Elastic Path Commerce for Adobe Marketing Cloud Integrated Experience-Driven Commerce

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1 Elastic Path Commerce for Adobe Marketing Cloud Integrated Experience-Driven Commerce

2 Elastic Path Commerce For Adobe Marketing Cloud is the only enterprise software product designed specifically to add commerce and enhanced integration to the world s best digital marketing platform. It brings robust, enterprise-grade merchandising, monetization, and customer management features right into Adobe Experience Manager, Adobe Target, and Adobe Analytics without duplicating or complicating their existing capabilities. Benefits at a glance Adds enterprise ecommerce functionality to Adobe digital marketing solutions Enhances Adobe campaign and personalization features with product, pricing, and customer data Connects real-time data from other business systems to drive more customer engagement Uses advanced API technology that reduces the need for fragile and costly integrations Delivers the perfect blend of commerce and content to all digital channels Built for Adobe Marketing Cloud is built specifically to complement Adobe solutions it s a robust, battle-tested ecommerce product built on the same technology foundation, and optimized to use Adobe Experience Manager as its front end. Digital marketing functions including content creation, asset management, testing, and personalization stay in Adobe Marketing Cloud, where they belong. Elastic Path adds pricing, promotions, ordering, and other transactional capabilities that are accessed in real time by Adobe Experience Manager, Adobe Target, and Adobe Analytics as they are needed. This powerful fusion of commerce and content is made possible by our patent-pending commerce API technology, which eliminates the need to build and maintain costly integrations between Adobe Marketing Cloud and a standalone ecommerce platform. Users of get real-time access to flexible ecommerce at their fingertips. New products can be launched globally across every digital channel, or limited to a single exclusive experience. Responsive pricing can be created that changes based on device, behavior, or merchandising rules. Dynamic campaigns can be crafted that combine brand content with live inventory, customer data, and buying options. Elastic Path is much more than just an ecommerce platform it s the best way to maximize your investment in Adobe Marketing Cloud.

3 Commerce and content, together at last Transactional experiences powered by are rich, immersive, and easy to create. Websites, mobile apps, and other responsive designs that combine content with sophisticated ecommerce can be authored and managed entirely by marketing teams using Adobe Experience Manager, in exactly the same way as traditional brand marketing experiences. To deliver this groundbreaking functionality, provides a comprehensive library of components that puts transactional elements such as product details, pricing, merchandising, and checkout right inside the tools palette of Adobe Experience Manager and into the hands of marketers. What your customers will see are complete, compelling digital experiences where the ecommerce functions that drive revenue coexist beautifully with engaging content from Adobe Experience Manager. Because these transactional touchpoints are designed and optimized using the full power of Adobe Marketing Cloud, you can be confident that they will always be creative, immersive, and authentic to your brand.

4 Better components make better experiences The range of components you have in Adobe Experience Manager directly affects the quality of your digital experiences, and no other commerce solution gives you a better selection than Elastic Path. From the basic display of product attributes to sophisticated modules for dynamic merchandising, our enhanced components put a wealth of transactional possibilities right into your sidekick palette. Each one is flexible and highly configurable giving marketers the tools they need to design, test, and optimize the perfect design for every buying scenario. Powering every component is our patent-pending Commerce Integration Platform, which provides a seamless, real-time connection between Adobe Marketing Cloud and Elastic Path as it works in the background to process transactions. Business users benefit from streamlined access to live ecommerce resources directly within their authoring environment, while sensitive data remains secure within Elastic Path and other back-end systems. Product, customer, and order information is always available but never duplicated in Adobe Marketing Cloud enhancing performance while reducing complexity and risk. This breakthrough in platform orchestration gives marketers the unprecedented agility to use Adobe Experience Manager as the front end for complex omnichannel buying experiences that require continuous choreography between commerce and content across multiple touchpoints.

5 Inside is comprised of four complementary elements that work together: Adobe Marketing Cloud Components the industry s most comprehensive library of ecommerce components designed for Adobe Marketing Cloud Commerce Integration Platform An orchestration layer that uses patent-pending Cortex API technology to connect back-end services to Adobe Marketing Cloud without the need for conventional integrations Core Commerce Enterprise-grade universal commerce services, including catalog, pricing, and customer care, that are specifically designed to use Adobe Marketing Cloud as their front end Extended Commerce Optional solutions from Elastic Path and trusted partners that use Cortex API technology to bring even more commerce-related capabilities into Adobe Marketing Cloud Unlike standalone ecommerce platforms, Elastic Path has no redundant presentation or authoring logic to complicate its integration with Adobe Marketing Cloud. Our functionality is exposed to business users via Cortex API technology, a streamlined hypermedia interface that delivers ecommerce natively to Adobe Experience Manager through the same OSGi architecture used by Adobe Marketing Cloud. Each data resource resides in just one system of record, and all communication is orchestrated synchronously at runtime by the Cortex API. This streamlined, high performance architectural model ensures that the Live Authoring components in Adobe Experience Manager always have secure access to the latest real-time information from Elastic Path and other business systems without the need for feeds, synchronization, or data duplication.

6 Ultimate flexibility for tough use cases offers multiple options for businesses that need to distinguish themselves with highly differentiated customer experiences and unique buying journeys. Because Elastic Path features are exposed as discrete services within the Adobe commerce integration framework, developers can build or modify components to use them in wildly different ways. A publisher looking to monetize content, for example, could easily design an experience that combines assets from the Adobe content repository with a buying flow to capture micropayments. To enable even more customer engagement, the Commerce Integration Platform itself can be configured to harness data from systems beyond our Core and Extended Commerce solutions such as from a legacy CRM or ERP platform. When used this way, the Cortex API extends to provide streamlined access to resources from these applications as well which can then be leveraged in Adobe Marketing Cloud to create amazingly contextual websites, apps, and other digital experiences. When you have Elastic Path, the possibilities are endless. Manufacturers and retailers can incorporate real-time product analytics into their brand marketing experiences to create entirely new offerings. Communication service providers can take personalization to the next level by crafting campaigns and apps that take advantage of their OSS data. Publishers can repackage and monetize existing assets overnight as new opportunities emerge. With its uncompromising flexibility, Elastic Path Commerce for Adobe Marketing Cloud starts where other ecommerce solutions end.

7 Every touchpoint synchronized at last For businesses that create revenue from highly specialized touchpoints, Elastic Path offers the flexibility to reach beyond those currently powered by Adobe Experience Manager. The same Cortex API that connects commerce to Adobe Marketing Cloud can also be used directly by developers to enable native transactions on other devices such as Android or ios applications, closed platforms like Smart TVs, Google Glass, or Apple Watch, and physical infrastructure applications like kiosks or pointofsale terminals. Because they are powered by the same Commerce Integration Platform, experiences on these touchpoints will always be perfectly synchronized with the web and mobile channels that you drive with Adobe Marketing Cloud. As customers journey with your brand across the entire spectrum of devices and experiences, Elastic Path orchestration ensures that every touch is always informed by the same content, products, pricing, customer history, and business rules. Trusted Solutions Partner As a trusted Elastic Path Solutions Partner, icidigital provides a multi-channel commerce solution that helps you to achieve more in the marketplace, from inception to implementation and beyond. icidigital s engineering heritage combined with their innovative business and marketing insight, helps make you successful. Their solutions empower you to create unbeatable customer experiences that drive engagement, conversion and revenue. Tap into icidigital s decades of experience providing enterprise clients end-to-end solutions through: Digital Strategy, User Experience and Design, Platform Development, and ecommerce. Their team has vast knowledge of the digital needs of the manufacturing, publishing, consumer services, and business-to-business industries.

8 Contact Us icidigital 920 Main Campus Drive Suite 400 Raleigh NC, Tel: Fax: Web: Elastic Path North American Headquarters Elastic Path Software, Inc Granville Street Vancouver, British Columbia V6C 1T1 Canada Toll free: Tel: Fax: Elastic Path European Office Elastic Path Software, Inc. Atlantic House, Imperial Way, Reading, RG2 0TD United Kingdom Tel: Web: Blog: Elastic Path and Commerce Engine are trademarks of Elastic Path Software Incorporated. Adobe and the Adobe logo are registered trademarks of Adobe Systems Incorporated in the United States and other countries, and are used with permission Elastic Path Software Incorporated. All rights reserved.

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