Bringing Your Value Proposition to Life

Size: px
Start display at page:

Download "Bringing Your Value Proposition to Life"

Transcription

1 Bringing Your Value Proposition to Life Execute and Communicate Your Value Proposition Differentiate Your Operation and Customer Experience You ve gone through the hard work of assessing your operation, reviewing your environment and competition, and defining your operation s unique and compelling value proposition. Now what? Now it s time to execute your unique value proposition and communicate it to current and potential customers. 1

2 Introduction Deliver Your Value Proposition by Aligning Your Operations After You Have Refined Your Value Proposition... Delivering a unique and compelling value proposition requires aligning every aspect of your operation and your experience the food, the service, the menu, and the ambience. Here are tips for each of these areas. In today s challenging environment, the best defense continues to be a good offense. A key part of this good offense entails reviewing and refining your operation s unique and compelling value proposition. Start with the Food While you may choose to create a value proposition and differentiate based on something other than food such as speed, fun, kid-friendliness, cost, or the overall experience offering unique and consistent food is a critical part of every value proposition. Some suggestions: Reconsider the items offered. Every item on the menu should be consistent with an operation s value proposition from the entrees to the appetizers, desserts, and beverages. The strategic decision about the unique value proposition should be the driver for deciding which items to offer. Sysco s recently published Enhance Your Operation s Value Proposition distills best practices from leading industry experts on creating or enhancing your value proposition to make it as unique and powerful as possible. Determine your signature item(s). Every operation should have a small number of signature items (maybe even one) that are unique and differentiating, and for which the operation is known. The signature item(s) must always be available and must be consistent. What are your signature items? But once you go through this strategic process of defining what your operation stands for, you face another challenge: How to execute the value proposition? How to deliver it, live it, make it real, put it into practice, and communicate it? Sysco has reviewed and distilled advice and best practices from experienced operators and industry experts to help you turn your value proposition from a concept into a reality. 2

3 Operations (continued) Bill Marvin, The Restaurant Doctor, points out that during stressful times people want familiar comfort foods. Consider providing comfort foods with an interesting or unique twist. Evaluate your food purchasing. Ensure you are getting the greatest value. Also, review the ingredients and brands you are buying to ensure that they are consistent with your value proposition. If your value proposition is about freshness or healthy fare, are you buying the freshest, healthiest ingredients and brands? If your value proposition emphasizes speed and convenience, are the items you are purchasing the fastest and easiest to prepare? Ask your Sysco Marketing Associate to help ensure that your purchases fit well with your value proposition. Focus on presentation. How you present your food is as important as the food itself. The presentation must be consistent with your value proposition. An operator with a value proposition of black-tie quality food in a bluejeans atmosphere would present its food in one way; a restaurant with a value proposition of thin crust pizza for the entire family would present the food in another way. Think carefully about how to present your food in a way that is unique and that properly reflects your value proposition. Emphasize Staffing and Service An operation s value proposition is truly brought to life through the people in the operation and the service they provide to customers. Suggestions for ensuring that your operation s service fits with your value proposition include hiring people whose personality and behavior fit with the value proposition you want to create, and then investing to train all of your employees on your operation s unique value proposition. They need to understand it, deliver it, and live it each day. Some specific training tips: Pre-Shift Meetings. Having a staff line-up before each shift provides you an opportunity to focus your staff s energy. Just a quick fiveminute meeting allows you to reinforce your value proposition and remind your people how you expect them to convey the value proposition to your guests. It also provides an opportunity to celebrate those employees who have exemplified the behaviors you want. Written Expectations. Do you have a written list of the expectations you have for your servers every time they greet a table? Providing them with step-by-step instructions of exactly how you want guests to be taken care of takes the guess work out of the process. Your servers should know their requirements right off the top of their head. For example, when asked how quickly they should greet a table, they should immediately respond, within 60 seconds! (or whatever your requirements are). An answer of as soon as I can get there shows the need for a more structured approach. Sales and Service Contests. There is nothing servers like more than a little friendly competition especially when prizes are involved! Create contests that support your unique value proposition. Whether it is selling your signature dish or creating a wow guest moment, a contest helps servers put your value proposition into action. 3

4 Operations (continued) Reviews and Feedback. Regular reviews for your front- and back-of-the-house staff can help increase productivity and reduce turnover. The more your employees know and understand what is expected of them, the better they will perform! Bill Marvin stresses, This is not the time to cut back on training and staff development. Quite the contrary... enhancing your level of guest service can help you stand out from other restaurants. Reassess Your Menu Your menu is perhaps the most visible representation of your operation s value proposition. It is not just a listing of the items you serve; it conveys what is unique about your operation. Suggestions for how to take full advantage of your menu to convey your value proposition include: Menu Item Placement. Where are your specialty items on your menu? Are they hidden on the back page? They should pop off the page so that one quick glance conveys to the guest what is unique about your restaurant. Menu Item Pricing. Are you getting what you deserve for the items that no one else has? If you re highlighting your most unique item(s), make sure you are making good margins. Your Sysco Marketing Associate can help you analyze the profitability of each of your menu items to determine how much they are contributing to your bottom line. (Note: as operators strive to deliver value in this difficult economic environment, some may be setting prices too low, hurting their margins. As Steve Kron from Goldman Sachs said in a research note he wrote in early October, 2008, While we believe value-added concepts will fare better in the current environment, commodity and labor headwinds make us question whether the trade off of margins for traffic is a rational, profitable decision. In other words, it is important to offer value, but you must keep your profitability in mind.) Menu Item Descriptions. Describing important items, the ingredients, and how these items are cooked/prepared can paint a picture for your guests that is hard to resist. Don t just assume that your guests know all about the effort you put into making each dish special. Tell them about it! Evaluate Your Experience, Ambience, and Décor The value proposition is conveyed through every detail of the customer experience the physical premises, the signage, the layout of the operation, the colors, the lighting, the music, the bathrooms everything. Each of these details should be carefully evaluated to determine if it is consistent with the value proposition and is conveying the intended impression. Put yourself in your guests shoes. What do they see when they walk into your restaurant? Determine if the sights, the smells, and the overall feel is the message you are trying to convey. Think about little touches you can add to enhance each guest s experience to even more effectively convey your value proposition. By coordinating and aligning every aspect of your operation, you can convey a consistent, unique, and compelling value proposition. The more you can differentiate yourself from your competition, the more your customers will reward you with their patronage. Customers are looking at the overall value for their dining experience, and the more consistent your message is from the food, to the service, to the atmosphere the greater the perceived value for your guests. 4

5 Communicating Your Value Proposition You ve decided on your unique value proposition and have aligned every aspect of your operation to deliver this proposition. Now the key is communicating the value proposition. Words Matter To convey your value proposition, be able to articulate what is unique about your restaurant in one simple, clear thought. The precise words that you choose are extremely important. For example, the value proposition that launched Domino s was, Fresh, hot pizza delivered In 30 minutes or less, guaranteed. Papa John s was built with a value proposition of Better ingredients. Better Pizza. In these statements, each word matters. What one sentence and what precise words convey your operation s unique value proposition? Onsite Marketing In addition to using the menu to convey your value proposition, it can be communicated in the types of promotions you offer, as long as those promotions are consistent with and emphasize your operation s unique attributes and offerings. Other ways it can be communicated on site are through signage, table tents, even buttons on servers. It can be communicated in how the phone is answered, in how servers greet guests, and even through printing on take- out bags. Who are your potential customers? How can you best reach out to them? Communicating with Loyal Customers Many successful operators are engaging in a variety of marketing efforts to convey their value proposition to their current customers. They are collecting addresses, creating databases, and then sending regular s and e-newsletters. They are creating loyalty programs and birthday clubs, holding wine tastings, and sponsoring special events. They are providing loyal customers with coupons and discounts, taking pictures of loyal customers and posting them on a wall of fame, and are even naming menu items after their most loyal customers. Each of these actions is not just a creative marketing vehicle; it is a way to convey and reinforce what is unique about the operation. Who are your most loyal customers? How can you get them to increase their visits to your operation? Targeting New Customers While some operators are employing traditional marketing techniques such as advertising and direct marketing to deliver messages about their value proposition, other operators are using much more targeted marketing efforts. They are using web and marketing, engaging in permission-based marketing on mobile devices, and are beginning to deliver coupons to cell phones. What can you do to enhance the onsite marketing of your operation? Look at every aspect of your marketing as an opportunity to communicate your value proposition to current and prospective customers. Make sure the message you are conveying to your customers is consistent with your value proposition. Market what makes your operation unique and your customers will visit again and again. 5

6 SYSCO Can Help As you work to execute and communicate your value proposition, Sysco can help. Marketing Associate support. Marketing Associates are valuable resources in helping you execute your strategy and deliver on your value proposition. Marketing Associates can help in menu planning and in developing offerings that appeal to distinct customer segments. Enlist their help today. Business Reviews. Through regular business reviews, Sysco experts can help you refine your proposition, execute it, and communicate it. icare Partners. Sysco has formed relationships with several leading marketing services companies that can help operators execute and communicate their unique value proposition. Relevant icare partners and ways that they can add value include: - Focus Marketing helps operators improve their menu profitability. They analyze menus and provide recommendations to maximize profitability. - Applied Media Technologies Corporation helps operations enhance their guest experience. They do this by assisting operators in creating a perfect atmosphere through 24-hour commercial-free Sirius Satellite Radio and marketing on-hold. - Fishbowl Marketing helps operators improve their communication with guest and potential guests. Specifically, Fishbowl has expertise in helping operators effectively communicate their value proposition to increase customer loyalty and attract new customers. - Red Book Solutions helps operators deliver flawless service. Red Book Solutions provides tools and training that help managers and staff deliver the service that is required as part of the operation s desired value proposition. Information on the SYSCO icare program and on each icare partner can be found at For more information, please contact your SYSCO Marketing Associate. 6

CKSTAR. Marketing Tactics for Restaurant Caterers. Feed Your Customers Where They Live, Work and Play!

CKSTAR. Marketing Tactics for Restaurant Caterers. Feed Your Customers Where They Live, Work and Play! R 5 CKSTAR Marketing Tactics for Restaurant Caterers Feed Your Customers Where They Live, Work and Play! Getting the word out about your catering program can be a challenge. As a different business than

More information

Why Your Restaurant Needs a Birthday Club

Why Your Restaurant Needs a Birthday Club Why Your Restaurant Needs a Birthday Club Probably the most obvious and simplest reason for your restaurant to have a birthday club is that birthdays are so popular. People love getting birthday cards.

More information

Customer Loyalty in the Restaurant

Customer Loyalty in the Restaurant Customer Loyalty in the Restaurant Implementing an Effective Business Building Loyalty Program Implementing an Effective Business Building Loyalty Program How much do you know about your customer base?

More information

Promotion & Advertising Tips

Promotion & Advertising Tips Promotion & Advertising Tips Here is a basic truth of small business: if people don t know who you are, it doesn t matter how good your product and services are. Baring this in mind it, it is imperative

More information

Top 20 Secrets to Success in Hotel SMS Mobile Marketing

Top 20 Secrets to Success in Hotel SMS Mobile Marketing December 2011 Top 20 Secrets to Success in Hotel SMS Mobile Marketing By Margaret Mastrogiacomo With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

The 4 Ways To Grow Your Business

The 4 Ways To Grow Your Business The 4 Ways To Grow Your Business 4 WAYS TO GROW YOUR BUSINESS It may sound simplistic but basically there are four ways to create a more profitable and valuable business: Increase the number of customers

More information

Six Secrets to Simply Sell More Wine. Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show

Six Secrets to Simply Sell More Wine. Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show Six Secrets to Simply Sell More Wine Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show Case Study: WHY SELL MORE WINE? Facts Winery X was selling 3,000 cases per year, virtually

More information

Grow Your Business! 2013 Summit. Digital Agency Best Practices

Grow Your Business! 2013 Summit. Digital Agency Best Practices Grow Your Business! 2013 Summit Digital Agency Best Practices About Us Launched in 2011, Guarantee Digital provides turn key Digital Agency solutions to over 25 Media Partners across the U.S. You Sell

More information

CONSULTING THE CULINARY ADVANTAGE. Your Success is Our Business

CONSULTING THE CULINARY ADVANTAGE. Your Success is Our Business CONSULTING THE CULINARY ADVANTAGE Your Success is Our Business At a Glance With today s industry challenges come opportunities. Let CIA Consulting help you capitalize on these opportunities to achieve

More information

Marketing 101: A Guide to Winning Customers

Marketing 101: A Guide to Winning Customers Marketing 101: A Guide to Winning Customers Text File Slide 1 Marketing 101: A Guide to Winning Customers Welcome to SBA s online training course, Marketing 101: A Guide to Winning Customers. This program

More information

Maximizing Special Event Marketing. Presented by Klamath County Chamber of Commerce and The Ross Ragland Theater

Maximizing Special Event Marketing. Presented by Klamath County Chamber of Commerce and The Ross Ragland Theater Maximizing Special Event Marketing Presented by Klamath County Chamber of Commerce and The Ross Ragland Theater According to the Dictionary of Marketing Terms, marketing is: "the process of planning and

More information

My 12 Top Tips for Marketing Your Law Firm

My 12 Top Tips for Marketing Your Law Firm My 12 Top Tips for Marketing Your Law Firm With more than 1 million attorneys in the U.S. and approximately 45,000 individuals graduating from law schools every year, law firm marketing isn t an option.

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

Point of Sale (POS) systems

Point of Sale (POS) systems Point of Sale (POS) systems Taken from www.foodservice.com Before You Begin This series of articles has three primary goals: to define Point of Sale (POS) systems, discuss their benefits, and help restaurant

More information

Building an Email List that Builds Your Business

Building an Email List that Builds Your Business Building an Email List that Builds Your Business A Step-by-Step Guide to Collecting Customer and Member Email Addresses Need help getting started? Call 1-866-876-8464 Get the steady response you need to

More information

10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine

10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.

More information

OPTIMIZING SALES EFFECTIVENESS THROUGH VALUE AND DIFFERENTIATION

OPTIMIZING SALES EFFECTIVENESS THROUGH VALUE AND DIFFERENTIATION OPTIMIZING SALES EFFECTIVENESS THROUGH VALUE AND DIFFERENTIATION UNDERSTANDING CUSTOMER NEEDS Most sales organizations strive to preserve their margins during the sales process; but even the savviest salesperson

More information

THE FY2008 PROJECT EVALUATION AUDIT OF THE CHECKOFF-FUNDED NORTHEAST & NORTHERN VIRGINIA AR: P-04-2008 FOOD SERVICE MAY 2009

THE FY2008 PROJECT EVALUATION AUDIT OF THE CHECKOFF-FUNDED NORTHEAST & NORTHERN VIRGINIA AR: P-04-2008 FOOD SERVICE MAY 2009 THE FY2008 PROJECT EVALUATION AUDIT OF THE CHECKOFF-FUNDED NORTHEAST & NORTHERN VIRGINIA AR: P-04-2008 FOOD SERVICE MAY 2009 SUBMITTED TO: The Joint Evaluation Advisory Committee SUBMITTED BY: Ann Ocaña

More information

Choosing a Loyalty Program That Is Right for You

Choosing a Loyalty Program That Is Right for You Choosing a Loyalty Program That Is Right for You Loyalty Improvement Series Loyalty programs deliver outstanding financial returns by motivating guests to visit more often and spend more with each visit.

More information

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How

More information

of interaction. Operate with Efficiency. Manage the Operation. Connect with Customers. Enhance with Mobility. For Table Service Restaurants

of interaction. Operate with Efficiency. Manage the Operation. Connect with Customers. Enhance with Mobility. For Table Service Restaurants Experience a new world of interaction. Operate with Efficiency. Manage the Operation. Connect with Customers. Enhance with Mobility. For Table Service Restaurants 02 Experience a new world of interaction

More information

Competitor Knockout: How To Create A Successful U.S.P COMPETITOR KNOCKOUT CREATING A POWERFUL USP - 1 -

Competitor Knockout: How To Create A Successful U.S.P COMPETITOR KNOCKOUT CREATING A POWERFUL USP - 1 - COMPETITOR KNOCKOUT CREATING A POWERFUL USP - 1 - TABLE OF CONTENTS COMPETITOR KNOCKOUT CREATING A POWERFUL USP... 1 THE IMPORTANCE OF A USP... 3 KNOWING YOUR CUSTOMER BASE... 5 CREATING A SUCCESSFUL U.S.P...

More information

Business to Business Marketing MKTG 333: TERM PROJECT TERM PROJECT: DEVELOPING A DIRECT MAIL CAMPAIGN

Business to Business Marketing MKTG 333: TERM PROJECT TERM PROJECT: DEVELOPING A DIRECT MAIL CAMPAIGN Business to Business Marketing MKTG 333: TERM PROJECT TERM PROJECT: DEVELOPING A DIRECT MAIL CAMPAIGN The objective of this assignment is to develop a direct mail campaign for a Northern-VA business that

More information

CRM to BRM-THE NEXT STAGE OF CREATING CUSTOMER VALUE

CRM to BRM-THE NEXT STAGE OF CREATING CUSTOMER VALUE CRM to BRM-THE NEXT STAGE OF CREATING CUSTOMER VALUE Chris Colbert, CEO & Co-Creator Much has been made of CRM (Customer Relationship Management), as the new construct for companies interacting with customers

More information

Build More Loyal Customers with Email Marketing. Email Marketing from Constant Contact

Build More Loyal Customers with Email Marketing. Email Marketing from Constant Contact Email Marketing from Constant Contact Build More Loyal Customers with Email Marketing Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com Experts agree and evidence

More information

The Tagoras Collection

The Tagoras Collection The Tagoras Collection Selling E-learning to Members: Basic Success Factors written by Jeff Cobb published by Tagoras www.tagoras.com info@tagoras.com 800.867.2046 T he Tagoras report Association Learning

More information

Restaurant Owner s Sales-Building Idea Pack. Five Automated Promotions That Could MORE Than Double Your Profits SPECIAL REPORT

Restaurant Owner s Sales-Building Idea Pack. Five Automated Promotions That Could MORE Than Double Your Profits SPECIAL REPORT Restaurant Owner s Sales-Building Idea Pack Five Automated Promotions That Could MORE Than Double Your Profits SPECIAL REPORT A word from the founder of Repeat Returns Kamron Karington CEO, Repeat Returns

More information

Tactics for Successful Marketing

Tactics for Successful Marketing Tactics for Successful Marketing Celebrate National School Breakfast Week One of the easiest ways to promote your breakfast program is to celebrate National School Breakfast Week, held annually during

More information

Spa Success Tips to Enhance Every Aspect of Your Customer Experience

Spa Success Tips to Enhance Every Aspect of Your Customer Experience 50 Spa Success Tips to Enhance Every Aspect of Your Customer Experience Reward your customers with loyalty points based on actions like purchases of products or services. Track customers activities and

More information

Bull s-eye! Planning and Delivering a Winning Marketing Campaign

Bull s-eye! Planning and Delivering a Winning Marketing Campaign Association of Professional Genealogists Professional Management Conference Little Rock, Arkansas 2 September 2009 Bull s-eye! Planning and Delivering a Winning Marketing Campaign Heather Henderson heather@heatherdevaun.com

More information

Best Practices for Email Marketing. Monday, March 8, 2010

Best Practices for Email Marketing. Monday, March 8, 2010 Best Practices for Email Marketing Monday, March 8, 2010 Fishbowl Cocktail Facts 10 years old, 130+ employees Alexandria, VA based Product Suite includes Email Marketing, Social Media Integrations and

More information

Working Together for a Better NightOut, Ron Boeringa President, Optimal Media Group, LLC

Working Together for a Better NightOut, Ron Boeringa President, Optimal Media Group, LLC Hello and thank you for your interest in owning and operating a NightOut site in your community. My name is Ron Boeringa, the CEO and one of the owners of Optimal Media Group, the parent company of the

More information

Darien Schaefer President & CEO

Darien Schaefer President & CEO Dear Restaurant Owner/Manager, On behalf of the Lake Geneva Chamber of Commerce and Convention & Visitors Bureau it is my pleasure to invite you to participate in the 1st Annual Lake Geneva Restaurant

More information

Our job is. To Increase. Your sales

Our job is. To Increase. Your sales Our job is To Increase Your sales We bring you NEW CUSTOMERS u Trying your restaurant for the very first time u Excited about your special offer to them u Bringing family and friends with them u Seeking

More information

Driving Engagement-Based Loyalty

Driving Engagement-Based Loyalty Driving Engagement-Based Loyalty Presented by: Rewards Network September 2012 Table of contents DINER LOYALTY ENGAGED S DIGITAL MAR REWARDS REWARDS ENGAGED S REWARDS DIGITAL MAR REWARDS INCREASE SALES

More information

CEM+ Snapshot. Introduction

CEM+ Snapshot. Introduction Defining Your Customer Experience JOURNEY Many organisations seek to differentiate through customer experience, yet few have a systematic process for doing so. Different executives have different ideas

More information

HOSPITALITY & EVENT PLANNING PROJECT

HOSPITALITY & EVENT PLANNING PROJECT HOSPITALITY & EVENT PLANNING PROJECT 1 Project Description You will plan an event of your choice from start to finish as if you were the event planner. You will create a visual of your event by creating

More information

Student Engagement and Fundraising. Tips to help your chapter stay engaged, involved, and active all year long.

Student Engagement and Fundraising. Tips to help your chapter stay engaged, involved, and active all year long. Student Engagement and Fundraising Tips to help your chapter stay engaged, involved, and active all year long. The Basics The Core Steps of Any Fundraiser 1) Identify your resources. Your current funds,

More information

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

About The School Chef

About The School Chef About The School Chef We re dedicated to bringing quality food service to corporate and educational environments at an affordable price to both client and customer. Our kitchens are designed to prepare

More information

Franchise Information

Franchise Information Franchise Information Why Sunny Street? My background is in health care so really I don t have any restaurant experience. But because of all the support and training that I had when I opened my restaurant

More information

A hands on guide including an action sheet

A hands on guide including an action sheet Developing a social media marketing strategy A hands on guide including an action sheet Brought to you by w w w.socialemailmarketing.eu W elcome to this first guide and action sheet about social media

More information

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services 7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing

More information

Branding Through Your Employees

Branding Through Your Employees Success Through Strategy Branding Through Your Employees A company s brand is a lot like an individual s personality. It s how the outside world views your business and the image that comes into their

More information

Graphic Design. File Specification. Product Packet. Helping you pick the perfect display method for getting your sign noticed.

Graphic Design. File Specification. Product Packet. Helping you pick the perfect display method for getting your sign noticed. Graphic Design File Specification Product Packet Helping you pick the perfect display method for getting your sign noticed. Banners Banners grab attention and generate excitement. Temporary or permanent,

More information

Branded Websites: The Best Thing You Can Do for Your Business

Branded Websites: The Best Thing You Can Do for Your Business Branded Websites: The Best Thing You Can Do for Your Business A White Paper from Katalyst Creative Group Copyright 2012 Katalyst Creative Group, LLC info@katalystcg.com 1 Branded Websites: The Best Thing

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

Advertising: The Basics

Advertising: The Basics Advertising: The Basics Think you have a great product? Unfortunately, no one's going to know about it unless you advertise. Advertising, if done correctly, can do wonders for your product sales, and you

More information

How to Plan a Charity Walk or Run

How to Plan a Charity Walk or Run How to Plan a Charity Walk or Run Charity events in any form are always popular, but increasingly, many organizations are choosing to recruit their fundraisers through more interactive events such as walks

More information

SUCCESS FACTORS IN SELECTING THE RIGHT TICKETING SYSTEM

SUCCESS FACTORS IN SELECTING THE RIGHT TICKETING SYSTEM 10 SUCCESS FACTORS IN SELECTING THE RIGHT TICKETING SYSTEM What You Need to Know THE NEXT DIMENSION IN TICKETING SOLUTIONS SERVICES SUPPORT STRATEGY YOU VE BEEN CHARGED WITH FINDING A NEW TICKETING SOLUTION

More information

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @ you are here x 10 Questions to Ask About Your Web Design Project a product of the minds @ What s Inside When your business needs a new website, deciding what you want is sometimes the hardest part. You

More information

The Power. Promotional Products. Maximize Their Proven Effectiveness for Your Business Needs PPAI 2007

The Power. Promotional Products. Maximize Their Proven Effectiveness for Your Business Needs PPAI 2007 The Power of Promotional Products Maximize Their Proven Effectiveness for Your Business Needs PPAI 2007 Do you remember How a yellow wrist band raised awareness and money for cancer research? That t-shirt

More information

Measuring the Effectiveness of Your Content Marketing

Measuring the Effectiveness of Your Content Marketing Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your

More information

3 New Ways to Engage Your Sponsors

3 New Ways to Engage Your Sponsors 3 New Ways to Engage Your Sponsors Like any good team, a strong relationship between you and your sponsors will drive success. Make sure your events keep them coming back! Use Technology to Bridge the

More information

Service Reminder Customization

Service Reminder Customization August April 2008 Service Reminder Customization Optimizing your Marketing Efforts Advanced Training Coming Soon! Business Editorial Thanksgiving Promotion Service Reminder Customization The Service Reminder

More information

What Is A Direct Response Email Marketing System? Can It Help My Business? By Grahame Brown

What Is A Direct Response Email Marketing System? Can It Help My Business? By Grahame Brown What Is A Direct Response Email Marketing System? Can It Help My Business? By Grahame Brown LEGAL NOTICE The author has strived to be as accurate and complete as possible in the creation of this publication,

More information

Creating Measurable Success Business-to-Business E-Marketing

Creating Measurable Success Business-to-Business E-Marketing Creating Measurable Success Business-to-Business E-Marketing When determining the most effective marketing mix, e-mail marketing as an inexpensive yet highly powerful vehicle is a critical part of a strategic

More information

Objectives & Ideas to create Unique Compelling Propositions (UCP's)

Objectives & Ideas to create Unique Compelling Propositions (UCP's) Objectives & Ideas to create Unique Compelling Propositions (UCP's) 1. Demonstrate proven results 2. Offer a proposition to the first prospects (eg. business health check) 3. Provide information

More information

30 CREATIVE WAYS TO USE SMS

30 CREATIVE WAYS TO USE SMS 30 CREATIVE WAYS TO USE SMS Marketing and PR campaigns Organizations can now use veltext sms messaging to inform customers of pre-sales through regular alerts on new items. Text and Win competitions can

More information

Loyalty Programs. By Inez Blackburn (905) 712-2203 inez@blackburn.net

Loyalty Programs. By Inez Blackburn (905) 712-2203 inez@blackburn.net Loyalty Programs By Inez Blackburn (905) 712-2203 inez@blackburn.net A Bit about Loyalty Programs Loyalty programs are often used as a weapon to escalate the war in securing new customers and keeping the

More information

Point of Purchase displays

Point of Purchase displays Point of Purchase displays What Is Point of Sale Marketing? Point of sale marketing strategies take advantage of location, i.e. proximity to checkout. right before the customer pulls out his wallet and

More information

PROMOTION AND MARKETING A Cliff s Notes Course in getting noticed By Kathye Quick

PROMOTION AND MARKETING A Cliff s Notes Course in getting noticed By Kathye Quick PROMOTION AND MARKETING A Cliff s Notes Course in getting noticed By Kathye Quick Marketing 101 - Websites Not only do you need a presence on the internet, you should be actively marketing on the internet.

More information

The Millennium Café At Chicago State University Campus Dining Services Program

The Millennium Café At Chicago State University Campus Dining Services Program The Millennium Café At Chicago State University Campus Dining Services Program Our Commitment: The Perkins Promises Perkins Management Services Promises to: Work cooperatively and collaboratively with

More information

- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015

- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015 Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smart phones. They provide instant information and provide customers with a direct

More information

HOW TO BE A SUCCESSFUL CONSUMER SHOW EXHIBITOR.

HOW TO BE A SUCCESSFUL CONSUMER SHOW EXHIBITOR. HOW TO BE A SUCCESSFUL CONSUMER SHOW EXHIBITOR. How to be a successful consumer show exhibitor Welcome Congratulations on choosing a consumer show to promote your business. (By the way, if you re not familiar

More information

How to Put Your Marketing on Autopilot with Autoresponder

How to Put Your Marketing on Autopilot with Autoresponder How to Put Your Marketing on Autopilot with Autoresponder 2014 Copyright Constant Contact, Inc. 14-4113 Helping Small Business Do More Business AUTO R E S P O N DE R G U I DE Imagine if you could set up

More information

A short guide to bringing success to your restaurant or takeaway business through SMS text messaging

A short guide to bringing success to your restaurant or takeaway business through SMS text messaging A short guide to bringing success to your restaurant or takeaway business through SMS text messaging Whether you are a pizza place, kebab house, burger joint or Indian; a sit down restaurant, takeaway

More information

Success tastes delicious

Success tastes delicious Success tastes delicious Corporate Sales Guide Meet your newest business associate the McDonald s Arch Card. Whether you re looking for that perfect way to convey Thank you for all your hard work or Here

More information

SCHMOOZAPALOOZA TRADE SHOWS

SCHMOOZAPALOOZA TRADE SHOWS SCHMOOZAPALOOZA TRADE SHOWS October 29, 2015 April 5, 2016 More than 100 exhibitors and 1,000 business leaders attend SchmoozaPalooza. Of course, they love to SCHMOOZE, but they also get to taste specialties

More information

A SYSTEMATIC APPROACH TO MANAGING YOUR PARKING SERVICES

A SYSTEMATIC APPROACH TO MANAGING YOUR PARKING SERVICES A SYSTEMATIC APPROACH TO MANAGING YOUR PARKING SERVICES Our Mission: We are committed to partnering with hotels to deliver the ultimate in guest service and enhance the experience of our clients guests,

More information

Pizza POS Buyers Guide. 7 Essential Ingredients for the Best POS System for Your Business

Pizza POS Buyers Guide. 7 Essential Ingredients for the Best POS System for Your Business Pizza POS Buyers Guide 7 Essential Ingredients for the Best POS System for Your Business What makes your pizzeria stand out from the competition? Is it your perfectly seasoned sauce, variety of crusts,

More information

Engaging Agents in Joint Marketing Initiatives

Engaging Agents in Joint Marketing Initiatives Engaging Agents in Joint Marketing Initiatives How Insurance Companies can Increase Sales and Improve Results by Kandi O Connor President, MarketHUB+ Executive summary The disconnect between insurance

More information

Get Started with Birthday and Anniversary Emails

Get Started with Birthday and Anniversary Emails Get Started with Birthday and Anniversary Emails How to Delight Customers and Get More from Your Email Marketing in Less Time 2015 Copyright Constant Contact, Inc. Helping Small Business Do More Business

More information

It s not just a platform, it s a launching pad

It s not just a platform, it s a launching pad It s not just a platform, it s a launching pad Find the gold in your data Clamp down on fraud Zero in on food costs Drive customer satisfaction with proper staffing Weed out under-performing promotions

More information

Small Business. Online Success. Google offers insights and tools to help your business grow.

Small Business. Online Success. Google offers insights and tools to help your business grow. Small Business. Online Success. Google offers insights and tools to help your business grow. Contents Introduction 5 The basics: Get online 6 Ready-made sites 6 Google Sites 7 The next step: Attract and

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

No One is Too Busy for the Human Race

No One is Too Busy for the Human Race No One is Too Busy for the Human Race If you only have 2 hours a week Find two to five people who will get out there and tell people about your group and collect pledges. One or two good askers can do

More information

EVP The foundation of a strong Employer Brand. HR Swiss Congress 2014, Bern

EVP The foundation of a strong Employer Brand. HR Swiss Congress 2014, Bern HR Swiss Congress 2014, Bern Employer Branding in 1913 2 Influence your Employer Brand in the right direction ALL EMPLOYERS HAVE AN EMPLOYER BRAND. Even if employers don t actively control the brand, it

More information

REPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business.

REPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business. REPUTATION MANAGEMENT SURVIVAL GUIDE A BEGINNER S GUIDE for managing your online reputation to promote your local business. About Main Street Hub: Main Street Hub is the voice for more local businesses

More information

The Tagoras Collection

The Tagoras Collection The Tagoras Collection Three Tips for Selling More E-learning written by Jeff Cobb published by Tagoras www.tagoras.com info@tagoras.com 800.867.2046 I ve worked for and run companies that sell online

More information

THE DENTAL SALES & COMMUNICATION MASTER CLASS

THE DENTAL SALES & COMMUNICATION MASTER CLASS THE DENTAL SALES & COMMUNICATION MASTER CLASS Call Email Visit 0141 390 4817 HELLO@MASTERCONNECTION.CO.UK WWW.MASTERCONNECTION.C0.UK THE DENTAL SALES & COMMUNICATION MASTER CLASS Would you like to know

More information

Global Mobile Marketing Systems, Small Business Guide Page 1 of 10

Global Mobile Marketing Systems, Small Business Guide Page 1 of 10 Page 1 of 10 Disclaimers / Legal Information All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without the prior written

More information

Digital Methodologies & Efficiencies that Empower your Business

Digital Methodologies & Efficiencies that Empower your Business Digital Methodologies & Efficiencies that Empower your Business 1.888.380.9439 www.freshfocusmedia.com 1 Welcome to Fresh Focus Media Strategy Creative Design Development Execution Our Core Focus: Fresh

More information

The Referral Blueprint

The Referral Blueprint The Referral Blueprint Your path to success has never been so clear. Our Referral Blueprint has been designed to help you get more referrals by building a business Powered by Referrals. Our goal is to

More information

Ten tips to maximize Small Business Saturday

Ten tips to maximize Small Business Saturday Ten tips to maximize Small Business Saturday Before you know it, the holiday shopping season will be here again, bringing along lots of opportunities to connect with and get the attention of your target

More information

How To Use Email Marketing To Retain Loyal Customers

How To Use Email Marketing To Retain Loyal Customers Brick N Mortar Success Series How To Use Email Marketing To Retain Loyal Customers Powered By Belly 1 WHY EMAIL MARKETING? Let s say Bethany visits your restaurant and loves her meal and the service. She

More information

How to Create an Amazingly Successful Physician Marketing Plan & Budget

How to Create an Amazingly Successful Physician Marketing Plan & Budget Online Marketing Suite How to Create an Amazingly Successful Physician Marketing Plan & Budget www.practicedock.com Ph. 877-886-7731 How to Create an Amazingly Successful Physician Marketing Plan and Budget

More information

Copyright 2011 - Brad Kendall

Copyright 2011 - Brad Kendall Copyright 2011 - Brad Kendall Introduction!4 Are you a commodity or an expert?!6 How to become an Expert!18 Pick your field of expertise!19 Pick something that already interests you!19 Make sure you know

More information

AutoSalesTraining. The Road to Success. Supplement included: Ten Step Road to the Sale

AutoSalesTraining. The Road to Success. Supplement included: Ten Step Road to the Sale The Road to Success Supplement included: Ten Step Road to the Sale The Road to Success... 3 The Ultimate Objective of a Successful Salesperson... 6 Prompt Approach... 8 Proper Approach... 10 Gathering

More information

5KeystoOnlineMarketingSuccess

5KeystoOnlineMarketingSuccess 5KeystoOnlineMarketingSuccess www.z57.com 5 Keys to Online Marketing Success In today s market, you need a strong web presence to succeed as a Real Estate professional. With the majority of home buyers

More information

The Retail Customer Experience Which elements of the shopping experience matter most?

The Retail Customer Experience Which elements of the shopping experience matter most? The Retail Customer Experience Which elements of the shopping experience matter most? September 2015 When it comes to shopping behavior, price is always a key motivator. However, to sustain a customer

More information

Facebook Advertising and Content Management

Facebook Advertising and Content Management Facebook Advertising and Content Management Services for Motorcycle Dealers Let us help you Get more Facebook Page Likes Become more interesting and relevant on Facebook Genuinely connect with your customers

More information

Your Roadmap to Sales Success 1 2 3 4 5 6

Your Roadmap to Sales Success 1 2 3 4 5 6 Your Roadmap to Sales Success 1 2 3 4 5 6 Key Concepts Developing a Value Proposition that Sells Leading Masterful Sales Conversations Crafting Winning Solutions & Closing Filling the Pipeline with Qualified

More information

Event planning checklist and tip sheet

Event planning checklist and tip sheet Event planning checklist and tip sheet Use this checklist to assist in planning your event or launch. It might not include all the specific elements of your event but may be a useful guide. Early event

More information

Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you?

Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you? Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you? 23 Most Popular Features 1. Around Us Feature An Around Us Feature is a great way to display relevant locations

More information

WAYS EMAIL CAN HELP YOUR BUSINESS AND WHY IT S A POWERFUL TOOL TO CONNECT WITH CUSTOMERS

WAYS EMAIL CAN HELP YOUR BUSINESS AND WHY IT S A POWERFUL TOOL TO CONNECT WITH CUSTOMERS 1 3 5 2 4 WAYS EMAIL CAN HELP YOUR BUSINESS AND WHY IT S A POWERFUL TOOL TO CONNECT WITH CUSTOMERS 5 WAYS EMAIL CAN HELP YOUR BUSINESS AND WHY IT S A POWERFUL TOOL TO CONNECT WITH CUSTOMERS 2 How can email

More information

Customer loyalty is hard to come by: Technology is the answer

Customer loyalty is hard to come by: Technology is the answer Customer loyalty is hard to come by: Technology is the answer CARD LINKED MARKETING Gone are the days when a customer would stay with the same bank for 20+ years, taking out mortgages, loans and making

More information

Medical Spa Plan Development & Implementation

Medical Spa Plan Development & Implementation Medical Spa Plan Development & Implementation 2007 An Acara Partners Company Acara MedSpas LLC 500 East Main Street, Suite 216 Branford, CT 06405 203.488.0028 info@acaramedspas.com www.acaramedspas.com

More information

Step-by-Step Guest Blogging for Lawyers

Step-by-Step Guest Blogging for Lawyers Step-by-Step Guest Blogging for Lawyers By James Druman In this short guide, you will learn how to harness one of the most powerful content marketing strategies on the Internet guest blogging. What is

More information