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1 Hosted by the University of Georgia

2 Meet the Conference Committee JASMINE JOHNSON Logistics Co-Director MAYA DANIELS Program Director KELSEY WOOD Communications Co-Director KAITLYN PEEL Communications Co-Director AVIA MEADOWS National Conference Coordinator KELLY TRAN Logistics Co-Director

3

4 Trivia What is the Georgia Aquarium known for? Fun fact: The Georgia Aquarium houses more than 100,000 animals representing 500 species from around the globe!

5 Trivia Answer The World s Largest Aquarium

6 Introducing the Keynote Speaker: Scott Williamson Vice President of Public Affairs and Communications at Coca-Cola North America For the past 23 years, he has directed public relations initiatives for nearly all of the company s brands and sports entertainment properties.

7 Trivia What was Coca-Cola originally created for? Fun fact: Coca-Cola was created in 1892!

8 Trivia Answer It was created as a medicine

9 Conference Sessions How Your Portfolio Gets You Hired Graduating Magna Cum Laude doesn t mean you ll get hired in the top creative departments. Y allywood: The Hollywood of the South The exciting world of entertainment public relations. Global Messaging and Rebranding Staying consistent, innovative and relevant in a fast pace global market. It s a Marathon, Not a Sprint Political communication during and after the race. The Blueprint: Corporate Communications How to be proactive, manage crisis internally and externally with key messages. Using New Technology How new apps, websites, etc., help spread the word. Discovering a Whole New World Giving travelers the tools they need for a memorable trip. Trending Now Creating customized, audience-driven social media marketing and digital content.

10 Trivia Name two businesses whose corporate headquarters are in Georgia. Fun fact: There are over 30 Fortune 1000 businesses with headquarters in Georgia!

11 Home Depot Trivia Answer Chick-Fil-A UPS Coca-Cola Delta Southern Company GE Energy PulteGroup Holiday Inn Aflac SunTrust CNN

12 Hosted in the heart of Atlanta Atlanta Marriott Marquis, $150 per night plus taxes for either a king-size bed or two double beds, depending on the party size (maximum of four per room). Amenities: Cocktail Lounge Three Dining Options Spa 24-Hour Fitness Center Indoor/Outdoor Pool And More! Attendees will be required to make their own hotel reservations and select their own roommates; PRSSA will not make room reservation or assign roommates.

13 Trivia What year did Atlanta host the Olympics? Fun fact: The games hosted in Atlanta are often referred to as the Centennial Olympics

14 Trivia Answer

15 Travel Hartsfield-Jackson International Airport Visit for a comprehensive list of travel suggestions to the hotel. Attendees can also reserve a spot in a SuperShuttle van. Prices begin at $16.50 one way. Enter the discount code PRSA1 at checkout and you will receive 10% off your round trip reservation made and paid online.

16 Trivia Name the three major sports teams that call Atlanta home. Fun fact: Atlanta used to have a National Hockey League team!

17 Trivia Answer

18 Things to do in Atlanta

19 Trivia Name a show or film that was shot in Atlanta. Fun fact: Part of The Hunger Games: Catching Fire was shot at the Atlanta Marriott Marquis!

20 Trivia Answer 42 Walking Dead Chrisley Knows Best Vampire Diaries Dumb & Dumber 2 The Originals Real Housewives of Atlanta Selma Teen Wolf Anchorman 2 Antman Family Feud Captain America 3 Magic Mike

21 Events Agency/Career Tours Social Career Development Exhibition Awards Ceremony

22 Trivia What football game is often referred to as the Deep South s oldest rivalry? Fun fact: Notre Dame has the most players in the College Football Hall of Fame!

23 Trivia Answer University of Georgia vs. Auburn University

24 Conference Registration Full Registration Members and Affiliates $310 Non-Members $345 Day Registration Members and Affiliates $185 Non-Members $195 Registration ends Oct. 2. To register, visit prssa.prsa.org/events/conference/register.

25 Trivia What are our favorite places to visit in Atlanta? Fun fact: We are both Atlanta natives!

26 Trivia Answer Centennial Olympic Park & Georgia Aquarium

27 Thank you to our sponsors Creative Circus Coca-Cola Kind Chick-fil-A

28 Connect with us! Website: prssa.prsa.org/ events/conference Facebook: PRSSA national conference

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