Presbyterian College. This is our promise. Style Guide for the Presbyterian College Brand

Size: px
Start display at page:

Download "Presbyterian College. This is our promise. Style Guide for the Presbyterian College Brand"

Transcription

1 This is our promise Style Guide for the Brand

2 Introduction PC has adopted a new branding strategy. The goal is to establish what makes us unique, and to strengthen our reputation among our constituents. PC is one of the top liberal arts colleges in the country, and we want to ensure the public maintains that perception of us locally, nationally, and globally. The objectives of our branding strategy are to enhance awareness and recognition of PC by: Identifying our distinct characteristics and contributions; Solidifying our positive relationship with the local community and r egion we serve and extending that relationship throughout the U.S. as well as internationally; and Presenting PC as a caring and nurturing environment for not only its students, but for the entire community. What is a Brand? A brand is the sum total of your experience with a product, service, or an organization. It is a relationship built between the entity and its audience. When you hear Apple, Mercedes, Target, McDonalds, or Harvard, what comes to your mind for each of those words? The resulting thoughts and feelings that arise are what the brands of those particular words mean to you. A brand, aside from an institution s tagline, school colors, logo, or mascot, is what those particular things represent to the people with whom we communicate. A brand is the position or lack of one that we own in our constituents minds. We can strengthen that position or even attempt to alter it, but it resides with others rather than with us. We hope to fortify our strengths and fulfill a need for our audience, while owning words, thoughts, and feelings that are true to PC s ideals. We also want to ensure that our concepts are unique to us and not shared by our competitors. Existing positions are difficult to alter. For example, plenty of other cars are as safe as a Volvo, but the Scandinavian engineer owns that concept. Unless Volvo began to severely underperform, competitors would need to greatly exceed Volvo s safety performance and marketing efforts to have a chance at strengthening their own position. As we review our past branding efforts, we continue to see that the core elements of strength are the same and that they reflect who we are and what we do best. 2 presbyterian college

3 Our Brand Statement A brand statement describes how we want our target audiences to think and feel about our college and what we stand for. It is meant to clarify what our institution does and what makes us unique. The following statement describes PC, and why we are different and desirable. is personally committed to the success of each of its students. We educate individuals, develop future global leaders, and instill a passion for service. We deliver this pledge with integrity, as exemplified in our record of excellence since Manifesto: Personally Committed to Your Success PC s brand personality reflects our uniqueness. The entire PC community is personally committed to our continued promise that we serve as a learning environment to help shape students for a life of integrity, service, and Christian character. We ask each person on campus to be committed to fulfilling our promise. Being committed requires a personal investment, giving something more than required. Our culture of commitment encompasses more than mere academic exercise employing theories and facts. We strive not only to nurture relationships internally, but also to extend our reach externally, offering service and support to the community. We teach our students new skills and instill them with greater character. This legacy is sustained by our dedicated faculty members who have always sought collaboration and interaction with our students. These individuals work tirelessly to impart knowledge to their students while striving to become leaders in their respective academic fields. PC is a community pursuing and sharing knowledge with conviction and passion, committed to developing stronger ideas, individuals, and solutions for a better world. By reinforcing PC s strong community and spirit of innovation, we commit to engaging minds and inspiring leaders. We strive to value and nurture this strong sense of community, a link to our historic roots and a source of strength for the future. Style Guide 3

4 Identity Guidelines The following identity guidelines replace all previous versions of the brand. The official seal and logos should be used without modification to the images or colors. All academic, administrative, and support units of the are required to use approved letterhead on all stationery. Envelopes, notepads, business cards, mailing labels, and other stationery items must also conform to these guidelines. Adherence to the Style Guide is required for all visual representations of the for signage, video productions, exhibit materials, vehicles, and the like, in addition to printed and electronic publications. Agencies external to the may not use any part of the s identity for any purpose without the appropriate permission of the Office of Communications. Approval Process for Using the Brand Employees should adhere to the communications approval process to ensure that the materials we distribute are professionally presented and consistent with our brand. Such materials include, but are not limited to, media releases/news stories, letters, s, newsletters, post cards, brochures, flyers, posters, handbooks, catalogs, magazines, and web pages. 4 presbyterian college

5 Print Project request form Project Title: this project is A new project revision of existing project Date Submitted Date Due: Description: budget: $ Quantity: Mailed Office Use: JOB ID File OTProof 1: OTProof 2: Date OTPrint: Printer: Quantity: Cost: Approvals (sign and date) Project Contact department Phone What is the major goal/outcome you expect from this project? Client Ex. Director Awareness Phone calls/inquiries (goal: ) Donations (goal: ) Enrollments (goal: ) Attendance to event (goal: ) Web visits (goal: ) Other: How will you assess the success of this project? Who is the intended audience for this project? Current Students School of Pharmacy Students Prospective Students Prospective Graduate Students Alumni Faculty and Staff Parents Accepted Students Board(s) members Donors Other What type of project is it? Flyer Brochure/Book Poster Advertisement Postcard/Direct Mail Program Cover Promo item Banner Web support Not sure, please advise Variable Data Project Other the finished piece 8.5 x 11(letter) 8.5 x 14(legal) 11 x 17(Tabloid) Custom To fit in a #10 envelop e Self Mailer (no envelope) Other Black and white copies Color copies Professionally printed How many colors do you want? Not sure Do you have a specific paper? Is this project a part of a group or package that will be mailed or handed out together? Return envelope Support pieces Attached return card Mailing Do we need to produce an envelope? yes no Department/Office will provide envelope Who and when will the mail file be generated? To be provided on: Don t forget to budget for postage: Budget $ Style Guide 5

6 Fonts Headings, body copy, and text use the serif font family, Adobe Caslon. The quick brown fox jumps over the lazy dog. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec id aliquet arcu. Nunc posuere, quam ac suscipit blandit, leo sapien faucibus massa, et egestas ante lorem nec tellus. Cras elementum pharetra urna, eu suscipit nibh dictum vel. Etiam feugiat elit sit amet nisl feugiat eleifend. Fusce mauris nisi, eleifend in iaculis porttitor, blandit et ipsum. Etiam vehicula arcu massa, lobortis feugiat lacus dignissim at. Etiam vulputate ornare lacinia. Sed vel laoreet risus. Etiam et mauris ultrices, feugiat mauris ut, ultricies libero. Mauris mollis porttitor orci, sed luctus massa hendrerit sit amet. Mauris pellentesque odio magna, id posuere leo ullamcorper non. Sed sit amet venenatis dolor. Pellentesque at posuere orci. Mauris in nunc eu elit varius ultrices nec et mi. Proin quis tristique dolor. Quisque id velit augue. Morbi bibendum enim non metus blandit, in rutrum sapien volutpat. Donec pretium augue ut aliquet semper. Nunc in magna vel augue commodo aliquet at in est. Subheadings, captions, lists, and charts use the sans-serif font family, Universe. Heading The quick brown fox jumps over the lazy dog. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec id aliquet arcu. Nunc posuere, quam ac suscipit blandit The logo font, which uses only capital letters, is the serif font, Trajan. The tagline font is hand crafted. 6 presbyterian college

7 Formatting When using a department name with the logo or college name, use the following formatting. Department of Career Services Trajan font, 100% Universe font, 90% of Trajan font size Wellness Center Style Guide 7

8 Primary Colors PMS 201 PMS 286 PMS 421 PMS 286 White Not negative PMS 421 PMS presbyterian college

9 Accent Colors (used sparingly) PMS 284 PMS 2965 PMS 368 Tartan Versions Style Guide 9

10 Seal (Used on formal and official institutional documents and high-end merchandise) Secondary Options 10 presbyterian college

11 Primary Logo (used in most communications) 503 S. Broad St., Clinton, SC Style Guide 11

12 100% BLK White Not negative 40% BLK 100% BLK Square dimension 503 S. Broad St., Clinton, SC presbyterian college

13 Secondary Option (used in communications where the initials alone will be obscured by the background) PMS 286 White Not negative PMS 201 PMS 421 gradient PMS 421 solid Gradient 100% 50% Style Guide 13

14 100% Black White Not negative 100% Black 40% BLK gradient 40% BLK solid 14 presbyterian college

15 Primary PCSP Logo (used in most communications) School of Pharmacy Secondary Options School of Pharmacy School of Pharmacy Style Guide 15

16 Primary Athletic Logo (used in most communications) Secondary Athletic Logos (used to represent the Blue Hose mascot) 16 presbyterian college

17 Primary Color Combination for Athletic Blue Hose Logo (used in most communications) Secondary Color Options Gray shading represents the background (paper, fabric, etc.). The background can show in the positive area of the art. Style Guide 17

18 Athletic Text-Only Option (used in most communications) college Athletic Text-Only Option (used in more casual communications) college Athletic Text-Only Options (used in conjunction with a sport) Football Basketball 18 presbyterian college

19 Primary Color Combination for Athletic Text-Only (used in most communications) Secondary Color Options Style Guide 19

20 Athletic Uniforms Use the full color logo on uniforms and equipment. PC Blue (PMS 286) is the official and main color for home uniforms. Please remain as close to this color as materials will allow. Secondary colors include red (PMS 201), black, and silver (PMS 421). Fonts are to appear bold. Include the full college or mascot name ( or Blue Hose). Baseball and softball teams may continue to use the traditional sports script fonts. The Director of Athletics will approve all designs for uniforms. Athletic Logo Combinations for Merchandise Baseball Football 20 presbyterian college

lloyd s coverholders brand GUIDELINES

lloyd s coverholders brand GUIDELINES lloyd s coverholders brand GUIDELINES contents Introduction Quick questions Part One: How may I describe my relationship with Lloyd s? Part Two: How may I use the Coverholder at Lloyd s logo? Further information

More information

Poster Design Tips. Academic Technology Center

Poster Design Tips. Academic Technology Center Poster Design Tips Academic Technology Center Colors White Background Recommended Full-color backgrounds will be charged extra Use Borders, Images and Graphics to add some color instead Colors Keep it

More information

The package provides not only Roman fonts, but also sans serif fonts and

The package provides not only Roman fonts, but also sans serif fonts and The package provides not only Roman fonts, but also sans serif fonts and typewriter fonts. Times Roman Condensed (c, n). 0123456789, $20, C30, 60. Naïve Æsop s Œuvres in français were my first reading.

More information

Software Engineering Research Group MSc Thesis Style

Software Engineering Research Group MSc Thesis Style Software Engineering Research Group MSc Thesis Style Version of July 5, 2007 Leon Moonen Software Engineering Research Group MSc Thesis Style THESIS submitted in partial fulfillment of the requirements

More information

Canada. MEETING AND TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE Get the Most out of Your Meeting and Tradeshow Investment. June 8 12 HOW-TO GUIDE

Canada. MEETING AND TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE Get the Most out of Your Meeting and Tradeshow Investment. June 8 12 HOW-TO GUIDE IN S ET 1 MI 20 3 1 MI 20 3 RY TH 60 A N N IV E R S A N N U AL M E ET RY TH A G A N N IV E R S IN 60 A G NM NM IN A N N IV E A N N U AL M E S 1 A N N U AL M E ET MEETING AND TRADESHOW PUBLIC RELATIONS:

More information

PREVIEW Health Plans. Partner Resources Small Businesses Medi-Cal. Other Languages

PREVIEW Health Plans. Partner Resources Small Businesses Medi-Cal. Other Languages Header Message Header for Members Message Here Including Lorem ipsom norte Content elibri yiun for entor the fentori Member semplor sririmt Page emptri yi sru frep sortnis. Lorem ipsom norte elibri entor

More information

Have a question? Talk to us...

Have a question? Talk to us... A. Home (Level 1) Philosophy Overview & Methods Curriculum Philosophy & Overview Methods Classroom Curriculum Training Overview Continuing Classroom Training Education Student Continuing Testimonials Education

More information

Public Relations: A How-To Guide for SNMMI Chapters

Public Relations: A How-To Guide for SNMMI Chapters Public Relations: A How-To Guide for SNMMI Chapters The Importance of Public Relations Public relations is about managing perceptions and making a good impression. It s about storytelling, and our job

More information

(or remove the package call from the preamble of this document).

(or remove the package call from the preamble of this document). Example for pageslts keys This example demonstrates the most common uses of package pageslts, v1.2c as of 2014/01/19 (HMM). The used options were pagecontinue=true, alphmult=ab, AlphMulti=AB, fnsymbolmult=true,

More information

Graphic Standards Marketing Department. www.oit.edu. Hands-on education for real-world achievement.

Graphic Standards Marketing Department. www.oit.edu. Hands-on education for real-world achievement. Graphic Standards Marketing Department www.oit.edu Hands-on education for real-world achievement. Hello, you can call us Oregon Tech for short. Oregon Tech wishes to present a consistent identity to the

More information

WNM 210 - Visual Design & Typography Academy of Art University Jessica Hall - halica84@gmail.com

WNM 210 - Visual Design & Typography Academy of Art University Jessica Hall - halica84@gmail.com San Francisco Cable Car Museum WNM 210 - Visual Design & Typography Academy of Art University Jessica Hall - halica84@gmail.com History & Present Status History Overview: Established in 1974, the Cable

More information

Branding Standards Draft 2 - May 2012

Branding Standards Draft 2 - May 2012 Branding Standards Draft 2 - May 2012 Table of Contents 3 4 5 11 15 17 21 24 26 28 29 30 Welcome! Who We Are Logo Usage Logo Usage - What to Avoid Written Style Typography Colour Palette Photography Graphics

More information

A Crash Course in Internet Marketing.» A Crash Course in Internet Marketing

A Crash Course in Internet Marketing.» A Crash Course in Internet Marketing A Crash Course in Internet Marketing Internet Marketing is a broad field that encompasses SEO, PPC, Video, Social Media, and Websites Internet Marketing is important for local businesses in particular

More information

Graphic Identity Standards Guide

Graphic Identity Standards Guide Graphic Identity Standards Guide MARCH 2014 EDITION Date of Issue: PHase 2, March 2014 This guide is a publication of The office of Communications, Marketing and Brand Management, The College of New Jersey

More information

Milestone Marketing Method www.unkefer.net

Milestone Marketing Method www.unkefer.net & associates Marketing & Branding Your Business & associates Fundamentally, your business runs on the quality of the relationships you develop. The Mile Stone Marketing Method (M 3 ) puts you in a position

More information

IDENTITY BRANDING DANIEL DURKEE

IDENTITY BRANDING DANIEL DURKEE IDENTITY BRANDING DANIEL DURKEE DURKEE IDENTITY BRANDING INTRODUCTION VISION My previous logo lacked a clean design and it relied heavily on gradients to represent the fluid design of the letters D C D

More information

Logo and Design Guidelines for Solution Partners

Logo and Design Guidelines for Solution Partners Logo and Design Guidelines for Solution Partners April 2011 version 4.0 1 TABLE OF CONTENTS 1 INTRODUCTION 2 LOGOS 3 COLORS 4 TYPOGRAPHY 5 GRAPHICS 6 TEMPLATES 7 CONTACT 2 1 INTRODUCTION WELCOME to the

More information

Volkswagen Service Corporate Design Manual. Last revised: July 2012

Volkswagen Service Corporate Design Manual. Last revised: July 2012 Corporate Design Manual Last revised: July 2012 2 Contents Contents Introduction 3 Das Auto 4 Visual Elements 5 Icons 6 Icon application 7 Brand 8 Dealer ad without grid 9 Retail Offers 10 Retails Sub-Brands

More information

NEW AND UNIFIED TEMPLATES FOR CANADIAN ACOUSTICS ARTICLES

NEW AND UNIFIED TEMPLATES FOR CANADIAN ACOUSTICS ARTICLES NEW AND UNIFIED TEMPLATES FOR CANADIAN ACOUSTICS ARTICLES Cécile Le Cocq 1, Jérémie Voix 2, and Lucius Munatius Plancus 2 1 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis varius. 2 Etiam

More information

A Guide to the Utah State University Visual Identity Program. www.usu.edu/prm/identity. Edition One (v8, 02/10/2015)

A Guide to the Utah State University Visual Identity Program. www.usu.edu/prm/identity. Edition One (v8, 02/10/2015) A Guide to the Utah State University Visual Identity Program www.usu.edu/prm/identity Edition One (v8, 02/10/2015) 2 table of contents Letter from the President.... 3 Introduction.... 4 Approval process...

More information

No 1 NYU IDENTITY LOGO BASICS

No 1 NYU IDENTITY LOGO BASICS No 1 NYU IDENTITY LOGO BASICS 470,000ALUMNI 48,000STUDENTS 9,000 EMPLOYEES 3,100 FULL-TIME FACULTY 2,500 COURSES OFFERED 130COUNTRIES Represented 18SCHOOLS 11 STUDY AWAY SITES 3DEGREE GRANTING CAMPUSES

More information

vehicle tracking & fleet management system

vehicle tracking & fleet management system vehicle tracking & fleet management system about arvento Arvento was founded in 2005 with one goal in mind, to provide rich, reliable vehicle tracking systems for Turkey and world. Today, Arvento as one

More information

Sample Brand Strategy. // LAST MODIFIED May 14, 2014 BY CHRIS FORD //

Sample Brand Strategy. // LAST MODIFIED May 14, 2014 BY CHRIS FORD // Sample Brand Strategy // LAST MODIFIED May 14, 2014 BY CHRIS FORD // INTRODUCTION This document will define the most important aspects of your brand: your brand vision, brand values, the identity of your

More information

ACS Mexico Our Goal Is Service

ACS Mexico Our Goal Is Service ACS Mexico Our Goal Is Service ACS Mexico is the offshore operation that is closest to the heart of Xerox and the rest of the world. Spanning four sites in Hermosillo, Juarez, Monterrey and Reynosa our

More information

ibooks Identity Guidelines September 2013

ibooks Identity Guidelines September 2013 is Identity Guidelines September 2013 Contents Overview 3 is Badge Basics 4 Graphic Standards 5 Do s and Don ts 6 Examples 7 Promoting Your s Basics 8 Terminology 9 Do s and Don ts 10 Additional Tools

More information

Master of Education in Curriculum and Instruction

Master of Education in Curriculum and Instruction Western New England University, 1215 Wilbraham Road, Springfield MA Visit: education.wne.edu Call: (877) 704-5366 Master of Education in Curriculum and Instruction Master of Education in Curriculum and

More information

Print Less. Save More.

Print Less. Save More. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut molestie scelerisque ante. Cras libero tortor, bibendum vitae, ornare vel, nonummy id, lorem. Cras sed risus sed libero luctus sagittis. Nulla

More information

Portfolio 2012. Matteo Rosin. Mobile +39 349 5308547 E-mail info@ithinkgraphic.com Web ithinkgraphic.com Skype matteo.rosin

Portfolio 2012. Matteo Rosin. Mobile +39 349 5308547 E-mail info@ithinkgraphic.com Web ithinkgraphic.com Skype matteo.rosin Portfolio 2012 Matteo Rosin Mobile +39 349 5308547 E-mail info@ithinkgraphic.com Web ithinkgraphic.com Skype matteo.rosin Portfolio 2012 Brand ID Wol Trading Ltd 2012 Progetto Restyling logo Web design

More information

BRAND GUIDELINES. Version 1.1 September 09

BRAND GUIDELINES. Version 1.1 September 09 BRAND GUIDELINES Version 1.1 September 09 1 Contents The Story Behind Our Identity 04 Where the wandering water gushes From the hills above Glen Car The New IT Sligo Logo 05 The Name of the Institute &

More information

Thetris Project Brand Book

Thetris Project Brand Book Thetris Project Brand Book THEmatic Transnational church Route development with the Involvement of local Society www.thetris.eu Table of Contents Logotype Introduction 1 Logo 3 Colors 4 Basic Variation

More information

Inventory Planning Methods: The Proper Approach to Inventory Planning

Inventory Planning Methods: The Proper Approach to Inventory Planning retail consulting Inventory and Planning industry Methods thought! 1 leadership Inventory Planning Methods: The Proper Approach to Inventory Planning! Inventory Planning Methods! 2 Merchandise planning

More information

lloyd s BROKERs brand guidelines

lloyd s BROKERs brand guidelines lloyd s BROKERs brand guidelines contents Introduction Quick questions Part One: How may I describe my relationship with Lloyd s? Part Two: How may I use the Broker at Lloyd s logos? Promotional material

More information

2013-14. CONTENTS Colors Typography Logos Photography Letterhead

2013-14. CONTENTS Colors Typography Logos Photography Letterhead 2013-14 CONTENTS Colors Typography Logos Photography Letterhead brand Standards Colors Primary Color Our primary color is green, Pantone 356. Green symbolizes growth, harmony, hope, healing, life, peace,

More information

Text. Basic typography. Keep your eyes open! Typography Defined. Identify these logos 2012-03-12. Legibility. Playful l interaction

Text. Basic typography. Keep your eyes open! Typography Defined. Identify these logos 2012-03-12. Legibility. Playful l interaction Sonnoli Text Basic typography Legibility Most of the time test is there to read Size, font, colour contrast against background Playful l interaction ti text as image, illustration, inspiration, decoration

More information

Meet Your Action Learning Coaches

Meet Your Action Learning Coaches Home Welcome to the Regional Leadership Program Manager Certification course website! Here you will find all the learning modules and content materials we will engage with over the next 12 weeks. Please

More information

A BERKSHIRE MARKETING GROUP CASE STUDY JEFFERSON COMMUNITY COLLEGE

A BERKSHIRE MARKETING GROUP CASE STUDY JEFFERSON COMMUNITY COLLEGE A BERKSHIRE MARKETING GROUP CASE STUDY JEFFERSON COMMUNITY COLLEGE There Really Is More Here With this one simple secret, you can change the world. LEARN MORE AT SUNYJEFFERSON.EDU JEFFERSON COMMUNITY COLLEGE

More information

Le book. www.coupdouest.nc

Le book. www.coupdouest.nc Le book www.coupdouest.nc 3, rue Émile Zola - Baie de l Orphelinat - 98800 Nouméa - Nouvelle-Calédonie Tél. (+687) 28 14 20 - contact@coupdouest.nc Ridet: 891440.001 - A.P.E.: 744B Le book www.coupdouest.nc

More information

Event Management Database Retrofit Analysis and Design

Event Management Database Retrofit Analysis and Design Event Management Database Retrofit Analysis and Design Database Design and Management Class Final Project MASY-GC-2500 Fall 2014 Instructor: Marc S. Paller Submitted By: Fangzhou Cheng Submitted On: October

More information

Anecdote Keystroke logging: general

Anecdote Keystroke logging: general Observing and analysing digital writing processes with Inputlog & Introduction Faculty of Applied Economics Department of Management Teaching: Business Communication (Dutch) Research group on Writing and

More information

European E-Commerce, E-Fulfilment and Job Creation

European E-Commerce, E-Fulfilment and Job Creation European E-Commerce, E-Fulfilment and Job Creation October 2015 As grows and evolves, so too will the supply chains, facilities and talent that support the critical functions of e-fulfilment. E-fufilment

More information

FRANCHISE OPPORTUNITY 2014/15

FRANCHISE OPPORTUNITY 2014/15 FRANCHISE OPPORTUNITY 2014/15 #CARRA "A lot of guys come out of football or have just fallen short of being a player, and need a new opportunity, they have the capabilities to coach but need a leg up,

More information

about arvento www.arvento.com

about arvento www.arvento.com about arvento Arvento Mobile Systems is a technology company based in Turkey, specialized in designing, developing and manufacturing mobile tracking technologies and telematics products. Arvento is one

More information

lloyd s UNDERWRITERS brand guidelines

lloyd s UNDERWRITERS brand guidelines lloyd s UNDERWRITERS brand guidelines contents Introduction Quick questions Part One: How may I describe my relationship with Lloyd s? Part Two: How may I use the Lloyd s Underwriters logos? Promotional

More information

Considering the economic implications as educational institutions expand online learning initiatives.

Considering the economic implications as educational institutions expand online learning initiatives. Vviewpoints doi:10.1145/2436256.2436264 Michael A. Cusumano Technology Strategy and Management Are the Costs of Free Too High in Online Education? Considering the economic implications as educational institutions

More information

TOASTMASTERS INTERNATIONAL. District and Club Leader Brand Manual

TOASTMASTERS INTERNATIONAL. District and Club Leader Brand Manual TOASTMASTERS INTERNATIONAL District and Club Leader Brand Manual PURPOSE This brand manual was created to help you understand the Toastmasters International brand. We believe that when you use these standards,

More information

No 3 NYU IDENTITY DESIGN GUIDE

No 3 NYU IDENTITY DESIGN GUIDE No 3 NYU IDENTITY DESIGN GUIDE Visual identity is more than a logo. NYU is a large and diverse community where individual expression is celebrated, as it should be. Rather than create new logo marks, we

More information

Film4 Off-air Identity Style Guide

Film4 Off-air Identity Style Guide Film4 Off-air Identity Style Guide Film4 style guide contents 1. On-air identity style guide 2. Off-air identity style guide 2.1.1 The Logo 2.1.2 Logo keyline 2.1.3 Logo position 2.1.4 Isolation area 2.1.5

More information

Visual Identity. Standards Guide Updated: March, 2013

Visual Identity. Standards Guide Updated: March, 2013 Visual Identity Standards Guide Updated: March, 2013 1 Branding Guidelines Table of Contents BRAND OVERVIEW 3 About these guidelines 4 IDENTITY GUIDELINES 5 Identity Standards 6 Logo History 7 LOGO 8 Official

More information

How To Design A History Day Exhibit

How To Design A History Day Exhibit National History Day Making Exhibits Original Presentation made by Wanda Chin, Exhibition and Design Director at the University of Alaska Museum of the North, on November 29, 2006. 1 Category Rules: Exhibit

More information

Mobile Applications : Easy Events

Mobile Applications : Easy Events Mobile Applications : Easy Events Introducing Easy Events - now anyone can create events. The toolset provided caters for any sized event from a corporate movie night to local book signing. Photoshop,

More information

M c N A L L Y J A C K S O N. DIY Formatting Guide. Espresso Book Machine

M c N A L L Y J A C K S O N. DIY Formatting Guide. Espresso Book Machine M c N A L L Y J A C K S O N DIY Formatting Guide for the Espresso Book Machine 2012 Design by Beth Steidle Copyright 2012 by McNally Jackson C O N T E N T S BOOK BLOCK Basics...5 What is a Book Block?...6

More information

Skills Guide: How to write a press release

Skills Guide: How to write a press release Skills Guide: How to write a press release Who is Who? Who? Communications was created by Will Hoyles, a public relations and communications expert with over six years experience of delivering high quality

More information

GUIDE TO UNDERSTANDING AND APPLYING THE DON DIFFERENCE TEMPLATES AND DIGITAL ASSETS

GUIDE TO UNDERSTANDING AND APPLYING THE DON DIFFERENCE TEMPLATES AND DIGITAL ASSETS GUIDE TO UNDERSTANDING AND APPLYING THE DON DIFFERENCE TEMPLATES AND DIGITAL ASSETS 15-05-1670-d v.01 August 11, 2015 Purpose of this Manual The guidelines in this manual are designed to create a flexible

More information

business model WE ARE A START-UP targeted to COMPANIES and to MEETING, EVENT & TRAINING PROFESSIONALS

business model WE ARE A START-UP targeted to COMPANIES and to MEETING, EVENT & TRAINING PROFESSIONALS business model WE ARE A START-UP based on SaaS business model (Software as a Service) targeted to COMPANIES and to MEETING, EVENT & TRAINING PROFESSIONALS delivering a unique-on-the-market INTEGRATED GUEST

More information

Uptime Institute Symposium 2010

Uptime Institute Symposium 2010 UNDERWRITER CASE STUDY Uptime Institute Symposium 2010 The Chameleon Data Center: "Transforming to meet your business needs..." By Carlos Garcia de la Noceda, PhD, MBA, Senior Program Manager Tanya M.

More information

VISUAL BRAND GUIDELINES

VISUAL BRAND GUIDELINES VISUAL BRAND GUIDELINES When creating Toastmasters materials for your club or district, please visit www.toastmasters.org/creatingmaterials for more information before your design is printed or distributed.

More information

Graduate Research School Thesis Format Guide

Graduate Research School Thesis Format Guide Graduate Research School Thesis Format Guide The Graduate Research School A guide for candidates preparing to submit their thesis for examination GRADUATE RESEARCH SCHOOL The University of New South Wales

More information

To the University community:

To the University community: To the University community: This guide is intended to help UMass Dartmouth s departments and divisions communicate in an effective, appropriate fashion with the University s diverse constituencies. Communications

More information

A collection of Ray White properties across Australia & New Zealand for CCPIT members

A collection of Ray White properties across Australia & New Zealand for CCPIT members A collection of Ray White properties across Australia & New Zealand for CCPIT members MAY 2015 RAY WHITE S AUSTRALASIAN FOOTPRINT CONTENT 05 Welcome 07 Ray White Group 09 New China desk 11 Introducing

More information

Email Best Practices agency creative.

Email Best Practices agency creative. Email Best Practices agency creative. Fall 2011 Email: The Most Successful 1:1 Marketing Platform Ever Created Acxiom s Guide to Email Greatness Part 1: Maps See what the email landscape looks like now...

More information

OVERVIEW. Team Valio. Brief from Valio. Testing Lohkeava Yoghurt. Current Packaging Analysis. Research. Concepts 1-6. Campaign

OVERVIEW. Team Valio. Brief from Valio. Testing Lohkeava Yoghurt. Current Packaging Analysis. Research. Concepts 1-6. Campaign TEAM VALIO OVERVIEW Team Valio Brief from Valio Testing Lohkeava Yoghurt Current Packaging Analysis Research Concepts 1-6 Campaign Ram Sankar Mengqi Kang Anja-Lisa Hirscher Tommi Leskinen Pinja Juvonen

More information

The Blogger s Guide to Banner Ads. Monetize Your Site!

The Blogger s Guide to Banner Ads. Monetize Your Site! The Blogger s Guide to Banner Ads Monetize Your Site! How to use this Guide Once you decide to start monetizing your blog, figuring out where to start is probably the hardest part. Banner ads are probably

More information

Replacement Conservatories

Replacement Conservatories Replacement Conservatories The cost-effective way to revive your tired conservatory My dream... Rediscover the conservatory way of living Your conservatory will have been an impressive show piece when

More information

Sales Playbook Sales Planning Manager

Sales Playbook Sales Planning Manager INSERT LOGO Sales Playbook Sales Planning Manager 1 We would like to develop a Sales Playbook to increase the retention and effectiveness of new hires Situation Currently,

More information

02 Main version and negative version of the corporate logo

02 Main version and negative version of the corporate logo Style Guide PANTONE 307 C PANTONE 307 U C 100 M 20 Y 0 K 40 R 0 G 101 B 149 02 Main version and negative version of the corporate logo PANTONE 425 C PANTONE 425 U C 0 M 0 Y 0 K 82 R 84 G 84 B 86 PANTONE

More information

Argus. One Page Responsive Template. themelock.com. <a class="read-more" id="news-1" href="popup/news_1.html"></a>

Argus. One Page Responsive Template. themelock.com. <a class=read-more id=news-1 href=popup/news_1.html></a> Argus One Page Responsive Template Thanks for purchasing the template and for supporting our work. Argus is our new fancy template. Responsive, clean and professional look with sleek design will satisfy

More information

Title. Principles of Demand Management. Lowest Logical Airfare: Which Policy? Program: Combining Transient Spend with M&E

Title. Principles of Demand Management. Lowest Logical Airfare: Which Policy? Program: Combining Transient Spend with M&E 1 Text Title Insights into Effective Travel Management Issue 6 Global Edition March 21 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse lectus urna, suscipit non fringilla at, dapibus

More information

EFFICACY RESULTS. Studies illustrating the efficacy, impact and motivation of MyEnglishLabs for adult learners of English

EFFICACY RESULTS. Studies illustrating the efficacy, impact and motivation of MyEnglishLabs for adult learners of English EFFICACY RESULTS Studies illustrating the efficacy, impact and motivation of s for adult learners of English 1 benefits students by providing instant feedback on the exercises which allows them to check

More information

Setting Up Your Website Using C# and C9

Setting Up Your Website Using C# and C9 Setting Up Our Work Environments Setting Up Our Work Environments Create and account at GitHub github.com Setting Up Our Work Environments Sign into Cloud9 with your GitHub Account c9.io Setting Up Our

More information

Abilene Christian University. Graduate School. Doctor of Ministry Thesis Sample Pages

Abilene Christian University. Graduate School. Doctor of Ministry Thesis Sample Pages Abilene Christian University Graduate School Doctor of Ministry Thesis Sample Pages Updated August 2015 ABSTRACT This doctor of ministry thesis presents the findings of a project in which I led a group

More information

[Title] M A S T E R T H E S I S. [Month] [Year] Prof. Dr. Jacques PASQUIER ROCHA & Dr. Patrik FUHRER Software Engineering Group. [Other supervisors]

[Title] M A S T E R T H E S I S. [Month] [Year] Prof. Dr. Jacques PASQUIER ROCHA & Dr. Patrik FUHRER Software Engineering Group. [Other supervisors] [Title] [Subtitle] M A S T E R T H E S I S [FIRSTNAME] [LASTNAME] [Month] [Year] Thesis supervisors: Prof. Dr. Jacques PASQUIER ROCHA & Dr. Patrik FUHRER Software Engineering Group [Other supervisors]

More information

Milano Design Week 8 13 Aprile Official Circuit of zona Tortona Savona Communications Plan

Milano Design Week 8 13 Aprile Official Circuit of zona Tortona Savona Communications Plan Milano Design Week 8 13 Aprile Official Circuit of zona Tortona Savona Communications Plan Tortona Around Design The new Fuorisalone Design Week at the Zona Tortona-Savona Tortona Around Design is a communications

More information

Escrito por Esporte Concentração Qua, 25 de Fevereiro de 2009 01:41 - Última atualização Ter, 20 de Julho de 2010 11:16

Escrito por Esporte Concentração Qua, 25 de Fevereiro de 2009 01:41 - Última atualização Ter, 20 de Julho de 2010 11:16 This page presents most of typographical aspects of JA Quartz Make your readers happy with great Typography and User Experience! This is an Heading 1 Lorem tortor Curabitur urna interdum Maecenas ut felis

More information

Graphic standards guide

Graphic standards guide Graphic standards guide Pantone Pantone Black Pantone 492 C Pantone 7413 C Pantone 173 C Quadricromia Quadricolour Quadrichromie Cuatricromia Preto/Black/Noir/Negro/K C50% / M100% / Y90% / K0% C10% / M55%

More information

CYBER SECURITY EXAMINATION GUIDANCE

CYBER SECURITY EXAMINATION GUIDANCE CYBER SECURITY EXAMINATION GUIDANCE NCUA CYBER SECURITY EXAMS OLD WINE IN NEW BOTTLES? In a March 10, 2014 post to CU Insight, NCUA Board Chair Debbie Matz stated: Lately, I ve been doing a lot of thinking

More information

Brand & Logo Styleguide. Marketing & Communications. The Lone Star College Brand Identity System Updated October 2013. Open Doors

Brand & Logo Styleguide. Marketing & Communications. The Lone Star College Brand Identity System Updated October 2013. Open Doors Marketing & Communications Brand & Logo Styleguide The Lone Star College Brand Identity System Updated Open Doors LSCS Public Information Council Laura Morris (LSCS) Associate Vice Chancellor of Marketing

More information

template central INTRODUCTION TO create your own literature from our gallery of designs Login Enquiries: g.higgins@keele.ac.uk

template central INTRODUCTION TO create your own literature from our gallery of designs Login Enquiries: g.higgins@keele.ac.uk VERSION 1 JUNE 2014 INTRODUCTION TO template central create your own literature from our gallery of designs Login Enquiries: g.higgins@keele.ac.uk Marketing Support: 01782 734910 Template Support: keeleuniversity@cds.co.uk

More information

about arvento www.arvento.com

about arvento www.arvento.com about arvento Arvento is the leading fleet telematics and M2M solutions company offering wide range of technology products and solutions. Arvento established in 2005. Within a year, the company caught

More information

Agency Services Centers of excellence

Agency Services Centers of excellence AGENCY SERVICES Agency Services Centers of excellence Our three centers of excellence are staffed with experienced professionals that partner with you to achieve your business goals. Analytics and Insights

More information

Authorized User s Guide

Authorized User s Guide Authorized User s Guide For the CTE Brand Published 6.1.2011 The CTE brand is a registered trademark of the National Association of State Directors of Career Technical Education Consortium (NASDCTEc).

More information

The Truth About Speed IS THE HARE REALLY THE FASTEST?

The Truth About Speed IS THE HARE REALLY THE FASTEST? By Rob Winker, Stratasys, Inc. Speed is a fundamental advantage of 3D printing (or additive manufacturing) that is critical in the race to bring new products to market. When asked, most all of those performing

More information

BIG DATA AND ITS BIG POTENTIAL:

BIG DATA AND ITS BIG POTENTIAL: BIG DATA AND ITS BIG POTENTIAL: Exploring Opportunity at the Intersection of the Smart Grid and Human Behavior Behavior Energy and Climate Change Conference November 19, 2013 What potential does big data

More information

EUROPEANA BRAND GUIDELINES

EUROPEANA BRAND GUIDELINES Venus and Adonis, Bartholomeus Spranger, c.1585 -c.1590. Rijksmuseum Amsterdam, Public Domain EUROPEANA BRAND GUIDELINES Europeana 2015 Contents About Europeana 3 Europeana brand values 4 Europeana brand

More information

Waiting for Their Chance A Closer Look at Wait Lists in Urban Public Charter Schools. By Susan Pendergrass & Nora Kern

Waiting for Their Chance A Closer Look at Wait Lists in Urban Public Charter Schools. By Susan Pendergrass & Nora Kern Waiting for Their Chance A Closer Look at Wait Lists in Urban Public Charter Schools By Susan Pendergrass & Nora Kern May 2015 City, ST 5-year growth in Is there a cap on the number of charter schools?

More information

I WORK FOR UX PORTFOLIO GUIDANCE

I WORK FOR UX PORTFOLIO GUIDANCE I WORK FOR UX PORTFOLIO GUIDANCE CONTENTS INTRODUCTION 3 THE DESIGN OF YOUR PORTFOLIO 4 UX DELIVERABLES CLIENTS WANT TO SEE 8 TIPS 14 ABOUT ZEBRA PEOPLE 15 INTRODUCTION Viewing, sending and receiving feedback

More information

Tecumseh Lies Here: Goals and Challenges for a Pervasive History Game in Progress

Tecumseh Lies Here: Goals and Challenges for a Pervasive History Game in Progress Tecumseh Lies Here: Goals and Challenges for a Pervasive History Game in Progress Timothy Compeau and Robert MacDougall Playing With Technology in History Conference (Pastplay) Niagara-on-the-Lake, Canada

More information

«...» -,;:.() English Grammar & Style. A Handbook for South Tyrol / Südtirol

«...» -,;:.() English Grammar & Style. A Handbook for South Tyrol / Südtirol ü -,;:.() «...» English Grammar & Style A Handbook for South Tyrol / Südtirol English Grammar & Style 2 Introduction This handbook is intended principally for English translators working in South Tyrol.

More information

visual identity standards quick guide

visual identity standards quick guide visual identity standards quick guide Branding makes Tufts visible. publications.tufts.edu We can all help to enhance Tufts' visibility in the market by using the logo, color, and typeface standards in

More information

Information Security for Financial Services

Information Security for Financial Services Information Security for Financial Services Comprehensive protection for evolving security challenges n End-to-end protection, adapable for change n Trusted by the world s leading institutions n Security

More information

Clair Smith clairssmith.co Practice of Design Michael Salamon

Clair Smith clairssmith.co Practice of Design Michael Salamon Clair Smith clairssmith.co Practice of Design Michael Salamon TABLE OF CONTENTS: overview of the project / process research / goals brainstorming / sketches type studies / layout customer journey gantt

More information

Start the Converstation

Start the Converstation Topics Windows 8 What s New Mobile Productivity Management Common Objections Virtualization Business Tablets Security Start the Converstation Windows 8 Editions bile ductivity Management Common Objections

More information

Version 1.3 / December, 2013 MASTER BRAND IDENTITY DESIGN GUIDELINES

Version 1.3 / December, 2013 MASTER BRAND IDENTITY DESIGN GUIDELINES Version 1.3 / December, 2013 MASTER BRAND IDENTITY DESIGN GUIDELINES Master Brand Identity design guidelines Table of contents Our design DNA... 3 Brand design elements overview... 4 Design elements usage

More information

Arrow - Oak River. Integrated Watershed Management Plan

Arrow - Oak River. Integrated Watershed Management Plan Arrow - Oak River Integrated Watershed Management Plan 2 Arrow-Oak Watershed A Word from the PMT Chairman Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida,

More information

9 9.1 9.2 9.3 9.4 9.5 9.6 10 10.1 10.2 10.3 10.4 10.5 10.6 11 11.1 11.2 11.3 11.4 11.5 11.6 11.7 11.8 11.9 11.10 11.11

9 9.1 9.2 9.3 9.4 9.5 9.6 10 10.1 10.2 10.3 10.4 10.5 10.6 11 11.1 11.2 11.3 11.4 11.5 11.6 11.7 11.8 11.9 11.10 11.11 graphical MANUAL FOR THE LOGO AND VISUAL STYLE OF THE ŠKODA TRANSPORTATION GROUP AND ITS MEMBERS CONTENTS (03) (04) (05) (06) (07) (08) (09) (10) (11) (12) (13) (14) (15) (16) (17) (18) (19) (20) (21)

More information

Juice Rehab. Lunch Box Detox

Juice Rehab. Lunch Box Detox Juice Rehab Lunch Box Detox Breakfast, Lunch and healthy snacks delivered to your door! Healthy, nutritious and all made from Living foods that taste amazing. 1.Radiance This menu plan includes a smoothie,

More information

Table of Contents. Government of Newfoundland and Labrador Graphic Standards Manual. Graphic Standards

Table of Contents. Government of Newfoundland and Labrador Graphic Standards Manual. Graphic Standards Graphic Standards Table of Contents Graphic Standards Four Colour Brand Signature Master Artwork... 1 The Brand Signature ~ Overview... 2 Department Logos... 4 Special Brand Signatures... 6 Measurement

More information

Mac App Store. Marketing and Advertising Guidelines for Developers. November 2012

Mac App Store. Marketing and Advertising Guidelines for Developers. November 2012 Mac App Store Marketing and Advertising Guidelines for Developers November 2012 Contents Overview 3 Mac App Store Badges Basics 4 Graphic Standards 5 Do s and Don ts 6 Examples 7 Featuring Apple Products

More information

UIAA INTERNATIONAL MOUNTAINEERING AND CLIMBING FEDERATION BRAND MANUAL. VERSION 1.0 - december 2008

UIAA INTERNATIONAL MOUNTAINEERING AND CLIMBING FEDERATION BRAND MANUAL. VERSION 1.0 - december 2008 UIAA INTERNATIONAL MOUNTAINEERING AND CLIMBING FEDERATION BRAND MANUAL VERSION 1.0 - december 2008 1 Contents UIAA - International Mountaineering and Climbing Federation a - The UIAA logo b - The Composite

More information