Welcome, Paul & Jared Smith Co-Founders GREAT LAKES CHOCOLATE & COFFEE CO.

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1 Purveyors of fine chocolates and roasters of specialty grade coffees from around the world. Welcome, We appreciate your interest in our company and invite you to experience Great Lakes. from our fine chocolates and handroasted coffees to our famous Great Lakes Mocha - a marriage of chocolate & Coffee. We are sure you will enjoy the winning combination of chocolate & coffee and the opportunity to own your own Great Lakes Chocolate Café. We look forward to working with you, Paul & Jared Smith Co-Founders GREAT LAKES CHOCOLATE & COFFEE CO. contactus@greatlakeschocolate.com

2 How we began.. Originally, Great Lakes started as a premium chocolate retailer with several chocolate kiosks in malls throughout Michigan. When brothers Paul and Jared Smith assumed control of the company in late 2002 it was decided to expand the Great Lakes concept with the addition of coffee saw the remodeling of the downtown Sturgis location and addition of specialty coffees to the menu as well as seating and a comfortable, welcoming environment. Early 2004 Great Lakes began roasting their own coffee beans in further efforts to ensure that customers could count on only the best. Soon Coffee was officially added to the company name and Great Lakes began marketing its products as Great Lakes Chocolate & Coffee Co. to better characterize where the company s focus lie and to better communicate the products available to the customer saw the opening of the second Great Lakes Chocolate Café located in Ann Arbor, MI was the opening of the third Great Lakes Chocolate Café located in Lansing, MI. followed by the first Great Lakes franchise located in Kimberly, WI, a suburb of Appleton the original Sturgis chocolate café was purchased as a franchise. Focusing on simplicity and quality has allowed the development of a system that is easily replicated and teachable. Along with Great Lakes customer focus our direct control over type of coffee roasting and freshness has become a competitive advantage for Great Lakes Chocolate Cafés. Looking to the future Great Lakes is excited to partner with those interested in owning their own Great Lakes Chocolate Café or Cafés as we expand across the region. Downtown Sturgis, MI Café - Where it all began

3 Fresh, hand-roasted coffee, served within 2-10 days after roasting Chocolate The Great Lakes Mocha made with REAL chocolate Our drink sizes are easily understood - small, medium, large Simple operations, no baking or grease Easily recognizable logo Warm inviting atmosphere Focus on customer service & appreciation What sets us apart... Our customers want... Our master coffee roaster records his latest creation. To be appreciated & respected Great tasting, fresh products Value A warm place to meet, study, work and relax The Great Lakes Experience

4 We provide... Access to formulas, operational systems & suppliers Site selection assistance Store design and equipment ordering guidance 6 week all-inclusive training program Store opening & operations manuals Representative on-site during opening Periodic evaluations & ongoing support Assistance with marketing & promotions A fun, rewarding atmosphere

5 What does it take. Investment & Capital requirements... Your complete investment will depend on your location, size and the extent of renovations or store build-out required. The average size of a Great Lakes Chocolate Café is sq ft with a total investment ranging between $151,950 - $397,000* which includes the franchise fee, design, build out, permits, equipment, inventory and working capital. Royalty Fees are 5% of net sales. This helps provide continued support, sales analysis and access to a variety of resources. *See Franchise Disclosure Document (FDD) for more details. Location & Performance... Generally, the most important factors for performance are the location and how well it is run. Although we must approve your desired location we cannot predict your results. In fact, to eliminate any confusion we have a company policy that no employee or agent can provide you with projections as to potential sales, earnings or profitability. The best way to get this information is to complete an application. After your application is received we will provide you with a Franchise Disclosure Document and contact information for our franchisees. These franchisees will be able to answer your specific questions as best they can.

6 The next steps. Apply... Simply complete an application and or mail it to our office. We will then contact you and send our current Franchise Disclosure Document with more information about us. Research... Talk to our franchise owners to learn more about us. Visit our locations, enjoy a delicious drink and some chocolate as you imagine what it would be like to own your own Great Lakes Chocolate Café. Join the Team... Once you have finished your research and have secured approval to become a Great Lakes Chocolate & Coffee Co. franchise owner, don t wait. Your opportunity is ready to begin, we look forward to hearing from you soon! Contactus@GreatLakesChocolate.com Phone: Mailing Address: Great Lakes Chocolate & Coffee Co., PO Box 820, STURGIS, MI 49091