Press. 13 May Expo Trade Fair and Congress for Data Driven Marketing Frankfurt am Main, May 2014

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1 Press -Expo Trade Fair and Congress for Data Driven Marketing May May 2014 Christine Vogel Tel Fax Expo1401_Messestart.e -Expo generates topical impulses for digital customerrelations management Congress with 40 top speakers from Germany and Europe 30 th anniversary of in Germany : -Expo marks the occasion with an exhibition With an exclusive combination of congress programme and exhibition, the fifth -Expo opens its doors in Frankfurt am Main on 13 and 14 May. This year, the trade fair with integrated congress for data-driven marketing has oriented its subject areas even more precisely towards current challenges in the field of customerrelations management. New trends, such as big data, personalisation and cross-channel marketing, mean that marketing managers now have to cope with additional demands. Thus, the focal point of -Expo 2014 is on all aspects of marketing automation and data-driven marketing. In addition to 27 exhibitors, 40 international marketing experts will offer insights into new developments in the fields of mobile business, lead generation and address collection. The -Expo exhibition is facing a highly competitive climate in the industry, and gives an extraordinary performance with its ambitious programme of events and top speakers from all over Europe, says Iris Jeglitza-Moshage, Member of the Executive Board at Messe Frankfurt Exhibition. For marketing experts in particular, the high exhibitor standard and the exquisite congress programme provide an opportunity to see and experience applications with which they can optimise not only their customer communication but also their ROI. Messe Frankfurt Medien und Service GmbH Ludwig-Erhard-Anlage Frankfurt am Main The fifth -Expo is being held in a notable year for the sector because 2014 marks the 30 th anniversary of in Germany. The

2 Page 2 first was received by a user in Germany in August Professor Michael Rotert, one of the two recipients of this , which was sent from the USA, will speak at the congress. Additionally, -Expo is marking the occasion with an interesting Festschrift by eco Association of the German Internet Industry (Verband der deutschen Internetwirtschaft e.v.) and an exhibition with computer and portable radio devices from this time. The 27 exhibitors (2013: 44) come from Germany, Spain, Poland, Austria and Belgium. The speakers come from Denmark, Germany, Great Britain, the Netherlands and Belgium. Panel discussion: do s still have a future? Are s an expedient and secure means of communication in an age of governmental internet monitoring and far-reaching cyberattacks? Five experts will consider this question in a panel discussion entitled Is there a future for s? on the first day of -Expo (13 May 2014). The panellists are Prof Michael Rotert, Chairman of the Board of by eco Association of the German Internet Industry (Verband der deutschen Internetwirtschaft e.v.), Finn Steglich, IT security consultant and live hacker at SySS GmbH, Leslie Romeo, Head of D at United-Internet-Gruppe (1&1, WEB.DE, GMX), Ingmar Wolf, Sales Director at Teradata, provider of digital marketing services in Europe, and Dr Torsten Schwarz, CEO, ABSOLIT Dr. Schwarz Consulting. Before the discussion, Prof Michael Rotert will offer insights into the early days of and comment on current issues, such as mail spying and data security, in his keynote lecture. Other experts who will give lectures at -Expo include Andreas Duscha, Head of Online Marketing, CEWE Stiftung & Co. KGaA, Christine Gerstenberger, Head of CRM Online, buch.de internetstores AG, Franziska von Lewinski, CEO, Interone GmbH and Prof. Dr. Peter Lorscheid, Head of CRM and Dialogue Controlling Dialog Research & Consulting, Siegfried Vögele Institut Internationale Gesellschaft für Dialogmarketing mbh.

3 Page 3 International expertise In addition to German specialist, this year s -Expo is also distinguished by a large number of lectures to be given by international experts including Dr Dave Chaffey, Digital Marketing Author, Consultant & Trainer, CEO Smart Insights, UK, Bruno Florence, Vice President SNCD (French Marketing Direct Association), France, Michael Leander, CEO Michael Leander Company, Denmark, Dela Quist, CEO and Founder Alchemy Worx Ltd., UK, and Jordie Van Rijn, Independent Marketing Consultant, Monday, the Netherlands. Speed dating For the first time, -Expo 2014 is bringing together exhibitors and visitors for a speed-dating event, the Marketing Bourse. Speed dating is the ideal communication opportunity for establishing business contacts at fairs with participants making five-minute presentations to potential customers. In the limited time, they can exchange information and report on their business. After the speed dating, contacts can be intensified at the fair. The event is being held at Stand F07 and participation is free of charge. Registrations are invited on the -Expo website during the run-up to the fair. Live Shootout At the Live Shootout, the marketing systems of various manufacturers are compared in terms of application and interpretability, which gives visitors the chance to see how content and click rates are evaluated. Thus, the Live Shootout provides a decision-making basis for those visitors wanting to renew or optimise their systems. The high degree of visitor interest at previous events indicates how important it is to have a comparative overview of the numerous marketing systems currently available. The evaluations will be carried out on the second day of the fair. Awards and Party Night The ing Award will be presented for the first time at this year s -Expo. Given by the Marketing Forum, a specialist

4 Page 4 information service, the ing Award honours successful companies and newsletter. The presentation ceremony will be held on the first day of the fair. And, at the renowned party for the sector in the evening of 13 May, marketing experts will meet mobile enthusiasts from M-Days for networking in a pleasant atmosphere. M-Days Specialised Exhibition with Integrated Conference for the Mobile Business is being held concurrently with -Expo in Hall In view of the links in terms of content and the complementary nature of the subject areas, -Expo and M-Days were held concurrently for the first time in 2013 and generated important synergistic effects for visitors and exhibitors. Further information about -Expo can be found at and in the Connected Blog of Messe Frankfurt on the digitalisation of business life at Stay posted with Twitter: news about the sector and interesting information about -Expo are available at -Expo event profile -Expo, Trade Fair and Congress for Data Driven Marketing and Marketing Automation, made its debut in 2009 and, as an established meeting place for the sector, now offers targeted input for all aspects of modern digital communication. In 2013, the leading event for the sector was attended by almost 50 exhibitors and 1,770 visitors. Background information on Messe Frankfurt Messe Frankfurt is one of the world's leading trade show organisers with around 543* million euros in sales and 2,026* employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events Made by Messe Frankfurt take place at more than 30 locations around the globe. In 2013, Messe Frankfurt organised 114* trade fairs, of which more than half took place outside Germany.

5 Page 5 Messe Frankfurt s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: * Preliminary figures (2013)

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