Challenges. Challenges 1. José de Souza, PhD Federal University of Paraná, Brazil. Information design in Brazil

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1 1 in Brazil José de Souza, PhD Federal University of Paraná, Brazil Luciane Maria Fadel, PhD Federal University of Santa Catarina, Brazil

2 Contents 1. Brazil X UK 2. Brazil: the new Eldorado? 3. Brazilian infodesign? 4. Brazilian research 5. = needs + opportunities 2

3 1. Brazil and UK 3 México 1970

4 A young country Brazil was discovered in Henry VII ( )

5 A huge country 5 All the countries in Europe, including part of Soviet Union, can be rearranged to fit inside Brazil. 34 times bigger than UK

6 Many Brazils North Atlantic ocean Northeast 6 Midwest South east South José Luciane 260 Km

7 Population (2010) ( Million of inhabitants UK 62.5 million Brazil million But... Population density UK 254 inhab/km2 Brazil 22,5 inhab/km2.

8 Culture diversity One language, but 190 Indian tribes 200 different languages 20 settlers 8

9 2. The new Eldorado 9

10 Gross Domestic Product Overall GDP 2010 (Million US$) Brazil UK

11 Economy euphoria 11

12 GDP per capita Brazil US$ 12 UK years

13 1st Education index (Human Development Reports, 2011) Adult literacy rate (2/3 weighting) + Gross enrollment ratio (1/3 weighting) th 87th

14 Inequality income index Human Development Report Office Human 0.39 Development Very high 0.64 High 0.48 Medium 0.44 Low 0.30

15 Investment in research and development USA 2,7 % GDP UK 1,9 % China 1,4 % Brazil 1 % 15

16 4. Brazilian infodesign research 16

17 Academic Society and Conferences Brazilian Information Design Society International Conference of Information Design InfoDesign Journal (Brazilian) 17 Solange Coutinho, PhD (from Reading, 1998) Carla Spinillo, PhD (from Reading, 1998) Research groups in Brazil (former research students from Reading)

18 Broader definition of infodesign Information systems and communication Project Typography Information Design Storytelling Cinema Architecture 18 Technology and Society HCI Games Ergonomics People Others History and Theory Education

19 Empirical research in Brazil 103 papers 19 InfoDesign Journal Estudos em Design Proceedings of the Information Design International Conference

20 Research topics 44% 41% 9% 6% Information systems and communication Technology and Society History and Theory Education 20

21 Empirical research A third described experiments involving humans. (34%) 21 Nearly half have not identified how data was collected. (48%) Great majority used qualitative analysis. (69%)

22 Empirical research Great majority have not used any type of statistics at all. (79%) 15% used descriptive statistics. But, majority used this data to support the generalization of their conclusions. Only 6% have used inferential statistical analyses. 22

23 5th Information Design International Conference 2011 by region (77 papers) Articles South Southeast Northeast Midwest International 47% Information systems and communication 50% 36% 11% 3% % Education 63% 12% 19% 6% % Technology and Society 54% 23% 15% 8% % History and Theory 25% 33% 33% 9%

24 4. = needs + opportunities The Brazilian Plan 24

25 Needs To improve research and methodologies, especially empirical research procedures. 25

26 History of Brazilian infodesign before designers 26 Receipt of textile imports from Liverpool to Rio de Janeiro, 1912

27 One laptop per child idea 27

28 Voting system 28

29 Olympics and World Cup 29

30 Illustration+animation+information designer 30

31 Digital inclusion 31

32 Elderly population increasing 32

33 Public Health issues 33

34 Interdisciplinarity Education History Psychology Human computer interaction 34 Common database of researchers (Lattes)

35 in Brazil Pressure to publish x Time to carry out research Difficult access to Collections and information sources No exchange of experiences with overseas students 35

36 Thanks! 36 in Brazil José de Souza, PhD Federal University of Paraná, Brazil Luciane Maria Fadel, PhD Federal University of Santa Catarina, Brazil

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