IBM Industry Solutions for a Smarter Planet. Xtify Overview

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1 IBM Industry Solutions for a Smarter Planet Xtify Overview

2 IBM Xtify Solutions A Technology Leader in Mobile Engagement Capabilities: Real time mobile engagement platform for app push, web push, SMS, and wallet Business Model: Software-as-a-Service (SaaS) Markets Served: Enterprise customers in Retail, travel, publishing/media & entertainment, banking, government, CPG, others Customers: ~40 include marquee customers Costco, Staples, H&M, Coca Cola, Marriott, Discover Financial, and WebMD The Xtify Difference: Proven, scalable technology platform that delivers mobile capabilities for targeted messaging

3 Xtify strengthens IBM s mobile messaging and marketing engagement capabilities Offers marketers a way to influence intent, inform customers, and learn about mobile users Deliver personalized, contextually relevant messages in the right place and right time to drive engagement and ROI Coordinate relevant and timely cross-channel marketing and commerce offers to engage customers and build loyalty Allows brands to employ marketer-focused tools and services when engaging customers Global experience and thought leadership with the enterprise and its mobile CRM needs Leverage cloud-based platform to quickly turn information into insights and take action Together, IBM and Xtify provide everything needed to have a single, continuous conversation across customers device(s) of choice

4 Xtify supports multiple mobile channels including Native and Web Push Notifications, SMS, and Wallet Simple and Rich Push Notifications for Mobile Apps Mobile Web Notifications SMS Messaging ios and Android Wallets

5 Xtify Omni Channel Output Simple and rich push notifications for native and web apps as well as mobile devices Targeting based on events, customer segments, usage history and location 9:42 AM Native App Push Notification inbox for rich push storage and placement Marketer-friendly messaging interface APIs for CRM automation and analytics integration Robust campaign and user-level analytics Mobile Web Push Push notifications offer marketers a way to influence intent, inform customers, and learn about mobile users

6 Xtify Omni Channel sample use case

7 Xtify vs. Other Push Providers

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9 Send simple and rich messages

10 Notification inbox Increase Response Rates Slot rich push notifications into your app so that app users can view them on their terms. Inbox-Only Notifications Deliver rich push messages without interrupting users. These messages can be delivered even if a user has not opted into push A place for rich pushes within your app

11 Targeting Showcase

12 Xtify enables multiple levels of customer engagement

13 Path to 1:1 User Info (male, 30+, purchase, SMS) XID: Customer database Linking cross-channel disparate data source yields actionable customer insight Xtify Behavioral Cloud (Push opens: 22, Location: NYC, last opened: 3/15) XID: Xtify s Behavioral Cloud

14 Performance Analytics Analytics portal allows viewing of messages based on application, configuration (campaign/type), and date range User-level response data is available in batch mode or realtime for import to a web analytics tool or your CRM system

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17 Marketers can quickly set notifications and react to anything

18 Disney Stores: Targeted Web Notifications and Message Inbox

19 Target Messages by Audience Send relevant notifications to users based on their behavior. When searching for Amy Schumer a notification can be sent to users with the video of the week. Xtify Mobile Web Notification One Click Conversion

20 Differentiate Messaging by Your Specifications Not all channels are created equal. Here s your offer. $150 cash back when you sign up for BankAmericard. Tap to apply. Smartphone Different screens, site themes, and campaigns require different message types. Change the appearance of a message based on the device it is displayed on and more. Here s your BankAmericard Tap on it to apply ipad

21 Web Inbox Notifications are stored in a persistent inbox for future page views and even site visits. Notifications can be set to expire, or be manually dismissed by the user. Inbox can take any form, color, or design. Notification Inbox Customized Notification Inbox

22 NONE of these campaigns are hard-coded into your site. ALL notifications are controlled by a marketer-friendly dashboard. React to on-site events, create audiences, set rules, and more. Your campaigns can be built and executed in one minute.

23 THANKS