7 Ways to Use API Integrations in Your Campaigns
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- Darren Hutchinson
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1 7 Ways to Use API Integrations in Your Campaigns Market in the Moment
2 APIs & Are you having problems with low click-through rates? Is your customer data siloed and hard to leverage in marketing? Well, APIs can help. In a nutshell, API integrations allow you to unlock your data and add functionality within your s. They empower the with fresh data and enrich the user experience. That might sound like a whole lot of buzzwords without any practical application. So let s dive into six different examples of how businesses can use APIs to create new kinds of campaigns that result in more engagement, conversions, and loyalty. Application Programming Interfaces (APIs) are used across a variety of different platforms and channels, especially when it comes to digital marketing & products.
3 1. Seating Charts & Tickets Major airlines and venues alike can benefit from building API integrations in s that help sell tickets and seating upgrades. This major airline sent an that allowed customers to upgrade seats from right within their inbox leading to $1,000,000 of incremental revenue. Movable Ink 2
4 2. Automated Product Deals By using web cropping & API integrations to display the latest products and deals, businesses can automate much of the production process when running similar deals in future campaigns. In this , ebay used an API integration to send a daily product . As the data changed, so did the content in the s. That way, their team could send fresh s without having to update anything. Movable Ink 3
5 3. Localized Reservations Hotels, restaurants, and professional services can all use API integrations to create a more seamless experience. Lenscrafters built a geo-targeted campaign with localized appointment times to subscribers. Once an appointment was made, the slot disappeared. This resulted in a 60% increase in click-through rate. Movable Ink 4
6 4. Live Social Content Creating a real-time social experience in an can combine the engagement of social media with the ROI of marketing. Hyatt decided to make s more engaging and interesting by adding a live Instagram feed through a custom API Integration. Movable Ink 5
7 5. Event Bookings Just like Lenscrafters and others using API integrations to schedule reservations, brands can also use API integrations to make it as easy as possible to book events. TeeOff.com leveraged API integrations to allow customers to reserve golf slots from right within the . The courses were localized, drawing from over 500,000 available times, with availability displayed in real-time. Movable Ink 6
8 6. A Dynamic Social Hub Dunkin Donuts leveraged a social API integration that showcased the latest Twitter and Instagram photos tagged with #DDPerksLove. By emphasizing user-generated content with this integration, Dunkin Donuts built a self-generating customer testimonial machine that is both entertaining for customers and builds loyalty for the brand. Movable Ink 7
9 7. Rewards Balance Financial services companies and retail businesses alike can use API integrations to show customers a real-time balance of their rewards points and even display relevant products that qualify for those points. Here, Finish Line showed a real-time balance within a sales and prompted recipients to make the most of their points. Movable Ink 8
10 Founded in 2010, Movable Ink pioneered the application of contextual marketing to . Movable Ink clients can use any service provider to deliver dynamic content that changes, in real-time, according to the context of each individual customer. More than 250 innovative brands including The Wall Street Journal, ebay, Finish Line, and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their campaigns to drive ROI. The company is headquartered in New York City with an office in London. Contact movableink.com blog.movableink.com pinterest.com/movableink twitter.com/movableink Movable Ink 18
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