With a Route 66 Cafe Franchise!

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1 JOIN THE ADVENTURE With a Route 66 Cafe Franchise!

2 Franchisee Benefits New business start ups require a huge commitment of time and money. By joining Cafe Route 66, you receive the following valuable benefits you would not receive by going it on your own. FULL COFFEE HOUSE SYSTEM START UP HELP OPERATIONS ASSISTANCE & TRAINING MARKETING SUPPORT You become a part of a successful coffee family! The information in this document is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. 2

3 UNDERSTANDING THE INVESTMENT The total amount of investment required to start a Cafe Route 66 Franchise can vary widely, but we will help you get a more accurate estimate based on our experience. Depending on your situation and motivation, the process from signing the Franchise Agreement to Grand Opening can take anywhere from 3 months or more. Before: After: 3

4 FINANCING The total amount of investment, without the purchase of real estate can run a broad range, starting from at least 25,000 for a shop-in-shop unit to more than 95,000 for a large coffee house. EVALUATING INCOME POTENTIAL The amount of profit or loss is based on a wide range of factors including sales, costs, and the franchisee s ability to manage business operations. Cafe Route 66 does not make any claims or guarantees on projected sales, profits, or losses. What we can do, is help you build your own projections and give you a successful formula. 4

5 FAQ (Frequently Asked Questions) Q: What is Cafe Route 66? A: Cafe Route 66 is leading Cafe American Style concept focused on speed, quality, and convenience. We serve exceptional specialty espresso based hot, cold and crushed ice drinks; all served in a casual and friendly atmosphere. Our motto is: Taste the Adventure. Q: How much does it cost to open a Cafe Route 66? A: It depends on a variety of factors such as location and equipment, but is typically 25,000-95,000; See the table at the end of this section for a more detailed breakout of the Initial Investment. Q: What are the Franchise Fees associated with owning a Cafe Route 66? A: The initial franchise fee to open a Cafe Route 66 is 9-12,000. Amongst other services it includes site selection and approval services, training, store design and development, etc There is NO royalty fee on sales. Q: Is it necessary to have coffee experience to own a Cafe Route 66? A: Cafe Route 66 provides a full training program and operating systems to each franchisee, so previous food or coffee experience is not required. Of course, any prior business experience is very helpful. Q: How long does it take open? A: From the time a Cafe Route 66 franchise agreement is signed, until the store is open is typically only 3 to 6 months, but can vary outside this range depending on a variety of factors. Q: How much money can I make? A: The amount of profit or loss is based on a wide range of factors including sales, costs, and the franchisees ability to manage business operations. Cafe Route 66 does not make any claims or guarantees on projected sales, profits, or losses. 5

6 WHY Cafe Route 66? FAST, EASY & LOW STARTUP Cafe Route 66 Ltd has made a substantial investment into developing its Cafe Route 66 System. Your franchise fee entitles you to this complete system, with training, that will save you money and many months of trial and error over developing your own systems. At the same time, you enjoy brand awareness by the existing Cafe Route 66 units in current and future operation. LEARNING CURVE As in any business, there is a learning curve. At Cafe Route 66, we have done the initial research, testing and refining of practices to allow franchisees to jump ahead of the curve. In addition, as a Cafe Route 66 franchisee, you have access to the continuing improvements we make to the franchise system, products and marketing. Cafe Route 66 continually strives to keep abreast of industry trends by reviewing trade publications, closely studying industry reports, and attending annual trade shows and conferences. Furthermore, running a Cafe Route 66 store ourselves it is to our best interest to continually evolve and improve the System. PEER BUSINESS COLLABORATION & GROUP DISCOUNTS At Cafe Route 66 we offer a family atmosphere and a place to exchange best practices with other Cafe Route 66 owners. As a Cafe Route 66 franchisee you are also eligible for group discounts and the combined purchasing power of all our franchised stores ONGOING SUPPORT The Cafe Route 66 corporate staff is here to help with questions along the way. Every member of Team Cafe Route 66 believes that our success begins with your success, and is completely committed to your development as a Cafe Route 66 Franchisee. 6

7 CONSTRUCTION Cafe Route 66 PROVIDES YOU WITH: Design Building plans direction and advice (in cooperation with your architect) Construction specifications Project management assistance Color themes Equipment lists List of approved vendors Building advice Consulting COMPLETE TRAINING Cafe Route 66 complete training will take place initially at our Aglantzia Cafe in Nicosia and subsequently at your store. Because we are committed to the success of every franchisee, our training will give you everything you need to know about operating your own Cafe Route 66 Cafe. Our system starts with helping you at our facility and covers a wide variety of topics. Here are a few of the topics we cover: BARISTA TECHNIQUES RECIPES INVENTORY PURCHASING STOCKING PROCEDURES VENDORS OPENING & CLOSING PROCEDURES MACHINE MAINTENANCE CUSTOMER SERVICE EMPLOYEE CULTURE HIRING EMPLOYEES SCHEDULE MAKING Your complete training will be complimented by our useful manuals and handbooks including Employee Training Handbook, Recipe Book, Barista Manual and more 7

8 GRAND OPENING Once you have completed your training at our facility, we also provide on-site assistance at your store before, during, and after your Grand Opening. WE PROVIDE FOR YOU: Testing of all aspects of equipment operation Review of Inventory / Purchasing Procedures Employee Training Review Help with store operations Grand Opening Marketing OPERATIONAL SUPPORT After you complete our training program and we help get your store up and running our support doesn't end there. At Cafe Route 66, we are committed to helping each unit succeed by providing ongoing operational support. We help in a variety of ways: Store evaluation awareness reviews will help you know more about what is going on at your store Store visits. Periodic labor and financial reviews with follow-up letters are sent suggesting any potential areas of improvement Franchisee meetings. Opportunity to network and share ideas with other Cafe Route 66 owners We are consistently looking for ways to save you money; any product cost reductions are passed on directly to the franchisee 8

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