Brand & Logo Styleguide. Marketing & Communications. The Lone Star College Brand Identity System Updated October Open Doors

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1 Marketing & Communications Brand & Logo Styleguide The Lone Star College Brand Identity System Updated Open Doors

2 LSCS Public Information Council Laura Morris (LSCS) Associate Vice Chancellor of Marketing and Communications Jed Young (LSCS) Executive Director of Communications Emily demilliano (LSCS) Director of Marketing John King (LSCS) Director of Digital Services Michelle Tran-Loveless (LSC-CyFair) Executive Director of College Relations Henry Garcia (LSC-Kingwood) Dean of College Relations Steve Scheffler (LSC-Montgomery) Dean of College Relations CeCe Sutphen (LSC-North Harris) Executive Director of College Relations Nicole Finkbeiner (LSC-Tomball) Executive Director of College Relations Lone Star College System 5000 Research Forest Drive The Woodlands, TX All rights reserved. Revised 2

3 Table of Contents Contact Information... 4 Introduction... 5 Our Names... 7 Our Brand Promise... 9 Our Logo Secondary Logos Web Address Mascots Our Colors Typography ing Address Lines Graphic Element: The Arc Our Tagline: Open Doors Our Red Door Photography Style Family of Publications Branding Resources Stationery Advice and Approval Final Word Go online at LoneStar.edu/marketing-communications for: Digital Media Guidelines Editorial Guidelines 3

4 Contact Information Laura Morris Associate Vice Chancellor Jed Young Executive Director of Communications Emily demilliano Director of Marketing John King Director of Digital Services Sean Barnes Publications Manager Amy Bittner Business Manager Jonathan Coen Senior Web Designer Jeff Dunn Multimedia Designer Karen Evans System Office Front Desk Kelly Faltermayer Senior Graphic Designer Jeff Lyons Web Content Administrator Lyndsey Pase Graphic Designer II Alissa Raddatz Senior Graphic Designer Michael Sellers Program Manager, Digital Signage Bill Van Rysdam Media Relations Manager

5 Introduction A college s brand identity is the most important element of its visual image. Because of its potential for credibility and influence, and the impression it has on the public, a brand identity can be considered the foundation of all marketing and communication efforts. Our brand identity demonstrates Lone Star College System s commitment to quality, its staff, its public, and its goals. It must make a memorable impression, one that clearly communicates the system s basic mission and philosophy and reflects its significance. A single, consistent message, is key. A brand is not: a name a logo a product a person a building an ad campaign. A brand is a promise. The Lone Star College brand promise is: To help people improve their lives through learning. A brand promise lives in all forms of written and verbal communication and at every touchpoint, both on and off campus. How we answer the phone Public and media relations (press releases) Posters, flyers, and yard signs on campus Advertising and marketing Website and newsletters A logo isn t a brand, it is a symbol that represents a brand. A brand is everything we do and say. A brand is an opinion that is formed through experiences, a reputation. We are all LSCS brand ambassadors cultivating the Lone Star College reputation. Some brand terms we like: Brand (noun) = our reputation, combined with our promise Brand Promise = modeling our core values in all that we do Brand (verb) = branding is the action of visually marking our material Logo = symbol used to represent one s brand (may also be called mark ) Brand Equity = the positive aspects our brand now represents Identity = what our brand represents, our reputation Brand Ambassador = You your work directly impacts brand. 5

6 Introduction Purpose of this Communication Styleguide The primary purpose of this Communications Styleguide is to provide direction and specifications for the use and presentation of the Lone Star College System logo and branding elements. It also provides helpful marketing information. The manual includes examples of how and how not to use the system s logo and brand identity system in a variety of materials and situations. It is important that these standards are applied to all communications to create familiarity and maintain consistency and continuity. When the system s signature is treated consistently, it becomes the visual cornerstone that supports the Lone Star College System message and identity across the entire organization and throughout its service area, in all college programs, services and activities. For More Information The Lone Star College System Marketing and Communications Office monitors and maintains the correct use of the LSCS brand identity system, working closely with the Public Information Council. Note that while not all applications and usages can be depicted in any styleguide, it is important that users apply the Lone Star College System brand system as closely as possible in print and electronic publications, specialty items, web, signage and advertising. Any deviations to this style should be discussed, and approved, in advance with the Lone Star College System Marketing and Communications Office or your respective college PIC member. If you have questions about this manual, use of the logo and other visual identification elements, please contact the Marketing and Communications Office. Adopted by the Lone Star College System Public Information Council, October

7 Our Names The official names of each Lone Star College and center are as follows. Names are distinguished with a hyphen. Do not use spaces to offset the hyphen. Spell out the entire college name on first reference, but LSC- is used in subsequent references. Colleges Lone Star College-CyFair Lone Star College-Kingwood Lone Star College-Montgomery Lone Star College-North Harris Lone Star College-Tomball Lone Star College-University Park University Centers Lone Star College-University Center at Montgomery Lone Star College-University Center at University Park Centers Lone Star College-Conroe Center Lone Star College-Cypress Center Lone Star College-EMCID Center Lone Star College-Fairbanks Center Lone Star College-Greenspoint Center Lone Star College-Atascocita Center Lone Star College-Victory Center Lone Star College-Health Professions Building Lone Star College-Tomball Health Science Building Names may be shortened by abbreviating Lone Star College. Do not abbreviate the college or center distinction: Example: LSC-CyFair, LSC-Kingwood, LSC-Carver Center, LSC-University Center Foundation The name is not hyphenated: Lone Star College Foundation. This name may be abbreviated as LSC Foundation. In publications other than news releases, capitalize Foundation. Lone Star College-Online Lone Star College-Online is the name of the system s distance education option. Abbreviate as LSC-Online. 7

8 Our Names Lone Star Corporate College Lone Star Corporate College is the designation given the system s customized workforce training initiative. There is no hyphen in this name. System Office The offices located at 5000 Research Forest Drive in The Woodlands are the Lone Star College System offices and Training and Development Center. Do not abbreviate system office as SO. The separate buildings at this location have names as well: Lone Star College, Woodlands Leadership Building Lone Star College, Star Building Training and Development Center Rooms in these buildings are numbered with the building initial: Example Room SB-220. Also located at the system office campus is the Lone Star Community Building, formerly the HARC building. It has these separate rooms, along with other specific training rooms: Star of Texas Ballroom Flag Room Texan Room The Training and Development Center at system office has the following rooms: Board Room Bluebonnet Room Yellow Rose Room Mockingbird Room Charles B. Stewart Room Sam Houston Room 8

9 Our Brand Promise The brand promise consists of core statements that direct the creative development of LSCS advertising, publications, graphics, and other elements of the brand. Vision To help people improve their lives through learning Positioning To all who seek something better, Lone Star College System is the source of opportunity that connects them to a better future Personality Approachable, inspiring, engaging Affiliation Smart people going places Adopted November 2007 by the LSCS Marketing Council 9

10 Our Logo Star of Tomorrow The Star of Tomorrow symbolizes the many facets that make Lone Star Colleges truly unique sources of opportunity for our community. The star, rather than being one solid stroke, is a collection of incomplete lines. Its structure echoes our forming students who are, themselves, works in progress. The open design of the star also represents our welcoming spirit to all seeking to improve their lives, while hinting at Lone Star College System s potential to grow with the community. The arc dramatically bisecting the star illustrates our dynamic role in connecting students to the future by bridging the gap between education and employment as well as our ability to link students to our colleges through distance learning. We feel the Star of Tomorrow reflects who we are, what we will become and our commitment to helping each student achieve a brighter tomorrow. 10

11 Our Logo The Elements The Lone Star College System s logo incorporates two graphic elements, the Star of Tomorrow symbol and the logotype Lone Star College System. The two elements combined must always be used together. The logo must appear prominently (generally, on the cover) of all materials published by the college system in print or electronic format. The logotype Lone Star College System is a customized type font that must always be used with the logo. It may not be replaced or represented by any other font. Use the Lone Star College System logo when referring to the entire system, colleges and centers as well as administration. It is permissible to use the Lone Star College logo in advertisements when referring to the colleges and centers. In addition, the Lone Star College System logo should be used for education industry purposes. For consumer uses, the Lone Star College logo (without System) is the preferred usage. For any questions, please contact the Lone Star College System Marketing and Communications Office. Safe Space A safe area around the logo must be preserved to give dignity to the logo and allow for maximum legibility. No elements such as typography, other logos or graphics may intrude upon this safe area. In addition, placing the logo too close to a cut or folded edge also violates the safe area. The safe area should equal the size of the Lo in Lone Star, and should be applied to all four sides of the logo in order to create a box of safe space. 11

12 Our Logo Colors The LSCS, LSC and Lone Star Corporate College logos can appear only in blue, white or black as shown. The individual college and center logos can appear only in blue and red, or in blue (one-color), white or black. While Lone Star College System and Lone Star College must appear blue, white or black, the college or center name must appear in red for a two-color logo, or black or white in a one-color logo, as shown. Logos are never used in tan or all red. (See page 20 for more on approved Lone Star College colors.) Foundation Logo The Lone Star College Foundation logo, representing a separate organization with close ties to the system, is used in its unique colors, blue and copper (PMS 876). It may also appear in one color as solid blue, black or white. 12

13 Our Logo Wrong Usage These uses of the logo are never allowed. Instead, logos must be in the approved colors, on a simple, solid background. Do not use a logo over a gradient screen, over or within photographs or illustrations, or shadowed. Background colors for college publications and ads must be branded colors. When applying the logo to a speciality item or package without a branded color background, use the logo in approved colors that compliments the surface color. Logo cannot be used without logotype (except for architectural uses) Logotype cannot be used without logo Any deviation from these established uses must be approved in advance by the Lone Star College System Marketing and Communications Office. 13

14 Our Logo Our main logo, seen on previous pages, is vertical. We also have alternate versions of the logo that can be used when a horizontal or extremely horizontal logo is the best choice for the space. These logos are used in the same colors as the vertical logo. Horizontal Logos 14

15 Our Logo Extreme Horizontal Logo The system reserves its Extreme Horizontal logo for special occasions that represent the entire college or system. Do not use the extreme horizontal logo on promotional items, program publications, or in a secondary logo. Consult system office or the Public Information Council member at your college for more information. 15

16 Our Logo Logo Size In general, the logo must be prominently displayed, and sized appropriately for each particular purpose. Common sense should prevail. Recommended minimum sizes are shown below. Recommended minimum size for print Recommended minimum size for Web 3/4 75 pixels 3/4 75 pixels 16

17 P H A R M A C Y T E C H N O L O G Y Secondary Logos Departments and academic programs should not have a separate logo because it dilutes brand consistency. However, to link a program name to the logo, use the horizontal version of the logo. Add a blue or black rule below the logo. Typeset the program name in Futura Bold, centered with the logo, in blue or black. The program name should be two-thirds the height of the L in LoneStar. This unit can be used to promote a program. Secondary logos should be approved by the campus PIC member or the Lone Star College System Marketing and Communications Office. Human Resources Veterinary Technology Academy for Lifelong Learning Patches The LSC logo or logotype cannot be used in program or departmental patches, such as those commonly used for health care, police, firefighter, or other related programs. When patches are required for uniforms, an icon representing the industry or profession should be used. Patches require approval in advance by the campus PIC member and the Lone Star College System Marketing and Communications Office. LSC-TOMBALL Logos for Clubs and Student Organizations Logos or other visual identification for college-sponsored clubs and organizations must be branded with correct use of the appropriate Lone Star College logo. Clubs and organizations may not develop alternate logos for individual use. Logos for clubs and student organizations require approval in advance by the campus PIC member and the Lone Star College System Marketing and Communications Office. 17

18 Web Address Our Web address is written as LoneStar.edu, with capital letters L and S. This helps our readers quickly read the Web address. The Web address can be paired with the logo as shown below, or it can be elsewhere on the communication piece. When placed under the logotype, LoneStar.edu is set in Futura Book. These versions of the logo with Web address can be found on our Web page, LoneStar.edu/publicaffairs. LoneStar.edu LoneStar.edu LoneStar.edu LoneStar.edu 18

19 Mascots College mascots may use varying styles of lettering for name designations. Mascots may not appear in close proximity to the LSCS logo. When both elements are required for uniforms, hats, shirts, or specialty products, position the LSCS logo away from the mascot, preferably on the reverse side of the uniform, hat, shirt or product. Please consult the campus PIC member for any use of the college mascot. 19

20 Our Colors Main Colors These are the Lone Star College System branded colors. Use these as dominate colors on print and electronic publications and full-color advertising. Blue PMS c 55m 0y 55k 0r 55g 104b # Red PMS 201 0c 100m 63y 29k 179r 8g 56b #b30838 Secondary Colors Tan PMS c 20m 50y 5k 241r 197g 133b #f1c585 Black White Use of Colors College or center logos may be used in full color (red and blue) against a white or tan background. Against all other color backgrounds, all logos must appear in blue (one color), white or black. Background colors should be used as solids. Any deviations with the use of color require approval in advance by the campus PIC member and the Lone Star College System Marketing and Communications Office. 20

21 Typography Primary Fonts Trajan Regular Trajan Regular is a Lone Star College font. This is only in all capital letters and is used for headlines. Large and small caps may be used. Futura Bold Futura Bold is a primary Lone Star College font. This is used in upper and lowercase letters for headlines and subheads. Futura Book Futura Book is a primary Lone Star College font. This is used in upper and lowercase letters for text on printed items. Futura is preferred over Arial. Secondary Font Garamond Garamond is a secondary Lone Star College font. Use this serif font on large and text-heavy booklets and documents. Alternate Fonts Arial Black Arial Black is an alternate Lone Star College font. This font is used if Futura Bold is not available. Arial Regular Arial is an alternate Lone Star College font. Use Arial regular if Futura Book is not available. 21

22 ing Signature Lines To carry the name of the college to external audiences effectively and consistently, Lone Star College employees should use an appropriate signature. The authorized format is below. Employees should limit their signature information to these fields. Use of a personal cell phone number is optional. Quotations, slogans, graphic elements (other than the college logo) and background screens cannot be part of an signature. Name (with optional degree) Title Department, division, college or center Mailing address Phone(s) (fax optional) address Web address (either college s or LSCS home page) Example: Laura Morris Associate Vice Chancellor Office of Public Affairs Lone Star College System 5000 Research Forest Drive The Woodlands, Texas fax 22

23 Address Lines Whether using the vertical or horizontal logo, restrict the width of a return address to the width of the logo. Address lines (and all other information beneath the logo) should extend no wider than the logo. Center the address line beneath the logo, and position outside the safe space Research Forest Drive The Woodlands, TX

24 Graphic Element: The Arc Our star logo has an arc at its center, which leads upwards. This symbolizes movement to a better life: from education to employment. Including the graphic element of the arc is not mandatory, but it can be used to add a unique and relevant graphic to our communications. The arc must always be at the same angle as it is used in our logo, going from lower left to upper right, from bottom edge to right edge. The size is flexible, depending on the specific design. The color should be in our approved color palette of red, blue, tan, black or white. It can also be a 20% 80% tint of blue However, do not use a tint of red, which appears pink. Limit use of the arc to one or two per page or spread. Avoid using other graphic elements, such as swirls, in our communications. Do not crop the arc. Use the full graphic. 24

25 Our Tagline: Open Doors Our tagline, Open Doors, refers to the opportunities that a Lone Star College education brings to students. We open doors to careers, to four-year universities, to new learning and new experiences. Open doors also refers to our welcoming attitude at a college where everyone is invited to come and learn. Graphically, the tagline should be typeset in Futura Bold. It can be with the logo, or used in a headline, as in the examples below. It is not mandatory to include in every piece of communication, but it s a tagline we will use often. When used in a headline, open doors is lower case (unless Open starts a sentence). When used as a tagline, it has an upper case D. We open doors to 90,000 students. Open Doors 25

26 Our Tagline: Open Doors Supporting headlines Below are examples of headlines that reinforce our Open Doors tagline. These can be used in marketing materials that appeal to certain audiences or segments of our market. Opening doors to a better community. General audience Careers. Not just jobs. Student and workforce recruitment 1/5 the cost of UT. And close to home. Student recruitment-affordability and accessibility Choice of 90,000 students. And only 23 per class. Student recruitment-choice and personal Start here. Transfer anywhere. Student recruitment-transfer pathways Learn day or night. On campus or online. Student recruitment-accessibility We add $1.1 billion to the Houston economy. Business and thought leaders-economic impact Fastest growing community college in the nation. Business and thought leaders 26

27 Our Red Door We visually symbolize the tagline with a photo of a red door, open and welcoming. X The red door must be grounded. It s ideal for the door to bleed off the bottom of the page, as shown here. This door seems to be floating in space. Open Doors Open Doors The red door can align to either side of a design, but should open towards the center and towards the headline, as shown here. X The door works best on a blue background, so that the red door and the white frame contrast with the background. Do not put the red door onto a red background. 27

28 Our Red Door Here are a couple ways that our symbolic red door can be used: Billboard Trailer wrap We help train 60% of area nurses. Lone Star College salutes all nurses and nursing students. For more information on RN and BSN programs visit LoneStar.edu/nursing Facebook ad Open Doors Print ad

29 Photography style Photography needs to be meaningful and aid your reader in better understanding your communication. Colors in the photos should complement our color palette, and should include red and/or blue when possible. Use full color photos when possible; black and white photos are also allowed. Avoid duotone images or other effects, such as posterization. Avoid images that feature other logos or brand names. When using original photography of students and others on a Lone Star College campus, be sure to obtain a model release from the subjects. 29

30 Photography style X Photographs that represent our diverse, vibrant student body are especially relevant. However, we don t have to represent every single ethnicity in just one photo! Above, the photo is too cluttered. There s no focus, and there s no emotion conveyed. Below, the faces are large enough to see and connect with. Generally, it s best to use one to five people in a photo. If you must use a photo with multiple subjects, shoot for having no more than six faces in the shot and preferably fewer. 30

31 Photography style Photos can be in rectangles, as shown here. In limited usages, it s OK to use a photo of a person that s cutout, without a background. However, use of cutout photos should be approved in advance by the campus PIC member or the Lone Star College System Marketing and Communications Office. 31

32 Photography style It s best to have one element on the cover dominate, to focus the reader s attention. X Catalog LoneStar.edu CATALOG Open Doors LoneStar.edu Many of the best cover designs use just one photograph. However, there are times when a few photos will work better. If so, it s best to have one of the photos dominate. Above, left, four equally-sized photos makes for a cover without any focus. Above, right, this cover has a clear focus, and the other photos add to the design. XOceania completing Explore the your World Study Abroad in 2013 degree South America Europe Central Asia South Asia Central America Houston USA Great Britain PHIL 2306: Introduction to Ethics PHIL 2303: Logic Contact: Maria Sanders or Mark Thorsby Greece ENGL 2307: Fundamentals of Creative Writing Contact: Melissa Studdard Ireland ANTH 2351: Cultural Anthropology Contact: Molly Cueto Italy Art Appreciation ARTS 1301: Art Appreciation Contact: Kelley Revuelto or Cory Cryer Italy Drawing ARTS 1316: Drawing I, or ARTS 1317: Drawing II Contact: Laura Fisher Italy Design ARTC 2347: Design Communication II Contact: Julie Brasher Panama LMGT 1393: Special Topics in Logistics/ International Global Supply Chain Contact: Ruben Howard Spain ARTS 1301: Art Appreciation Contact: Eric Sims Open Doors Student need-based scholarships available! LoneStar.edu/Study-Abroad Above, left, this flyer uses two same-size photos, so that it lacks focus. Above, right, the reader is grabbed by the dominant photo, then can notice the other smaller photos. Africa Asia Tanzania PSYC 2301: General Psychology PSYC 2319: Social Psychology Contact: Lori Richter or Davida Rodgers United Kingdom Cambridge ENGL 2322: British Literature I, or ENGL 2323: British Literature II Contact: John Rollins South America Europe Central Asia South Asia Central America Houston USA Great Britain PHIL 2306: Introduction to Ethics PHIL 2303: Logic Contact: Maria Sanders or Mark Thorsby Greece ENGL 2307: Fundamentals of Creative Writing Contact: Melissa Studdard Ireland ANTH 2351: Cultural Anthropology Contact: Molly Cueto Italy Art Appreciation ARTS 1301: Art Appreciation Contact: Kelley Revuelto or Cory Cryer Oceania Explore the World Study Abroad in 2013 Italy Drawing ARTS 1316: Drawing I, or ARTS 1317: Drawing II Contact: Laura Fisher Italy Design ARTC 2347: Design Communication II Contact: Julie Brasher Panama LMGT 1393: Special Topics in Logistics/ International Global Supply Chain Contact: Ruben Howard Spain ARTS 1301: Art Appreciation Contact: Eric Sims Student need-based scholarships available! LoneStar.edu/Study-Abroad Africa Asia Tanzania PSYC 2301: General Psychology PSYC 2319: Social Psychology Contact: Lori Richter or Davida Rodgers United Kingdom Cambridge ENGL 2322: British Literature I, or ENGL 2323: British Literature II Contact: John Rollins

33 April2013_JobCarrer_FairFlier_r1.indd 1 LSC-CyFair LSC-Tomball LSC-Cypress Center (planned) Clay Rd Montgomery 105 Magnolia LSC-University Park 9191 Barker Cypress Road Cypress, TX LoneStar.edu/CyFair Kingwood Drive Kingwood, TX LoneStar.edu/Kingwood 3200 College Park Drive Conroe, TX Local: LoneStar.edu/Montgomery 1375 Tomball LSC-Tomball Health Science Building Huntsville New Waverly 1097 Willis 75 LSC-University Center at Montgomery LSC-Montgomery LSC-System Offices and Training Center LSC-University Center at University Park LSC-Victory Center LSC- Fairbanks Center 190 LSC-North Harris LSC-Kingwood LSC-Health Professions Building LSC- Greenspoint Center 3081 LSC-Conroe Center 2700 W.W. Thorne Drive Houston, TX LoneStar.edu/NorthHarris Tomball Parkway Tomball, TX LoneStar.edu/Tomball SH 249 (249 and Louetta Road) Houston, TX LoneStar.edu/UniversityPark 150 Will Clayton Pkwy. LSC-EMCID LSC-Atascocita Center Lakeshore Landing W. Lake Houston Pkwy College Park Drive The Woodlands, TX LoneStar.edu/university-center SH 249 (SH 249 at Louetta Road) Houston, TX LoneStar.edu/university-center 5000 Research Forest Drive, The Woodlands, TX /25/13 12:14 PM Family of Publications All of our publications need to have a consistent look and feel. However, there is flexibility to produce communications that make good use of photography and type. The following pages show examples of branded communications. These examples illustrate correct use of logos, colors, typography, the graphic arc and images. Notice variances between each design. Visit LoneStar.edu/publicaffairs to see new approved adaptations to the Lone Star College family of publications. Education to Accelerate Your Career and Enrich Your Life EDUCATION TO ACCELERATE YOUR CAREER AND ENRICH YOUR LIFE LSC-CYFAIR 9191 BARKER CYPRESS ROAD CYPRESS, TX Career and LSC-KINGWOOD Technical KINGWOOD DRIVE Education PLUS KINGWOOD, TX Careers. Not just jobs. LSC-MONTGOMERY 3200 COLLEGE PARK DRIVE SUMMER CONROE, 2013 TX COURSE SCHEDULE LSC-NORTH HARRIS 2700 W.W. THORNE DRIVE HOUSTON, TX Education & Training Transportation LSC-TOMBALL TOMBALL PARKWAY TOMBALL, TX LSC-UNIVERSITY PARK S.H. 249 HOUSTON, TX LSC-UNIVERSITY CENTER at MONTGOMERY 3232 COLLEGE PARK DRIVE Health Science THE WOODLANDS, TX LSC-UNIVERSITY CENTER at UNIVERSITY PARK S.H. 249 HOUSTON, TX Law, Public Safety, Corrections & Security LONE STAR COLLEGE SYSTEM OFFICE 5000 RESEARCH FOREST DRIVE THE WOODLANDS, TX Energy & Manufacturing Information Technology Open Doors Community Education Leisure classes that are educational, cultural and fun! LoneStar.edu LONESTAR.EDU/CTE Business AND MANY MORE CLASSES & PROGRAMS STARTS ON PAGE 103 LONE STAR COLLEGE SYSTEM CATALOG catalog Open Doors LoneStar.edu Careers. Not Just Jobs. LSC-CyFair Fry Rd. LSC-Kingwood LSC-Montgomery Louetta Rd. Red Oak Dr. LSC-North Harris LSC-Tomball Peakwood Dr. LSC-University Park Lone Star College System Office LoneStar.edu LSC-University Center at Montgomery LSC-University Center at University Park Open Doors Lone Star College System Nationally recognized, globally connected, locally focused. FREE ADMISSION OPEN TO THE PUBLIC Visit LoneStar.edu/financial-aid for updates and answers to financial aid questions like how to apply and verify your financial aid documents. Check account and financial aid status. for student And, if you need more help, we ve upgraded Lone Star College Financial Aid services: NEW single phone number IMPROVED service and FAST response Financial Aid Contact Center FACC is open for calls Monday Friday from 7 a.m. 10 p.m. Or contact us online at LoneStar.edu/FACC Got Financial Aid Questions? Open Doors LoneStar.edu Lone Star College Career Fairs You re invited to attend one of our upcoming fairs: Professional Careers and Skilled Trades Job Fair Monday, March 25. Technical Careers and Skilled Trades Job Fair Monday, April 9. Administrative Services and Computer Technology Job Fair Monday, April 15. Professional Careers and Skilled Trades Job Fair Wed., April 4th 3:00 p.m.-7:00p.m. LSC-North Harris - Student Services Conference Center 2700 W.W. Thorne Dr. Houston TX Technical Careers and Skilled Trades Job Fair Tue., April 16th. 3:00p.m.-7:00p.m. LSC-Cy-Fair - College Center, Conference Center 9191 Barker Cypress Rd. Cypress, TX Administrative Services and Computer Technology Job Fair Wed., April 24th. 3:00p.m.-7:00p.m. LSC-University Park - Corporate College Conference Center SH 249 Building 11 2nd Floor, Houston, TX Open Doors Dress professionally and bring your resumé. LoneStar.edu For more information visit us at: LoneStar.edu/job-fairs or contact: Hosted by Lone Star College Office of Workforce Education and Corporate Partnerships. Equal Opportunity Employer. xxxxxx Star Newsletter, a Lone Star College System Publication Spring 2013 LoneStar.edu 2013 ELECTION & BOND REFERENDUM LSCS growing to meet demand n February, a citizens committee, representing area business, education, government and civic sectors, recommended to the Lone Star College System Board of Trustees that the college system consider building new learning facilities and infrastructure sufficient to accommodate the system s historical growth. Board members voted unanimously to approve a $497.7 million bond referendum that will include improved campus security and safety throughout LSCS, new workforce training facilities, along with three new centers to serve some of the fastestgrowing communities in the college system. Since the last bond referendum in 2008, LSCS has added 30,000 students, a 58 percent increase. Projections from 2007 had estimated that LSCS student enrollment would reach 60,230 by 2015; LSCS had more than 77,000 students in fall The bond referendum to go before voters expands capacity to meet the unprecedented student population growth at LSCS and includes financing for learning facilities at each campus projects that were prioritized and outlined by the group of citizen leaders as part of their recommendation to the board. In addition, LSCS is seeking approval from voters to add 996,000 square feet of instructional and support building space, along with related infrastructure, to its colleges and centers. Chancellor s Letter PAGE 2 40th Anniversary PAGE 6 LSC Foundation PAGE 8 University Centers PAGE 11 More and more students like these recent graduates are choosing Lone Star College System for their education. No tax rate increase During this process, the board was adamant about receiving a plan that would accommodate the historic student enrollment growth without requiring an increase in the LSCS tax rate for local taxpayers. This was our most important stipulation as we considered 2013 Bond, continued on page 4 u Tax exemptions in place The Lone Star College System Board of Trustees voted unanimously last year to continue tax exemption allowances and tax freezes for disabled residents and residents age 65 and older. That means all residents who live in the LSCS taxing jurisdiction and who are homeowners continue to be eligible for a $5,000 homestead exemption. Disabled residents and those over 65 years of age residing in the LSCS service area are also eligible for the system s $75,000 property tax exemption and tax freeze, where the actual dollar amount owed is frozen as of the date the taxpayer qualifies for the exemption even if the property value increases. Any resident who already had an over-65 or disabled exemption on file with their county appraisal district will automatically receive the 2012 exemption and tax freeze. 4/10/12 4:46 PM 33

34 Branding Resources Marketing and Branding Web Page LoneStar.edu/marketing-resources Nametags and business cards are can be ordered on the Marketing and Communications resource page. Additionally logos and styleguides are also accessible. LoneStar.edu/marketingcommunications Also on the Marketing and Communications page, you will find: Publication Request Form Web Services Project Request Form Media Relations information Marketing Intranet site https://intranet.lonestar.edu/marketing/sitepages/resources.aspx This is your resource of downloadable logos in a variety of file formats, letterhead templates, flier templates and presentation templates. Ente Enter Text Here Enter Text Here Enter Text Here Title Line One Title Line Two Lone Star College Continuing Education Updated Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin commodo varius varius. Suspendisse eu leo sit amet eros mattis mattis id vel purus. Nulla fringilla ante sit amet felis varius dictum. Aenean commodo pulvinar massa, sed volutpat odio ultrices ut. Vestibulum enim. Nulla dolor est, dapibus quis volutpat nec, imperdiet fermentum justo. Integer tristique pretium urna, luctus viverra metus euismod eu. Mauris suscipit mauris sit amet libero ornare luctus sollicitudin nisi molestie. Maecenas nibh metus, ornare a elementum id, aliquet ut eros. Duis dui dui, commodo eget pulvinar euismod, hendrerit condimentum ipsum. Vivamus in ullamcorper velit. Nulla pharetra vehicula semper. Nunc adipiscing, elit at blandit porta, est lacus porttitor augue, vel viverra metus ipsum a dolor. Lorem ipsum dolor sit amet Proin vestibulum nisi egestas libero pulvinar malesuada. Donec pellentesque mauris vitae mauris malesuada posuere. In hac habitasse platea dictumst. Nulla bibendum sapien venenatis nisl pretium adipiscing. Aenean scelerisque, lectus rutrum facilisis varius, arcu = sed tristique metus. Proin commodo tellus sit amet nulla molestie sodales. Pellentesque ac nisi sed magna dignissim cursus. In hac habitasse platea dictumst. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent consectetur ornare condimentum. Lorem ipsum dolor sit amet Integer id orci quis risus scelerisque rutrum. Morbi ac lorem arcu. Praesent in dui ligula. Aenean vel nunc neque. Aenean malesuada bibendum elementum. Nunc dui nibh, commodo sed tempus ut, dignissim vel eros. Nam consectetur faucibus vehicula. Nullam ut ligula vitae felis pretium mollis. Phasellus arcu lectus, vehicula eget iaculis at, congue a sapien. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Praesent vitae consequat purus. Pellentesque facilisis rhoncus leo id gravida. Ut tincidunt suscipit quam, et ultrices felis tempus ut. Lorem ipsum dolor sit amet Etiam nulla urna, sodales dapibus commodo suscipit, tempor quis arcu. Nulla vitae felis sed lectus blandit gravida a in quam. Sed tincidunt pellentesque tellus id semper. Proin quis nunc ligula. Nam ultrices, urna in dignissim consectetur, tortor velit luctus leo, at congue ante odio vitae orci. Praesent vel For more information contact: Contact Name Contact Title Line 1 Contact Title Line 2 Contact Contact Phone Month, Day, Year, Time Presented by: Presenter name line 1 Presenter name line 2 Location: Location s name and address line 1 Location s name and address line 2 Meets: Number of sessions Days and times Description: Short description of event line 1 Short description of event line 2 Who should attend? Short description of who the event is intended for line 1 Short description of who the event is intended for line 2 Objective: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean venenatis gravida augue sit amet fermentum. Praesent et mi est, eget cursus dolor. Integer ultrices est sed lacus ultricies elementum id ut tellus. Nullam lobortis, lectus in luctus aliquam. Overview: Nam faucibus libero dignissim turpis porta eget tristique nibh dignissim. Mauris libero nisi, tincidunt in pellentesque in, dapibus vel mauris. Nam ac leo ut tortor ornare vestibulum. Sessions: Sed urna urna, volutpat tempor sodales eget Mauris libero nisi, tincidunt in pellentesque in In convallis mattis dictum Hours: Number of hours CEUS: Number of CEUs Register now: Price 34

35 Stationery Business Cards To order stationery, visit the Marfield online stationery store at: https://www.marfield.net/production/storefront/lonestar/entrymode.asp Kelly Ann Norton Media Relations Coordinator 3200 College Park Drive Conroe, TX Barker Cypress Road Cypress, TX fax LoneStar.edu/cyfair Vision Lone Star College System is recognized globally as the premier community college for student success, innovation and partnerships. Mission Lone Star College System provides comprehensive educational opportunities and programs to enrich lives Barker Cypress Road Cypress, TX LoneStar.edu/cyfair 35

36 Advice and Approval We are all responsible for upholding our brand. Public Information Council members are available to answer questions and give guidance on adhering to these standards. The council will review work periodically and update standards when necessary. Direct questions to: Laura Morris Associate Vice Chancellor of Public Affairs

37 Final Word Keep the brand strong. Keep the door open to strong communication. 37

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