WHY SHOULD I OWN A PARTY LAND FRANCHISE?

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1 WHY SHOULD I OWN A PARTY LAND FRANCHISE? 1. To Be A Leader It is not often that an opportunity presents itself to be a leader in an industry as opposed to just a follower. PARTY LAND has been a leader in the Party Supply industry for over 15 years. The timing is right to become part of one of the hottest growing retail markets in the country with an experienced franchise. 2. Buying Power The advantage of buying power is self evident in the profit margins we have and the retail prices we charge for our products. The advantage of the PARTY LAND buying power is evident in the discounts and terms that manufacturers have awarded to PARTY LAND Franchises. This buying power gives PARTY LAND Franchises a major advantage over the competition. 3. Location Location Location Major Shopping Center Developers and Commercial Real Estate people have caught the PARTY LAND fever. Many exceptional locations are now available and could be operational within 4 to 6 weeks of signing an agreement. 4. Established Trademark PARTY LAND is a registered trademark with the U. S. Patent and Trademark Commission. 5. Protected Territory All Franchisees are given a protected territory based on surrounding demographics of the store location. 6. Successful Merchandising Concept The PARTY LAND method and system of merchandising has been tested and proven for over 15 years. Our products create tremendous customer appeal for shopping in our

2 stores. This appeal translates to an atmosphere of fun shopping enjoyment for our customers. The PARTY LAND concept maximizes a system of doing business that the new Franchisee will capitalize on. 7. Continued Support The continued support given by the parent company will help the Franchisee be successful in owning a PARTY LAND Franchise. Just ask our existing Franchisees! 8. Exciting Advertising & Marketing Programs The contributed advertising dollars by all the stores will insure advertising and marketing programs that will promote name recognition and keep PARTY LAND as the leader in the marketplace. Once a customer is in our store, we have a customer who will shop repeatedly and spread the word to his friends and neighbors. 9. Start Up Assistance The professional staff of PARTY LAND will assist in site selection and supervise in the construction of stores. This makes it easy to start a new business promptly and smoothly. Why? We have the experience! 10. Good Training Makes It Easy The PARTY LAND Franchise is an extremely easy operation to run once the Franchisee has received training at PARTY LAND. The training is comprehensive and in-depth. Our slogan: The knowledge goes in before the sign goes up. 11. Fun and Exciting Business The PARTY LAND Franchise is a fun business. You will be working in an atmosphere that creates excitement any day of the year. JANUARY Super Bowl FEBRUARY Valentines Day MARCH St. Patty s Day, Communions, Confirmations APRIL Easter MAY Weddings, Memorial Day JUNE Graduations, Showers Bridal/Baby JULY - 4th of July AUGUST Picnics, Labor Day SEPTEMBER Back to School OCTOBER Halloween NOVEMBER Thanksgiving DECEMBER Christmas, Chanukah, Kwanza, New Years Birthdays, Anniversaries, Retirements, Etc. SERVICE * SELECTION * SAVINGS

3 WHAT IS A PARTY LAND FRANCHISE? 1. A Remarkable Business Opportunity A PARTY LAND Franchise is a remarkable business opportunity that will catapult you, the owner, into the forefront of an exciting NEW growth industry in retail party supplies. 2. A 20 Billion Dollar industry A PARTY LAND Franchise will help you capitalize on and get your share of a 12 Billion Dollar industry and growing. 3. A Proven Format A PARTY LAND Franchise provides a business format consisting of product selections, pricing, merchandising, advertising and training that will make the most novice businessperson feel professional. 4. Profitable * Exciting * Fun A PARTY LAND Franchise provides the most advanced method for selling retail party items in a business setting that will give even the most seasoned businessperson the greatest enthusiasm of achievement they have ever known. 5. State-Of-The-Art EPOS The PARTY LAND Franchise provides the most efficient Computer System in the industry today, for controlling inventory and running a successful PARTY LAND Franchise. 6. Custom Balloon Decorating PARTY LAND Franchises receive complete training at PARTY LAND in the art of custom decorations consisting of balloons bouquets, balloon centerpieces, balloon arches, balloon columns, balloon releases and balloon delivery which separates PARTY LAND from the competition.

4 7. Merchandise PARTY LAND offers a complete line of retail party supplies and services consisting of: holiday items baby shower favors caterware solid colors guest towels crystalware children s patterns mylar balloons cutlery children s accessories latex balloons decorations children s favor balloon centerpieces plastic table covers general patterns invitations/thank yous doilies wedding patterns greeting cards tissue paper bridal shower patterns piñatas gift wrap bridal favors plasticware rentals baby shower patterns tumblers custom invitations

5 WHAT SERVICES COME WITH A PARTY LAND FRANCHISE? Site Selection Training of Franchisee Lease Negotiation Complete Inventory Store Layout, Design & Construction Franchise System Advertising & Marketing Assistance General Assistance 1. Assistance with Site Selection PARTY LAND personnel will help you find your store location once an Option Agreement is signed. All locations must be approved by PARTY LAND and Franchisee before entering into a lease. 2. Lease Negotiation PARTY LAND will help you negotiate the lease to get you the best terms and conditions possible. 3. Interior Fixturing and Décor PARTY LAND will assist in the installation of all fixtures and accessories to assure each Franchise unit is identical in décor and uniformity to insure the quality of image we want to preserve for our company and our Franchisees. This will create the national image which will be vital for both the Franchisee and the Company. All PARTY LAND stores are designed to capture the customer s attention the moment they enter. In addition, the complete store is designed for shopping convenience and fun. The product selection, the product prices, the availability of party items, combined with the cheerful atmosphere of our stores and knowledgeable staff, will immediately motivate the customer not only to keep coming back to tell her friends and neighbors about the uniqueness of our operation. This is what will insure our continued success 4. Complete Advertising, Marketing & Direct Mail Package A complete advertising, marketing and direct mail package will be made available to all Franchisees. Tested methods that have been proven by the home office will be sent to

6 the Franchisee for stores to use. Our goal is to strengthen and increase the sales of each one of the units we open. 5. Training to Run and Own A PARTY LAND Franchise A State-of-the-Art training program will be provided to the Franchisee at PARTY LAND before the opening of their Franchise unit. The training will take place at PARTY LAND University. This training will teach the new Franchisee and its key people the PARTY LAND method of merchandising, inventory control, reordering, advertising, bookkeeping and all of the necessary essentials for operating a successful Franchise. The training will be continued by visits from our home office personnel, as well as up-dated information from our home office. Continuous training is our way of keeping you up to date with the latest developments in our industry as well as creating a family-like relationship. 6. Inventory for a PARTY LAND Franchise All products will be supplied by a designated distributor for the Franchise unit. In order to keep our high quality of standards, any additional products or substitution of products a Franchisee wishes to carry must be submitted for approval to PARTY LAND home office. Upon written approval by the Company, you may then use the products requested. PARTY LAND has made arrangements with suppliers to provide all products at the lowest possible prices to its Franchisees to insure excellent profit margins and availability of products on a weekly basis. 7. Franchise Support System PARTY LAND personnel will be visiting your store. The purpose of the visit is to make sure you are updated on current trends and product information as well as dealing with any specific needs you may have. The PARTY LAND representative will advise you of new products that are available, advertising promotions, seasonal changes, promotions and new merchandising techniques. The Franchise will receive continued support from the PARTY LAND home office. We want you to be in business for yourself but never by yourself.