The perfect business for today s enterprising restauranteur.

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1 The perfect business for today s enterprising restauranteur.

2 Fast Casual dining is the fastest growing segment of the restaurant industry with over 13 billion dollars in sales, annually. It is quick and highly affordable, satisfying the needs of today s busy consumer. Midtown Deli competes in this segment, offering an extensive lunch and dinner menu popular with all age groups. What sets Midtown Deli apart, however, is the use of high quality ingredients and the fact that everything is made from scratch. There is no commissary. Partnering with Midtown Deli means having a team of seasoned professionals supporting you 100% of the time. We succeed only if you succeed.

3 The Ideal Franchise Midtown Deli is positioned to play a leading role in fast casual dining by focusing on freshness, quality and price/value. The Midtown Deli franchisee will understand why this opportunity is superior to others after witnessing our attention to detail and the pride we take in pleasing our customers. We offer a solid turnkey package that allows for a smooth, efficient and effective start-up. Our team of professionals has decades of experience creating, opening and operating restaurants and will provide you and your team with the expertise and support that generates success. The difference between Midtown Deli and other fast casual restaurants and delis is the emphasis on freshness, quality and price/value. It is truly a gourmet deli where only fresh breads are used, desserts are made daily and all sauces, dressings, soups, spreads and salads are made from scratch. The menu offerings are sensational and there is a warmth and uniqueness that clearly distinguishes this deli from all others.

4 Extensive Menu Midtown Deli offers so much more than other deli-type restaurants. Our soups are delicious and hearty, our tortilla roll ups are unique, and our salads and sandwiches are unsurpassed. We also offer grilled sandwiches, paninis and baked goods that are second to none.

5 A Strategic Partner Here is what we will do for you: Financing Site Selection Design, Construction and Permitting Furniture, Fixtures, Equipment and Interiors Management/Staff Training Continuous Support Financing The cost to open a Midtown Deli ranges from $350,000 to $496,000 depending on several variables including equipment financing, tenant improvement allowance, etc. Financing is typically available to those who can invest, in cash, 20% to 30% of the total project costs and have above average credit ratings. We can assist you with third party financing and negotiate tenant improvement allowances. Our goal is to give you assistance when you need it and where you need it. Site Selection We can help you find a location if you have not already identified one. Midtown Deli is suited for shopping centers, requiring between 3,300 to 4,000 square feet. Our contacts with seasoned real estate professionals expedites the site selection process. These professionals offer market research, demographic analysis and lease negotiations. In the end, we make this decision together. Design, Construction and Permitting Our experienced team of architects and contractors will streamline this process for you. You will have help every step of the way, from designing your Midtown Deli to making sure you get quality construction at a reasonable price, to obtaining permits. You can expect to be opening your Midtown Deli days after securing permits.

6 Your Success is Our Success Furniture, Fixtures, Equipment and Interiors Our experience will ensure that every detail of your Midtown Deli is attended to with the utmost care. Our contacts with equipment vendors and interior designers will enable you to complete installation in a timely manner and within the established budget. Management/Staff Training First, we put you and/or your designated manager through a fun and focused 8 13 week training program in an existing Midtown Deli. Then, our training team comes to your Midtown Deli to work with you and your staff. By the time we are finished, your staff will be comfortable and knowledgeable with every aspect of running your Midtown Deli. Continuous Support From the day you open your door for business, our proud and experienced team will be there to support you. Your success is our success. Whether it s a business decision, a marketing idea or additional training, you can always count on us. After all, we are partners.

7 Extensive Menu Quality Food at an Affordable Price Sleek and Clean Interior Beautiful and Unique Wall Treatments Well Appointed Furnishings along with everything else you need to open your! For Franchise Information Contact Us at: 1022-B Woodruff Road Greenville, SC Phone: Fax:

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