Logo and Design Guidelines for Solution Partners

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1 Logo and Design Guidelines for Solution Partners April 2011 version 4.0 1

2 TABLE OF CONTENTS 1 INTRODUCTION 2 LOGOS 3 COLORS 4 TYPOGRAPHY 5 GRAPHICS 6 TEMPLATES 7 CONTACT 2

3 1 INTRODUCTION WELCOME to the next EVOLUTION OF IT Cloud computing and the next-generation data center mark the future of IT delivery, and VCE, the Virtual Computing Environment, is leading the way. Bringing together best-of-breed technology from Cisco, EMC and VMware, VCE represents the industry s first completely integrated IT offering for cloud computing the computer-use model in which services are stored on the Internet. There has never been anything like VCE. We plan to take our customers IT capabilities to a performance level and freedom never before imagined. VCE stands for innovation, simplicity, flexibility and efficiency. Now our logo design has evolved to more clearly communicate the VCE promise. As a valued VCE partner, with a vested interest in our mutual success, you are expected to use the Logo and Design Guidelines to ensure your work furthers the consistency, recognition and reputation of the VCE logo internally within your own organization, externally, globally and across media. We confidently rely on you to be a faithful steward of the VCE logo and to present our company as One VCE to customers, prospects, partners, employees and the world. 3

4 1 INTRODUCTION VCE, the Virtual Computing Environment, provides the fastest, most efficient and effective path to pervasive virtualization and cloud computing. Formed by Cisco and EMC with investments from VMware and Intel, VCE represents an unprecedented level of collaboration in development, services and partner enablement by four established market and technology leaders. By speeding the adoption of converged infrastructure and cloud-based computing models, we dramatically reduce the cost of IT while improving time to market for our customers. Vblock Infrastructure Platforms deliver the industry s first completely integrated IT offering that combines best-of-breed virtualization, networking, computing, storage, security and management technologies with end-to-end vendor accountability. Covering horizontal applications, vertical industry offerings and application development environments, our prepackaged solutions allow customers to focus on business innovation instead of integrating, validating and managing their IT infrastructure. Vblock Infrastructure Platforms are available to customers through a large and growing network of valueadded resellers, system integrators and service provider partners. As a growing, diverse and global customer base implements Vblock solutions, we continue to innovate with the goal of providing market-leading simplicity, flexibility and efficiency. For more information, go to 4

5 2 LOGO Corporate logo This is our corporate logo and accompanying company description. The logo must always appear with the product description in the manner and scale shown. As for design context, the blocks above VCE represent the three primary parent companies: Cisco, EMC and VMware. Together, they build a new pathway to the private cloud, which is the promise of VCE. Logo proportions and colors PMS 640 is the color used for the blocks. It is used at a 30% tint, 60% tint and 100% (left to right). PMS % PMS % PMS % Black 5

6 2 LOGO Clear space Be sure that no text or imagery obstructs the logo. Always maintain an area of clear space to give the logo maximum visibility. x x x x= 1/2 height of square Size x x x In most cases, the logo will appear 1.75" wide. In some instances, the logo can appear larger (for example, on cover pages, PowerPoint slide covers). That size is 2.5" wide. Do not make the logo smaller than 1.5"; otherwise, the company descriptor will not be legible. 2.5" or 180 pixels 1.75" or 126 pixels 1.5" or 108 pixels 6

7 2 LOGO Variations Full color 1 color Reversed On PMS 432 when reversed out preferred No descriptor Used rarely, only in certain instances. Contact VCE for approval. Grayscale 7

8 2 LOGO Incorrect logo usage Do not stretch, distort or rotate the logo Do not reverse logo to white Do not change the color of the square or the blocks Do not delete the square Do not change the shape of the blocks Do not change the color of the company descriptor Do not change the typeface or placement of the company descriptor Do not change use the logo as a building block The Virtual Computing Environment Company 8

9 2 PARENT LOGO USAGE Parent logos In most cases, the Cisco, EMC and VMware logos will appear with the VCE logo. They must endorse and support the VCE logo, appearing smaller and in a different area than the VCE logo. Do not treat the parent logos as a lockup or put directly below the VCE logo. They appear in black or white only, and always evenly spaced, in this order: Special note: The previous-generation EMC logo with the where information lives tagline should no longer be used Scale To determine what size to make the parent logos, use VCE logo s proportions. Parent logos should align with the top and bottom of the descriptor text as specified below. Do not make the parent logos any larger than this. Top of Cisco logo with top of descriptor text Bottom of Cisco logo halfway between the VCE tagline and bottom of the black box 9

10 2 PARENT LOGO USAGE Placement In the layout below, the VCE logo is in the top left, and the parent logos are smaller in the bottom left. Place on different parts of the page, never right next to each other. Dear Name, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras eget risus augue, ut vestibulum elit. Sed eget orci eu est suscipit laoreet nec ut turpis. Pellentesque elit neque, elementum id hendrerit a, interdum in tortor. Aenean id ipsum ut neque lacinia ornare. Pellentesque tincidunt metus posuere ante porttitor at mollis augue dapibus. Cras semper posuere tortor eget auctor. Phasellus felis ipsum, suscipit eget mattis et, mollis id lacus. Nunc ut magna metus. Cras sagittis posuere congue. Morbi nunc diam, aliquet id aliquet a, adipiscing non orci. Phasellus sit amet nulla lectus, at posuere neque. Curabitur imperdiet ipsum ut erat egestas consectetur. Proin fermentum ante ullamcorper augue ultrices fermentum. Maecenas quam odio, auctor pellentesque sodales ut, mollis ac nulla. In adipiscing elementum gravida. Ut eu ante massa. Aliquam erat volutpat. Mauris id diam sem, eu interdum turpis. Suspendisse a dui leo, quis pretium ante. Vivamus nec felis sed magna interdum aliquet malesuada quis mauris. Curabitur fringilla est sed magna tempor condimentum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nam viverra pellentesque ipsum, sit amet pellentesque dui mollis sit amet. Donec euismod est a erat feugiat pharetra. Curabitur eu risus felis. Aenean ut elit sit amet dui congue ornare. Sed eget ante felis. Donec quis est vitae turpis rhoncus rhoncus. Praesent dapibus dictum facilisis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Praesent feugiat cursus metus. Vestibulum tincidunt fringilla sapien. Aliquam nec nulla massa. Sed facilisis odio sit amet nisi mollis quis aliquet diam commodo. Nam eu lorem risus, ac rutrum nibh. Vestibulum sit amet orci eu massa fermentum faucibus. Praesent dapibus lorem vel metus lobortis porta. Quisque dictum aliquam tristique. Donec tortor nisi, sodales et rhoncus vitae, volutpat ut turpis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Quisque iaculis pellentesque mi, quis blandit leo scelerisque eget. Mauris eros quam, pretium vel consequat. Sincerely, Name Name Street Address Line 1, Suite XXX City, ST, phone fax

11 2 PARTNER LOGO Partner logo proportions Partner logos should have equal weight to the VCE logo never larger. Use the VCE logo proportions to help size the partner logo. For more vertical partner logos, use the height of the VCE logo to size. For more horizontal logos, use the length. Always align the logos center. Special instances PARTNER LOGO PARTNER LOGO In cases where neither proportion works (for example, on a very vertical partner logo), use good judgment and size the logo to look visually the same weight as the VCE logo, and align center. This approach should be used only if the partner logo s size is substantially larger or smaller than the VCE logo. If you should have questions, contact VCE. PARTNER LOGO PARTNER LOGO 11

12 2 PARTNER LOGO Partner logo placement Place partner logos on the opposite side of the page from the VCE logo, and align center. Never place the logos directly next to or below each other (as a lockup). Keeping them on separate parts of the page maintains each logo s identity. 12

13 2 VBLOCK LOGO Vblock TM logo variations Vblock Infrastructure Platforms are the only platform built from the most efficient virtualization solution, converged server and network platform, and enterprise storage. Vblock Infrastructure Platforms are jointly integrated over years to form the most efficient private cloud architecture and platform that includes enterprise data protection, management and security. Use the following logos: Full color Reversed 1 color Grayscale 13

14 2 VBLOCK LOGO Vblock TM Trademark Usage Guidelines The term Vblock is a trademarked term in the United States and other jurisdictions. The Vblock trademark should always be used as an adjective with an approved descriptor (i.e. Infrastructure Platforms or Design and Implementation Services) or with a generic descriptor after its first use in a document with an approved descriptor. It should never be used as a noun or a verb or in the plural or possessive forms. This applies to all uses of the trademark in all forms of documents (PowerPoint, Word, etc). The Vblock trademark should be used with the phrase Infrastructure Platforms in the following form: Vblock Infrastructure Platforms. The TM symbol must be used for any reference to Vblock Infrastructure Platforms in the title of the document and in the first instance in the body of the document. It is not necessary to use the TM symbol thereafter. Only use the Vblock trademark with a generic term to refer to Vblock Infrastructure Platforms after the full use of the term Vblock Infrastructure Platforms in the document. The shortened term should always be used as an adjective and followed by a generic descriptor such as Vblock platform, Vblock offer, Vblock solution, or Vblock system. The first subsequent use of the Vblock trademark with a generic descriptor should use the TM symbol. It is not necessary to use the TM symbol thereafter. Never use the term Vblock to refer in a specific sense to Vblock 0, Vblock 1, Vblock 1/U, Vblock Series 300, or Vblock Series 700. Note: Always use the plural form, Vblock Infrastructure Platforms Never use the singular form, Vblock Infrastructure Platform Vblock Infrastructure Platforms The phrase Vblock Infrastructure Platforms refers to the categories of solution offerings listed below. Vblock 0 Vblock 1 Vblock 1/U Vblock Series 300 Vblock Series

15 2 VBLOCK LOGO Differentiating Between Different Types of Vblock Infrastructure Platforms When there is a need to differentiate between different types of Vblock Infrastructure Platforms (for example, Vblock 1 that has the Cisco UCS B-Series or Vblock 1 that has the EMC CLARiiON CX4) in a document such as a reference architecture or bill of materials (BOM), apply the following naming convention. List all of the components out following the coalition order and include enabled by. Example1: Vblock 1 enabled by Cisco Unified Computing System (UCS) B-Series, EMC CLARiiON CX4, and VMware vsphere 4 Example 2: Vblock 0 enabled by Cisco Unified Computing System (UCS) C-Series, EMC Celerra Unified Storage, and VMware vsphere 4 Note that the order in which components are listed follows the coalition order (Cisco, EMC, and VMware). This naming convention will only be applied to technical documents such as BOMs, Deployment Guides, and Reference Architectures. Applications When describing specific applications that Vblock Infrastructure Platforms support, the nomenclature must follow the exact conventions used in the following example: Vblock Solution for [Application Name] 15

16 2 VBLOCK LOGO Forbidden Uses of the Vblock trademark The following is a list of forbidden forms of the terms Vblock and Vblock Infrastructure Platforms. These are provided as examples and are not an exhaustive list. Virtual Infrastructure Platforms (plural) Virtual Infrastructure Platform (singular) Vblock Infrastructure Platform (singular) Vblock infrastructure platforms (lower case) VIPs as an acronym for Vblock Infrastructure Platforms VIP as an acronym for Vblock Infrastructure Platforms Vblock Infrastructure Platform Solutions Vblock (alone with no noun to modify) Vblocks or vblocks vblock The Vblock, a Vblock, The vblock or a vblock Vblock types (Vblock Infrastructure Platforms are not to be referred to as types) Vblock type 0 Vblock type 1 Vblock type 1/U Vblock type 300 Vblock type 700 Vblock Type 0 Vblock Type 1 Vblock Type 1/U Vblock Type 300 Vblock Type 700 Vblock 0 unified Vblock 1 unified Vblock 1/U unified Vblock 0 Unified Vblock 1 Unified Vblock 1/U Unified vblock (upper case B) VBLOCK (all upper case)-only exception is the official Vblock Infrastructure Platforms iconic graphic VCE Vblock Vblocked Vblocking 16

17 2 VBLOCK QUALIFIED LOGO Vblock Qualified logo variations As a valued VCE partner, you have achieved the highest levels of partnership status and certification. To demonstrate the important role you serve bringing Vblock to the market, you are entitled to use the Vblock Qualified logo on your website, collateral and business cards. The logo should not be used for any other application and should not be modified in any way. The five uses below are the only formats acceptable do not change the original colors, proportions or fonts. You may request logo artwork and submit materials for approval to Full color Reversed 1 color Grayscale 17

18 2 VBLOCK QUALIFIED LOGO Placement Keep the Vblock Qualified logo separate from any other logos, such as your company s logo, or the VCE logo. Do not treat as a lockup. PARTNER LOGO Acceptable placement on a businesscard (example) PARTNER LOGO Name Name Title

19 3 COLORS Primary colors BLACK PMS 432 PMS % PMS % PMS % PMS WARM GRAY 2 PMS WARM GRAY 9 PMS 3955 The blues are the main branding colors. The dark gray and warm grays are neutrals and convey a balanced, dependable technology-driven company. Use the yellow sparingly, more as an accent color. Black should not be used as a background color, as it interferes with the black square logo. Use PMS 432 for a dark background color, unless absolutely necessary (and in that case, be sure to use the logo formatted for black backgrounds). Using tints is acceptable. 19

20 3 COLORS Secondary/accent colors PMS 193 PMS 164 PMS 570 The VCE brand is still emerging in the marketplace. Therefore, it is vital to use color in the correct proportions so as not to create confusion about the brand. Many of VCE s initial materials use only the primary colors, plus yellow as an accent, so introducing the other secondary colors should be a gradual process. On any piece, only use 1 accent color + any amount of colors or tints from the primary palette. For judging the amount of an accent color to use, a good rule to follow is the 80/20 rule 80% of the color on the page should be the primary blues or grays, and 20% can be the accent color. When in doubt, use less color rather than overdo it. Using tints of the secondary colors is acceptable. 80/20 rule examples primary (use yellow sparingly, even though it is a primary color) secondary primary secondary primary secondary 20

21 3 COLORS Example uses of the secondary palette In PowerPoint presentations as an accent color for charts and graphs COPY GOES HERE As an accent color on graphics or illustrations On color bars (as long as the background is primary VCE colors) 21

22 3 COLORS CMYK/RGB color numbers When creating pieces outside of design programs, use these RGB or CMYK color values. C 0 M 0 Y 0 K 100 C 0 M 100 Y 66 K 13 R 0 G 0 B 0 R 175 G 7 B 50 C 23 M 2 Y 0 K 77 C 0 M 46 Y 73 K 0 R 69 G 85 B 96 R 225 G 112 B 58 C 100 M 0 Y 0 K 22 C 48 M 0 Y 29 K 0 R 0 G 143 B 197 R 110 G 195 B 175 C 60 M 0 Y 0 K 13 R 61 G 177 B 217 C 30 M 0 Y 0 K 7 R 160 G 210 B 234 C 0 M 2 Y 5 K 9 R 233 G 227 B 220 C 0 M 11 Y 20 K 47 R 121 G 111 B 97 C 6 M 0 Y 100 K 0 R 247 G 236 B 0 Alternate PMS colors In rare instances when a PMS color value is needed, but the PMS 640 tints cannot be used (e.g., embroidered shirts), use the following colors in place of the 60% and 30% tints. If a CMYK or RGB value will suffice, use those before resorting to these colors. PMS 640 PMS 298 PMS

23 4 TYPOGRAPHY Designed materials Designed materials use the font family Gotham. A modern sans serif, Gotham has an honest tone that s assertive but never imposing, friendly but never folksy, confident but never aloof. Its variety of weights allows for hierarchy and clarity in every piece. Gotham Light VCE s best-of-breed, standardized infrastructure with roadmaps for platforms, solutions and services Gotham Book (best for body copy) VCE s best-of-breed, standardized infrastructure with roadmaps for platforms, solutions and services Gotham Medium VCE s best-of-breed, standardized infrastructure with roadmaps for platforms, solutions and services Gotham Bold (best for headlines) VCE s best-of-breed, standardized infrastructure with roadmaps for platforms, solutions and services Gotham Black (use sparingly only for very large type or display pieces) VCE s best-of-breed, standardized infrastructure Font sizes On most pieces, body copy will be 8.5 pt, with 13-pt leading. This size ensures good legibility without overcrowding the page. Headlines are set in ALL CAPS, about 25-pt size, and are generally Gotham Bold. Use PMS 432 gray for headlines and PMS 640 for subheads. 23

24 Designed materials Mercury, a serif, is the secondary typeface. Use it sparingly, as an accent, and always paired with Gotham. Mercury Roman may be used for large amounts of body copy. A headline should never be set in Mercury, unless it is the accent, and the main line is in Gotham (see following page for examples). Mercury Roman VCE s best-of-breed, standardized infrastructure with roadmaps for platforms, solutions and services Mercury Roman Italic VCE s best-of-breed, standardized infrastructure with roadmaps for platforms, solutions and services Mercury Roman Small Caps VCE s best-of-breed, standardized infrastructure with roadmaps for platforms, solutions and services Mercury Semibold Small Caps VCE s best-of-breed, standardized infrastructure with roadmaps for platforms, solutions and services Mercury s numeric text has numerous arrow glyphs, so use those if necessary to convey direction. klmnopqr 24

25 4 TYPOGRAPHY Sample text using Gotham Sample text using Gotham + Mercury HEADLINES TYPICALLY LOOK LIKE THIS Subhead goes here Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras eget risus augue quisque eget libero justo, in convallis erat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras eget risus augue, ut vestibulum elit. Sed eget orci eu est suscipit laoreet nec ut turpis. Pellentesque elit neque, elementum id hendrerit a, interdum in tortor. Aenean id ipsum ut neque lacinia ornare. Pellentesque tincidunt metus posuere ante porttitor at mollis augue New Section Heading Donec tortor nisi, sodales et rhoncus vitae, volutpat ut turpis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Quisque iaculis pellentesque mi, quis blandit leo Pair bold capital headlines with Mercury Italic: Welcome to the next EVOLUTION OF IT Use Mercury Roman for long body text with Gotham subheads: New Section Heading Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras eget risus augue, ut vestibulum elit. Sed eget orci eu est suscipit laoreet nec ut turpis. Pellentesque elit neque, elementum id hendrerit a, interdum in tortor. Aenean id ipsum ut neque lacinia ornare. Pellentesque tincidunt metus posuere ante porttitor at mollis augue. 25

26 4 TYPOGRAPHY Word templates and Web Pieces designed in Microsoft Word, PowerPoint, or Web utilize the font Arial. This is a common font across all platforms, so no matter who is using the piece, they will be able to make changes to the document and have no problems viewing it. Arial Regular (use for body copy, subheads, quotes) VCE s best-of-breed, standardized infrastructure with roadmaps for platforms, solutions and services Arial Bold (use for headlines) VCE s best-of-breed, standardized infrastructure with roadmaps for platforms, solutions and services Font sizes On most pieces, body copy will be Arial Regular 9 pt, with 13-pt leading. This ensures good legibility without overcrowding the page. Headlines are set in ALL CAPS, about 25-pt size and are generally Arial Bold. Subheads are Arial Regular, and about 12 pt. Use dark gray (R-69, G-85, B-96) for headlines and blue (R-0, G-143, B-197) for subheads. 26

27 4 TYPOGRAPHY Sample text using Arial HEADLINES TYPICALLY LOOK LIKE THIS Subhead goes here Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras eget risus augue quisque eget libero justo, in convallis erat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras eget risus augue, ut vestibulum elit. Sed eget orci eu est suscipit laoreet nec ut turpis. Pellentesque elit neque, elementum id hendrerit a, interdum in tortor. Aenean id ipsum ut neque lacinia ornare. Pellentesque tincidunt metus posuere ante porttitor at mollis augue New Section Heading Donec tortor nisi, sodales et rhoncus vitae, volutpat ut turpis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Quisque iaculis pellentesque mi, quis blandit leo 27

28 5 GRAPHICS Building blocks Keeping with the existing theme of building blocks to the cloud and the square logo, we are using square blocks to add movement, color and a sense of modern technology (pixels). The scale, arrangement and placement on the page will vary from document to document, to distinguish each and to give each its own look and feel (while maintaining unity). On text-heavy pieces, they must be very small and not overlapping any text. Use a grid to help build these blocks. Have them align with text or other elements. The blocks should never overpower the logo or any other elements on the page. Use them to add a hint of visual interest, not to dominate the design. When in doubt, make them smaller. In each cluster, there is only one yellow block, which helps keep it as an accent and not a primary color. 28

29 TEMPLATES Templates have been created to assist in partner communications. It is important to use these according to the guidelines to maintain visual unity. 29

30 6 TEMPLATES Word documents How to use It is important to the VCE brand that all partner collateral materials look consistent. Word templates have been created to help maintain this identity. The Microsoft Word files are ready to use and includes color swatches and all necessary style sheets. Adhere to the style sheets and colors provided. Do not modify the template or create a new one always start any new document with one of the templates. Font usage Font colors, sizes, and usage are outlined in the style sheets. Only use the font Arial Regular and Arial Bold, as specified in the style sheets. Do not change the color, size, or style of the fonts. Do not use other fonts. Header/footer images Background images have been placed in the document s header/footer area. The different designs are used to identify each type of document (technical paper, case study, etc.). The first or cover page header image is always different than the subsequent page images. Do not change the order of the pages, or modify the background images in any way. Boilerplate Use the About VCE boilerplate at the end of each document. It may be placed at the bottom of the page, before the partner copyright, or it may be placed in the side column, depending on the type of document. Do not place it anywhere else. Partner copyright Partner copyright information should be placed on the last page of the document, below the three gray squares. Keep the squares above to separate it from the boilerplate information. 30

31 6 TEMPLATES Word documents General sales sheet Cover page Body pages Last page with About VCE section and the parent company legal disclaimers Partner logo goes here and is no larger than this box Subhead 2 Body text flows around images/diagrams like this. Make sure to choose this option in your picture formatting. Etiam ac nisi in elit laoreet sollicitudin. Aenean non purus diam, et mattis enim. Sed eu bibendum velit. Ut libero ipsum, molestie vel bibendum in, suscipit non lacus. Integer blandit porttitor nunc, at sagittis justo pellentesque vel. Pellentesque porta, lorem ut volutpat venenatis, ante quam sollicitudin purus, nec tincidunt elit nisl in nunc. Suspendisse nec est lorem, ac feugiat tellus. Lorem ipsum dolor sit amet: Body bullet o Body Bullet 2 o Body Bullet 2 Body bullet Body text flows around images/diagrams like this. Make sure to choose this option in your picture formatting. ABOUT VCE VCE, the Virtual Computing Environment Company formed by Cisco and EMC with investments from VMware and Intel, accelerates the adoption of converged infrastructure and cloud-based computing models that dramatically reduce the cost of IT while improving time to market for our customers. VCE, through the Vblock platform, delivers the industry's first completely integrated IT offering with end-to-end vendor accountability. VCE's prepackaged solutions are available through an extensive partner network, and cover horizontal applications, vertical industry offerings, and application development environments, allowing customers to focus on business innovation instead of integrating, validating and managing IT infrastructure. For more information, go to Copyright 2011 VCE Company, LLC. All rights reserved. Vblock and the VCE logo are registered trademarks or trademarks of VCE Company, LLC. and/or its affiliates in the United States or other countries. All other trademarks used herein are the property of their respective owners VCE Company, LLC. All rights reserved. 31

32 6 TEMPLATES Word documents General sales sheet horizontal Cover page Body pages Last page with About VCE section and the parent company legal disclaimers Partner logo goes here and is no larger than this box Subhead 3 Body text flows around images/diagrams like this. Make sure to choose this option in your picture formatting. Etiam ac nisi in elit laoreet sollicitudin. Aenean non purus diam, et mattis enim. ante eu augue molestie sit amet tincidunt nibh porta. Phasellus purus dolor, pellentesque in posuere in, vestibulum a lacus. Aenean in nulla non justo fermentum pulvinar. Vestibulum nibh turpis, pretium nec laoreet sed, auctor ut lectus. Subhead 4 Body text flows around images/diagrams like this. Make sure to choose this option in your picture formatting. Etiam ac nisi in elit laoreet sollicitudin. Aenean non purus diam, et mattis enim. Sed eu bibendum velit. Ut libero ipsum, molestie vel bibendum in, suscipit non lacus. facilisis ante eu augue molestie sit amet tincidunt nibh porta. Phasellus purus dolor, pellentesque in posuere in, vestibulum a lacus. Aenean in nulla non justo fermentum pulvinar. Vestibulum nibh turpis, pretium nec laoreet sed, auctor ut lectus. ABOUT VCE VCE, the Virtual Computing Environment Company formed by Cisco and EMC with investments from VMware and Intel, accelerates the adoption of converged infrastructure and cloud-based computing models that dramatically reduce the cost of IT while improving time to market for our customers. VCE, through the Vblock platform, delivers the industry's first completely integrated IT offering with end-to-end vendor accountability. VCE's prepackaged solutions are available through an extensive partner network, and cover horizontal applications, vertical industry offerings, and application development environments, allowing customers to focus on business innovation instead of integrating, validating and managing IT infrastructure. For more information, go to Copyright 2011 VCE Company, LLC. All rights reserved. Vblock and the VCE logo are registered trademarks or trademarks of VCE Company, LLC. and/or its affiliates in the United States or other countries. All other trademarks used herein are the property of their respective owners VCE Company, LLC. All rights reserved. 32

33 6 TEMPLATES Presentation templates Presentation templates are available in PowerPoint format as well as Keynote for Mac users. With many displays being widescreen today, this is formatted in a 16:9 ratio. Some older VCE presentations may be in the 4:3 format, but for any new presentations created, please use this 16:9 template. Use the master template provided. Just click in the text boxes and begin typing there is no need to format any of the text. Do not change the text color, size or placement. For charts, tables and graphs, use the colors specified on slide 9 in the PowerPoint template. 33

34 6 TEMPLATES headers There are two sizes for the headers: 750 pixels wide and 612 pixels. 34

35 6 TEMPLATES E-newsletter 35

36 7 CONTACT If you should have questions about the VCE Logo and Design Guidelines for Partners, or need to request logo or template files, please contact: You may also access template files on our partner portal website. Please visit vcepartnerportal.com for more information. 36

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