What s ahead for online grocery?

Size: px
Start display at page:

Download "What s ahead for online grocery?"

Transcription

1 What s ahead for online grocery? Growth forecast and implications October 2014 By Steve Bishop Co- founder and Managing Director, Brick Meets Click Brick Meets Click helps organizations understand, plan and drive growth in the space where traditional and digital food retail are converging.

2 WHAT S AHEAD FOR ONLINE GROCERY? 2 What s the new thinking about online grocery growth? Brick Meets Click now forecasts that online grocery spending in the US will reach between 11% and 17% in most markets by The fastest growing markets should reach the top of the range, but even slower growing markets could see one in ten grocery shopping dollars move online. Think of these curves as guardrails. A few major markets like New York and San Francisco may exceed the upper boundary, and markets with little investment may fall below 11%. But, most markets will fall within this range. Steve Bishop Co- founder & Managing Director Brick Meets Click

3 WHAT S AHEAD FOR ONLINE GROCERY? 3 Why a market- level analysis? National averages roll all markets into a single number, so they are of limited value if you are trying to understand and respond to business and customer conditions. For each specific market, the share of food buying that shifts online will be driven by: The level of shopper readiness and the availability of online grocery shopping services. The number of customers who have a positive experience online shopping and are comfortable recommending to someone else. The rate of penetration, driven by the speed/scale of investment. These considerations shaped our forecast model. The analysis is based on research that polled 22,000+ shoppers affiliated with 7 different grocery banners across three regional markets (Mid- Atlantic, Midwest, and West Coast). It s the largest study ever to focus specifically on online grocery spending in the US, and the only market- level analysis done to date.

4 WHAT S AHEAD FOR ONLINE GROCERY? 4 Online spending is growing faster than expected. A year ago, we developed three market based scenarios for online grocery growth in our analysis, but it s clear that online grocery shopping is outpacing the most conservative scenario and growing faster than expected. The conservative estimates we developed are no longer relevant. The upper ranges are where we re headed. What s driving the accelerated growth? Two trends - Greater access and attractive convenience. Shoppers now have more access to online options primarily driven by the newer, smaller providers. As shoppers in more markets gain greater access, more are participating. The greater convenience, at least for some shopping occasions, is proving attractive enough to shift part of household grocery spending online.

5 WHAT S AHEAD FOR ONLINE GROCERY? 5 New players are increasing access. We re all waiting for the big players like Amazon and Walmart to scale up, but meanwhile, highly focused online grocers like Relay Foods, Fresh Direct, Door- to- Door Organics and other services are already moving in to serve well defined markets and establish important customer relationships. In just the past year, many of these smaller providers have significantly expanded their operations into new territories Brick Meets Click

6 WHAT S AHEAD FOR ONLINE GROCERY? 6 More options for convenience are attracting more shoppers. With online shopping s improved accessibility and ease of use, consumers are now finding practical ways to save time, eliminate shopping trips and make automatic pantry stocking easier. What do I want... Artisanal cheese? Organic produce? For some things, I want the really good stuff. A complete meal delivered so all I have to do is cook it? Bring it on, Plate, HelloFresh, Blue Apron. This is my favorite way to cook now. A subscription for routine purchases? I ll never run out of cat food again (purrr!), or razors or butter or toilet paper. That s what I call progress! Delivery or pick up? At the store or at a depot on my way home? Can it wait till tomorrow, or do I need it in half an hour? No worries, I can get it whichever way I need it.

7 WHAT S AHEAD FOR ONLINE GROCERY? 7 How will online growth affect traditional grocery? Although online grocery will still represent a fraction of US grocery spending for many years to come, it s an important, high- margin fraction. Online shopping appeals disproportionately to higher income and more profitable customers, so the loss of sales will have a disproportionately negative impact on profits. This puts traditional food retailers in a difficult situation. The growth of online food shopping will shrink the size of the market served by stores, put pressure on the costly game of trying to take share from competitors, and increase the importance of finding new areas of growth. >>> Who will capture these growing online sales? Will lost in- store sales be recaptured and offset by your online channel, or will they be grabbed by the competition? Now is good time to step up your online game.

8 WHAT S AHEAD FOR ONLINE GROCERY? 8 What might the dollars look like on an aggregate basis? To convey a general sense of the potential sales range represented by the forecast, we translated the market- level analysis into an aggregate for the overall US grocery market. By even at the middle of those two projections, online grocery sales would exceed today s sales of the nation s largest supermarket chain, Kroger. The Food Institute Press release Oct. 2, 2014

9 WHAT S AHEAD FOR ONLINE GROCERY? 9 How do grocery dollars migrate online? Spending rises with frequency. We ve learned a lot about how shopper spending on groceries migrates online. Since 2012, we ve surveyed 45,000 grocery shoppers about their online grocery shopping habits, and we ve found that as people get more comfortable and more involved in online grocery shopping, they move more of their grocery dollars online. Once- a- month shoppers did 17% of their grocery spending online Twice- a- month shoppers did 21% of their grocery spending online (a 25% increase) Three- times- a- month shoppers online spending doubled to 42%

10 WHAT S AHEAD FOR ONLINE GROCERY? 10 The implications: What s at stake? The greatest vulnerability to brick and mortar food retailers is that a growing proportion of high- value households those with higher incomes and more education who spend more per week on groceries will shift a significant amount of their grocery spending online. Improvements in the experience and increased positive word of mouth will encourage more to try it. And each year, a percentage of once- a- month shoppers will move to twice a month, and 2x a month shoppers will move to 3x a month. The trend will accelerate as the following features gain momentum: The opportunity to buy both perishables and packaged grocery products online becomes more available and accessible. Increasingly convenient pick- up and delivery options become available. The price/value gap between in- store and online shopping narrows. $$$ As spending migrates, the impact of online grocery shopping will undermine the profit model of brick and mortar food retailers by changing the product mix and reducing the blended margins. The timing of this shift will vary by market, but ultimately the impact will be universal.

11 WHAT S AHEAD FOR ONLINE GROCERY? 11 How to respond Online sales will increasingly cannibalize in- store sales, so not responding is increasingly risky. Selecting your next steps depends on your role in the marketplace; retailers and suppliers will face different challenges. For traditional grocery retailers The goal is to make up the sales lost to online by enhancing the store experience, via your own online channel or by finding new growth opportunities. 1. Assess your high- value shoppers. Learn where are they in terms of shifting to online ordering so you know how fast you need to respond; then assess where and how you can meet those needs. 2. Maximize the store advantage. Fully exploit the appeal of the store by combining the power of digital technology to make the shopping experience unique and compelling. Differentiate in- store experience with superior service, cleanliness, unique prepared food offerings and tech options such as Beacons, texting, and other digital communications. 3. Seek new growth opportunities. Some retailers are developing profitable B2B channels. Get in front of the curve and play larger than you are by working with progressive retail partners to conduct test- and- learn programs. You want to be active now and establish early- mover advantage. Steve Bishop Co- founder & Managing Director Brick Meets Click

12 WHAT S AHEAD FOR ONLINE GROCERY? 12 How to respond (cont.) For suppliers The growth of online grocery spending increases both opportunity and challenge. All suppliers have an opportunity to better connect with and sell to their heavy consumers online, and participating in online pantry and subscription programs is one way to do this. Some responses will be shaped by a supplier s size. Smaller suppliers have an opportunity to use online tools to gain access to a larger number of customers, be they retailers or consumers. Large, branded suppliers need to find new ways to reach the mass market. This means collaborating with brick and mortar retailers in order to meet short- term sales goals while simultaneously using digital marketing to increase the effectiveness of marketing and trade spending. Increasingly, this will involve working with retailers to more efficiently deliver coupons and other consumer promotions, while at the same time providing them with the content needed to sell your products online successfully.

13 WHAT S AHEAD FOR ONLINE GROCERY? 13 Brick Meets Click We help organizations understand, plan and drive growth in the space where traditional and digital food retail are converging. We also host a commercial- free forum on the future of food shopping and retail. Visit us at brickmeetsclick.com Follow us on: Twitter, LinkedIn, Google+ and Facebook Learn more about our research and how we can help you succeed. Contact Steve Bishop

BRIDGING THE OMNICHANNEL DIVIDE

BRIDGING THE OMNICHANNEL DIVIDE BRIDGING THE OMNICHANNEL DIVIDE BRIDGING THE OMNICHANNEL DIVIDE While ecommerce is recognized as one of the most exciting opportunities in the Consumer Packaged Goods industry, poised to make up 5% of

More information

CLEAR DIRECTION ON USING BIG DATA TO SOLVE RETAIL PROBLEMS

CLEAR DIRECTION ON USING BIG DATA TO SOLVE RETAIL PROBLEMS BRICK MEETS CLICK BIG DATA UPDATE, 4Q 2014 CLEAR DIRECTION ON USING BIG DATA TO SOLVE RETAIL S A look at impact vs. effort We help organizations find growth opportunities as traditional and digital food

More information

TODAY S PRIMARY SHOPPER

TODAY S PRIMARY SHOPPER TODAY S PRIMARY SHOPPER Society may be radically changing but women still dominate the marketplace Based on an exclusive survey of shopping attitudes by GfK Custom Research North America for PLMA Private

More information

Omni-channel: The Future of Retailing

Omni-channel: The Future of Retailing Omni-channel: The Future of Retailing Jessica Golombek 11/1/2013 Summary: In the world of retail many changes have impacted the way businesses operate. Retail can date all the way back to the days of general

More information

An intoduction to Multichannel. www.brightpearl.com

An intoduction to Multichannel. www.brightpearl.com An intoduction to Multichannel Whats inside Read our best practice tips for keeping stock control in check. Even the best inventory managers sometimes trip up, but using our experience we've complied some

More information

Consumer Views of Live Help Online 2012: A Global Perspective

Consumer Views of Live Help Online 2012: A Global Perspective RETAIL Consumer Views of Live Help Online 2012: A Global Perspective A consumer research study commissioned by Oracle March 2012 e Retail Talk SurVey BACkGrOund RETAIL In the fall of 2011, Oracle Retail

More information

Guide from ShopperVista Channel Focus Online Channel. www.shoppervista.igd.com shopper@igd.com +44 (0) 1923 851 956 @igdshoppernews

Guide from ShopperVista Channel Focus Online Channel. www.shoppervista.igd.com shopper@igd.com +44 (0) 1923 851 956 @igdshoppernews Guide from ShopperVista Channel Focus Online Channel www.shoppervista.igd.com shopper@igd.com +44 (0) 1923 851 956 @igdshoppernews Hello and welcome This guide is from IGD s ShopperVista Channel Focus

More information

Reinventing retail: What Businesses Need to. Walker Sands 2014 Future of Retail Study

Reinventing retail: What Businesses Need to. Walker Sands 2014 Future of Retail Study Reinventing retail: What Businesses Need to Know for 2014 Walker Sands 2014 Future of Retail Study Walker Sands 2014 Future of Retail Study examines changing trends and consumer behaviors in retail. Based

More information

INDUSTRY METRICS. Members of the food supply chain have. Eye on Economics: Do the Math. Private labels add up ROBERTA COOK, PH.D. Sharing Information

INDUSTRY METRICS. Members of the food supply chain have. Eye on Economics: Do the Math. Private labels add up ROBERTA COOK, PH.D. Sharing Information BY ROBERTA COOK, PH.D. Eye on Economics: Private labels add up Members of the food supply chain have competed in one of the toughest economic downturns in decades. Restaurants lost sales as did many fast

More information

Owning the Google Results Page...

Owning the Google Results Page... Owning the Google Results Page............................................................................................. 1 Owning the Google Results Page.............................................................................................

More information

Internet Grocery Stores What does the future look like? By: Matthew Rousu

Internet Grocery Stores What does the future look like? By: Matthew Rousu Internet Grocery Stores What does the future look like? By: Matthew Rousu In the past several years, there has been an explosion of Internet companies on the retail market. Internet grocery stores exist,

More information

Six Secrets to Simply Sell More Wine. Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show

Six Secrets to Simply Sell More Wine. Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show Six Secrets to Simply Sell More Wine Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show Case Study: WHY SELL MORE WINE? Facts Winery X was selling 3,000 cases per year, virtually

More information

HOW THEY ARE SHOPPING NOW

HOW THEY ARE SHOPPING NOW HOW THEY ARE SHOPPING NOW Current trends and challenges in digital retailing An NCR white paper Are you ready for today s retailing? It s not just about what consumers want to buy. It s about how they

More information

Bricks And Clicks A Look At Today s Retail Marketing Trends

Bricks And Clicks A Look At Today s Retail Marketing Trends Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile

More information

LOGISTICS & SUPPLY CHAIN MANAGEMENT

LOGISTICS & SUPPLY CHAIN MANAGEMENT LOGISTICS & SUPPLY CHAIN MANAGEMENT Part 3 Designing Distribution Networks C O R R A D O C E R R U T I The Role Capitolo I. of Il concetto Distribution di strategia in the Supply Chain Distribution: the

More information

Industries Retail-Brand Insights

Industries Retail-Brand Insights Source: BrandSpark s Annual Marketers Survey looks at trends in marketing tactics and media spending, as well as marketers own attitudes to shopping and new products. The study is a companion to the annual

More information

PROVIDING A RICH CUSTOMER EXPERIENCE IN THE B2B WORLD

PROVIDING A RICH CUSTOMER EXPERIENCE IN THE B2B WORLD PROVIDING A RICH CUSTOMER EXPERIENCE IN THE B2B WORLD THE B2B PARADIGM HAS CHANGED B2B 2.0! Over the years, the B2C ecommerce space has been at the forefront of providing consumer-friendly functionality.

More information

Push & Pull Marketing

Push & Pull Marketing Push & Pull Marketing As we face the new year, foremost in the minds of business owners are how they will increase revenues in the current economic environment. This paper discusses two specific types

More information

Supplier Strategies for e-tailing Success A Fresh Look at e-tailing, Online Shopping And the Aftermarket

Supplier Strategies for e-tailing Success A Fresh Look at e-tailing, Online Shopping And the Aftermarket A Fresh Look at e-tailing, Online Shopping And the Aftermarket Automotive Aftermarket Suppliers Association November 2015 Delivered by UPS A Fresh Look at e-tailing, Online Shopping and the Aftermarket

More information

BRICKS-AND- MORTAR RETAIL

BRICKS-AND- MORTAR RETAIL HOW TO THRIVE IN AN ONLINE WORLD BRICKS-AND- MORTAR RETAIL Today, e-commerce matters in every retail market. In some such as books, entertainment, and electronics it has already brought massive upheaval

More information

Succeeding in Grocery e-commerce

Succeeding in Grocery e-commerce GMA Leadership Forum Succeeding in Grocery e-commerce August 23, 2014 Grocery delivery has been around for a while McCall s Magazine New York City 1913 A.T. Kearney 7/08.2014/GMA/52465 2 ..but we are still

More information

Rethinking Retail Series:

Rethinking Retail Series: IN Rethinking Retail Series: Reinventing the store shelf edge in the age of omni-channel shopping STORE E SL Product $4.99 Reinventing the store shelf edge in the age of omni-channel shopping The meteoric

More information

Digital Disruption: e-tailing in the Automotive Aftermarket. March 2014

Digital Disruption: e-tailing in the Automotive Aftermarket. March 2014 Digital Disruption: e-tailing in the Automotive Aftermarket March 2014 AASA Thought Leadership: AASA exclusive update and summary of the groundbreaking 2013 report by AASA and Booz & Co., e-tailing: Supplier

More information

Look out B2B marketers!

Look out B2B marketers! Look out B2B marketers! Here come Amazon & Google warns Richard Barnes, principal at RS Consulting USA The business press is all abuzz about Amazon and Google entering the industrial distribution market.

More information

Mobile Marketing for Brick & Mortar Businesses

Mobile Marketing for Brick & Mortar Businesses Mobile Marketing for Brick & Mortar Businesses What is Mobile Marketing? And Why Should You Care? Engaging your customers with their smartphone, because THEY ASKED TO HEAR FROM YOU Combines elements of

More information

2014 Mobile Trends Report

2014 Mobile Trends Report 2014 Mobile Trends Report 1 DEVICE LIFECYCLE IS SHRINKING 1 DEVICE LIFECYCLE IS SHRINKING Trend Overview Smartphones have the shortest product lifecycle of any product in consumer electronics: Shelf life

More information

Using Choice-Based Market Segmentation to Improve Your Marketing Strategy

Using Choice-Based Market Segmentation to Improve Your Marketing Strategy Using Choice-Based Market Segmentation to Improve Your Marketing Strategy Dr. Bruce Isaacson, President of MMR Strategy Group Dominique Romanowski, Vice President of MMR Strategy Group 16501 Ventura Boulevard,

More information

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand

More information

MasterIndex Report: Grocery Shopping Experience

MasterIndex Report: Grocery Shopping Experience 2008 MasterIndex Report: Checking Out the Canadian Grocery Shopping Experience 2008 MasterIndex Report: Checking Out the Canadian Grocery Shopping Experience [ 1 ] 2008 MasterIndex Report Grocery shopping

More information

2. ecommerce Business Models and Concepts. Alexander Nikov. Teaching Objectives. Video: How to use Twitter for business.

2. ecommerce Business Models and Concepts. Alexander Nikov. Teaching Objectives. Video: How to use Twitter for business. INFO 3435 ecommerce 2. ecommerce Business Models and Concepts Teaching Objectives Identify the key components of ecommerce business models. Describe the major B2C business models. Describe the major B2B

More information

Redesigning the supply chain for Internet shopping Bringing ECR to the households

Redesigning the supply chain for Internet shopping Bringing ECR to the households Redesigning the supply chain for Internet shopping Bringing ECR to the households Jan Holmström Kari Tanskanen Vesa Kämäräinen Department of Industrial Management Helsinki University of Technology Abstract

More information

LIST OF CONTENTS AND TABLES

LIST OF CONTENTS AND TABLES LIST OF CONTENTS AND TABLES Away-from-home Tissue and Hygiene in Thailand - Category analysis... 1 Headlines... 1 Trends... 1 Competitive Landscape... 2 Prospects... 2 Category Data... 3 Table 1 Away-From-Home

More information

In-Store Merchandising Innovation

In-Store Merchandising Innovation In-Store Merchandising Innovation Table Stakes or Differentiators? June 12, 2013 1 Overview Today s webinar highlights merchandising insights and opportunity areas identified as a component of Food Retailing

More information

June 17, 2015. The Future of Food Retailing

June 17, 2015. The Future of Food Retailing June 17, 2015 The Future of Food Retailing Moderator Brian Todd Hosts Jim Hertel & Craig Rosenblum Agenda Trends Macro Industry Digital Omni-Channel Promotion Shopping Fulfillment ecommerce and Digital

More information

THE CHANGING RETAIL WORLD The rise and challenges of omnichannel retailing

THE CHANGING RETAIL WORLD The rise and challenges of omnichannel retailing THE CHANGING RETAIL WORLD The rise and challenges of omnichannel retailing WHITEPAPER 2015 CitiXsys. All Rights Reserved. Page: 1 PREFACE The world is constantly evolving and so are the habits of people

More information

Last Mile Innovation: Driving Customer Experience

Last Mile Innovation: Driving Customer Experience Last Mile Innovation: Driving Customer Experience National Postal Forum March, 2014 Presenters Ed Van Buren @emvanburen Principal Deloitte Consulting LLP Ed Panzarella Director Deloitte Consulting LLP

More information

The Global E-Commerce Gold Rush How Retailers Can Find Riches Overseas

The Global E-Commerce Gold Rush How Retailers Can Find Riches Overseas The Global E-Commerce Gold Rush How Retailers Can Find Riches Overseas By Joanne Bethlahmy, Bharat Popat, and Paul Schottmiller E-commerce is going global as retailers from around the world take advantage

More information

NRF RETAIL S BIG SHOW day 3 HIGHLIGHTS

NRF RETAIL S BIG SHOW day 3 HIGHLIGHTS NRF RETAIL S BIG SHOW day 3 HIGHLIGHTS DEBORAH WEINSWIG Executive Director Head Global Retail & Technology Fung Business Intelligence Centre deborahweinswig@fung1937.com New York: 646.839.7017 1 NRF RETAIL

More information

Webinar Series. 1 st Annual BABY PRODUCTS US MARKET STUDY

Webinar Series. 1 st Annual BABY PRODUCTS US MARKET STUDY Webinar Series 1 st Annual BABY PRODUCTS US MARKET STUDY March 30 th, 2016 METHODOLOGY Consumer Survey fielded by Toluna to 2,000 Adults 18-75 in March 2016 Areas of Questioning: Product Types purchased

More information

INCREASE SALES ON AMAZON THE FULL SCOPE OF AMAZON 360

INCREASE SALES ON AMAZON THE FULL SCOPE OF AMAZON 360 Of the leading e-commerce channels, Amazon takes the cake as the most customer-friendly, holding shoppers in highest regard to provide a quality, seamless purchase experience from item search to check

More information

Buy anywhere, Fulfill anywhere

Buy anywhere, Fulfill anywhere Buy anywhere, Fulfill anywhere Considerations for Omni-Channel Retail Supply Chain David Hogg, Commerce Solutions Leader Europe October 15 th, 2014 1 1 Customer demands are driving supply chain developments

More information

Rexjournal ISSN 2321-1067 Renewable Research Journal

Rexjournal ISSN 2321-1067 Renewable Research Journal Digital Marketing: Opportunities and Threats Rima Dinesh Puri Abstract Internet has become part of our daily lives. It plays role in various fields, may be to make friend or let friendship last, watching

More information

An RIS News Whitepaper

An RIS News Whitepaper An RIS News Whitepaper The Omnichannel PRODUCED BY There is abundant evidence that the shopper preference for buying online and picking up in a store has become part of mainstream retailing. It is a logical

More information

Viewpoint on the Canadian Retailing Sector

Viewpoint on the Canadian Retailing Sector on the Canadian Retailing Sector August 2014 E-commerce Growth Opportunities in a Changing Retail Environment The traditional retail model is changing at a rapid pace in Canada and as a consequence, retailers

More information

Retail customers are shouting are you adapting?

Retail customers are shouting are you adapting? Retail customers are shouting are you adapting? Accenture s new survey of global shoppers reveals a rising intensity that is forcing companies to adapt more quickly to the shifting retail reality that

More information

Personalized User Journeys. By Kevin Jackson Global Sales Director Gravity R&D 12/15/14

Personalized User Journeys. By Kevin Jackson Global Sales Director Gravity R&D 12/15/14 Personalized User Journeys By Kevin Jackson Global Sales Director Gravity R&D 12/15/14 Table of Contents Omnichannel and Retail 2.0... 3 Moments of Truth (MOTs)... 4 ibeacons, MOTs, and Big Data... 5 Personalized

More information

THE DIGITAL CONSUMER S JOURNEY IN THE WESTERN EUROPE GROCERY MARKET

THE DIGITAL CONSUMER S JOURNEY IN THE WESTERN EUROPE GROCERY MARKET THE DIGITAL CONSUMER S JOURNEY IN THE WESTERN EUROPE GROCERY MARKET Copyright 2014 The Nielsen Company 1 CONTENTS EXECUTIVE SUMMARY... 03 WESTERN EUROPE S ONLINE GROCERY LANDSCAPE... 05 A NEW BATTLEFIELD...10

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

An Insightful Analysis Report on APPLE,INC

An Insightful Analysis Report on APPLE,INC An Insightful Analysis Report on APPLE,INC Analysis Conducted by: Yiyan Wang & Xuequan Ma UConn SMF: 2014-2015 Prepared on: April 7 th, 2015 Executive Summary Apple Stock Price VS SP500 in 5 Years Business

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

THE INNOVATION JOURNEY:

THE INNOVATION JOURNEY: THE INNOVATION JOURNEY: The last four years and into the future Presentation to the Australian Payments Forum Monday 15 April 2013 Where were we? DCITA Report 2006 APCA Innovation Report 2008/9 What s

More information

The Online Grocery Shopper 2013

The Online Grocery Shopper 2013 The Online Grocery Shopper 2013 What attracts consumers to online shopping? Exploring emerging opportunities and ways to engage more consumers in a new era of digital technology A Hartman Group National

More information

I V A N N I K K H O O

I V A N N I K K H O O I N T RODUCTION I V A N N I K K H O O 2 I N T RODUCTION I V A N N I K K H O O 3 W h a t i s E - C o m m e r c e? ˈēˌkämərs/ Noun: ecommerce commercial transactions conducted electronically on the Internet.

More information

Coles, Woolies and the big data arms race

Coles, Woolies and the big data arms race Mercedes Ruehl Reporter View more articles from Mercedes Ruehl Show less Mercedes writes for The Australian Financial Review and BRW from the Sydney newsroom. She has an interest in technology, politics

More information

Customer Experience as the Final Retail Frontier:

Customer Experience as the Final Retail Frontier: Customer Experience as the Final Retail Frontier: Mitigating Price Factors By Delivering What Consumers Really Want in the In-store and Online Experience By: Mark Marone, PhD Developing the 21st century

More information

Welcome to the convenience of online grocery shopping we hope you are as excited as we are!

Welcome to the convenience of online grocery shopping we hope you are as excited as we are! Welcome to the convenience of online grocery shopping we hope you are as excited as we are! At SPUD, we are committed to providing you with quality certified organic and local, sustainably produced foods.

More information

Helping Shoppers Overcome the Barriers to Choosing Healthful Foods

Helping Shoppers Overcome the Barriers to Choosing Healthful Foods Helping Shoppers Overcome the Barriers to Choosing Healthful Foods Table of Contents Introduction...3 Are We Meeting Shopper Needs?...4 Providing Guidance in the Store...6 Eating Healthy or Not?...7 Minding

More information

Direct Marketing to Moms A joint study from Mom365 and the Direct Marketing Association

Direct Marketing to Moms A joint study from Mom365 and the Direct Marketing Association A joint study from Mom365 and the Direct Marketing Association August 2011 For more information, contact Mary Jo Romeo: mromeo@mom365.com INTRODUCTION How should direct marketers communicate to moms of

More information

10 Tips on How to Plan a Successful Internet Business. Robert Rustici

10 Tips on How to Plan a Successful Internet Business. Robert Rustici 10 Tips on How to Plan a Successful Internet Business Robert Rustici 1. Define Your Business Type - Going Outside of the Box Will Cost You When planning to create an Internet Business there are three common

More information

Cross-Channel Commerce 2011: The Consumer View

Cross-Channel Commerce 2011: The Consumer View RETAIL Cross-Channel Commerce 2011: The Consumer View A consumer research study commissioned by Oracle November 2011 SURVEY BACKGROUND RETAIL In the fall of 2011, Oracle Retail commissioned a survey to

More information

TABLE OF CONTENTS. 1 Introduction. 2 Top Findings. 3-4 Chapter 1: Who, What, Where & How Much

TABLE OF CONTENTS. 1 Introduction. 2 Top Findings. 3-4 Chapter 1: Who, What, Where & How Much LIGHTSPEED S ANNUAL INDEPENDENT RETAIL TECHNOLOGY ADOPTION REPORT 2016 TABLE OF CONTENTS 1 Introduction 2 Top Findings 3-4 Chapter 1: Who, What, Where & How Much 5 Chapter 2: Shifting Budget Priorities

More information

E-marketing -- A New Concept By Prashant Sumeet

E-marketing -- A New Concept By Prashant Sumeet E-marketing -- A New Concept By Prashant Sumeet This paper attempts to contrast e-marketing with traditional brickand mortar marketing by proposing the 7 Cs of e-marketing. These 7 Cs are fundamental to

More information

Digital Impact on In-Store Shopping: Research Debunks Common Myths. October 2014

Digital Impact on In-Store Shopping: Research Debunks Common Myths. October 2014 ! Digital Impact on In-Store Shopping: Research Debunks Common Myths October 2014 BACKGROUND We all know that the spread of smartphones and access to online information has changed the way we shop in physical

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

What Is the Value of Your Vendor Managed Inventory Relationships?

What Is the Value of Your Vendor Managed Inventory Relationships? What Is the Value of Your Vendor Managed Inventory Relationships? Does an Old Process Need a Facelift? 6/24/2014 By Lora Cecere Founder and CEO Supply Chain Insights LLC Contents Research Disclosure Research

More information

Marianne DeMarco COMM 775. Integrated Marketing Plan. Whole Foods Market. 1.0 Executive Summary

Marianne DeMarco COMM 775. Integrated Marketing Plan. Whole Foods Market. 1.0 Executive Summary Marianne DeMarco COMM 775 Integrated Marketing Plan 1.0 Executive Summary Whole Foods Market Whole Foods Market was founded in Austin, Texas, when four local businesspeople decided the natural foods industry

More information

3 Best Practices for Facebook Ecommerce Success

3 Best Practices for Facebook Ecommerce Success 3 Best Practices for Facebook Ecommerce Success Social Strategies for Online Retailers Rapidly or reluctantly, retailers are adding social channels and tools to their arsenal, urged on by customers and

More information

TOUGH TIMES-- 10 Supply Chain Initiatives to Survive and Thrive this Downturn

TOUGH TIMES-- 10 Supply Chain Initiatives to Survive and Thrive this Downturn TOUGH TIMES-- 10 Supply Chain Initiatives to Survive and Thrive this Downturn Terry Harris, Chicago Consulting These are tough times. We don t know how much worse they ll get or how long they ll last.

More information

Table of Contents CUSTOMER DEMOGRAPHICS... 2 MARKETING... 4 OPERATIONS... 7 FINANCIAL ANALYSIS... 11 RECOMMENDATION... 13 APPENDIX...

Table of Contents CUSTOMER DEMOGRAPHICS... 2 MARKETING... 4 OPERATIONS... 7 FINANCIAL ANALYSIS... 11 RECOMMENDATION... 13 APPENDIX... ABSTRACT This report provides an in depth comparative analysis between Walmart and Amazon with respect to each company s demographics, marketing, operations, and finance. The intent of this analysis is

More information

Make the Leap from ecommerce to Omni- Channel

Make the Leap from ecommerce to Omni- Channel Iaodesign/Shutterstock An ecommerce platform is the foundation for a successful Omni- Channel business model arvato Systems North America 6 East 32nd Street, New York, New York 10016 United States All

More information

Fact Sheet 2: Household Budgeting

Fact Sheet 2: Household Budgeting Fact Sheet 2: Household Budgeting Mapping and Gapping The first step in smart money management is to know what money you have coming in and going out. For a user-friendly tool for mapping your income and

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:

More information

5IMPROVE OUTBOUND WAYS TO SALES PERFORMANCE: Best practices to increase your pipeline

5IMPROVE OUTBOUND WAYS TO SALES PERFORMANCE: Best practices to increase your pipeline WAYS TO 5IMPROVE OUTBOUND SALES PERFORMANCE: Best practices to increase your pipeline table of contents Intro: A New Way of Playing the Numbers Game One: Find the decision maker all of them Two: Get ahead

More information

Mobile Apps: What Consumers Really Need and Want. A Global Study of Consumers Expectations and Experiences of Mobile Applications

Mobile Apps: What Consumers Really Need and Want. A Global Study of Consumers Expectations and Experiences of Mobile Applications Mobile Apps: What Consumers Really Need and Want A Global Study of Consumers Expectations and Experiences of Mobile Applications The Difference Between a Mobile App and a Mobile Website Before we evaluate

More information

White Paper on Mobile Digital Wallets For Restaurants and Retailers

White Paper on Mobile Digital Wallets For Restaurants and Retailers Since the launch of the iphone in 2005, over one million apps have been launched in the Apple s app-store. While the app market is still growing, new research indicates that only a small portion of apps

More information

o Presentation Guide o What s On the Shelf? o Healthy Meal Planner (Side A) / Healthy Meal Planner Worksheet (Side B)

o Presentation Guide o What s On the Shelf? o Healthy Meal Planner (Side A) / Healthy Meal Planner Worksheet (Side B) INGREDIENTS FOR A DYNAMITE PRESENTATION o Presentation Guide o What s On the Shelf? o Healthy Meal Planner (Side A) / Healthy Meal Planner Worksheet (Side B) o Smart Shopper Price Comparison o Blank paper

More information

E-Commerce Business Models and Concepts

E-Commerce Business Models and Concepts Copyright 2002 Pearson Education, Inc. Slide 2-1 E-Commerce Business Models and Concepts Created by, David Zolzer, Northwestern State University Louisiana Learning Objectives! Identify the key components

More information

The Definitive Guide to Lifetime Value THE DEFINITIVE GUIDE TO CUSTOMER LIFETIME VALUE

The Definitive Guide to Lifetime Value THE DEFINITIVE GUIDE TO CUSTOMER LIFETIME VALUE THE DEFINITIVE GUIDE TO CUSTOMER LIFETIME VALUE 1 About the Author Dominique Levin VP of Marketing AgilOne Follow Me on Twitter @NextGenCMO Dominique is the VP of marketing at AgilOne. She joined from

More information

Louis Gudema: Founder and President of Revenue + Associates

Louis Gudema: Founder and President of Revenue + Associates The Interview Series - Presented by SmartFunnel Interviews of Sales + Marketing Industry Leaders Louis Gudema: Founder and President of Revenue + Associates PETER: Hello folks this is Peter Fillmore speaking.

More information

Nurse practitioner grad school essay. For example, it is to make money later in life that parents send their children to schools and colleges.

Nurse practitioner grad school essay. For example, it is to make money later in life that parents send their children to schools and colleges. Nurse practitioner grad school essay. For example, it is to make money later in life that parents send their children to schools and colleges. Nurse practitioner grad school essay >>>CLICK HERE

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

Customer Engagement Redefined. Take a Fresh Look at Loyalty and Referral Programs

Customer Engagement Redefined. Take a Fresh Look at Loyalty and Referral Programs Customer Engagement Redefined Take a Fresh Look at Loyalty and Referral Programs Loyalty Increase sales with rewards that drive brand affinity NextBee customer loyalty and referral software is a complete

More information

Creating an Effective Online Member Acquisition Strategy

Creating an Effective Online Member Acquisition Strategy Creating an Effective Online Member Acquisition Strategy Marketers historically have paid close attention to site traffic, time on site and page view metrics. Success on today s Internet, the social web,

More information

ASDA ecommerce Scaling EDLP in a Disrupted World. Presented by: Stephen Mader, Vice President June 2015 OmniChannel Retailing Forum - Poland

ASDA ecommerce Scaling EDLP in a Disrupted World. Presented by: Stephen Mader, Vice President June 2015 OmniChannel Retailing Forum - Poland ASDA ecommerce Scaling EDLP in a Disrupted World Presented by: Stephen Mader, Vice President June 2015 OmniChannel Retailing Forum - Poland Our Core Capabilities 2 Each Kantar Retail solution is a powerful

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

IT & Small Businesses. It can help grow your small business and cut cost where you never thought possible.

IT & Small Businesses. It can help grow your small business and cut cost where you never thought possible. It can help grow your small business and cut cost where you never thought possible. Contents Introduction Cutting Cost Saving Time Creating a Competitive Advantages Conclusion 3 4 9 12 13 2 Title of the

More information

5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS

5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS HIGH CONVERSION LAB 5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS By Ryan Berg Head Profit Scientist at HighConversionLab.com The Struggle to Build a Thriving Online Business as the Internet

More information

The ultimate guide to your most successful Q4 yet

The ultimate guide to your most successful Q4 yet The ultimate guide to your most successful Q4 yet CONTENTS 01 Introduction 02 Strategy/Planning 03 Email 04 Social Media 05 Digital Tactics 06 Paid Search 07 Creative Consideration/Messaging 08 Backend

More information

SWOT Analysis of E-Commerce

SWOT Analysis of E-Commerce Advance in Electronic and Electric Engineering. ISSN 2231-1297, Volume 4, Number 6 (2014), pp. 663-668 Research India Publications http://www.ripublication.com/aeee.htm SWOT Analysis of E-Commerce Ms Kiran

More information

Digital Technology Renders Traditional Supply Chain Models Obsolete. Organization. Control Points

Digital Technology Renders Traditional Supply Chain Models Obsolete. Organization. Control Points Digital technology is disrupting traditional operations and now every business is a digital business. The impact on supply chain management is particularly great. Businesses cannot unlock the full potential

More information

2012 State of B2B E-Commerce

2012 State of B2B E-Commerce 2012 State of B2B E-Commerce Executive Summary As digital commerce has transformed all commerce over the last decade, customers have been offered increasing control over their buying experience. Ease of

More information

Healthcare Marketing White Paper. 2016 Healthcare Marketing Trends

Healthcare Marketing White Paper. 2016 Healthcare Marketing Trends Healthcare Marketing White Paper 2016 Healthcare Marketing Trends Speed and personalization of content are popular themes in 2016 H E ALTH C A R E M A R K ETI N G TRE NDS 2016 HEALTHCARE MARKETING TRENDS

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

Online doctoral programs no dissertation >>>CLICK HERE<<<

Online doctoral programs no dissertation >>>CLICK HERE<<< Online doctoral programs no dissertation. And since blogging platforms are virtually free and require no resources in order to use other than electricity and an Internet connection fee, the price of producing

More information

Online And Mobile Are Transforming B2B Commerce Firms That Act Now Will Gain Appreciably, Companies That Don t Will Fall Farther Behind

Online And Mobile Are Transforming B2B Commerce Firms That Act Now Will Gain Appreciably, Companies That Don t Will Fall Farther Behind A Forrester Consulting Thought Leadership Paper Commissioned By hybris October 2013 Online And Mobile Are Transforming B2B Commerce Firms That Act Now Will Gain Appreciably, Companies That Don t Will Fall

More information

Back- to- School Consumer Pulse Poll 07.07.2015

Back- to- School Consumer Pulse Poll 07.07.2015 Back- to- School Consumer Pulse Poll 07.07.2015 Methodology Rubicon Project engaged global polling firm Penn Schoen Berland to conduct 1000 online interviews (MOE ±3.1%) among parents of children in grades

More information

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types

More information

The Power of Relationships

The Power of Relationships The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information