial Leasing and Electronic Payment for tourism; and 3 licences: Third-party Payment, Currency Exchange and Micro-loans.
8 Our Segments' Performance TECHNOLOGY CRUISES CAR RENTAL FOOD PRODUCTION Specialist in travel Introducing China's RMB 300 million in Incorporating EFood technology, hardware integration and sofware development; enabling cloud computing and e- business; introducing Travel APPs with current user base of 1.54 million. maiden cruise liner "Henna", featuring 2000 passenger load; operating 3 luxury cruising yachts and 7 high- performance sailracers. assets and 631 vehicles ranging from economy to luxury categories, operating in main Chinese cities including Beijing, Shanghai, Shenzhen. Holdings, leader in infligh catering in 17 Chinese provinces, distributing over 24 million meal-sets a year to airlines, 68% share of high-speed train network.
9 Our Powerful Premium Brands
10 Our Leading Brands Deer Jet The leading and largest private jet fleet in Asia- Pacific. Deer Jet is enhancing safety and quality of business aviation; rated ARGUS Platinum 5 Stars and certified IS-BAO. Offering an ample range of services including: FBO. MTO. Jet Asset Management. Helicopters. Yachts. "Delivering unequaled service experiences for business aviation since "
11 Our Leading Brands Capital Airlines The first airlines to introduce mobile internet-based entertainment in the Chinese market, making Wifi available onboard all 51-Airbus fleet flying to more than 220 domestic and international destinations. China's No.1 Tourism Airline
12 Our Leading Brands Capital Helicopter 10 helicopters for lease. Construction. Search and rescue. Aero-medical transportation. Tourism. Operating diverse helicopter service sectors and specialized in helicopter asset management and ground maintainance.
13 Our Leading Brands Tangla Hotels and Resorts Focus on high-end hotels offering exclusive content for leisure and business travel in major international locations. "Excelling oriental hospitality and introducing China's 6 Star-Diamond Hotel Brand"
14 Our Leading Brands NH Hotel Group Since 1978, NH Hoteles is a story of growth in establishments, quality and prestige. One of the top 25 hotel chains in the world and the 3rd largest hotel management group in Europe. 400 hotels 28 countries across Europe, America and Africa. NH Hotels 3 and 4 star urban hotels NH Collection Premium hotels nhow Design hotels Hesperia Resorts 5-star holiday hotels
15 Our Leading Brands HNA Cruises Introducing China's first Luxury Cruise operator. Our flagship the "Henna" set international standards for the cruise market. Extending travel posibilities for overseas travelers. Specialized for the high-end Chinese market. Operating routes from the main hubs of China: Sanya Tianjin Shanghai Haikou Xiamen Qingdao Traveling to Asia's most demanded destinations: South Korea Japan Vietnam Taiwan
16 Our Leading Brands Caissa Touristic Offering more than "The leading outbound travel operator specialized in the Chinese market." 100 Country-product and preferred by over 1 million customers each year with branches in London, Paris, Hamburg Beijing, Guangzhou, Shanghai, etc.
17 Our Leading Brands Transforex China's largest Currency Exchange network and Tax Refound platform specialized in financial services and products for the Chinese outbound tourism market. The most comprehensive parnership network offering: Currency exchange Electronic payments International tax refound Electronic travel checks 38 currency exchange outlets across main markets in 18 Chinese provinces
18 Our Leading Brands Beijing Tourism Investment Managemet Co. An investment and asset management company specialized in funding tourism. Enhacing services and adding value to tourism assets. With the mision to support the development of the tourism industry, in 2013 we have invested over RMB 2.85 million
19 Our Leading Brands eking Technology Empowering organizations to optimize processes through technology, engineering and building networks to shape sustainable smart-cities, smart-tourism and smart-governments. "Shaping the future" Our technology unables and improves: Corporate Management Systems. Electronic Payment and E-commerce. Travel APPs Development. Travel Management. Distribution Platforms. Airport Management Systems. Data Centralization. Network Engineering. Data Centers.
20 Our Leading Brands Easy Travel Our Mobile Travel Agent, the most comprehensive travel APP helping inspire, sell and distribute travel in a more engaging and efficient way. "Personalizing travel experiences" Close to 1 million active users 11% daily active-users rate Over 87,000 daily users
21 Our Strategy Online to Offline Distribution Diversified Operations Economies of Scale Global Range
22 Online to Offline (O2O) Airlines Hotels Car rental Travel Agencies Cruises Destination Management Benefiting from economies of scale Enhancing cross-sector collaboration Allocating resources to priority areas Integrating and owning the entire customer journey to design and give access to exclusive services. Credit Personalized Leisure and Business travel Investment Integrating Financial solutions Electronic payment Multy-channel distribution: OTA, MTA, APPs Loyalty programmes Unified CRM System Enhancing technology for e-commerce and online/mobile payment autentification Introducing financial solutions exclusively tailored for tourism
23 Diversified Operations Tour Operators Integrating Market Access HNA Tourism introduced a unique propostion, by integrating premium brands customers receive high quality and consistent end-to-end experiences. Airlines Airlines HNA Tourism Introducing the "New Tourism Economy" Hoteliers Hoteliers We are optimizing organic growth through the incorporation of technology and finance to our trusted product portfolio, repositioning assets and capabilities. Finance Technology Technology
24 Economies of Scale Airlines Enhanced Travel Products Finance Creating new growth opportunities Tour Operators Industrial Business Owning and tracking the development of core sectors to optimize offer capacity and deliver high quality travel experiences. Optimizing investments and resource allocation, repositioning the organization of our tourism resources.
25 Global Range Owner of the leading Outbound Travel Operator -Caissa - Managing China's largest Tourism Investment Fund Operating Golf Courses at previleged locations in the USA Majority stakeholder of Europe's Leading Hotelier Operating China's maiden Luxury Cruiseliner "Henna" traveling all over Asia Stakeholder of Africa's 2nd largest Hotel Group Operating the largest Private Jet Charter in Asia-Pacific
26 Global Range By acquiring a majority stake of NH Hotel Group and establishing a JV between HNA and NH, we will build and manage hotels in China in the years to come. Capital Airlines has started operations of its international charter services to Japan, South Korea and Thailand; currently 5% of its total network is made by international routes. Deer Jet extended FBO operations to 7 new destinations in Asia-Pacific including Sydney, Brisbane, Singapore ; 15% of its revenue is made from overseas operations. By establishing strategic partnerships with the governments of Tahiti, Nepal, Seychelles, Scotland, Spain, Belgium, etc; we achieve the expansion of global operations. HNA Cruises currently operates routes from all main hubs in China to destinations in Japan, South Korea, Taiwan, Vietnam, etc. By acquiring 67% stake of Hawker Pacific and shares of Tsogo Hotel Group, we are extending the range of our private jet charter and hotel operations through Asia, Middle East and Africa.
27 Mutual Benefit Collaborations Strategic Partners Combining Resources Global Cooperation
28 Strategic Partners We are enhacing crosssector collaborations through strategic partnerships: Specialized Media. Tourism Companies. Banking Institutions. Global Finance. Technology Enterprises. We combine leading industrial operations, technology, insurance, investments, asset management and media channels as a growth engine through our unique partnership model: Accelerating development. Investing and developing resources. Providing expertise and distribution channels. Supporting improvement and expansion.
29 Public-Private Sector Collaboration We aim to accelerate regional development and create new growth potential. Guilin. Beijing. Hainan. Hebei. We are benefiting regional economies by combining our experience in building up tourism resources and exploring new opportunities. Creating regional airlines. Combining travel resources. Providing funds and assets. Building up smart destinations.
30 Academia-Private Enterprise Collaboration By working in permanent synergy we create knowledge and sustainable value. China's Tourism Technology Academy. Renmin University of China. Beijing International Studies University. Nankai University. We take responsibility for the promotion and enhancement of tourism by bringing together educational institutions, tourism associations and tourism authorities. Driving collaboration. Boosting creativity and innovation. Creating and exchanging knowledge. Developing human capacity.
31 Global Cooperation We act as a catalyst for the development of travel and tourism, our international associations comprise: National goverments and city tourism bodies. Global industrial conglomerates. Tourism industry organizations. International airlines, airports, hotels and cruise lines. We are combining our expertise and resources with local market knowledge, operational resources and real estate development competencies. "Opening opportunities to create value from the fast-growing Chinese tourism market" 31
32 Pioneering Commitments Unique CSR Concept Responsibility for Employees Environmental Protection Corporate Philanthropy Economic Contribution
33 Our Corporate Social Responsibility Concept Corporate Empowering Sustainable Stakeholder Corporate Economic Values Employees Goals Engagement Citizenship Contribution Contribute to social welfare and create long term trust through our social actions. An attractive and diverse organization where employees can achieve personal and professional growth. Leading social transformation to create sustainable growth and reduce environmental impact. Providing benefits and enriching value for stakeholders by working proactively to respond and support their goals. Incorporating best global practices and comply with international standards as a global corporate citizen. Identifying direct and indirect impacts of our business on economic and social development to contribute and support growth.
34 Responsibility for Employees Our development is closely related to the support of employees, by responsing to issues with concrete actions we promote their engagement. Optimizing welfare systems. Provide career development. Implement employee care. Carry out volunteer activities. Education and training.
35 Responsibility for the environment and social welfare Guided by a our corporate mission and values to enrich social welfare, we permanently contribute to the sustainable development of society through our full range of global business activities. Implementing educational and humanitarian support initiatives. Formulating environmental strategies.
36 Responsibility for stakeholders We respond to the concerns of stakeholders with enriching actions to promote comprehensive and sustainable development for each one of them. Improving and optimizing processes. Enhacing products and services to multiply benefits. Providing comprehensive support and cooperation.
37 A global corporate citizenship HNA Tourism is an active member of the main global organizations, always attaching importance to compliance and improving awareness of best practices, supporting global innitiatives to further develop our industry.
38 "The future of tourism is full of opportunities for our customers, our stakeholders and our Employees." 旅 游 业 的 壮 阔 未 来, 期 待 与 您 共 享
39 HNA TOURISM GROUP The Leading Integrated Tourism Group
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