ALOVE Brand Guidelines for Printed Materials. Published August 2004

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1 ALOVE Brand Guidelines for Printed Materials Published August 2004

2 Brand Guidelines Contents About this document Page 1 Introduction The Logo Page 2 Page 3 Pages 4-5 Guidelines Summary Logo, Shield and Strapline - Positioning Examples General Style Page 6 Pages 7-13 Logo Variations The Use of the Branding Pages File Formats for Publication How to Treat the Brand Page Page 18 Writing and Font Guidelines Recommendations Page 19 Page 19 Page Page 22 Promotional Material - Posters & Flyers - Newsletter - Powerpoint Slides Page 23 Page Page 25 Business Stationery - Letterhead - Compliment Slip & Business Card CONTENTS

3 About This Document Introduction ALOVE is The Salvation Army for a new generation. It s a new sub-brand of The Salvation Army for young people and young adults. It s the expression of The Salvation Army s youth ministry strategy for the UK and Republic of Ireland. These are the design guidelines for the use of the ALOVE logo and related strap line. Please adhere to these guidelines at all times. To assist you, we have designed a number of ALOVE-branded resources, which may cater for your needs. They can be altered in order to customise them to your area. They include: - A Microsoft PowerPoint template - Newsletter template (divisional / local) - Flyer templates - Poster templates - Business Stationery Should you have further questions or require advice on the use of the ALOVE logo and strap line, please contact: Janet Miles Information and Resources Officer, ALOVE UK Tel: + 44 (0) Mob: + 44 (0) INTRODUCTION Page 1

4 About This Document Guidelines Summary a Positioning Whenever the ALOVE logo appears, it must be accompanied with The Salvation Army shield and strap line. There are two ways that the logo, shield and strap line can be positioned: In different places on the same item. E.g. Posters, flyers, proposals, etc. As a consolidated image. E.g. as a header on the first slide of a presentation. b What Logo and When? (see examples on page 6) 1. Red on White Background This should be used for more official communication resources: E.g. proposals, concept documents, stationery etc. Stationery has already been designed. 2. The Red on Black Background This logo should be used for promotional/publicity-based resources e.g. flyers, posters etc. In the event that you need to produce a publicity piece with a white background, please use the red on white logo. c Other Important Guidelines 1. The height of The Salvation Army shield should always be the same height as the letters in the ALOVE logo. The images should be a minimum of 10 mm high. 2. When writing about ALOVE it should always appear in capitals whenever it is typed. 3. Please use Arial, font size 12 on all correspondence. The official font for ALOVE is Helvetica Neue 45 Light (See page 15 for full guidelines on the use of fonts). GUIDELINES SUMMARY Page 2

5 The Logo Logo, Shield and Strapline a The Use of the Logo ALOVE is an integral part of The Salvation Army brand and identity. Whenever the ALOVE logo appears, it must be accompanied with The Salvation Army shield and strap line. b Logo Positioning (see examples overleaf) There are two ways that the logo, shield and strap line can be positioned: 1. In different places on the same item: e.g. Posters, flyers, proposals, concept documents, etc. 2. As a consolidated image: This can be used as a title slide on a Powerpoint presentation, for example, or when there is limited space e.g. featuring the logo along with a list of other logos on a partnership piece. LOGO, SHIELD AND STRAPLINE Page 3

6 The Logo Logo, Shield and Strapline Positioning Examples 1. Images in different places on the same item When placing the ALOVE logo, shield and strap line images in unique positions, the ALOVE logo should go in the top right or top left hand corner, with the shield and strap line in the corresponding bottom corner. When aligning to the right: The logo should be aligned with the cross of ALOVE to the 'n' of 'generation'. Minimum Size: 10mm When aligning to the left: The logo can be aligned in one of 2 ways. Either: a The 'A' of ALOVE to the top left hand tip of the shield. b The 'A' of ALOVE to the T of The Salvation Army LOGO, SHIELD AND STRAPLINE Page 4

7 The Logo Logo, Shield and Strapline Positioning Examples 2. As a consolidated image The 'A' of ALOVE should be vertically aligned with the 'T' of 'The' in the strap line. The height of The Salvation Army shield should be a minimum of 10 mm high. Minimum Size: 10mm LOGO, SHIELD AND STRAPLINE Page 5

8 The Logo Logo Variations Which Colour Logo should be used? Artwork examples can be found on pages 11 The ALOVE logo is a photographic image of a neon sign. The logo should always be printed in Full Colour unless it is printed black as detailed below. It always appears on either a white or black background as follows: Red on White Background logo This should be used for more official communication resources: e.g. proposals, concept documents, stationery etc. Red on Black Background logo This should be used for promotional/publicity-based resources: e.g. flyers, posters etc. In the event that you need to produce a publicity piece with a white background, please use the red on white logo Black on White Background logo A mono version of the logo has also been created. This is for exceptional usage in adverts that will appear in newspapers or publicity that is being produced in mono (black and white). LOGO VARIATIONS Page 6

9 General Style The Use of the Branding The Use of Colour for Text Colours that can be used as text: Artwork examples can be found on pages 11 PANTON E 185C Red Spot Colour: Pantone 185C Process Colour: 0% Cyan 100% Magenta 100% Yellow 0% Black RGB Value R: 255 G: 0 B: 0 PANTONE Pr oc es s Bl ac k Black Spot Colour: Pantone Process Black Process Colour: 100% Cyan 100% Magenta 100% Yellow 100% Black RGB Value: R: 0 G: 0 B: 0 50% Grey 2 shades of grey should be used as a general rule: PA N T O NE Pro ces s Bl ack 30% PANTONE Proc ess Black On a White Background 2. On a Black Background Spot Colour: 50% Pantone Process Black Process Colour: 0% Cyan 0% Magenta 0% Yellow 50% Black RGB Value: R: 140 G: 140 B: 140 Spot Colour: 30% Pantone Process Black Process Colour: 0% Cyan 0% Magenta 0% Yellow 30% Black RGB Value: R: 188 G: 188 B: 188 GENERAL STYLE Page 7

10 General Style The Use of the Branding The Use of Colour for Backgrounds (continued overleaf) Colours that can be used as backgrounds with text colour combinations: Artwork examples can be found on pages 11 PAN TO NE 185C Red 2 shades of red can be used as a general rule : Bright Red (Colour reference as per previous page) PA NT O NE 187C Dark Red (Burgundy) Spot Colour: No Pantone reference available, only to be used as Process Colour. Process Colour: 25% Cyan 100% Magenta 100% Yellow 0% Black RGB Value: R: 153 G: 0 B: 0 Text colours to use: Black or white text only should be used with the bright red, white text only with the dark red background. PANTO N E Pr oces s Blac k Black (Colour Reference as per previous page) Text colours to use: White, red (Pantone 185C) or 30% grey (30% Pantone Process Black) text only should be used with a black background. White White Text colours to use: Black, red (Pantone 185C) or 50% grey (50% Pantone Process Black) text only should be used with white background. GENERAL STYLE Page 8

11 General Style The Use of the Branding The Use of Colour for Backgrounds (continued) Colours that can be used as backgrounds with text colour combinations: Artwork examples can be found on pages 11 20% Grey 2 shades of grey should be used as a general rule: PA N T O NE Pro ces s Bl ack Pale Grey Spot Colour: 20% Pantone Process Black Process Colour: 0% Cyan 0% Magenta 0% Yellow 20% Black RGB Value: R: 210 G: 210 B: 210 Text colours to use: Black or red (Pantone 185C) text only should be used with this grey background. 30% Grey 2 shades of grey should be used as a general rule: PA NTO N E Proc es s Black Pale Grey Spot Colour: 30% Pantone Process Black Process Colour: 0% Cyan 0% Magenta 0% Yellow 30% Black RGB Value: R: 188 G: 188 B: 188 Text colours to use: Black or white text only should be used with this grey background. GENERAL STYLE Page 9

12 General Style The Use of the Branding Colours to Avoid Please note, these guidelines are to be taken into consideration when using the ALOVE branding as the main focal point of any publicity. However, the ALOVE logo and strap line can be used on any colour literature as and endorsement, but MUST be positioned within a white or black background (see example on page 12). Colours that must NOT be used in the promotion of ALOVE: Avoid using shades of colour similar to those underneath. i.e. cold colours such as green, blue and purple. GREEN GREEN GR EEN BLU E BLUE BL UE PU RP LE PU RP LE In certain circumstances the following colours may be used: PANTONE 1235C Yellow Spot Colour: Pantone 1235C Process Colour: 3% Cyan 35% Magenta 90% Yellow 0% Black RGB Value: R: 233 G: 164 B: 52 PANTONE 185C Pink Spot Colour: 60% Pantone 185C Process Colour: 3% Cyan 67% Magenta 37% Yellow 0% Black RGB Value: R: 223 G: 107 B: 117 GENERAL STYLE Page 10

13 General Style The Use of the Branding Correct use of Logo and Colours Incorrect use of Logo and Colours Always use the correct colour logo. i.e. black logo on black background, white on white. Never use grey for a background colour behind the logo. Avoid using dark text on black background. Use 30% tint (see page 7) or white. Avoid using grey text on a red background. Always use white or black. GENERAL STYLE Page 11

14 General Style The Use of the Branding Correct use of Logo and Colours The ALOVE branding has been used as an endorsement as opposed to advertising ALOVE directly. Please note that the white section of the poster has been created to allow for the white background of the logo. Incorrect use of Logo and Colours Please do NOT do any of the following: Place logos and straplines verticle or upside down Use tinted or faded versions of logos and straplines Place logos and straplines behind anything else Use the full colour logos in black and white (always use the mono logo and strapline) Blend logos or straplines with any images or photographs (always use on a black or white background) GENERAL STYLE Page 12

15 General Style The Use of the Branding Use of Images As the ALOVE logo is a photographic image, publicity should also seek to use photographs as much as possible. We have a library of images available for such use. When selecting images yourself, please use those that are energetic, vibrant, warm and positive. Ensure that you have copyright permission before you use them. In the case of a person being under 16, please obtain a consent form. ALOVE UK cannot take responsibility for inappropriate usage of copyrighted images by a third party. Please avoid the use of Clip Art! To retain the quality of the ALOVE brand, high quality images should be used for both print and electronic publicity. Please follow the recommendations below as a guideline for the use of imagery and the supply of artwork for print and electronic publication: For print: Ideally 300dpi (dots per inch) images and artwork should be provided for printed literature. If 300 dpi is not possible, 175dpi is the very minimum resolution that should be used. Use this format for material such as Leaflets / Flyers, Posters (up to A2 size) and Business Stationery. For large format print (banners / posters above A2 size), newsprint and silkscreen printing a lower resolution is the standard. Usually 100dpi for banners and 85 dpi for newsprint and silkscreen printing. For electronic publication: Electronic formats for mediums such as the web, CD-Rom/DVD-Rom, attachments and HTML s, 72dpi is the standard resolution. See overleaf for recommended file formats GENERAL STYLE Page 13

16 General Style File Formats for Publication File Formats for Printing and Electronic Publication Here is a guideline on what image format to use and when: Print Formats There are a number of suitable image formats that can be used for printed material, however the following are the standard that should be used (the text in brackets being the file suffix displayed after filenames): (Bitmap format is a pixel format with a dpi resolution value. These can be scaled down in dimensions, but lose quality when scaled up. Vector based images are scalable both up and down without losing quality and do not have a set dpi value) TIF Bitmap (.TIF) Photoshop (.PSD) Encapsulated Postscript (.EPS) Very high quality, large file sized images that are often the file format for images such as photographs. Usually at a resolution of 300dpi. These are a Bitmap format. High quality images created on converted in Adobe Photoshop. Usually at a resolution of 300dpi. These are a bitmap format. An image format that can be opened and manipulated in vector based graphics software packages such as Adobe Illustrator, Adobe Pagemaker and CorelDraw. These are a Vector format. Electronic Formats There are 2 electronic image formats that can be used. These are both 72dpi resolution and therefore should never be used for printed material: Joint Photographic Experts Group (.JPG) Graphics Interchange Format (.GIF) Low quality, compressed images, ideal for photographs for computer screen display such as the web. Similar to JPEG images but contain less colours, and as such are not suitable for photographs, but are ideal for simple graphics. GENERAL STYLE Page 14

17 General Style File Formats for Publication File Formats for Printing and Electronic Publication When providing finished artwork to your printers there are a number of file types that are acceptable. Please refer to your printers for their preference: CorelDraw Adobe Illustrator (.AI) Adobe Pagemaker (.PMD) Adobe Photoshop (.PSD) Quark Express (.QXD) A Vector based design package. Artwork can be exported to most of the major file and image formats. A Vector based design package. Artwork can be exported to most of the major file and image formats. A desk top publishing package that can import Bitmap images. A Rastor (Pixel) based graphics package. Artwork can be exported or saved to most of the major rastor based file and image formats. A desk top publishing package that can import Bitmap images. A common file format used today by printers is an Adobe PDF document and all the above packages are capable of exporting or saving to this format. Adobe PDF documents retain all the formatting and font styles and is therefore ideal for providing finished artwork to printers. Microsoft Pagemaker can also be used to create artwork but be aware that not all printers will take artwork in this format. Please try to avoid using Microsoft Word for creating graphics as this should only be used for creating text documents. GENERAL STYLE Page 15

18 General Style Writing and Font Guidelines What Fonts Should I Use and Where? Helvetica Neue 45 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz { }[ ]( ) Helvetica Neue 65 Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz { }[ ]( ) Swiss 721 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz { }[ ]( ) Swiss 721 Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz { }[ ]( ) Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz { }[ ]( ) The official font for ALOVE is Helvetica Neue 45 Light. This is the font used for the majority of this guidelines document. If you wish to use a bolder font for headings etc, the official font is Helvetica Neue 65 Medium. These fonts are available to purchase online from If you do not have the Helvetica fonts there are a couple of alternatives that are acceptable. The following fonts are to be used in order of preference: - Swiss 721 Light - Swiss 721 Medium (for headers etc) - Arial - Arial Bold (for headers etc) The following text and case guidelines are to be followed at all times: 1. The official font size for body copy in ALOVE correspondence is 12 point. 2. When writing about ALOVE it should always appear in capitals wherever it is typed. 3. Whenever you write 'The Salvation Army' each word should be capitalised, even when it is mid-sentence. 4. When writing the strap line 'for a new generation', it should always appear in lower case. 5. When typing addresses, ALOVE should always be followed by The Salvation Army e.g. ALOVE Your Division The Salvation Army Address Line 1 Address Line 2 Address Line 3 Postcode GENERAL STYLE Page 16

19 General Style Writing and Font Guidelines Signatures When setting up a signature for your s, please use one of the fonts recommeded if possible and your signature should be laid out as follows: William Booth Divisional Youth Officer ALOVE Your Division The Salvation Army Address Line 1 Address Line 2 Address Line 3 Postcode Tel: + 44 (0) Fax: + 44 (0) Web: The Salvation Army for a new generation GENERAL STYLE Page 17

20 How to Treat The Brand Recommendations Recommendations for Promotional Material Detailed on the following few pages are examples of how the brand can be used, some design layout suggestions and some tips on what not to do. The accompanying CD-Rom will include these templates as backgrounds for you to use. If you wish to produce more bespoke promotional material and literature this guideline must be adhered to at all times. Alternatively ALOVE UK recommends the services of a design and multimedia agency that can provide graphic design services at discounted rates. For more information, please contact: The Design Department. elucid8 21 Crown Lane. Morden Surrey. SM4 5BY Tel: +44 (0) Web: Detailed below are a number of basic pricing structures. Please contact elucid8 for further information or quotations for other work. Prices listed are for design only and do not include VAT: Business Stationery Pack (Letterhead, Comp Slip, Business Card) A4 / A3 Poster Flyers - Single Sided - Double Sided Prices correct at time of publication GENERAL STYLE Page 18

21 How to Treat The Brand Promotional Material Posters & Flyers Templates for all the backgrounds featured in this section can be found on the accompanying CD-Rom or by contacting the ALOVE UK Office. LOGO West Scotland Event Title YouthCouncils2004 Saturday 25th September am, 2.30pm and 6.00pm Your logo can go in here if needed LOGO Event Title YouthCouncils2004 Saturday 25th September 10.30am, 2.30pm and 6.00pm The Hollies Leisure Centre Glasgow For more information contact Jon Godfrey. DYO Tel: For more information contact Jon Godfrey. DYO Venue The Hollies Leisure Centre Glasgow ALOVE. West Scotland Tel: What not to do! LOGO West Scotland Event Title YouthCouncils2004 Saturday 25th September am, 2.30pm and 6.00pm For more information contact Jon Godfrey. DYO Tel: Venue The Hollies Leisure Centre Glasgow Always use the correct colour logos. i.e. black logo on black background, white on white. If you are using your own logo, try and treat them with the ALOVE branding in mind. Leave plenty of space around each section and avoid squeezing large text into spaces. Avoid overlapping text and images, again leave plenty of space around each section of the page GENERAL STYLE Page 19

22 How to Treat The Brand Promotional Material Newsletter (Divisional) Microsoft Word templates for these newsletters can be found on the accompanying CD-Rom or by contacting the ALOVE UK Office. Newsletter ALOVE Your Division Edition No and Date Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam in magna. Integer imperdiet interdum massa. Sed luctus pharetra odio. Suspendisse potenti. Pellentesque in enim. Nunc at ante. Suspendisse vitae ligula. Aliquam et dolor. Suspendisse mauris erat, pharetra nec, tincidunt quis, posuere nec, risus. Cras eros. Nullam non justo in turpis semper vestibulum. Phasellus a sapien egestas tortor porttitor pulvinar. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Morbi tortor. Proin commodo orci in enim. Pellentesque vitae lacus quis nisl bibendum rhoncus. Nullam nec tellus in risus vestibulum suscipit. Suspendisse laoreet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquam magna molestie justo. Nulla leo. Nullam suscipit consequat pede. Nullam vestibulum varius metus. Morbi Suspendisse laoreet. Pellentesque habitant sollicitudin commodo pede. Nullam eu mauris morbi tristique senectus et netus et malesuada in quam convallis aliquam. Integer sagittis, elit fames ac turpis egestas. Pellentesque aliquam et aliquam blandit, augue risus faucibus felis, magna molestie justo. Nulla leo. Nullam non accumsan velit lacus sit amet elit. Fusce suscipit consequat pede. Nullam vestibulum non dui sagittis dui pretium tempus. Donec varius metus. Morbi sollicitudin commodo laoreet venenatis arcu. Duis quis sapien a erat pede. Nullam eu mauris in quam convallis vulputate laoreet. Nam lacinia, ante nec aliquam. Integer sagittis, elit et aliquam blandit, tristique fermentum, lacus turpis fringilla augue risus faucibus felis, non accumsan velit metus, tempor consequat libero justo ut lacus sit amet elit. Fusce non dui sagittis dui massa. Quisque viverra eros sed nibh. pretium tempus. Donec laoreet venenatis arcu. Vivamus interdum interdum augue. Sed quam Duis quis sapien a erat vulputate laoreet. Sed libero, dapibus eget, cursus sit amet, lacinia quam libero, dapibus eget, cursus sit amet, at, nibh. Nam aliquet. Mauris aliquam. Nam lacinia at, nibh. Nam aliquet. tempus wisi sed mi. Praesent arcu pede, laoreet sit amet, porta Curabitur dictum neque et magna posuere nec, mollis ac, nunc. Donec auctor, leo et dignissim. Phasellus tellus. Nulla in tortor ac rhoncus mattis, ipsum velit aliquam magna, turpis pellentesque lacinia. In rutrum congue vitae elementum lacus sapien quis dui. Fusce turpis. N. Nulla condimentum lectus eget lectus. Newsletter ALOVE Your Division Edition No and Date Lorem ipsum dolor sit amet, venenatis arcu. Duis quis Praesent arcu pede, laoreet sit consectetuer adipiscing elit. sapien a erat vulputate laoreet. amet, porta nec, mollis ac, nunc. Etiam in magna. Integer Nam lacinia, ante nec tristique Donec auctor, leo et rhoncus imperdiet interdum massa. Sed fermentum, lacus turpis fringilla mattis, ipsum velit aliquam magna, luctus pharetra odio. metus, tempor consequat vitae elementum lacus sapien quis Suspendisse potenti. libero justo ut massa. Quisque dui. Fusce condimentum lectus Pellentesque in enim. Nunc at viverra eros sed nibh. Vivamus eget lectus. ante. Suspendisse vitae ligula. interdum interdum augue. Sed Aliquam et dolor. Suspendisse quam libero, dapibus eget, mauris erat, pharetra nec, cursus sit amet, lacinia at, nibh. Suspendisse laoreet. Pellentesque tincidunt quis, posuere nec, Nam aliquet. Mauris aliquam. habitant morbi tristique senectus et risus. Cras eros. Nullam non Nam tempus wisi sed mi. netus et malesuada fames ac turpis justo in turpis semper egestas. Pellentesque aliquam vestibulum. Phasellus a sapien magna molestie justo. Nulla leo. egestas tortor porttitor pulvinar. Nullam suscipit consequat pede. Class aptent taciti sociosqu ad Nullam vestibulum varius metus. litora torquent per conubia Morbi sollicitudin commodo pede. nostra, per inceptos Nullam eu mauris in quam convallis hymenaeos. Morbi tortor. Proin aliquam. Integer sagittis, elit et commodo orci in enim. aliquam blandit, augue risus Pellentesque vitae lacus quis faucibus felis, non accumsan velit nisl bibendum rhoncus. Nullam lacus sit amet elit. Fusce non dui nec tellus in risus vestibulum sagittis dui pretium tempus. Donec suscipit. laoreet venenatis arcu. Duis quis sapien a erat vulputate laoreet. Suspendisse laoreet. Nam lacinia, ante nec tristique Pellentesque habitant morbi fermentum, lacus turpis fringilla tristique senectus et netus et metus, tempor consequat libero malesuada fames ac turpis justo ut massa. Quisque viverra egestas. Pellentesque aliquam Lorem ipsum dolor sit amet, eros sed nibh. Vivamus interdum magna molestie justo. Nulla consectetuer adipiscing elit. interdum augue. Sed quam libero, leo. Nullam suscipit consequat Etiam in magna. Integer dapibus eget, cursus sit amet, pede. Nullam vestibulum varius imperdiet interdum massa. Sed lacinia at, nibh. Nam aliquet. Mauris metus. Morbi sollicitudin luctus pharetra odio. aliquam. Nam tempus wisi sed mi. commodo pede. Nullam eu Suspendisse potenti. mauris in quam convallis Suspendisse blandit. Aliquam Praesent arcu pede, laoreet sit aliquam. Integer sagittis, elit et pulvinar. Nunc sollicitudin urna amet, porta nec, mollis ac, nunc. aliquam blandit, augue risus ac lorem. Duis blandit massa Donec auctor, leo et rhoncus faucibus felis, non accumsan vel ante. Quisque placerat mattis, ipsum velit aliquam magna, velit lacus sit amet elit. Fusce hendrerit nibh. Nam in elit vitae vitae elementum lacus sapien quis non dui sagittis dui pretium eros ornare bibendum. Morbi dui. Fusce condimentum lectus tempus. Donec laoreet dictum turpis et turpis. eget lectus. What not to do! Newsletter ALOVE Your Division Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam in magna. Integer imperdiet interdum massa. Sed luctus pharetra odio. Suspendisse potenti. Pellentesque in enim. Nunc at ante. Suspendisse vitae ligula. Aliquam et dolor. Suspendisse mauris erat, pharetra nec, tincidunt quis, posuere nec, risus. Cras eros. Nullam non justo in turpis semper vestibulum. Phasellus a sapien egestas tortor porttitor pulvinar. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Morbi tortor. Proin commodo orci in enim. Pellentesque vitae lacus quis nisl bibendum rhoncus. Nullam nec tellus in risus vestibulum suscipit. Suspendisse laoreet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquam magna molestie justo. Nulla leo. Nullam suscipit consequat pede. Nullam vestibulum varius metus. Morbi sollicitudin commodo pede. Nullam eu mauris in quam convallis aliquam. Integer sagittis, elit et aliquam blandit, augue risus faucibus felis, non accumsan velit lacus sit amet elit. Fusce non dui sagittis dui pretium tempus. Donec laoreet venenatis arcu. Duis quis sapien a erat vulputate laoreet. Nam lacinia, ante nec tristique fermentum, lacus turpis fringilla metus, tempor consequat libero justo ut massa. Quisque viverra eros sed nibh. Vivamus interdum Avoid using the consolidated logo as it can take up too much room at the top of the page. Split the logo and the strapline top and bottom as above. Lorem ipsum dolor sit aptent taciti sociosqu consequat pede. consequat libero justo amet, consectetuer ad litora torquent per Nullam vestibulum ut massa. Quisque adipiscing elit. Etiam in conubia nostra, per varius metus. Morbi viverra eros sed nibh. magna. Integer inceptos hymenaeos. sollicitudin commodo Vivamus interdum imperdiet interdum Morbi tortor. Proin pede. Nullam eu mauris interdum augue. Sed massa. Sed luctus commodo orci in enim. in quam convallis quam libero, dapibus pharetra odio. Pellentesque vitae lacus aliquam. Integer eget, cursus sit amet, Suspendisse potenti. quis nisl bibendum sagittis, elit et aliquam lacinia at, nibh. Nam Pellentesque in enim. rhoncus. Nullam nec blandit, augue risus aliquet. Mauris aliquam. Nunc at ante. tellus in risus faucibus felis, non Nam tempus wisi sed Suspendisse vitae vestibulum suscipit. accumsan velit lacus sit mi. ligula. Aliquam et dolor. amet elit. Fusce non dui Suspendisse mauris Suspendisse laoreet. sagittis dui pretium Curabitur dictum neque erat, pharetra nec, Pellentesque habitant tempus. Donec laoreet et magna posuere tincidunt quis, posuere morbi tristique senectus venenatis arcu. Duis dignissim. Phasellus nec, risus. Cras eros. et netus et malesuada quis sapien a erat tellus. Nulla in tortor ac Nullam non justo in fames ac turpis vulputate laoreet. Nam turpis pellentesque turpis semper egestas. Pellentesque lacinia, ante nec lacinia. In rutrum vestibulum. Phasellus a aliquam magna tristique fermentum, congue turpis. N. Nulla sapien egestas tortor molestie justo. Nulla lacus turpis fringilla porttitor pulvinar. Class leo. Nullam suscipit metus, tempor For newsletters, try and avoid using 1 single column or too many columns. GENERAL STYLE Page 20

23 How to Treat The Brand Promotional Material Newsletter (Local) Microsoft Word templates for these newsletters can be found on the accompanying CD-Rom or by contacting the ALOVE UK Office. Your local centre details can go in here Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam in magna. Integer imperdiet interdum massa. Sed luctus pharetra odio. Suspendisse potenti. Pellentesque in enim. Nunc at ante. Suspendisse vitae ligula. Aliquam et dolor. Suspendisse mauris erat, pharetra nec, tincidunt quis, posuere nec, risus. Cras eros. Nullam non justo in turpis semper vestibulum. Phasellus a sapien egestas tortor porttitor pulvinar. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Morbi tortor. Proin commodo orci in enim. Pellentesque vitae lacus quis nisl bibendum rhoncus. Nullam nec tellus in risus vestibulum suscipit. Suspendisse laoreet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquam magna molestie justo. Nulla leo. Nullam suscipit consequat pede. Nullam vestibulum varius metus. Morbi sollicitudin commodo pede. Nullam eu mauris in quam convallis aliquam. Integer sagittis, elit et aliquam blandit, augue risus faucibus felis, non accumsan velit lacus sit amet elit. Fusce non dui sagittis dui pretium tempus. Donec laoreet venenatis arcu. Duis quis sapien a erat vulputate laoreet. Nam lacinia, ante nec tristique fermentum, lacus turpis fringilla metus, tempor consequat libero justo ut massa. Quisque viverra eros sed nibh. Vivamus interdum interdum augue. Sed quam libero, dapibus eget, cursus sit amet, lacinia at, nibh. Nam aliquet. Mauris aliquam. Nam tempus wisi sed mi. Curabitur dictum neque et magna posuere dignissim. Phasellus tellus. Nulla in tortor ac turpis pellentesque lacinia. In rutrum congue turpis. N. Nulla Newsletter Edition No and Date Suspendisse laoreet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquam magna molestie justo. Nulla leo. Nullam suscipit consequat pede. Nullam vestibulum varius metus. Morbi sollicitudin commodo pede. Nullam eu mauris in quam convallis aliquam. Integer sagittis, elit et aliquam blandit, augue risus faucibus felis, non accumsan velit lacus sit amet elit. Fusce non dui sagittis dui pretium tempus. Donec laoreet venenatis arcu. Duis quis sapien a erat vulputate laoreet. Sed quam libero, dapibus eget, cursus sit amet, lacinia at, nibh. Nam aliquet. Praesent arcu pede, laoreet sit amet, porta nec, mollis ac, nunc. Donec auctor, leo et rhoncus mattis, ipsum velit aliquam magna, vitae elementum lacus sapien quis dui. Fusce condimentum lectus eget lectus. Your local centre details can go in here Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam in magna. Integer imperdiet interdum massa. Sed luctus pharetra odio. Suspendisse potenti. Pellentesque in enim. Nunc at ante. Suspendisse vitae ligula. Aliquam et dolor. Suspendisse mauris erat, pharetra nec, tincidunt quis, posuere nec, risus. Cras eros. Nullam non justo in turpis semper vestibulum. Phasellus a sapien egestas tortor porttitor pulvinar. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Morbi tortor. Proin commodo orci in enim. Pellentesque vitae lacus quis nisl bibendum rhoncus. Nullam nec tellus in risus vestibulum suscipit. Suspendisse laoreet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquam magna molestie justo. Nulla leo. Nullam suscipit consequat pede. Nullam vestibulum varius metus. Morbi sollicitudin commodo pede. Nullam eu mauris in quam convallis aliquam. Integer sagittis, elit et aliquam blandit, augue risus faucibus felis, non accumsan velit lacus sit amet elit. Fusce non dui sagittis dui pretium tempus. Donec laoreet Newsletter venenatis arcu. Duis quis sapien a erat vulputate laoreet. Nam lacinia, ante nec tristique fermentum, lacus turpis fringilla metus, tempor consequat libero justo ut massa. Quisque viverra eros sed nibh. Vivamus interdum interdum augue. Sed quam libero, dapibus eget, cursus sit amet, lacinia at, nibh. Nam aliquet. Mauris aliquam. Nam tempus wisi sed mi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam in magna. Integer imperdiet interdum massa. Sed luctus pharetra odio. Suspendisse potenti. Suspendisse blandit. Aliquam pulvinar. Nunc sollicitudin urna ac lorem. Duis blandit massa vel ante. Quisque placerat hendrerit nibh. Nam in elit vitae eros ornare bibendum. Morbi dictum turpis et turpis. Edition No and Date Praesent arcu pede, laoreet sit amet, porta nec, mollis ac, nunc. Donec auctor, leo et rhoncus mattis, ipsum velit aliquam magna, vitae elementum lacus sapien quis dui. Fusce condimentum lectus eget lectus. Suspendisse laoreet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquam magna molestie justo. Nulla leo. Nullam suscipit consequat pede. Nullam vestibulum varius metus. Morbi sollicitudin commodo pede. Nullam eu mauris in quam convallis aliquam. Integer sagittis, elit et aliquam blandit, augue risus faucibus felis, non accumsan velit lacus sit amet elit. Fusce non dui sagittis dui pretium tempus. Donec laoreet venenatis arcu. Duis quis sapien a erat vulputate laoreet. Nam lacinia, ante nec tristique fermentum, lacus turpis fringilla metus, tempor consequat libero justo ut massa. Quisque viverra eros sed nibh. Vivamus interdum interdum augue. Sed quam libero, dapibus eget, cursus sit amet, lacinia at, nibh. Nam aliquet. Mauris aliquam. Nam tempus wisi sed mi. Praesent arcu pede, laoreet sit amet, porta nec, mollis ac, nunc. Donec auctor, leo et rhoncus mattis, ipsum velit aliquam magna, vitae elementum lacus sapien quis dui. Fusce condimentum lectus eget lectus. GENERAL STYLE Page 21

24 How to Treat The Brand Promotional Material Powerpoint Templates Microsoft Powerpoint templates can be found on the accompanying CD-Rom or by contacting the ALOVE UK Office. Presentation Title in Here Presentation text to go in here ALOVE West Scotland NB/ Avoid using too large a font for the main content of your presentation. There must be adequate space around the text on each slide. Centrally aligned text is good for presentations as this will help to avoid the text from becoming too close to the edge of the presentation screen. If possible, try to avoid running the titles onto 2 lines. If you are using Powerpoint for song words, try to have 1 verse or chorus to each slide. Presentation Title in Here ALOVE West Scotland If you are using the black slides, avoid using red text for the main content, always use white or pale grey. Presentation text to go in here GENERAL STYLE Page 22

25 How to Treat The Brand Business Stationery Letterhead (Divisional) ALOVE Your Division The Salvation Army Address Line 1 Address Line 2 Address Line 3 Postcode Tel: + 44 (0) Fax: + 44 (0) An electronic version that can be used as an attachment is also available for you to personalise yourself. This can be found on the accompanying CD-Rom or by contacting ALOVE UK. N.B/ The ALOVE logo and the address details should be aligned left with the T of The Salvation Army for a new generation strap line. A Christian church and registered charity GENERAL STYLE Page 23

26 How to Treat The Brand Business Stationery Letterhead (Local) ALOVE Your Centre The Salvation Army Address Line 1 Address Line 2 Address Line 3 Postcode Tel: + 44 (0) Fax: + 44 (0) An electronic version that can be used as an attachment is also available for you to personalise yourself. This can be found on the accompanying CD-Rom or by contacting ALOVE UK. Make sure if you add your own logo that it aligns left with the text A Christian church and registered charity. N.B/ The ALOVE logo and the address details should be aligned left with the T of The Salvation Army for a new generation strap line. A Christian church and registered charity GENERAL STYLE Page 24

27 How to Treat The Brand Promotional Material Compliment Slip (Divisional) The compliment slip shown here can be adapted to suit divisions and individual centres. ALOVE Your Division The Salvation Army Address Line 1 Address Line 2 Address Line 3 Postcode Tel: + 44 (0) Fax: + 44 (0) N.B/ The ALOVE logo and the address details should be aligned left with the T of The Salvation Army for a new generation strap line. A Christian church and registered charity Compliment Slip (Local) ALOVE Your Centre The Salvation Army Address Line 1 Address Line 2 Address Line 3 Postcode Tel: + 44 (0) Fax: + 44 (0) Make sure if you add your own logo that it aligns left with the text A Christian church and registered charity. A Christian church and registered charity Business Card (Divisional & Local) William Booth Divisional Youth Officer ALOVE Your Centre The Salvation Army Address Line 1 Address Line 2 Address Line 3 Postcode Tel: + 44 (0) Fax: + 44 (0) NB/ Please note due to the limited space in this layout, an exceptional use of the strap line is made, and it is split in half. The Salvation Army for a new generation GENERAL STYLE Page 25

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