FRANCHISE OPPORTUNITIES

Transcription

1 FRANCHISE OPPORTUNITIES W E ARE THE PIZZAR EV- OLUTION

2 PIZZAREV OVERVIEW Welcome to a game changing concept. PizzaRev embraces a new concept in fast-casual dining, empowering customers to craft their own fresh, highquality personalized pizza quickly. PizzaRev s Roman-style pizza features a Flour to Fire dough process with dough made and proofed daily on site, fresh pressed in front of the customer and then lightly basted with any of a variety of sauces, including the customer favorite organic traditional Neapolitan sauce. PizzaRev s pizzas are fired in a state-of-the-art open flame stone bed oven, which provides an authentic, exceptional quality finished product, and strong visual dynamic in the store. PizzaRev satisfies a highly craveable void in the fast-casual market. PizzaRev s franchise format appeals to experienced restaurateurs and entrepreneurs with the drive and passion to own their own business. PizzaRev maintains an obsession with superior service and focuses on fresh, cooked-toorder artisanal pizza through a simple operating platform that sets them apart from traditional pizza providers. PizzaRev Key Considerations Highest growth category in the Fast Casual segment Efficient labor model Moderate build costs Extremely successful 2012 launch has resulted in high PizzaRev brand visibility Unparalleled support from partners 2

3 THE MARKETPLACE Be a part of a massive marketplace Pizza consumption continues to rise. More than 41% of consumers polled say they now eat pizza once a week, compared to 26% just two years ago. Pizza consumption has increased over the past two years as leading players revamp menus and concepts. (1) Additionally, according to a recent survey completed by Mintel, 93% of Americans eat at least one pizza per month and 21% of year olds purchase pizza more than three times per month. (2) PizzaRev proudly serves America s favorite food (pizza) in America s fastest growing segment (fast-casual). No existing concept has established a clear and dominant position or brand presence in the premium, fast casual pizza segment. PizzaRev is a strong first mover in this high growth space and is rapidly executing on a thoughtful and differentiated strategy that marries extreme menu/food quality with a unique and interactive ordering experience and compelling dining atmosphere. (1) Technomic Pizza Consumer Trend Report (2) Mintel, Pizza at Retail, US, January

4 THE PIZZAREV MISSION Provide a unique customer experience PizzaRev offers a personally designed pizza, of fine dining quality, served fast and fresh. PizzaRev promotes an interactive process where the Customer interfaces with highly trained Pizzaiolos (pizza makers). The Craft Your Own process is not only about which ingredients, but at what quantities. The customer watches as their dough is pressed and then choose from the vast array of ingredient choices as they craft their favorite pizza. The process culminates as the pizza enters PizzaRev s open-flame stone oven and is cooked in minutes. Typically, by the time the customer completes his/her order, pays for the order and gets their drink, their delicious personalized pizza is ready and waiting. 4

5 COMPELLING MENU OFFERING Craft Your Own fresh, artisanal-quality pizza Fresh, artisanal-quality pizza has never been faster or more affordable. For less than $8.00, enjoy your choice of toppings including all the traditional favorites plus many gourmet options including kalamata olives, artichoke hearts, capers, fennel and many more. Savory sausage, carefully-cured pepperoni, crumbled meatball, ham, bacon, and garlic chicken highlight a menu that will evolve with the seasons to ensure that ingredients are always fresh and natural. 5

6 STRONG CONSUMER FEEDBACK Take it from our customers the ultimate reference Overall rating for all locations is 4.4/5.0 #1 Pizza in its Market Segment More than 8,000 followers on PizzaRev s Instagram page (updated 02/20/14) More than 38,600 likes on PizzaRev s Facebook page More than 1,400 followers on PizzaRev s Twitter page 6

7 PROFESSIONAL SUPPORT Join a winning team long before you open Design PizzaRev décor integrates a highly distinctive combination of contemporary complimented by traditional elements. A state-of-the-art open flame stone bed ovens serve as the centerpiece of every location providing customers with a visually impactful reminder of the fresh, hand crafted nature of the specialty pizzas. Real Estate PizzaRev s experienced real estate team provides guidance in review of demographic and psychographic criteria designed to give your restaurant the best opportunity to succeed. Development PizzaRev enables customers to craft their own pizzas on a varied selection of daily proofed dough with the option of many ingredients, customized with an array of cheeses, proteins, vegetables and a unique sauces. Marketing Our marketing team will help you maximize the potential of the PizzaRev brand in your market. Before you open your first restaurant, the team will work with you to identify key market opportunities. You will receive on-going support through existing marketing programs and infrastructure designed to provide on-demand access to an archive of marketing information and materials that are easily adaptable to the needs of your market. Training Before you open, you and your designee or manager will take part in an intensive training program. PizzaRev will assist in store design, site selection and equipment ordering. A skilled management team is assigned to assist your organization in preparing and opening your first restaurant and monitoring its progress thereafter. Systems After you open, PizzaRev will provide an in-depth manual covering a full range of topics important to assist in establishing your location. Field support and continuing education are important cornerstones for franchisees to ensure brand integrity. 7

8 STORE LAYOUT Built to excite and engage the customer PizzaRev s restaurants are designed to create a fun, comfortable atmosphere for customers and for ease of operations by the franchisee. The PizzaRev décor integrates a highly distinctive combination of contemporary stainless steel, wood, and glass complimented by traditional elements such as filament bulb lighting, unique signage and comfortable, high density seating creating a polished fast casual result. A state-of-the-art open flame stone bed ovens serve as the centerpiece of every location. In addition, meaningful consideration is given to the floor plan, design and flow of each PizzaRev s location with the key element being the creation of a constant sense of motion and energy. 8

9 WHO WE LOOK FOR It takes the right mix of ingredients to craft a perfect pie Passion Experience Resources Obsessive focus on the customer experience PizzaRev s brand success and reputation is directly tied to those of its franchisees. They are talented business people who are committed to the success of their locations and well-being of their employees, customers, and community. PizzaRev franchisees are experienced restaurant operators with high operational standards, a commitment to training and development, and are good stewards of the brand. Most of all, they are passionate about food, the restaurant industry, and the PizzaRev brand. 9

10 FRANCHISING PHILOSOPHY More than just franchisees vital partners to the PizzaRev brand PizzaRev s franchise program offers opportunities for both single unit and multi-unit developers in markets across the U.S. PizzaRev s franchise fee is $30,000 and we offer a discounted franchise fee of $25,000 for subsequent stores in a multi-unit development agreement. Franchisees pay a royalty of 5% of sales and contribute between 1% and 3% of sales to the PizzaRev advertising and marketing fund. Franchise agreements are for 10 years with options to renew for two consecutive five year terms. 10

11 FRANCHISE SUPPORT All new PizzaRev franchisees receive the support and training required to open their restaurants quickly and efficiently, including: Site selection criteria General restaurant designs and layouts Review and analysis of layout, blueprint, design, and construction document Complete equipment lists and specifications Pre-approved suppliers Guidance in securing a liquor license Grand opening promotions assistance and on-site opening assistance Operational and management tools Comprehensive pre-opening assistance and restaurant opening training package 11

12 FRANCHISE SUPPORT, CONTINUED Once your PizzaRev restaurant is open, you'll have the continuing guidance, consultation and support of our PizzaRev Franchise Consultant staff. Help or advice is only a phone call away. Ongoing support services include: Confidential sample operations manual documenting PizzaRev operational procedures Ongoing marketing-manual guidance Ongoing operational, marketing, and cost-control consultation as needed National purchasing programs Scheduled visits from our Franchise Consultant Available in-service training and/or retraining of your restaurant staff Our start-up and ongoing training programs will instruct you and your staff in many aspects of running a PizzaRev franchise, including: Preparation of all PizzaRev menu items Quality and food portion control Effective food service operations Beverage and inventory management Hiring and personnel management Marketing, promotions, and public relations Management tools, systems, and routines Pizza Certified Trainer program Cleanliness, organization, and sanitation standards Execution of opening and closing management functions 12

13 FRANCHISE SUPPORT, CONTINUED As with any expanding franchise system, we have many people interested in buying a franchise. To measure a candidate's qualifications, we have established the following requirements: Multi-unit, single or multi-concept Franchisee You or operating partner committed to daily operations Live in or have working knowledge of trade area you plan to develop Experience and passion for the restaurant business Access to adequate capital Minimum 3 units required to be developed Location Size 2,000 3,000 SF preferably an end cap or corner location with a minimum 40 frontage Parking 10 cars per 1000 SF+ Two 15 minute spaces for take-out Patio 400 SF 600 SF exclusive patio Access Pair of front entry and exit doors or double door, patio exit door, and rear delivery door HVAC 1 ton per 150 SF Electric 200 Amp, 277/480V 3 phase/4wire Gas C.F.H Sewer 4 sewer line stubbed to premises Water 1.5 water line minimum stubbed to premises Grease Interceptor or trap as per local code Signage 2+ building signs plus monument space or pylon 13

14 FRANCHISE SUPPORT, CONTINUED Traffic Generators Lifestyle or power centers with "big box" anchors: Old Navy, Petsmart, Kohl's, Home Depot, Lowe's, etc. National fast casual dining brands in a contiguous restaurant corridor Super Wal-Mart, Super Target Regional, super-regional malls Colleges, universities Healthcare corridors Movie Theaters (Stadium Seating - First Runs) We do not guarantee leases for franchisees, nor do we negotiate your lease. Each franchise restaurant location must at all times have a full-time, qualified, experienced General Manager (GM). The GM must have direct experience in unit-level management in the dining environment that included alcohol. The information on this website does not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document. PizzaRev Franchising, LLC, and anyone acting with PizzaRev Franchising, LLC s knowledge, will comply with the California Franchise Investment Law, and the Rules thereunder, when posting an Internet advertisement on a website. 14