2016 TRAVEL AND TOURISM TRENDS & INSIGHTS

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1 2016 TRAVEL AND TOURISM TRENDS & INSIGHTS

2 NAJ TRENDS AND INSIGHTS FOR Macro Economic Factors 2. Tour and Travel Industry Trends and Forecasts 3. Product Development Trends 4. The New Touroperatorland 2

3 MACRO ECONOMIC FACTORS Forces we can t control

4 Exchange Rates May Stabilize Unless Oil Declines Key Currency Exchange Rates Currency Equivalency in US$ April 30,2015 Equivalency in US$ April 30, 2016 Year-over-Year Change Euro ( ) 1.17 $ % Brazilian real (R$) 4.15 $ % Mexican peso ( ) 17.2 $ % Canadian loonie (C$) % Japanese Yen ( ) $ % Chinese Yuan RMB 6.47 $ % Indian Rupee ( ) % Note: Rates are from mid-day, April 30, 2015 and April 30, 2016 Source: Xe.com 4

5 Major Variances highlighted 2016 Forecast & Predictions NTTO* vs. INBOUND Country/Market & Rank* NTTO Forecast NAJ Prediction 1. UK 4% 4.5% 2. Japan 1 1.5% 3. Brazil 3 6.1% 4. China % 5. Germany 2 1.1% 6. France 2 5.3% 7. South Korea 4 5% 8. Australia 3 1% 9. Italy 2 4% 10. India % 11. Colombia 2 5.1% 12. Spain 2 3.3% 13. Argentina 5 6.3% 14. Netherlands 2 0.5% 15. Venezuela 5 8.3% * Rank based on 2014 figures Forecast; 2015 full-year figures not yet available *National Travel Tourism Office 5

6 Strong Economy Strong Economy = Sellers Market for Hotels through

7 TOUR AND TRAVEL INDUSTRY TRENDS AND FORECASTS Insights that affect our day-to-day business

8 Receptive Tour Operators are Diversifying in New Ways 8

9 Bed Banks Sell-Offs 9

10 The Ever- Shrinking Leisure Group 10

11 Emerging P.I.T. Partially Independent Traveler 11

12 RTO s Dilemma: Focus on Hotels or Service? 12

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14 Gulf Carriers Driving New Lift from India Gulf Carrier Air Traffic to/from USA October 2015: Year-to-Date Carrier Passengers (millions) Change, year-on-year Emirates % (to/from Dubai) Qatar % (to/from Doha)* Etihad % (to/from Abu Dhabi) * Some limited service from Milan Source: U.S. Department of Commerce, National Travel and Tourism Office 14

15 Demand For U.S. National Parks Will Grow 15

16 Self- Driving Becoming Popular for Chinese Visitors to USA 16

17 PRODUCT DEVELOPMENT TRENDS What s driving travelers today?

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19 Testosterone Tourism Comes to Las Vegas 19

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21 Food will be important in Destination Choice 21

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23 Medical City 23

24 CHINESE TRAVELERS: EXIT TOURISM Video 24

25 Competition Makes Strange Bedfellows 25

26 Formed a Partnership + 26

27 THE NEW TOUR OPERATORLAND and other Tourism technology that can make life easier

28 Live Streaming 28

29 How it Works 29

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31 Key Takeaways 1. Exchange Rate Impact will be Felt in Receptive Operators Diversifying 3. Dining/Food Becoming Tourism Driver 4. Emerging Apps Will Make Operators More Creative 31

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33 15 Years Take the Tour Let's Play 33

34 Inbound Receptive Operators Travel Trade Media 6.8% 5% Who is Using It International Operators % T. Agents - 1.9% Operators % T. Agents % 34

35 How Users Find It 38.8% On Site Training or trade show 17.5% 23.8% Other: 6.3% 13.8% 35

36 Trackable Exposure to the Trade 36

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43 WHO s USING IT International Operators 49.7% Domestic Tour Operators 29.7 Travel Agents Outside USA 12.4 Inbound Receptive Operators 6.8 Travel Trade Media 5.0 Travel Agents within USA

44 How Did You Find Us Travel trade show or trade event 38.8% Search Engine 23.8% Referred by a Colleague in my Office sent by NAJ 13.8 Other

45 WHO s USING IT International Tour Operators International Travel Agents Domestic Tour Operators Domestic Travel Agents Inbound Receptive Operators Travel Trade Media 45