LIMELIGHT IS THE WORLD S FIRST END TO END LIVE MARKETING PLATFORM

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1 INCREASE SALES TRACK RESULTS REDUCE COSTS

2 LIMELIGHT IS THE WORLD S FIRST END TO END LIVE MARKETING PLATFORM Our best in class technology allows marketers to quanitify live experiences, prove ROI, reduce costs, and build amazing end to end consumer facing experiences. The Limelight Platform allows for a unique strategy for every event no matter how big or small, ensuring great results. INCREASE SALES TRACK RESULTS REDUCE COSTS TRUSTED BY: Every live marketing interaction/engagement is captured as data and used to maximize strategy and sales.

3 ONE PLATFORM FOR EVERY LIVE MARKETING NEED Limelight s complete end to end SaaS platform enables you to easily prove and improve ROI at any live marketing program. Each of the live marketing types below thrives on a unique solution and Limelight s end to end platform allows you to build the right strategy for the right campaign. Kiosks Festivals Product Demos Guerilla Activations Registration & Check In Lifestyle Activities Contest & Surveys Instore Experience Sponsorship Taste Testing & Sampling Events Tours

4 LIVE MARKETING LIFECYCLE The Limelight Platform covers each and every element of the live marketing lifecycle. From strategy to analysis and everything in between, all built and managed on a single platform. LIVE STRATEGY Use the Strategy Canvas and select a data driven appoach to define overall strategy for each event and your required features. Adding new , website, custom app, or features is easily accomplished with drag and drop functionality. All features tie in to the Portal for instant data and analysis. Live Strategy Analysis Match Back Sales Deep Dive Breakdown Onsite Metrics A unique strategy for every activation, based on real time event data and analysis. Photo/Video Share Lead Capture Surveys Activation Tools Sweepstakes Metrics Websites Contests Real Time Data 24/7 Dashboard Real Time CRM Integration Meta Data YouTube Facebook Invites Social Amplification Texts Follow Ups Automated Triggered s Consumer Communication Live Strategy

5 ENGAGING ONLINE & ONSITE DATA CAPTURE TOOLS Limelight comes out of the box with great data capture websites, fully branded and ready to use for each event. It s easy to make changes or add additional features. Our industry first web builder lets you or your agencies publish brand new websites and edit in real time. Limelight Instant App builder lets you design and publish NATIVE consumer engagement data capture apps. Apps are dowloaded from the Apple App Store and can be updated in real time. All elements are connected to your data/web/consumer communication/social efforts for instant consumer communication and real analytics. Activation Tools

6 Limelight s onsite Apps are easily built on the platform and support everything you need from photo and video sharing, to contests, surveys, and lead generation forms. Field tested, with no connection required, and real time field deployment internationally from head office with no IT required. All connected in real time with the rest of the platform for social sharing, consumer communication and real time data and analytics. ACTIVATION TOOLS PERFECT FOR LIVE STRATEGY Activation Tools

7 DATA VALIDATION & LANGUAGE SUPPORT Data validity is important for any business. Limelight supports CUSTOM data validation, defined by you, for both web and onsite applications. Limelight supports 89 languages which can be selected with a simple toggle. The language of consumer interactions is recorder so automated communications will be executed in that language. Activation Tools

8 TRUSTED NATIONWIDE SYNC All of Limelight s different elements sync every minute, so web, onsite data, and the automated response/social amplification modules are shared across each device and user. Limelight s data capture app searches for WiFi, then 3G/4G, and if it doesn t find it, caches until the next time you have a solid connection, meaning no data loss, no matter what the conditions. SECURE INSTANT NATIONWIDE SYNC CONTROL FEATURES OPTIMIZED FOR DOWNLOAD ONLINE SECURE APP LOGIN Activation Tools

9 CUSTOMER COMMUNICATION. The Limelight Consumer Communication Module maximizes ROI by automatically delivering personal, relevant, timely, and contextual communications. Schedule invites, reminders, and follow ups, in just minutes. Setup different s to trigger based on rules, psychographics, demographics, language, or actions performed onsite. Each consumer receives a unique message consistent with your unique strategy. Consumer Communication

10 ONLINE SOCIAL AMPLIFICATION Limelight s Social Amplification integration can boost results and increase awareness of an event or program. Limelight s digital activation tools allow for social sharing and are connected to the Limelight Lead Portal to track the social conversation. Online tools are built for social sharing; from Facebook Likes and Shares to instant Tweets as well as Invite a Friend features on Event Registration websites. Social Amplification

11 REAL TIME DATA AGGREGATION A data driven approach puts data at the core of the Limelight Platform. The Limelight Data Portal, with tiered user access (based on permissions), has rich data and analytics available to anyone to view in real-time, 24/7. Limelight has best in class analytics that can prove and improve live marketing results. View your Web, Onsite, Customer Communication and Social real time analytics, through a single dashboard, to prove and improve live marketing ROI. Real Time Data

12 COMPREHENSIVE VISUAL ANALYTICS The analysis from Limelight Platform is unique in tracking the consumer throughout the entire life cycle of the experience. This provides deep comprehensive insights (Event vs. Event, Lead by Rep, Lead Source) that can only be obtained with a fully integrated solution. Define and monitor your KPI s to make strategic changes and maximize results. Analysis

13 USER PERMISSIONS & CRM INTEGRATION INTEGRATED WITH User permissions can be defined to provide tiered access. For example, assign different roles for corporate users, field agents, or user/super users. Agencies can edit websites, managers can see data or onsite ambassadors only have access to a specific branded app. With marketing automation and CRM integration, Limelight can push information in real time to a current system. Unique identifiers can be assigned for each experience or contact. Analysis

14 TORONTO Limelight Platforms Inc. 504 Wellington St. W. Toronto, ON, Canada M5V 1E3 SAN FRANCISCO Limelight Platforms Inc. 25 Taylor St, Suite 300 San Francisco, CA, USA CONTACT US TO LEARN MORE ANDREW CARLIN Chief Operating Officer x 219 acarlin@limelightplatform.com limelightplatform.com