BIG DATA ANALYTICS FOR HOSPITALITY AND LEISURE Learn more about your customers than ever before!

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1 BIG DATA ANALYTICS FOR HOSPITALITY AND LEISURE Learn more about your customers than ever before!

2 Insights Visitor is at the forefront of consumer insights and visitor analytics platforms, enabling you to measure and understand your guests and visitors, what they like and how they interact with you. Insights Visitor delivers you actionable insights. The platform works by collecting, aggregating and analysing data from a broad range of sensors in and around your venue and a range of open and proprietary data sources. With our frictionless user sign up, we provide a better user experience, higher user engagement and the most in-depth data and analytics driving our client s real value and real Insights. Insights Visitor has the most advanced analytical capability on the market. Through our proprietary algorithms, we enable you to measure, analyse and understand the most in depth view of your visitors and guests. Maximise the revenue of your venue and drive customer loyalty using Big Data! > Customise each guest s experience by knowing more about them and their interests > Better target activities, attractions and tours for guests based on actual data of seasonality trends > Target upselling of extras that your venue offers like room upgrades, day spas, restaurants and bars based on real insights into your guests > Drive efficiency in staffing based on visitor trends and actual data Insights delivers significant value to Hospitality and Leisure industry through our ability to provide meaningful insights to the right people at the right time. Insights Visitor provides actionable insights in a variety of easy to use formats including web dashboards, customisable reports, real time alerts and API integration. Integrate your customer databases, CRM s and loyalty programs with Insights Visitor to gain the most comprehensive understanding of your visitors and guests. With this information you can answer the critical questions that drive business success, follow opportunities and maximise revenues from a number of different sources within your venue.

3 Flow Analysis Heat Map Decision makers and operational staff can see the insights that help them: > Learn about your guests and visitors demographic, > Measure ROI on promotional campaigns and capital > Analyse guest and visitor engagement by venue and > Observe the causal impact that traffic, weather, holidays, psychographic and in-venue behaviours on-site locations visited the venue expenditure > Understand guest and visitor paths of travel across > Drive staffing efficiencies to service high traffic areas external events, macro-economic factors and seasonality has on your venue with your guests and visitors > Measure key goals and targets and report on conversion rates of guests and visitors FEATURES Scalable solution - Suitable for any venue space, property or multi-site group of any size or configuration CRM Integration Integrates with customer databases, CRM and loyalty programs Wi-Fi Hardware and ISP agnostic - Leverage your existing infrastructure and services or choose the provider that best suits your needs API Integration - Accepts data from any information source that has structured data output Customisable reports - Create the reports that suit your purpose and easily export and share Web dashboards - Access from anywhere, anytime Real time alerts - Receive instant notifications on activity in your venue based on a predefined preferred criteria Cloud based - Cloud based solution provided as a SaaS

4 The most comprehensive data set Sensor Information Bluetooth & RFID Wi-Fi ecommerce & Social Media Loyalty Program Traffic & Weather Point of Sale Activity Calender Economic/ markets data Real Time Dashboard Customised Reporting Real Time Alerts Mobile App Interface Customised Analytics Heat Mapping and Flow 3rd Party Intergration The Best User Experience is the Key We treat your guest s and visitor s privacy seriously Unlike our competitors, we don t sell your guests and visitors Personal Information to third parties. We take our privacy obligations seriously and comply with the Australian Privacy Legislation and Australian Privacy Principles. We will work with you to ensure that our relationship is compliant so your centre can be a trusted provider of Wi-Fi and value add services. Understand who your guests and visitors are and where they spend their time Insights Visitors unique analytics platform has the capability to combine loyalty program data and online e-commerce data with our unique mapping capability to deliver the most holistic picture of a venue operations, guest and visitor behaviour and trends throughout the property in real time. When overlaid with your existing guest and visitor data, venues are provided with a truly comprehensive profile of your guests and visitors behaviour in both the online and offline world, enabling venues to provide the best possible experience for each guest based on their individual preferences. Customisable dashboard

5 Key benefits of Insights Visitor Analytics Understand your visitors and guests so you can optimise your offerings, maximise revenue and drive greater loyalty > Profile your guests based on Activities, Interests and Opinions including demographic and psychographic details, coupled with where they go, how long they dwell and where they eat allowing you to customise and personalise their in-venue experience > Target venue offerings and activities based on detailed customer knowledge such as upsells, extras, tours and on-site locations such as restaurants, bars, spas and room service to drive greater revenue > Understand the different needs and wants of business travellers vs leisure travellers > Gain visibility of language and culture to appropriately target venue promotions > Provide a unique conference and facility hire offering by empowering the hirers with demographic and psychographic details of their attendees > Increase your engagement with guests and visitors by capturing them the moment they enter your venue offers, alerts and other promotions can be pushed to those who are actively engaged and interested, thereby enabling hotels to utilise otherwise perishable inventory. > Integrate with loyalty programs to deliver additional benefits > Identify lost opportunities of guests and visitors purchasing out-of-venue (whilst in-venue) > Gain insight into guest and visitor paths of travel and most popular venue entrances by demographic and timeframe > Measure the ROI of promotions and capital expenditure > Quantify the exposure of in-venue marketing events and media assets and relate it to incremental footfall and purchase conversions (happy hour, restaurant and spa promotions, etc) > Discover new guest and visitor insights such as average visit duration, frequency of visits and recency of visits whilst analysing new versus returning guests and visitors > Drive efficiency in staffing based on actual data of guest and visitor trends About Invigor Group Invigor Group is a market leader in Big Data solutions. Through its Insights product suite it provides businesses with the most in depth view of their industry, competitive landscape as well as consumer activity and sentiment. Insights Visitor is a ground breaking platform for clients with bricks-and-mortar challenges. Our technology delivers comprehensive, real-time analytics that empowers retailers, shopping centres and public precincts to collect, analyse and visualise in-venue data. Using best-in-class Wi-Fi, Bluetooth, RFID, sensor data and integrating external data from point-ofsale systems, e-commerce systems, CRM and loyalty systems, the technology instantly informs our customers about how guests and visitors engage with their centres, venues and precincts. The highly scalable Insights Visitor platform easily integrates with calendars and causal datasets to calculate how internal and external factors impact visitor and guest occupancy and consumption patterns. With the platform s intuitive interface and sophisticated tools, the hospitality and leisure industry can identify opportunities for growth, implement change and evaluate success. Head office - Sydney Level 16, 56 Pitt Street Sydney NSW 2000 T E

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