Put your brand in focus. Advertise in The Boston Globe Magazine.

Transcription

1

2 Put your brand in focus. Advertise in The Boston Globe Magazine. Fresh, interesting and always entertaining, Globe Magazine was made for readers who want to indulge in something special on Sunday morning and take it with them throughout the week. With five exciting new features, old favorites that readers rely on, and special themed issues that educate and inspire, Globe Magazine offers captivating content that Boston just can t put down. You re invited to learn more about the benefits of advertising with the Globe Magazine. Consider the quality. Focus on the facts. Then connect with readers in the magazine made with their interests in mind.

3 The Globe Magazine s bold new look. Readers will enjoy new columns, more pages, and a new size bringing it closer in size to a typical newsstand magazine. New columns and advertising adjacencies The Week Ahead highlights key events in the arts, business, politics, and sports. Out and About showcases photographs of real people at real events throughout Greater Boston. Soundtrack draws readers attention to the sounds, some recognizable, some mysterious, that make this area special. One-Liners Each week a local comedian's joke is featured, or a humorous Tweet from a notable Bostonian -- offering readers a chance to chuckle. Second Helping now accompanies our Cooking column; we'll highlight a restaurant or bar that offers a dish or drink reminiscent of Adam's recipes that week. New Gatefold positions make a debut.

4 Editorial content that connects with readers. DINNER WITH CUPID The Globe Magazine's addictive dating column takes readers along on a different blind date each week. Yes, true love does blossom, but the flops can be just as much fun as the love connections. STYLE WATCH Our Style Watch column keeps readers up to date on fashion and interior design trends. Photos of gorgeous living spaces in the city and suburbs, locals wearing the latest styles, and up-to-the-minute products paint a picture of what's fashionable now. MISS CONDUCT A voice of reason -- kindness, consideration, and not taking any guff -- in a crazy world, Miss Conduct answers reader etiquette questions with compassion and wit. COOKING Columnist Adam Reid's recipes are sophisticated enough for a dinner party but not so tough you need a chef to prepare them. Get inspired by the "America's Test Kitchen" star's best ideas every week. PERSPECTIVE Always thought-provoking, this opinion essay tackles those issues readers what to know about and offers a fresh point-of-view. ON THE BLOCK Who can resist knowing the asking price of the homes in your neighborhood? Each week this column takes readers inside three local homes for sale, including single-families, condos, and vacation homes. CONNECTIONS Each week, the Globe Magazine's back-page column takes a revealing look at a relationship -- either a romantic one, or the dynamics between siblings, friends, or parents and children.

5 Who is a Globe Magazine Reader? Boston DMA Globe Magazine % Comp % Reach % Comp Index Total 5,020, , General Demos Men 2,416, , Women 2,604, , College graduate+ 1,813, , Two+ persons in HHLD employed 2,526, , Children in HHLD 3,200, , Married 2,733, , Age breakdown Average age ,423, , ,728, , ,906, , ,691, , Income Mean IEI $61,360 - $70, Mean HHI $92,710 - $106, HHI $100K+ 1,512, , HHI $75K+ 2,312, , Home Homeowner 3,457, , Mean home value 398, , Source: 2011 Scarborough Custom Recontact Rel 2, Boston DMA.

6 The Travel issues of the Boston Globe Magazine reach the most desirable consumers in the market Specialty Themed Issues: Food Issue April 1, 2012 Top Places to Live May 6, 2012 Summer Travel May 20, 2012 Weekend Fun Guide - June 3, 2012 Food Issue June 10, 2012 Food Issue July 22, 2012 Fall Travel September 9,2012 Food Issue November 4, 2012 Winter Travel November 11, 2012 Size 1 issue 2 issues 3 issues 4+issues Full $12,935 $11,759 $8,819 $8,085 3/5 page $7,759 $7,053 $5,289 $4,850 ½ page $6,788 $6,176 $4,632 $4,245 2/5 page $5,694 $4,935 $3,701 $3,556 1/3 page $4,958 $4,229 $3,171 $3,099 1/5 page $3,106 $2,700 $2,025 $1,938 1/10 page $1,553 $1,318 $998 $967 Travel rates gross per issue.

7 Reach more high income households The Globe Magazine reaches more of the market's most affluent adults than any other local magazine. % Reach of high income HHLDs HHI $75K+ HHI $100K+ HHI $250K+ 5 0 Globe Magazine Boston Magazine Improper Bostonian Boston Common Source: 2011 Scarborough Custom Recontact Rel 2, Boston DMA.

8 Globe Magazine reaches more adults of all ages Audience reach by age group Globe Magazine Boston Magazine Improper Bostonian Boston Common - 100, , , , , , , , ,000 1,000,000 Source: 2011 Scarborough Custom Recontact Rel 2, Boston DMA.

9 Globe Magazine reaches more adults in Suffolk County. than other regional Magazines % Reach 22% 24% 23% 10% Globe Magazine Boston Magazine Improper Bostonian Boston Common 7% 4% 5% 5% 4% 1% 1% 1% Live in Suffolk County Work in Suffolk County Live & work in Suffolk County Source: 2011 Scarborough Custom Recontact Rel 2, Boston DMA.

10 Audience size and duplication 73,300 Improper Bostonian only 66,500 Boston Magazine only 798,900 Globe Magazine only Average issue readership Average issue reach in DMA % Exclusive Globe Magazine 881,100 18% 91% Boston Magazine 148,400 3% 45% Improper Bostonian 121,600 2% 60% Source: 2011 Scarborough Custom Recontact Rel 2, Boston DMA.

11 2012 Calendar & Specs

12 Advertisers who believe in the Globe Magazine