Understanding Today s Global Digital Citizen

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Understanding Today s Global Digital Citizen"

Transcription

1 With the global leader in data solutions and technology Understanding Today s Global Digital Citizen Pete Cape, Director, Global Knowledge Nicole Mitchell, Knowledge Specialist 2015 Survey Sampling International 1

2 The Evolution of Mobile Technology Mobile technology has become essential for life Survey Sampling International 2

3 Rapid Adoption of Mobile Technology By the end of 2015 there will be 2.5 billion mobile phone internet users worldwide Mobile Phone Internet Users Users in the Billions Years Source: Users- Worldwide- Will- Total Billion- 2014/ Survey Sampling International 3

4 Rapid Adoption of Mobile Technology 2 Billion of the world s population are expected to become smartphone users by the end of Smart Phone Users Users in the Billions Years Source: Users- Worldwide- Will- Total Billion- 2014/ Survey Sampling International 4

5 Mobile Phone Respondents Over Time 16% % of People Choosing to Take Surveys on a Mobile Phone 14% 14% 12% 10% 10% 8% 6% 6% 4% 2% 0% MOBILE PHONE 2015 Survey Sampling International 5

6 What is it Like to be a Citizen in the Digital World? 6,173 respondents The Digital Household What does it look like today? What has fallen by the wayside? What will tomorrow bring? The Digital Communicator Communication as Social From Voice to Text Etiquette in a mobile world What s acceptable behavior? What s not acceptable behavior? The Dark Side Creepy Factor How far is too far? 2015 Survey Sampling International 6

7 The Digital Home 2015 Survey Sampling International 7

8 Little Difference Between Countries 2015 Survey Sampling International 8

9 Little Difference Between Countries Gara- phone 2015 Survey Sampling International 9

10 Subtle Differences Across the Generations Use smartphones Still love CDs Have PCs 2015 Survey Sampling International 10

11 Boomer Households Now Legacy hardware Are they being left behind? 2015 Survey Sampling International 11

12 Hardware Being Left Behind Boomer households will look increasingly old fashioned 2015 Survey Sampling International 12

13 Millennial/Gen X Households Now Modern hardware What is the difference between Gen X and Millennials? 2015 Survey Sampling International 13

14 Millennial Households Now Future hardware Will Gen X get left behind? 2015 Survey Sampling International 14

15 The Gap Will Grow Mid Survey Sampling International 15

16 In Interesting Directions Mid Survey Sampling International 16

17 The Digital Home We are all connected But just in different ways For Digital Natives there is no learning curve (yet) The Internet of Things changes our lives And the way we think about the inter- relatedness of stuff 2015 Survey Sampling International 17

18 The Digital Communicator SOURCE: GOOGLE IMAGES 2015 Survey Sampling International 18

19 What Is She Doing? SOURCE: GOOGLE IMAGES 2015 Survey Sampling International 19

20 What Is She Doing? a: Dialling a phone number? b: Texting? c: Uploading a selfie to Instagram? d: Turning up the home heating? SOURCE: GOOGLE IMAGES 2015 Survey Sampling International 20

21 If You Said a: Dialling a phone number? 2015 Survey Sampling International 21

22 If You Said a: Dialling a phone number? You are probably a Boomer 2015 Survey Sampling International 22

23 If You Said a: Dialling a phone number? You are probably a Boomer And you know how to work this 2015 Survey Sampling International 23

24 If You Said b: Texting? 2015 Survey Sampling International 24

25 If You Said b: Texting? You are probably a Gen X 2015 Survey Sampling International 25

26 If You Said b: Texting? You are probably a Gen X And you can read this (and write it too) 2015 Survey Sampling International 26

27 If You Said c: Uploading a selfie to Instagram? 2015 Survey Sampling International 27

28 If You Said c: Uploading a selfie to Instagram? You are probably a Millennial 2015 Survey Sampling International 28

29 If You Said c: Uploading a selfie to Instagram? You are probably a Millennial And you totally get this 2015 Survey Sampling International 29

30 If You Said d: Turning up the home heating? 2015 Survey Sampling International 30

31 If You Said d: Turning up the home heating? Then this must be Survey Sampling International 31

32 If You Said d: Turning up the home heating? Then this must be 2025 And you probably think this is a radio! 2015 Survey Sampling International 32

33 Communication is Social Past Month Usage 2015 Survey Sampling International 33

34 Communication is Social Past Month Usage 2015 Survey Sampling International 34

35 Communication is Social Past Month Usage 2015 Survey Sampling International 35

36 Music is Online 2015 Survey Sampling International 36

37 The year is 2014, the county is the USA What s the probability that this person is over 50? a: 24%? b: 34%? c: 44%? d: 54%? 2015 Survey Sampling International 37

38 The year is 2014, the county is the USA What s the probability that this person is over 50? a: 24%? b: 34%? c: 44%? d: 54%? 2015 Survey Sampling International 38

39 Our Social Life is Social Staying in Touch 80% online, 22% online only 82% online, 24% online only 86% online, 32% online only 2015 Survey Sampling International 39

40 Our Social Life is Social Staying in Touch 80% online, 22% online only 1/5 82% online, 24% online only 1/4 86% online, 32% online only 1/ Survey Sampling International 40

41 Our Social Life is Social Meeting New People 25% online, 4% online only 39% online, 14% online only 49% online, 21% online only 2015 Survey Sampling International 41

42 Our Social Life is Social Meeting New People 25% online, 4% online only 1/25 39% online, 14% online only 1/7 49% online, 21% online only 1/ Survey Sampling International 42

43 Our Social Life is Social Business applications 2015 Survey Sampling International 43

44 Our Social Life is Social Business applications 2015 Survey Sampling International 44

45 Our Social Life is Social Business applications 2015 Survey Sampling International 45

46 Our Social Life is Social Business applications Survey Sampling International 46

47 Our Practical Life is Online Grocery Shopping 30% online, 9% online only 37% online, 9% online only 41% online, 13% online only 2015 Survey Sampling International 47

48 Our Practical Life is Online Banking 81% online, 43% online only 87% online, 49% online only 85% online, 50% online only 2015 Survey Sampling International 48

49 Practical life is Online Business applications 2015 Survey Sampling International 49

50 Practical life is Online Business applications 2015 Survey Sampling International 50

51 Practical life is Online Business applications 2015 Survey Sampling International 51

52 Practical life is Online Business applications 2015 Survey Sampling International 52

53 Our Leisure Time is Online Watching Live Sports 42% online, 20% online only 50% online, 20% online only 58% online, 27% online only 2015 Survey Sampling International 53

54 Digital Communicator Communication is increasingly digital One- to- One becomes One- to- Many Our mobile phone is increasingly our device of choice Always on Always with us Consumption becomes streamed and chosen, not broadcast Consumed at arms length Major challenges for Commerce to adapt 2015 Survey Sampling International 54

55 The Digital Advisor SOURCE: GOOGLE IMAGES 2015 Survey Sampling International 55

56 We Love Our Phones 2015 Survey Sampling International 56

57 Our Digital Advisor Information Gathering Shortlisting Purchase Rationalising 2015 Survey Sampling International 57

58 Our Digital Advisor Information Gathering Shortlisting Purchase Rationalising 2015 Survey Sampling International 58

59 Our Digital Advisor Information Gathering Consultation Shortlisting Who or What? Purchase How? Rationalising 2015 Survey Sampling International 59

60 Our Digital Advisor Information Gathering Consultation Via the web Using mobile 2015 Survey Sampling International 60

61 Our Digital Advisor Information Gathering Shortlisting Consultation Via the web Using mobile 2015 Survey Sampling International 61

62 Our Digital Advisor Information Gathering Shortlisting Consultation Via the web Purchase Using mobile 2015 Survey Sampling International 62

63 Our Digital Advisor Information Gathering Shortlisting Consultation Via the web Purchase Using mobile Rationalising 2015 Survey Sampling International 63

64 Our Digital Advisor Business application 2015 Survey Sampling International 64

65 The Digital Communicator Increasingly, everything is done remotely From social to practical to leisure Communication is digital Only the channels change Huge challenges and possibilities for marketers Broadcast to Personalcast Scheduled to In The Moment 2015 Survey Sampling International 65

66 Etiquette in a Mobile World 2015 Survey Sampling International 66

67 Mobile Phone Etiquette Around the Globe Talking on a mobile phone Using a mobile phone for reading or texting At home at the dinner table While in a restaurant On public transportation In a theater watching a movie While watching TV While using the toilet In a work meeting At a store checkout While visiting a store In bed 2015 Survey Sampling International 67

68 At Home at the Dinner Table Country Differences Unacceptable to talk on a mobile 60% 50% 46% 57% 50% 50% 49% 40% 30% 29% 36% 20% 10% 0% Total USA UK Australia Germany France Japan Unacceptable to use a mobile phone for reading or texting 60% 50% 40% 30% 20% 10% 0% 55% 56% 50% 44% 42% 35% 28% Total USA UK Australia Germany France Japan 2015 Survey Sampling International 68

69 At Home at the Dinner Table Generational Differences Unacceptable to talk on a mobile phone Unacceptable to use a mobile phone for reading or texting Baby Boomers 62% Baby Boomers 54% Generation X 54% Generation X 43% Millennials 47% Millennials 35% 0% 10% 20% 30% 40% 50% 60% 70% 0% 10% 20% 30% 40% 50% 60% 2015 Survey Sampling International 69

70 While In A Restaurant Country Differences Unacceptable to talk on a mobile 70% 60% 50% 40% 30% 20% 10% 0% 60% 61% 61% 62% 61% 57% 57% Total USA UK Australia Germany France Japan Unacceptable to use a mobile phone for reading or texting 50% 38% 40% 30% 20% 10% 0% 34% 42% 43% 38% 41% 31% 2015 Survey Sampling International 70

71 While In A Restaurant Generational Differences Unacceptable to talk on a mobile phone Unacceptable use a mobile phone for reading or texting Baby Boomers 71% Baby Boomers 51% Generation X 58% Generation X 35% Millennials 45% Millennials 24% 0% 10% 20% 30% 40% 50% 60% 70% 80% 0% 10% 20% 30% 40% 50% 60% 2015 Survey Sampling International 71

72 While On Public Transportation Country Differences Unacceptable talk on a mobile phone 80% 70% 60% 50% 40% 30% 20% 10% 0% 79% 40% 35% 29% 31% 32% 34% Total USA UK Australia Germany France Japan Unacceptable to use a mobile phone for reading or texting 35% 30% 25% 20% 15% 10% 5% 0% 17% 12% 13% 15% 15% 15% 33% 2015 Survey Sampling International 72

73 While On Public Transportation Generational Differences Unacceptable to talk on a mobile phone Unacceptable to use a mobile phone for reading or texting Baby Boomers 44% Baby Boomers 20% Generation X 27% Generation X 8% Millennials 17% Millennials 7% 0% 10% 20% 30% 40% 50% 0% 5% 10% 15% 20% 2015 Survey Sampling International 73

74 While In A Theater Watching A Movie Country Differences Unacceptable to talk on a mobile phone 100% 88% 88% 88% 87% 86% 87% 92% 80% 60% 40% 20% 0% Unacceptable to use a mobile phone for reading or texting 80% 63% 65% 60% 60% 64% 56% 62% 71% 40% 20% 0% 2015 Survey Sampling International 74

75 While In A Theater Watching A Movie Generational Differences Unacceptable to talk on a mobile phone Unacceptable to use a mobile phone for reading or texting Baby Boomers 94% Baby Boomers 72% Generation X 87% Generation X 57% Millennials 78% Millennials 48% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% 2015 Survey Sampling International 75

76 While Watching TV Country Differences Unacceptable to talk on a mobile phone 25% 20% 21% 20% 22% 24% 18% 25% 20% 15% 10% 5% 0% Total USA UK Australia Germany France Japan Unacceptable to use a mobile phone for reading or texting 14% 11% 12% 10% 8% 6% 4% 2% 0% 9% 11% 13% 11% 13% 11% 2015 Survey Sampling International 76

77 While Watching TV Generational Differences Unacceptable to talk on a mobile phone Unacceptable to use a mobile phone for reading or texting Baby Boomers 27% Baby Boomers 16% Generation X 18% Generation X 9% Millennials 15% Millennials 6% 0% 5% 10% 15% 20% 25% 30% 0% 5% 10% 15% 20% 2015 Survey Sampling International 77

78 While Using the Toilet Country Differences Unacceptable talk on a mobile phone 50% 40% 30% 39% 38% 43% 48% 40% 27% 37% 20% 10% 0% Unacceptable to use a mobile phone for reading or texting 35% 30% 25% 20% 15% 10% 5% 0% 24% 24% 26% 31% 23% 19% 21% SOURCE: GOOGLE IMAGES 2015 Survey Sampling International 78

79 While Using the Toilet Generational Differences Unacceptable talk on a mobile phone Unacceptable to use a mobile phone for reading or texting Baby Boomers 43% Baby Boomers 31% Generation X 41% Generation X 24% Millennials 32% Millennials 14% 0% 10% 20% 30% 40% 50% 0% 5% 10% 15% 20% 25% 30% 35% 2015 Survey Sampling International 79

80 In A Work Meeting Country Differences Unacceptable to talk on a mobile phone 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 81% 84% 84% 82% 84% 80% 73% Total USA UK Australia Germany France Japan Unacceptable to use a mobile phone for reading or texting 70% 60% 50% 40% 30% 20% 10% 0% 69% 70% 68% 70% 69% 68% 69% SOURCE: GOOGLE IMAGES 2015 Survey Sampling International 80

81 In A Work Meeting Generational Differences Unacceptable to talk on a mobile phone Unacceptable to use a mobile phone for reading or texting Baby Boomers 88% Baby Boomers 79% Generation X 81% Generation X 64% Millennials 77% Millennials 58% 0% 20% 40% 60% 80% 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 2015 Survey Sampling International 81

82 At A Store Checkout Country Differences Unacceptable to talk on a mobile phone 70% 60% 50% 40% 30% 20% 10% 0% 62% 57% 64% 67% 63% 58% 63% Unacceptable to use a mobile phone for reading or texting 60% 48% 50% 43% 49% 52% 48% 47% 50% 40% 30% 20% 10% 0% 2015 Survey Sampling International 82

83 While Visiting A Store Country Differences Unacceptable to talk on a mobile phone 45% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 30% 21% 29% 31% 39% 18% Unacceptable to use a mobile phone for reading or texting 30% 25% 20% 15% 10% 5% 0% 21% 17% 22% 22% 26% 14% 25% 2015 Survey Sampling International 83

84 While Visiting A Store Generational Differences Unacceptable to talk on a mobile phone Unacceptable to use a mobile phone for reading or texting Baby Boomers 39% Baby Boomers 29% Generation X 23% Generation X 14% Millennials 13% Millennials 8% 0% 5% 10% 15% 20% 25% 30% 35% 40% 0% 5% 10% 15% 20% 25% 30% 2015 Survey Sampling International 84

85 In Bed Country Differences Unacceptable to talk on a mobile phone 30% 26% 27% 25% 20% 15% 20% 15% 17% 19% 18% 10% 5% 0% Unacceptable to use a mobile phone for reading or texting 20% 20% 15% 14% 11% 11% 13% 16% 14% 10% 5% 0% 2015 Survey Sampling International 85

86 In Bed Generational Differences Unacceptable to talk on a mobile phone Unacceptable to use a mobile phone for reading or texting Baby Boomers 29% Baby Boomers 21% Generation X 20% Generation X 12% Millennials 11% Millennials 7% 0% 5% 10% 15% 20% 25% 30% 0% 5% 10% 15% 20% 25% 2015 Survey Sampling International 86

87 Mobile Phone Etiquette Around the Globe Talking on a mobile phone ü On public transportation ü While watching TV ü While visiting a store ü In bed Using a mobile phone for reading or texting ü While in a restaurant ü On public transportation ü While watching TV ü While using the toilet ü While visiting a store ü In bed X X X X X X At home at the dinner table While in a restaurant In a theater watching a movie While using the toilet In a work meeting At a store checkout X X X X At home at the dinner table In a theater watching a movie In a work meeting At a store checkout 2015 Survey Sampling International 87

88 Mobile Phone Etiquette Around the Globe Talking on a mobile phone ü On public transportation ü While watching TV ü While visiting a store ü In bed Using a mobile phone for reading or texting ü While in a restaurant ü On public transportation ü While watching TV ü While using the toilet ü While visiting a store ü In bed #1 X X X X X X At home at the dinner table While in a restaurant In a theater watching a movie While using the toilet In a work meeting At a store checkout X X X X At home at the dinner table In a theater watching a movie In a work meeting At a store checkout 2015 Survey Sampling International 88

89 Mobile Phone Etiquette Around the Globe Talking on a mobile phone ü On public transportation ü While watching TV ü While visiting a store ü In bed Using a mobile phone for reading or texting ü While in a restaurant ü On public transportation ü While watching TV ü While using the toilet ü While visiting a store ü In bed #1 #2 X X X X X X At home at the dinner table While in a restaurant In a theater watching a movie While using the toilet In a work meeting At a store checkout X X X X At home at the dinner table In a theater watching a movie In a work meeting At a store checkout 2015 Survey Sampling International 89

90 The Dark Side SOURCE: GOOGLE IMAGES 2015 Survey Sampling International 90

91 The Creepy Factor Crossing the Digital Line Extremely/Very Creepy 60% 50% 50% 55% 45% 56% 51% 45% 50% 40% 30% 20% 10% 0% Total USA UK Australia Germany France Japan Extremely/Very Creepy Baby Boomers 55% Generation X 47% Millennials 46% 0% 10% 20% 30% 40% 50% 60% 2015 Survey Sampling International 91

92 The Creepy Factor Crossing the Digital Line Very/Extremely Creepy 70% 60% 63% 67% 59% 69% 58% 57% 66% 50% 40% 30% 20% 10% 0% Total USA UK Australia Germany France Japan Extremely/Very Creepy Baby Boomers 65% Generation X 61% Millennials 56% 0% 10% 20% 30% 40% 50% 60% 70% 2015 Survey Sampling International 92

93 The Creepy Factor Crossing the Digital Line Extremely/Very Creepy 70% 60% 50% 49% 51% 41% 54% 41% 42% 65% 40% 30% 20% 10% 0% Total USA UK Australia Germany France Japan Extremely/Very Creepy Baby Boomers 51% Generation X 40% Millennials 42% 0% 10% 20% 30% 40% 50% 60% 2015 Survey Sampling International 93

94 The Creepy Factor Crossing the Digital Line Extremely/Very Creepy 70% 60% 50% 40% 30% 20% 10% 0% 66% 62% 56% 56% 53% 49% 47% Total USA UK Australia Germany France Japan Extremely/Very Creepy Baby Boomers 56% Generation X 49% Millennials 52% 0% 10% 20% 30% 40% 50% 60% 2015 Survey Sampling International 94

95 The Creepy Factor Crossing the Digital Line Extremely/Very Creepy 70% 60% 61% 62% 58% 67% 58% 57% 63% 50% 40% 30% 20% 10% 0% Total USA UK Australia Germany France Japan Extremely/Very Creepy Baby Boomers 67% Generation X 57% Millennials 53% 0% 10% 20% 30% 40% 50% 60% 70% 2015 Survey Sampling International 95

96 The Creepy Factor Crossing the Digital Line Extremely/Very Creepy 80% 70% 60% 50% 40% 30% 20% 10% 0% 74% 74% 73% 70% 67% 68% 66% Total USA UK Australia Germany France Japan Extremely/Very Creepy Baby Boomers 75% Generation X 67% Millennials 63% 0% 10% 20% 30% 40% 50% 60% 70% 80% 2015 Survey Sampling International 96

97 The Creepy Factor Crossing the Digital Line Business analyzing s Apps having access to photo libraries Business analyzing social media post Passive tracking of websites viewed Facebook facial recognition feature SOURCE: GOOGLE IMAGES Apps having access to location 2015 Survey Sampling International 97

98 How to Alleviate the Creepy Factor? ü Creating Brand Trust ü Informing the Consumer 2015 Survey Sampling International 98

99 Summary SOURCE: GOOGLE IMAGES 2015 Survey Sampling International 99

100 Summary It s generational, not cultural Generations are more different to each other than nation is to nation Gen X and Millennials are closer than Gen X and Boomers When will Gen X fall behind? Millennials are so comfortable with connectedness it has changed the way they live The rest just use technology Commerce has to adapt to the changing world Else fall by the wayside 2015 Survey Sampling International 100

101 Summary It s generational, not cultural Social mores are changing also More acceptable to treat public spaces as private spaces Will this cause friction? Excite lawmakers? Generations more in line on what s creepy Differences perhaps related to youth not values Corporations need to be careful not to cross the line A connected world can turn against you very quickly 2015 Survey Sampling International 101

102 Watch This Space Millennials won t be young/cutting edge forever 2015 Survey Sampling International 102

103 For More Information If you would like to request a copy of today s presentation, please put webinar in the subject line and us at Please provide your name, title and company To learn more about our products and solutions, please visit Survey Sampling International 103

104 Questions and Discussion 2015 Survey Sampling International 104

105 To Continue the Conversation Visit our Facebook page: facebook.com/surveysampling or Tweet #SSIWebinar 2015 Survey Sampling International 105

106 Survey Sampling International 106

2 Always On Americans are falling asleep with their smartphones; can t last a day without them

2 Always On Americans are falling asleep with their smartphones; can t last a day without them 1 We are pleased to share the second annual Bank of America Trends in Consumer Mobility Report, a study that explores mobile behaviors and trends among adult consumers across the country. This year s results

More information

There is nothing average about Europe s Affluent

There is nothing average about Europe s Affluent There is nothing average about Europe s Affluent Ipsos Affluent Survey Europe 2016 1 2016 Ipsos. FACTS AND FIGURES Affluent life Product Ownership Leisure Travel Business Life Device Ownership Media consumption

More information

INSIGHTS GUIDE. The Message Heard Around the World

INSIGHTS GUIDE. The Message Heard Around the World INSIGHTS GUIDE The Message Heard Around the World TABLE OF CONTENTS 1 INTRODUCTION KEY DISCOVERIES 2 Everyone gets the message 3 Messaging makes life better 4 Messaging is what people make it 6 Messaging

More information

Connected Life 2016. New Zealand report for TVNZ. Connected Life 2016. TNS November 2015

Connected Life 2016. New Zealand report for TVNZ. Connected Life 2016. TNS November 2015 New Zealand report for TVNZ 2016 1 Introduction to Connected Life Connected Life provides the world s most comprehensive view of the connected consumer, enabling the development of connection strategies

More information

Retail customers are shouting are you adapting?

Retail customers are shouting are you adapting? Retail customers are shouting are you adapting? Accenture s new survey of global shoppers reveals a rising intensity that is forcing companies to adapt more quickly to the shifting retail reality that

More information

MILLENNIALS & ENTERTAINMENT Final Report // March 2014

MILLENNIALS & ENTERTAINMENT Final Report // March 2014 MILLENNIALS & ENTERTAINMENT Final Report // March 2014 CONTENTS 3 EXECUTIVE SUMMARY 10 TOP FINDINGS 15 FINDINGS DETAIL The Social In Social Media 19 FINDINGS DETAIL Entertainment, My Way 26 38 43 FINDINGS

More information

Coaching, Social Media and New Technology

Coaching, Social Media and New Technology Coaching, Social Media and New Technology Using social media and new technology in the UK; how coaching does not always follow the trends. sports coach UK Research Briefing May 2014 Follow the Research

More information

COVERAGE OF A DIGITAL WORLD 2014

COVERAGE OF A DIGITAL WORLD 2014 COVERAGE OF A DIGITAL WORLD 2014 emarketer data and insights address how consumers spend time and money and what marketers are doing to reach them in today s digital world. We group our research into eight

More information

120 million. $17 billion. $140 average. Used smartphones: the $17 billion market you may never have heard of. Why would you sell a smartphone?

120 million. $17 billion. $140 average. Used smartphones: the $17 billion market you may never have heard of. Why would you sell a smartphone? Used smartphones: the $17 billion market you may never have heard of Deloitte Global predicts that in 2016 consumers will sell outright or trade-in approximately 120 million used smartphones generating

More information

GfK 2016 Tech Trends 2016

GfK 2016 Tech Trends 2016 1 Contents 1 2 3 Evolving behavior today s connected consumers Driving you forward 10 tech trends for 2016 Growth from knowledge turning research into smart business decisions 2 Evolving behavior today

More information

Trailing millennials are the pro-pc, not the post-pc generation

Trailing millennials are the pro-pc, not the post-pc generation Trailing millennials are the pro-pc, not the post-pc generation Deloitte Global predicts that trailing millennials (18-24 years old) are likely to be the most pro-pc of all age groups in 2016. They are

More information

Distribution Evolution: How Travelers Search, Shop, Buy and Share. Tony D Astolfo Managing Director

Distribution Evolution: How Travelers Search, Shop, Buy and Share. Tony D Astolfo Managing Director Distribution Evolution: How Travelers Search, Shop, Buy and Share Tony D Astolfo Managing Director In the News 95% of member operators anticipate growth in sales in 2015 62% forecasting optimistic to boom

More information

2014 Millennial Mom Report

2014 Millennial Mom Report 2014 Millennial Mom Report Highlights Email solutions@babycenter.com for the full report Methodology Qualitative Research In home friendship groups with moms 21-28 Media, technology and parenting resources

More information

Host My UK TV. The Hosted UK TV Service from the Esix Group. www.hostmyuktv.com

Host My UK TV. The Hosted UK TV Service from the Esix Group. www.hostmyuktv.com Host My UK TV The Hosted UK TV Service from the Esix Group www.hostmyuktv.com The Host My UK TV Service from the Esix Group Service Overview The Host My UK TV service from the Esix Group provides Internet

More information

5 Things to Know About The Next Generation Car Buyer

5 Things to Know About The Next Generation Car Buyer MILLENNIALS 5 Things to Know About The Next Generation Car Buyer About This Research A look across multiple generations with the purpose of understanding how Millennials are unique. Combines several AutoTrader.com

More information

AUSTRALIA: THE DIGITAL MEDIA NATION

AUSTRALIA: THE DIGITAL MEDIA NATION AUSTRALIA: THE DIGITAL MEDIA NATION Technology is changing faster than ever, and with that, our daily electronic media consumption. While the growth of these new technologies has had a fragmentation effect

More information

comscore and Shop.org Mobile Retail Boot Camp

comscore and Shop.org Mobile Retail Boot Camp comscore and Shop.org Mobile Retail Boot Camp Lynée Alves, Director, comscore Custom Marketing Solutions Peter Leech, Managing Director, The Partnering Group, Inc. U.S. Mobile Market Overview Number of

More information

IP Television User Manaul. for software 5+

IP Television User Manaul. for software 5+ IP Television User Manaul for software 5+ Content Chapter 1 3 Introduction. 3 WE APP TV! An overview about the applications. 3 Chapter 2 4 Playlists: what they are and where to find them. 4 Chapter 3 5

More information

EUROPE ERICSSON MOBILITY REPORT

EUROPE ERICSSON MOBILITY REPORT EUROPE ERICSSON MOBILITY REPORT NOVEMBER 2015 Market Overview Key figures: Europe 2015 2021 CAGR 2015 2021 Mobile subscriptions (million) 1,140 1,250 1% Smartphone subscriptions (million) 550 880 10% Data

More information

Self-completion surveys via mobile phones

Self-completion surveys via mobile phones Self-completion surveys via mobile phones Content Global mobile phone penetration statistics Methods of collecting survey data via mobile phones The advantages and limitations of mobile phone research

More information

Superfast Tourism Guide

Superfast Tourism Guide Superfast Tourism Guide Helping tourism businesses make the most of the internet SUPERFAST NORTHERN IRELAND www.nibroadband.com Facebook f Logo CMYK /.eps Facebook f Logo CMYK /.eps Why Superfast? TM Superfast

More information

One size does not fit all. Local buyer preferences are crucial to cross-border ecommerce success.

One size does not fit all. Local buyer preferences are crucial to cross-border ecommerce success. White paper Global Ecommerce The 2015 Pitney Bowes Global Online Shopping Study One size does not fit all. Local buyer preferences are crucial to cross-border ecommerce success. Page 2 The Internet offers

More information

A Publication of the GCPS Information Management Division

A Publication of the GCPS Information Management Division GCPS A Publication of the GCPS Information Management Division Gwinnett County Public Schools is committed to providing information related to student technology use in a manner that is clear, concise,

More information

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE

More information

Contents. Methodology. Bank of America Trends in Consumer Mobility Report 2016. Generational Breakdowns. Daily Dependency.

Contents. Methodology. Bank of America Trends in Consumer Mobility Report 2016. Generational Breakdowns. Daily Dependency. 1 We are pleased to share the findings of the third annual Bank of America Trends in Consumer Mobility Report, a study that explores evolving mobile behaviors and trends among adult consumers across the

More information

FUTURE OF TV. Thought Piece 2016 THE EVOLUTION OF TV EVERYWHERE

FUTURE OF TV. Thought Piece 2016 THE EVOLUTION OF TV EVERYWHERE FUTURE OF TV Thought Piece 2016 THE EVOLUTION OF TV EVERYWHERE THE TELEVISION SET HAS LONG SINCE BEEN A STALWART OF OUR LIVING ROOMS; A TRUSTED FRIEND WITH WHOM WE HAVE SHARED SOME OF THE NATION S GREATEST

More information

Why Your Local Business Needs a Website

Why Your Local Business Needs a Website Why Your Local Business Needs a Website Let's face it; times have changed and the way people look for new products and services has changed. Think about it when was the last time you picked up a phone

More information

CONNECTED SUBSCRIBER REPORT

CONNECTED SUBSCRIBER REPORT INDUSTRY RESEARCH: COMMUNICATIONS AND MEDIA 2016 CONNECTED SUBSCRIBER REPORT Insights into the Expectations of Today s Digital Customer Introduction To explore the current methods and attitudes in how

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

What Americans Do Online and How They Use Their Tech Devices

What Americans Do Online and How They Use Their Tech Devices What Americans Do Online and How They Use Their Tech Devices March 2014 Where Marketing Insight Meets Media Genius Source: Scarborough Research Scarborough Research is a syndicated survey conducted among

More information

Experience shapes mobile customer loyalty ERICSSON CONSUMERLAB

Experience shapes mobile customer loyalty ERICSSON CONSUMERLAB ERICSSON CONSUMERLAB Experience shapes mobile customer loyalty Understanding the impact of connectivity experience on smartphone user s loyalty to their operator An Ericsson Consumer and Industry Insight

More information

THE CURRENT STATE OF MOBILE MARKETING. Five Concepts to Consider for Optimized Results

THE CURRENT STATE OF MOBILE MARKETING. Five Concepts to Consider for Optimized Results THE CURRENT STATE OF MOBILE MARKETING Five Concepts to Consider for Optimized Results THIRD TO SECOND TO FIRST SCREEN: THE EVOLUTION OF MOBILE MARKETING Once described as the third screen, today Mobile

More information

SMART TV INSIGHTS 2015 A STUDY ABOUT THE SMART TV MARKET AND THE CHANGING TV CONSUMPTION UK RESULTS

SMART TV INSIGHTS 2015 A STUDY ABOUT THE SMART TV MARKET AND THE CHANGING TV CONSUMPTION UK RESULTS SMART TV INSIGHTS 2015 A STUDY ABOUT THE SMART TV MARKET AND THE CHANGING TV CONSUMPTION UK RESULTS 12.11.15 KEY FINDINGS UK #1 Smart #2 29% of all TVs are Smart TVs, and 93% of Smart TV owners connect

More information

MARKETERS, IT S TIME TO GET PERSONAL. Consumers desire for personalized experiences is growing and marketers are struggling to keep up.

MARKETERS, IT S TIME TO GET PERSONAL. Consumers desire for personalized experiences is growing and marketers are struggling to keep up. MARKETERS, IT S TIME TO GET PERSONAL Consumers desire for personalized experiences is growing and marketers are struggling to keep up. MARCH 2016 1 GET PERSONAL Study methodology HOW? Two Online Surveys:

More information

The State of Content: Expectations on the Rise. October 2015

The State of Content: Expectations on the Rise. October 2015 The State of Content: Expectations on the Rise October 2015 Methodology WHO HOW MANY WHEN U.S. consumers 18+ years old Use at least one digital device N Total: 2,008 consumers * Survey A: 1,002 consumers

More information

The definitive guide to purchasing video production services

The definitive guide to purchasing video production services The definitive guide to purchasing video production services 1. Introduction - the guide Video is everywhere. It s in our homes, on our PCs, on mobile phones, on cameras, in shops, and of course all over

More information

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email

More information

State of Mobile Commerce.

State of Mobile Commerce. State of Mobile Commerce. Apps and cross-device lead mobile business Q2 2015 JUNE 2015 Executive summary Consumer mobile behavior continues to advance faster than retailers ability to keep up. Key takeaways

More information

Monetizing Mobile Applications How to maximize investment, move up the value chain and expand into new markets

Monetizing Mobile Applications How to maximize investment, move up the value chain and expand into new markets Monetizing Mobile Applications How to maximize investment, move up the value chain and expand into new markets Strategic White Paper Network providers are well aware of the challenges presented by today

More information

Always Connected How Smartphones And Social Keep Us Engaged. An IDC Research Report, Sponsored By Facebook

Always Connected How Smartphones And Social Keep Us Engaged. An IDC Research Report, Sponsored By Facebook Always Connected How Smartphones And Social Keep Us Engaged In This Study In this latest research study from IDC, sponsored by Facebook, we conducted an online survey of 7,446 18-44 year old iphone and

More information

SOCIAL CHAIN WELCOME TO MILLION WORLDWIDE WHERE FROM DEMOGRAPHICS OUR AUDIENCE

SOCIAL CHAIN WELCOME TO MILLION WORLDWIDE WHERE FROM DEMOGRAPHICS OUR AUDIENCE MEDIA PACK WELCOME TO SOCIAL CHAIN Social chain offers something that no other agency in Europe can offer; we have the ability to make a maximum of 66 million people see a certain message at once. This

More information

10 Facts Brands Need to Know About Marketing to Millennial Moms

10 Facts Brands Need to Know About Marketing to Millennial Moms 10 Facts Brands Need to Know About Marketing to Millennial Moms Maria T. Bailey A selection of facts from her newest book MILLENNIAL MOMS: 202 Facts Marketers Need to Know to Build Brands and Drive Sales

More information

Internet, Smartphone & Social Media Usage Statistics

Internet, Smartphone & Social Media Usage Statistics Internet, Smartphone & Social Media Usage Statistics Presented by: RapidValue Solutions Date: 1 st December 2014 RapidValue Solutions Internet Demographics RapidValue Solutions 2 Number of Internet Users

More information

The Country Music Association. The Country Music Association

The Country Music Association. The Country Music Association 2015 The Country Music Association 2015 The Country Music Association The Power Of Country Music talking about how hot Country Music is at the moment, and there is certainly tons of great music and buzz

More information

THE FUTURE OF TECH SUPPORT

THE FUTURE OF TECH SUPPORT THE FUTURE OF TECH SUPPORT 2017 INTRODUCTION/ EXECUTIVE SUMMARY Based on consumer interactions with technology products and tech support functions, the world of tech support is at an inflection point.

More information

Location-Based Marketing in the Smartphone Era

Location-Based Marketing in the Smartphone Era Location-Based Marketing in the Smartphone Era Mike Boland Chief Analyst & VP, Content BIA/Kelsey 1 About BIA/Kelsey Leading in Local Market Intelligence Industry forecasts, market data, defining the collision

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

HOW TO HARNESS THE POWER OF REAL-TIME SOCIAL MEDIA INSIGHTS

HOW TO HARNESS THE POWER OF REAL-TIME SOCIAL MEDIA INSIGHTS HOW TO HARNESS THE POWER OF REAL-TIME SOCIAL MEDIA INSIGHTS CONTENTS Introduction 3 Have you developed your social media strategy? 4 The power of real-time social insights 5 The biggest social media challenges

More information

SIMPLE GUIDE TO SMART TOURISM. Helping tourism businesses make the most of the internet SUPERFAST. Broadband Northern Ireland

SIMPLE GUIDE TO SMART TOURISM. Helping tourism businesses make the most of the internet SUPERFAST. Broadband Northern Ireland SIMPLE GUIDE TO SMART TOURISM Helping tourism businesses make the most of the internet SUPERFAST Broadband Northern Ireland Facebook f Logo CMYK /.eps Facebook f Logo CMYK /.eps TM Are you a smart tourism

More information

Consumer Barometer. Country Report France

Consumer Barometer. Country Report France Consumer Barometer Country Report France Table of Content Where to find what The Multiscreen World - Internet usage 06-10 - Devices 11-15 The Smart Shopper - Research behavior 16-26 - Purchase behavior

More information

SOCIAL MEDIA: Make it part of the plan. Marcus Betschel

SOCIAL MEDIA: Make it part of the plan. Marcus Betschel SOCIAL MEDIA: Make it part of the plan Marcus Betschel Today Why social media is important How you can use social media How you can measure social media What about content? The traditional advertising-led

More information

Notes from March 27 Visioning and Goal-Setting Session: Promotion, Marketing, Communications

Notes from March 27 Visioning and Goal-Setting Session: Promotion, Marketing, Communications Notes from March 27 Visioning and Goal-Setting Session: Promotion, Marketing, Communications Defining the Theme and its Significance Pure MI advertising campaign- national recognition Feature natural resources,

More information

Why Social Media Marketing?

Why Social Media Marketing? OMG LOL Why Social Media Marketing? 10 reasons to take your marketing to the next level 2011 Constant Contact, Inc. 11-2286 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING By now, you ve probably heard everyone

More information

Mobile Marketing: Key Trends

Mobile Marketing: Key Trends The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007

More information

The evolution of Social CRM

The evolution of Social CRM In a series of articles Cognizant s Customer Solutions Consulting Practice explores how organizations can use innovation and integration to engage with the new breed of technology fuelled customers of

More information

Pizza Lovers in America 2015 Executive Summary

Pizza Lovers in America 2015 Executive Summary Pizza Lovers in America 2015 Executive Summary Brought to you by: America s pizza lovers are likely not whom you envision. When we dove into the research, we discovered that the people who buy pizza at

More information

HOT CONSUMER TRENDS 2016. Ericsson ConsumerLab

HOT CONSUMER TRENDS 2016. Ericsson ConsumerLab HOT CONSUMER TRENDS 2016 Ericsson ConsumerLab 1. The Lifestyle Network Effect More people are benefitting from a wider network of consumers, with 4 out of 5 experiencing a lifestyle network effect when

More information

Strategy Digital Technology Operations. Accenture Mortgage Cadence Guide for Marketing Mortgages to Millennials

Strategy Digital Technology Operations. Accenture Mortgage Cadence Guide for Marketing Mortgages to Millennials Strategy Digital Technology Operations Accenture Mortgage Cadence Guide for Marketing Mortgages to Millennials Overview What if everything you knew about mortgage marketing was about to change? 86 million

More information

Dr. Marla Royne Stafford, Ph.D. Department of Marketing & Supply Chain Management University of Memphis

Dr. Marla Royne Stafford, Ph.D. Department of Marketing & Supply Chain Management University of Memphis Dr. Marla Royne Stafford, Ph.D. Department of Marketing & Supply Chain Management University of Memphis (Mis)Perceptions I am thankful for our truck drivers because without them, we would not have food

More information

Leveraging Smart Technology to Drive Customer Engagement with Energy Suppliers Dr Neil Pennington Director of UK Innovation

Leveraging Smart Technology to Drive Customer Engagement with Energy Suppliers Dr Neil Pennington Director of UK Innovation Leveraging Smart Technology to Drive Customer Engagement with Energy Suppliers Dr Neil Pennington Director of UK Innovation TM Forum Live Nice June 2015 1 Embracing The Power of the Connected Citizen Dr

More information

cprax Internet Marketing

cprax Internet Marketing cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top

More information

Generations GWI AUDIENCE REPORT SUMMARY Q2 2014

Generations GWI AUDIENCE REPORT SUMMARY Q2 2014 Generations GWI AUDIENCE REPORT SUMMARY Q2 2014 Understanding the digital behaviors and attitudes of the Millennial, Gen X and Baby Boomer Generations 1 INTRODUCTION GWI Audience reports are designed to

More information

8 Digital Trends that Impact Your Business

8 Digital Trends that Impact Your Business 8 Digital Trends that Impact Your Business The Future of Business is Digital The Future of Business is Digital Forrester Report The future of digital is changing The Future of Business is Digital Today

More information

CONSUMERLAB. The Indoor Influence. Regional report Europe

CONSUMERLAB. The Indoor Influence. Regional report Europe CONSUMERLAB The Indoor Influence Regional report Europe Consumer Insight Summary Report April 2015 contents FROM DUSK TIL DAWN 3 LOCATION EQUATION 4 THE GENERATION GAME 6 INFORMATION IN HAND 7 METHODOLOGY

More information

The walkthrough guide

The walkthrough guide want to be blown away The walkthrough guide Contents 1. HTC Sense -Widgets -Weather -Friend Stream -Scenes 2. Mail 3. Android Market 4. Google Maps 5. Facebook 6. Wallpaper HTC Sense Your HTC Desire is

More information

De-Coding Digital Trends Ireland 2011. Job No: 18210 (1)

De-Coding Digital Trends Ireland 2011. Job No: 18210 (1) De-Coding Digital Trends Ireland 2011 Job No: 18210 (1) The Key Trends 1. The smartphone factor + 2. The impact of social media = Increasing time online Sources: 1. Primary Research survey conducted in

More information

Smartphone APP Advertising Effectiveness Research

Smartphone APP Advertising Effectiveness Research Smartphone APP Advertising Effectiveness Research Background The size of mobile users has increased dramatically. In 2012, the number of Chinese mobile users has reached 1.11 Billion, and 55% of them are

More information

SIIA Mobility Webinar Series

SIIA Mobility Webinar Series SIIA Mobility Webinar Series The Future of Mobility and What it Means for the Software Community? Moderator: Maribel Lopez, Lopez Research, LLC Panelists: Pankaj Kedia, Director of Global Ecosystem Programs

More information

Meet the new Windows.

Meet the new Windows. Meet the new Windows. 2012 Microsoft Corporation. All rights reserved. Meet the new Windows. Windows has been reimagined to be all about you. Put what matters most right on your Start screen, and get instant

More information

A Brief History About Social Media

A Brief History About Social Media Table Of Contents Executive Summary...3 A Brief History About Social Media...4 Evaluating Social Media Tools...5 Facebook...5 Twitter...6 MySpace...6 YouTube...7 Blogging...8 LinkedIn...8 Conclusion...10

More information

Mobile Apps for Your Business. Increasing Customer Response With this Cutting Edge Mobile Technology

Mobile Apps for Your Business. Increasing Customer Response With this Cutting Edge Mobile Technology Mobile Apps for Your Business Increasing Customer Response With this Cutting Edge Mobile Technology 1 Why Mobile? By the end of 2011, over 50% of all US adults will have a smart phone Web searches from

More information

From Video to Revenue: Fixing the Broken OTT Video Value Chain 11/2/2011

From Video to Revenue: Fixing the Broken OTT Video Value Chain 11/2/2011 From Video to Revenue: Fixing the Broken OTT Video Value Chain 11/2/2011 Page 1 Copyright 2011 Agenda OTT Video Consumption Trends New Media Behaviors Create Challenges and Opportunities for Service Providers

More information

FACTS & FIGURES AUGUST 2013

FACTS & FIGURES AUGUST 2013 AUGUST 2013 WHAT THE MARKET SAYS ABOUT AUGMENTED REALITY 1. INTRODUCTION At Layar we measure everything that we do and our customers can measure everything that they do. We use these insights to continuously

More information

NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist

NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist NAMI Marketing 101 Presented by Megan Fazekas-King NAMI NC Communications Specialist Objectives What is social marketing? What channels can we use to promote NAMI? What makes a good website? What do you

More information

PHD PREDICTS HOW NEW TECHNOLOGIES WILL IMPACT SOCIETY AND THE MARKETING INDUSTRY OVER THE NEXT FIVE YEARS IN LATEST BOOK

PHD PREDICTS HOW NEW TECHNOLOGIES WILL IMPACT SOCIETY AND THE MARKETING INDUSTRY OVER THE NEXT FIVE YEARS IN LATEST BOOK Press Release PHD PREDICTS HOW NEW TECHNOLOGIES WILL IMPACT SOCIETY AND THE MARKETING INDUSTRY OVER THE NEXT FIVE YEARS IN LATEST BOOK "PHD details how a social approach to technology will drastically

More information

Hybrid system and new business model

Hybrid system and new business model Hybrid system and new business model July 2014 Jérôme DAVID - Strategic Marketing Manager The explosion of data traffic over telecom networks is changing both business rules and network deployment methods

More information

Five Tips. For Assembling Integrated Marketing Campaigns

Five Tips. For Assembling Integrated Marketing Campaigns Five Tips For Assembling Integrated Marketing Campaigns A Guide to Building Campaigns that Deliver for Your Small-Business Customers Today s consumers interact in a multiscreen world. They make purchasing

More information

THE ULTIMATE GUIDE TO DESIGNING YOUR (DIGITAL) BRANDING STRATEGY SAMPLE INSPIRATIONAL IDEAS FROM THE BEST BRANDS IN THE WORLD

THE ULTIMATE GUIDE TO DESIGNING YOUR (DIGITAL) BRANDING STRATEGY SAMPLE INSPIRATIONAL IDEAS FROM THE BEST BRANDS IN THE WORLD THE ULTIMATE GUIDE TO DESIGNING YOUR (DIGITAL) BRANDING STRATEGY SAMPLE INSPIRATIONAL IDEAS FROM THE BEST BRANDS IN THE WORLD ONLINE BRAND IDENTITY THE ULTIMATE GUIDE TO DESIGNING YOUR (DIGITAL) BRANDING

More information

Premium Advertising Sweden UK France Germany

Premium Advertising Sweden UK France Germany Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics

More information

A few key mobile stats

A few key mobile stats 1 A few key mobile stats MOBILE VIDEO GROWTH: Mobile video is predicted to drive over 60% of data traffic in 2018. This could be a conserva4ve es4mate considering mobile video already claimed 55% of all

More information

Generational Snapshots An In-Depth Analysis Of 3 Generations

Generational Snapshots An In-Depth Analysis Of 3 Generations Generational Snapshots An In-Depth Analysis Of 3 Generations For This Analysis, We Looked At The Following Generations And Their Significant Value To Advertisers: Millennials: Born 1980-1996 (A18-34) Generation

More information

2016 Global NGO Online Technology Report

2016 Global NGO Online Technology Report 2016 Global NGO Online Technology Report 2,780 NGOs 133 COUNTRIES 6 CONTINENTS Research by Sponsored by #NGOTECH16 TECHREPORT.NGO About the Report A collaborative research project by the Public Interest

More information

SUCCESS MAP. Your Cheat Sheet. to Convention and Event Attendance.

SUCCESS MAP. Your Cheat Sheet. to Convention and Event Attendance. SUCCESS MAP Your Cheat Sheet to Convention and Event Attendance www.cengage.com YOUR CHEAT SHEET TO CONVENTION AND EVENT ATTENDANCE Cengage Learning: Event Services Cengage Learning strives to support

More information

Second helpings Building consumer loyalty in the fast service and casual dining restaurant sector. Consumer survey findings

Second helpings Building consumer loyalty in the fast service and casual dining restaurant sector. Consumer survey findings Second helpings Building consumer loyalty in the fast service and casual dining restaurant sector Consumer survey findings 2014 Methodology Web-based survey Web-based survey of fast service and casual

More information

The U.S. Mobile App Report. The U.S. Mobile App. Report PAGE 1

The U.S. Mobile App Report. The U.S. Mobile App. Report PAGE 1 The U.S. Mobile App Report The U.S. Mobile App Report PAGE 1 Introduction It wasn t too long ago when the desktop computer was the dominant online platform and the central hub for all the consumer s digital

More information

2013 Nielsen National Cross- Media Engagement Study

2013 Nielsen National Cross- Media Engagement Study 2013 Nielsen National Cross- Media Engagement Study Introduction This report studies the increasingly important question of audience engagement and in so doing moves beyond more traditional metrics of

More information

In February 2013, Arbitron and Edison Research conducted a national telephone survey (landline and cell phone) of 2,021 people aged 12 and older

In February 2013, Arbitron and Edison Research conducted a national telephone survey (landline and cell phone) of 2,021 people aged 12 and older Moms and Media 2013 Methodology Overview In February 2013, Arbitron and Edison Research conducted a national telephone survey (landline and cell phone) of 2,021 people aged 12 and older The sample yielded

More information

The New Multi-screen World: Understanding Cross-platform Consumer Behavior. August 2012

The New Multi-screen World: Understanding Cross-platform Consumer Behavior. August 2012 The New Multi-screen World: Understanding Cross-platform Consumer Behavior August 2012 Executive summary 1We are a nation of multi-screeners. Most of consumers media time today is spent in front of a screen

More information

GLOBAL SUMMIT OF WOMEN

GLOBAL SUMMIT OF WOMEN GLOBAL SUMMIT OF WOMEN MEGA-TRENDS Marie Lalleman CONCERNS AND SPENDING INTENTIONS AROUND THE WORLD Q1 2016 Copyright 2012 The Nielsen Company. Confidential and proprietary. MIXED CONFIDENCE LEVELS Global

More information

US Digital Media Usage: A Snapshot of 2014

US Digital Media Usage: A Snapshot of 2014 NOVEMBER 2013 US Digital Media Usage: A Snapshot of 2014 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns critical for marketers

More information

Balancing Multi-Generational Retail Strategies. Millennials, Boomers and the changing retail landscape. August 2015

Balancing Multi-Generational Retail Strategies. Millennials, Boomers and the changing retail landscape. August 2015 Balancing Multi-Generational Retail Strategies Millennials, Boomers and the changing retail landscape August 2015 It is no secret that Baby Boomers are a shopping force and have provided many retailers

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

How to increase your online sales with Social Commerce

How to increase your online sales with Social Commerce How to increase your online sales with Social Commerce Comment Buy Now Comment Share + = } ] Like Like { Comment ; [ @ ~ # Shift, >.? / Ctrl What is Social Commerce? Social commerce involves using social

More information

HOW THEY ARE SHOPPING NOW

HOW THEY ARE SHOPPING NOW HOW THEY ARE SHOPPING NOW Current trends and challenges in digital retailing An NCR white paper Are you ready for today s retailing? It s not just about what consumers want to buy. It s about how they

More information

Today s Mobile Reality. Almost 2 billion mobile phone users worldwide. Digitalisation, Miniaturisation, Mobility, Connectivity, Communities

Today s Mobile Reality. Almost 2 billion mobile phone users worldwide. Digitalisation, Miniaturisation, Mobility, Connectivity, Communities Avenues to Revenues Paolo Gessaga Multimedia, Nokia 1 NOKIA NMC_04_ppt_template_7.PPT / 15-09-2004 / tn Today s Mobile Reality Almost 2 billion mobile phone users worldwide Mobile phones are no longer

More information

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

$US3.6k 5.2% Real GDP growth

$US3.6k 5.2% Real GDP growth Indonesia s economic growth, the emergence of budget carriers and abolition of an exit tax has fuelled an increase in demand for outbound travel Indonesia economic and population statistics GDP per capita

More information

Digital marketing strategy

Digital marketing strategy Digital marketing strategy You don t need a digital strategy, you need a business strategy for the digital age Judy Goldberg, Sony Pictures #HRVision14 Branding goes Digital Understand your brand before

More information