THE CONCEPT Trade Show for Sign Making, Large Format Printing, Light Advertising and Digital Signage.

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2 THE CONCEPT Trade Show for Sign Making, Large Format Printing, Light Advertising and Digital Signage. 14,681 visitors attended the 4 trade shows of EXPO 4.0 in February Thereof 8,136 were visiting the 160 exhibitors of wetec. EXPO 4.0 is the biggest event in the field of visual communication in Europe with a total of 495 exhibitors. (All numbers are FKM verified.) The goals of EXPO 4.0 in 2016: 600 exhibitors and 16,000 international trade visitors. From 4 th until 6 th of February 2016, wetec invites visitors to hall 8 of Messe Stuttgart again. The trade show location Stuttgart with its ideal connection to the motorway, airport and train station, convinced exhibitors and visitors already in 2012 and Attractive exhibition halls, perfect logistic as well as a qualified service team were the decisive factors to stage wetec 2016 once again in the halls of Messe Stuttgart. The event, which is taking place in a two-year cycle, includes the section digital signage in 2016, next to the key sections sign making, large format printing and light advertising. Therewith we respond to the increasing demand for digital signage solutions and complement the clear structured profile of wetec with another important exhibition area. Furthermore wetec 2016 stays incomparably cheap equally for exhibitors and visitors. With our price structure even small businesses are able to plan trade show participation. Every exhibitor receives a promotion code to invite an unlimited amount of customers to wetec The trade visitors can register online using the code, print the ticket and will thereby not be standing in line in front of the trade show entrance. The ticket is of course valid for all 4 trade shows of EXPO 4.0. The synergy effects will increase the attractiveness for the visitors they ll experience the whole scope of visual communication and haptic advertisement in 4 halls of 35,000 square meters. Target group of visitors: > Sign Makers > Large Format Printers > Light Advertisers > Car Wrappers > Booth Builders, Shop Designers > Advertising Agencies > Marketing Managers > Architects Sign Making Large Format Printing Light Advertising Digital Signage Quick view of benefits: > hall planning with a clear structure > reasonable prices for booth rental and additional costs > modern and economically strong trade show location > perfect traffic connection and logistic > strong media partners are reaching the target groups of visitors > unlimited, free ticket contingent and promotion material > the EXPO 4.0 concept creates synergies and extends the target groups of visitors > special areas and events are raising the attractiveness of wetec

3 Facts and voices of wetec The right visitors at wetec. Wetec is offering a very good platform to have professional conversations and to present news. Experts of the industry have the opportunity to swap ideas and get informed specifically about the subject car wrapping. The concept, the organization and the location Stuttgart were very appealing to us so that we ll attend in 2016 again. Jens Claaßen Senior Business Development Avery Dennison Materials Group, Graphics Solutions First of all we like about wetec the friendly environment and also having the opportunity to exhibit at a trade show at the beginning of the year in the southwest of Germany. All four trade shows of EXPO 4.0 were placed consolidated and had therefore a widespread target group of visitors, which allowed us to increase our company s recognition and gain new customers. This is why we ll be present at wetec 2016 again! Sarina Diebold Marketing Manager Easy GmbH Branches of economy in per cent. Trade Service Producer 160 exhibitors 87 % Germany 13 % foreign countries key facts: 91 % of all visitors are involved in making purchasing and procurement decisions 96 % of all visitors would visit wetec again 99 % of all would recommend wetec to others 48 % of all visitors are independent contractors 39 % of all visitors will definitely invest 45 % of all visitors are convinced that wetec is gaining in importance for the industry Top Visitor Countries: Germany, Switzerland, Austria, the Netherlands, France organizations at wetec. 8,136 trade visitors Verband Werbetechnik+Print

4 Stand construction offers at wetec White Special Basic package 77 / m² Complete package 112 / m² Maxima 40 Special Basic package 79 / m² Complete package 112 / m² Style Special Basic package 108 / m² Complete package 136 / m² Please do not hesitate to contact us if you have further questions regarding ready-made stand packages. BOOK NOW to get the best stand area. Interested in exhibiting at wetec 2016? We are looking forward to sending you a personal offer and a stand area recommendation. Prices for stand areas at wetec 2016: Row Stand 148 / m² Corner Stand 165 / m² Front Stand 169 / m² Island Stand 178 / m² AUMA-Fee 0.60 / m² Special Area Allocation 2 / m² Media Fee 405 / Exhibitor Exhibitor Liability Insurance 65 / Exhibitor Companies which are exhibiting in two or more trade shows within EXPO 4.0 will receive a 10 % discount on the total area booked (min. size per stand 20 m²). Do you have any questions? We are looking forward to hearing from you: Wolfgang Plonner Annett Geuge-Metzler Phone: +49 (0)8178 / Phone: +49 (0)5194 / plonner@wnp.de geuge-metzler@wnp.de All prices plus VAT.

5 EXPO trade shows, 4 halls, 600 exhibitors and 16,000 trade visitors. EXPO 4.0, which took place in February 2014, had a total of 14,681 trade visitors and 495 exhibitors. The trade show quartet is therefore the leading event in the section of visual communication and haptic advertising in Europe. One admission ticket, four trade shows: EXPO 4.0 brings wetec, TV TecStyle Visions, GiveADays and POS Masters together under one roof, thus offering the perfect platform to link all areas of visual communication together. While all four shows remain independent, ensuring a clear structure, the four-in-one concept also creates hugely beneficial synergies that give visitors the chance to see the very best innovations in their respective core businesses. So exhibitors gain unprecedented opportunities to acquire new companies as customers, while visitors can explore previously undiscovered areas in which they can expand their business! Goals of EXPO 4.0 in 2016: The organizers plan with 600 exhibitors and 16,000 international trade visitors. The economic strength of southern Germany, and the perfect traffic connection of the fairground Stuttgart are additional arguments for EXPO 4.0. The motorway A8 is directly linked to the parking area of the fairground; the airport is only 300 meters away from the exhibition halls and the train connection is excellent as well. www. EXPO-4-0.com West East Sign Making Large Format Printing Light Advertising Digital Signage Textile decoration and promotion Textile decoration and promotion Hall 8 Hall 6 Hall 4 Promotional Products Marketing, Design & Technology Hall 2

6 MEDIA PARTNERS 21 trade magazines are supporting EXPO 4.0 Anyone who is organizing a trade show has to reach the right target groups. EXPO 4.0 fulfils that qualification: by now 14 publishing companies with 21 trade journals are supporting the trade show concept; our media partners reach thereby more than 200,000 companies in Europe. 1 Zum Raustrennen und Sammeln: das neue Digital Signage-Supplement» 23. Jahrgang Ausgabe Einzelpreis 14 Euro ::: Aktuelle Termine und News auf ::: ISSN WERBETECHNIK FACHMAGAZIN FÜR SIGNMAKING, LARGE FORMAT PRINTING & LICHTWERBUNG NUMMER «Von Thermoplast bis UV-Härtung Der 3D-Druck nimmt zunehmend Gestalt an Seite 10 Von Brücke bis Tischmodul Der Platzhirsch der Flachbettlaminatoren nimmt Stellung Seite 22 Von Rollosystem bis Platine nach Maß Wann man von LED-Modulketten besser Abstand nimmt Seite 36 Von Angst bis Erleichterung Unser griechischer EDP-Kollege nimmt die Krise als Chance Seite 46 Von lösemittelbis wasserbasiert Unsere Rollendrucker-Übersicht nimmt 16 Seiten in Anspruch Seite 50 DIE ZUKUNFT DES SIEBDRUCKS INKJET-DRUCKKÖPFE FÜR DAS GROSSFORMAT Wohin geht die Reise? Wir haben einige Experten befragt, die die Chancen und Risiken für das traditionelle Druckverfahren gründlich analysieren. Woher kommt der Tintentropfen? Welche Feuerfrequenzen einige aktuelle Druckköpfe erreichen können, erfahren Sie in diesem Special. Seite 8 Seite Jahrgang Ausgabe Einzelpreis 8