2011 TTIA Travel & Tourism College Texas State University San Marcos Freshman Schedule of Events

Transcription

1 2011 TTIA Travel & Tourism College Texas State University San Marcos Freshman Schedule of Events *Check-in, classes, breakfasts, and lunches will take place at Texas State University unless otherwise specified. Transportation to all venues is on your own. Sunday, June 12, :00 PM 6:00 PM Registration and Dorm Check-In Outside Rm 233, 2 nd Fl in McCoy Hall 6:00 PM 8:00 PM Reception 1 st Floor Lobby in McCoy Hall Monday, June 13, :20 AM 8:45 AM Orientation Speaker: Paul L. Serff, President Emeritus, Texas Travel Industry Association 8:45 AM 10:00 AM I Want to Do an Event Now What? Speaker: Penny Reeh, Executive Director, Texas Festivals & Events Association 10:15 AM 11:45 AM Search Engine Marketing 101 Speaker: Howard Tietjen, Director of Online Marketing, Madden Media 11:45 AM 12:45 PM Lunch 1:00 PM 2:30 PM Conducting Usable Research: The Key to Tourism Marketing Success In this session, participants will learn differences between marketing and selling tourism as well as the research process and how to collect data and present results. Specific information related to measuring advertising success, economic impact analyses, R.O.I. analyses, S.W.O.T. analyses and Importance/performance analyses will also be discussed. Speaker: Dr. James Petrick, Associate Professor, Texas A&M-Dept of Recreation, Park & Tourism Science 2:30 PM 2:45 PM Break 4/18/2011 Page 1

2 Monday, June 13, 2011 (cont.) 2:45 PM 4:15 PM Like It or Not, Social and Push Media Are Here Staying ahead of the curve is essential when it comes to developing an online presence. This session will talk about using social media and push media to market your destinations. We will look at trends in this fast paced area and explore ways for you to immediately polish your online image. Participants are encouraged to bring laptops with wireless connections or smart phones. Speaker: Dr. Chay Runnels, Assistant Professor of Human Sciences Hospitality Administration, Stephen F. Austin State University 4:15 PM 4:30 PM Wrap-Up 6:00 PM 7:30 PM Dinner Tuesday, June 14, :30 AM 10:00 AM On-Line Packaging & Business-Ready Systems for Destinations & Travel Suppliers The dynamics of consumer travel research, buying and the booking process have been changed by the Internet. To be competitive, DMOs, travel suppliers and travel packagers need to embrace the new on-line paradigm. This session uncovers the various on-line package and product models used by destinations and travel suppliers. You will tap into the Web trends, tools, techniques essential for on-line packaging success. In addition, you will discover the process to create compelling consumer packages and the business-ready systems suppliers need to implement to develop and deliver a seamless consumer experience. You will increase visitation and generate results. Speaker: Joe Veneto, Founder and Principal, Opportunities Unlimited 10:15 AM 11:45 AM Can You Handle Your Next Crisis? Bad news travels at the speed of a Tweet, so smart organizations need to prepare BEFORE their next crisis. In this session, you will learn about the theory behind crisis communication, discover how other tourism organizations deal with crisis, including case studies of good and bad practices, and a simple program to make a plan for your organization. Speaker: Fran Stephenson, Step In Communication 11:45 AM 12:45 PM Lunch 4/18/2011 Page 2

3 Tuesday, June 14, 2011 (cont.) 1:00 PM 2:30 PM The Essentials of Travel Packaging Design Learn the essentials of the packaging process to create compelling products that will resonate with customers. This session provides the tools and technique as well as the current marketplace packaging trends. Discover how to connect emotionally with your customers using a unique methodology that ties to your destination drivers. Uncover the most popular product types for consumers and review models of successful packages. You will be able to design compelling packages that wrap up your products, services and experiences and generate results! Speaker: Joe Veneto, Founder and Principal, Opportunities Unlimited 2:30 PM 2:45 PM Break 2:45 PM 4:15 PM Using Public Relations for Maximum Impact in Challenging Economic Times Travel industry PR in 2011: The role of public relations is more relevant than ever in today's climate of shrinking ad budgets and consumer interest in truly reliable sources of information. This session will cover strategies to stay ahead of the communications curve. 4:15 PM 4:30 PM Wrap-Up 4:30 PM Open Night No more fam tours! A fresh look at the strategic use of group media tours: using editorial research visits to address very specific marketing objectives with measurable financial impact. Ten great low-cost pr ideas: An examination of some creative public relations efforts undertaken by DMOs, lodging properties and other tourism industry businesses around the country to capitalize on travel trends and make the most of limited marketing budgets. Speaker: Debbie Geiger, Owner, Geiger & Associates Public Relations, Inc. Wednesday, June 15, /18/2011 Page 3

4 Wednesday, June 15, 2011 (cont.) 8:30 AM 10:00 AM Past, Present and Future Trends of Online Marketing Is your web presence keeping current with consumers' expectations? Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will review the life cycle of travel and tourism web sites and technologies - the past, present and future - that are becoming the benchmarks of a successful Web presence and Internet marketing. Facebook, YouTube, Twitter, Flickr, consumer generated media, dynamic personalization, and augmented reality are a few of the topics to be discussed. This session is a must for all travel and tourism industry professionals who want to see how your web presence measures up, learn what you have to do to catch up and learn what you have to prepare for in the future. Speaker: Susan Sweeney, Best-selling Author, Internet Marketing Specialist and Professional Internet Marketing Speaker 10:15 AM 11:45 AM Great Online Gadgets, Tools, Resources In this fast paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will take you on a whirlwind tour of the latest and greatest online tools and resources (most of them free) that you can use to market more effectively, wow your web site visitors, improve your conversion, improve your web site, save time and do more business. Don t miss this session! Speaker: Susan Sweeney, Best-selling Author, Internet Marketing Specialist and Professional Internet Marketing Speaker 11:45 AM 12:00 PM Wrap-Up 12:00 PM Open Afternoon and Night (Dining Hall Open for lunch from 11:00 AM 1:30 PM in Commons Building) Thursday, June 16, /18/2011 Page 4

5 Thursday, June 16, 2010 (cont.) 8:30 AM 10:00 AM Emotional Branding: Facts vs. Feelings In this engaging session, you'll discover insights that will guide you in connecting with your visitors and customers in a way that allows you to build a long-term, meaningful relationship with them. Connecting is about an emotional relationship that is not based just on information but rather how your brand or destination will play a meaningful part in people's lives. Real examples help participants discern the difference between a factual approach and an emotional connection. Speaker: Bill Lytle, Co-Founder and Principal, Brand Champs 10:15 AM 11:45 AM Economic Values: Capturing the Value and Communicating the Results Have you ever had the conversation in your community...i am just not sure spending money promoting tourism or an event is really worth the money...i mean is there any value in it? This session will help you build an answer that with some data to back up your claim! This session is about developing visitor surveys and capturing the economic value of your event. Once you collect, we will talk about how to analyze the results and then ideas to help communicate the end product. Be proactive and develop your plan before someone else values your effort for you! Speaker: Roger D. Hanagriff, Associate Professor in Agricultural Business, Texas A&M University - Kingsville 11:45 AM 12:45 PM Lunch (Dining Hall open 11:00 AM 1:30 PM) in Commons Building 1:00 PM 2:30 PM Gender-Specific Marketing and Branding During this presentation, you'll learn gender-specific behavioral insights that enable destinations and brands to make relevant connections with women... the primary decision-maker for leisure travel. Attendees will discover how and why women make decisions; learn female behavioral motivators; gain skills in applying these insights to develop relevant connections with women through website initiatives, advertising, promotions and events; and understand the differences in female and male behavior. This presentation is loaded with examples of brands and destinations that are doing a good job and some that could do better, including why and how. Speaker: Bill Lytle, Co-Founder and Principal, Brand Champs 4/18/2011 Page 5

6 Thursday, June 16, 2011 (cont.) 2:30 PM 2:45 PM Break 2:45 PM 4:15 PM Pulling Event Promotions out of Thin Air in an Era of Shrinking Budgets and Media Turmoil Get lots of actionable advice and hear true-life stories about coming up with event promotional campaigns on a shoestring or less. Ed Dreistadt has found himself, on more than one occasion, with marching orders to make an event a big success while staring at a cash budget of close to zero. Find out about how Stone Mountain Christmas got a major Wendy's promotion for free, how the Yellow Daisy Festival ran a huge television schedule at no cost, how Chick-fil-A paid to do a coupon drop for Stone Mountain Park and other amazing feats from the front lines of our brave new marketing world. Speaker: Ed Driestadt, President, Ed Dreistadt & Company, Inc. 4:15 PM 4:30 PM Wrap-Up 6:30 PM 8:00 PM Embassy Suites San Marcos (Located at 1001 East McCarty Lane, San Marcos, TX 78666) Friday, June 17, :45 AM 8:30 AM Dorm Check-Out Room 233, 2 nd Floor in McCoy Hall 8:30 AM 9:45 AM Reinvention of the American Community Succeeding in a Brand New World Everything is changing. Competition has never been more fierce for new jobs, new residents and visitors. In this session, we look at the three primary ingredients of change, and then will cover the seven things you need to do in this new age of reinvention to win. You'll see first hand examples, case histories, film clips and hilarious outcomes as people struggle to survive in this "brand" new world. Speaker: Roger Brooks, Founder and CEO of Destination Development International 9:45 AM 10:00 AM Break 4/18/2011 Page 6

7 Friday, June 17, 2011 (cont.) 10:00 AM 11:30 AM Powerlines, Slogans and Logos Part of every branding effort includes the creation of a memorable slogan or tag line, a logo, and if you are very smart a powerline. You ll learn what the differences are between a slogan, tag line, powerline, logo and a brand identity. We ll also cover when each should be used, how, and who should use them. This engaging and humorous workshop showcases what works, what doesn t work (using real life examples), and step-by-step instructions on how to develop a winning marketing message in both graphics and words that will truly set you apart from everyone else. Speaker: Roger Brooks, Founder and CEO of Destination Development International 11:30 AM 12:00 PM Closing and Class Pictures 12:00 PM Adjourned 4/18/2011 Page 7