Thetris Project Brand Book
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1 Thetris Project Brand Book THEmatic Transnational church Route development with the Involvement of local Society
2
3 Table of Contents Logotype Introduction 1 Logo 3 Colors 4 Basic Variation 5 Text Variation 6 Use of Logo on Grayscale Background 7 Font Used in Logo 8 Clear Area and Minimum Size of Logo 9 Corporate Design Fonts for Other Applications 11 Headers 12 Footers 13 Maps 14 Additional Graphic 15 Applications Brochure Layout 17 Roll-up Banner 19 Signposts 20 Newsletter 23 Powerpoint Presentation Layout 25 Letterhead Paper and Mandatory Publicity 26 Example of Map Layout 27
4 THETRIS Project Description THETRIS is the European project focused on sustainable preservation of local churches and sacral monuments in 11 partner regions by developing transnational church routes, elaborating joint strategies and testing innovative solutions to preserve them as the local cultural heritage. The project has been implemented thanks to the Central Europe Programme from ERDF and provides great opportunity for common territorial promotion and knowledge share on European level. Project Brand Book This brand book contains all relevant information on the corporate design of the CENTRAL EUROPE project THETRIS. It provides the partners with templates for the design of brochures, newsletters, banners, etc. and visualises examples for the application of the templates. Thetris Project Brand Book page 1 Introduction
5 Logotype Keywords And Principles of the Thetris Logo Design 11 squares = 11 partners historic form (THETRIS title / cultural heritage) vs. modern form (squares / current need for preservation) blue color (color of EU) vs. green color (countryside / nature / growth) cross (sacral symbol) vs. Tetris-game (game, cooperation)
6 Basic Variation basic logo variation without acronym /see pages 17, 27 use on brochure covers, posters etc. Basic Text Variation logo variation with acronym use in headers, footers and in a row with /see pages 12, 20, 25, 26 EU logos Thetris Project Brand Book page 3 Logo
7 Basic Colors C 100 M 83 Y 0 K 22 R 0 G 54 B 124 HTML #00367C PANTONE 288 C 63 M 0 Y 100 K 0 R 111 G 177 B 33 HTML #6FB121 PANTONE 361 Thetris Project Brand Book page 4 Colors Additional Color C 0 M 0 Y 0 K 70 R 113 G 113 B 113 HTML #717171
8 Basic Variation use on white or light gray background /see page 7 use this version whenever it is possible Inverse Variation use on black or gray /see page 7 background Thetris Project Brand Book page 5 Basic Variation Black-and-white Variation use only if black-and-white print is necessary
9 Basic Text Variation use on white or light gray background /see page 7 use this version whenever it is possible Inverse Text Variation use on black or gray /see page 7 background Thetris Project Brand Book page 6 Text Variation Black-and-white Text Variation use only if black-and-white print is necessary
10 0 % inverse variation basic variation 30 % 100 % on colored background use only inverse (white) variation Thetris Project Brand Book page 7 Use of Logo on Grayscale Background
11 ABCDEFGH IJKLMNOPQ RSTUVWXYZ abcdefghijklm nopqrstuvwxyz {} : Font Used in Logo Adobe Caslon Pro Bold Italic this font is e.g. a part of Adobe Creative Suite use this font for captions, web adresses in footer etc. /see pages 17, 19 if you don t own this font, you can use Times New Roman Bold Italic Thetris Project Brand Book page 8 Font Used in Logo Caption, Photo: J. Nagy
12 x x 1 cm clear area clear area x clear area clear area Minimum Size of Basic Logo Variation height 1 cm Minimum Size of Basic Text Variation height 1,2 cm x x x 1,2 cm Clear Area clear area is defined as a height of letter s this area must always stay without any other graphics Thetris Project Brand Book page 9 Clear Area and Minimum Size of Logo
13 Corporate Design Basic Corporate Design Rules: take a square as a basic rule of your design /see color definition on page 4 use green and blue color /see page 12 and page 13 use headers and footers for headings use blue and green Arial Bold font and for text use black Arial Regular font for other graphics (maps, schemes, etc.) use /see page 14 and page 27 grayscale
14 ABCDEFGH IJKLMNOPQ RSTUVWXYZ abcdefghijklm nopqrstuvwxyz {} : ABCDEFGH IJKLMNOPQ RSTUVWXYZ abcdefghijklm nopqrstuvwxyz {} : Example of Heading Heading Font use Arial Bold as a heading font this font is a part of system fonts use two-colored (blue and /see color green) headings definitions on page 4 and exmaples of use on pages and recommended font size: pt Text Font use Arial Regular as a text font this font is a part of system fonts use this font for longer texts use black color for this /see examples of use on pages font recommended font size: pt / line height: pt (17 pt for ideal readability /see page 18 ) Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Example of text. Thetris Project Brand Book page 11 Fonts for Other Applications
15 Two Part Header contains THETRIS logo and CE logo use in designs containing ERDF logo in footer Thetris Project Brand Book page 12 Headers Three Part Header contains THETRIS logo, CE logo and ERDF logo use in designs containing long texts for example: newsletters, ppt presentations
16 Cover Footer use on covers or in desings containig a lot of photos for example: covers, posters etc. change proportion of green and blue area according to your design layout see pages 17, 19, 23, 24 for example of usage Tetris Footer use in designs containing long texts for example: inner pages of bulletins or brochures, newsletters, ppt presentations you can repeat this motive horizontally as many times as needed see pages 18, 20, 21, 25 for example of usage Thetris Project Brand Book page 13 Footers This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF. THEmatic Transnational church Route development with the Involvement of local Society Mandatory Publicity Footer /see page 26 for applications without a header
17 Project Partner 2 Bohemian Switzerland, Public Benefit Corporation CZ Project Partner 8 Association of Communes and Cities of Małopolska Region PL Project Partner 3 The Centre for Technology Structure Development ZTS GmbH DE Project Partner 4 Regional development agency of the Prešov self-governing region SK Lead Partner 1 Association of Municipalities in the Upper-Tisza Area HU Project Partner 5 The Province of Turin IT Torino Asti Project Partner 6 LAMORO Development Agency IT Glaubitz Krásná Lípa Padova Nova Gorica Graz Kranj Project Partner 11 Province of Padova, Italy IT Krakow Large Map use in large scales for example on banners, posters PL Prešov Fehérgyarmat Project Partner 7 Diocese Graz-Seckau, private institution AT Project Partner 10 Business Support Centre Ltd, Kranj SI Project Partner 9 Scientific Research Centre of the Slovenian Academy of Sciences and Arts, Research Centre Nova Gorica SI Small Map use in small scales Thetris Project Brand Book page 14 Maps DE Glaubitz Krásná Lípa CZ AT Graz Krakow Prešov SK Fehérgyarmat HU Torino Asti IT Kranj Nova Gorica SI Padova
18 CZ EN HU DE IT SI AT SK PL CZ EN Curabitur id lacus in magna scelerisque iaculis. Nulla facilisi. Nullam interdum molestie mauris, ac pellentesque eros pellentesque non. Mauris mi nisl, pharetra in auctor a, vulputate sed ante. Curabitur ultricies lobortis diam in pulvinar. pellentesque. Ut a ipsum volutpat nibh fermentum porta. Curabitur ultricies lobortis diam in pulvinar Quisque erat justo, dictum nec ultricies nec, porta vitae tellus. Fusce ante nunc, facilisis et euismod ac, consequat cursus turpis. Maecenas feugiat malesuada arcu non condimentum. Fusce mollis cursus eleifend. Cras accumsan augue congue nibh luctus blandit. Morbi molestie vehicula lobortis. 1 2 Additional Graphic and Layout use blue and green squares as a adittional graphic for example: numbering of photos, marking of language mutations etc. prefer square shape of photos to other formats /see pages for example of usage use 2 4 text columns Thetris Project Brand Book page 15 Additional Graphic
19 Applications all applications can be found on DVD folder Applications
20 layout of brochure title page special format of acronym is allowed for this square layout layout of brochure map Thetris Project Brand Book page 17 Brochure Layout
21 layout of brochure inner page Published by: České Švýcarsko o. p. s. Křinické nám.1169/ Krásná Lípa Thetris, 2012 Contacts to Thetris project Lead Partner: Association of Municipalities in the Upper-Tisza Area, Hungary on behalf of: Ms. Zsófia Münnich / Debrecen: The PDF version of the brochure is possible to download on: layout of cover / reverse Thetris Project Brand Book page 18 Brochure Layout This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF.
22 Thetris Project Brand Book page 19 Roll-up Banner
23 signpost for the information small table on the wall (35 x 25 cm) Thetris Project Brand Book page 20 Signposts signpost for the information desk / lectern (80 x 40 cm)
24 Curabitur id lacus in magna scelerisque iaculis. Nulla facilisi. Nullam interdum molestie mauris, ac pellentesque eros pellentesque non. Mauris mi nisl, pharetra in auctor a, vulputate sed ante. Curabitur ultricies lobortis diam in pulvinar. Nunc tristique semper molestie. Fusce vitae eros risus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque mattis nunc sit amet libero dignissim nec tempor sapien pellentesque. Ut a ipsum volutpat nibh fermentum porta. Quisque erat justo, dictum nec ultricies nec, porta vitae tellus. Fusce ante nunc, facilisis et euismod ac, consequat cursus turpis. Maecenas feugiat malesuada arcu non condimentum. Fusce mollis cursus eleifend. Cras accumsan augue congue nibh luctus blandit. Morbi molestie vehicula lobortis. Ut a ipsum volutpat nibh fermentum porta. Aliquam pellentesque nunc ac magna ornare quis suscipit nibh laoreet. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque mattis nunc sit amet libero dignissim nec tempor sapien pellentesque. Ut a ipsum volutpat nibh fermentum porta. Quisque erat justo, dictum nec ultricies nec, porta vitae tellus. Fusce ante nunc, facilisis et euismod ac, consequat cursus turpis. Maecenas feugiat malesuada arcu non condimentum. Fusce mollis cursus eleifend. Cras accumsan augue congue nibh luctus blandit. Morbi molestie vehicula lobortis. Ut a ipsum volutpat nibh fermentum porta. Aliquam pellentesque nunc ac magna ornare quis suscipit nibh laoreet. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque mattis nunc sit amet libero dignissim nec tempor sapien pellentesque. Ut a ipsum volutpat nibh fermentum porta. Quisque erat justo, dictum nec ultricies nec, porta vitae tellus. Fusce ante nunc, facilisis et euismod ac, consequat cursus turpis. Maecenas feugiat malesuada arcu non condimentum. Fusce mollis cursus eleifend. Cras accumsan augue congue nibh luctus blandit. Morbi molestie vehicula lobortis. Ut a ipsum volutpat nibh fermentum porta. Aliquam pellentesque nunc ac magna ornare quis suscipit nibh laoreet. Curabitur id lacus in magna scelerisque iaculis. Nulla facilisi. Nullam interdum molestie mauris, ac pellentesque eros pellentesque non. Mauris mi nisl, pharetra in auctor a, vulputate sed ante. Curabitur ultricies lobortis diam in pulvinar. Nunc tristique semper molestie. Fusce vitae eros risus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque mattis nunc sit amet libero dignissim nec tempor sapien pellentesque. Ut a ipsum volutpat nibh fermentum porta. Quisque erat justo, dictum nec ultricies nec, porta vitae tellus. Fusce ante nunc, facilisis et euismod ac, consequat cursus turpis. Maecenas feugiat malesuada arcu non condimentum. Fusce mollis cursus eleifend. Cras accumsan augue congue nibh luctus blandit. Morbi molestie vehicula lobortis. Ut a ipsum volutpat nibh fermentum porta. Aliquam pellentesque nunc ac magna ornare quis suscipit nibh laoreet. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque mattis nunc sit amet libero dignissim nec tempor sapien pellentesque. Ut a ipsum volutpat nibh fermentum porta. Quisque erat justo, dictum nec ultricies nec, porta vitae tellus. Fusce ante nunc, facilisis et euismod ac, consequat cursus turpis. Maecenas feugiat malesuada arcu non condimentum. Fusce mollis cursus eleifend. Cras accumsan augue congue nibh luctus blandit. Morbi molestie vehicula lobortis. Ut a ipsum volutpat nibh fermentum porta. Aliquam pellentesque nunc ac magna ornare quis suscipit nibh laoreet. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque mattis nunc sit amet libero dignissim nec tempor sapien pellentesque. Ut a ipsum volutpat nibh fermentum porta. Quisque erat justo, dictum nec ultricies nec, porta vitae tellus. Fusce ante nunc, facilisis et euismod ac, consequat cursus turpis. Maecenas feugiat malesuada arcu non condimentum. Fusce mollis cursus eleifend. Cras accumsan augue congue nibh luctus blandit. Morbi molestie vehicula lobortis. Ut a ipsum volutpat nibh fermentum porta. Aliquam pellentesque nunc ac magna ornare quis suscipit nibh laoreet. Quisque erat justo, dictum nec ultricies nec, porta vitae tellus. Fusce ante nunc, facilisis et euismod ac, consequat cursus turpis. Maecenas feugiat malesuada arcu non condimentum. Fusce mollis cursus eleifend. Cras accumsan augue congue nibh luctus blandit. Morbi molestie vehicula lobortis. Ut a ipsum volutpat nibh fermentum porta. Aliquam pellentesque nunc ac magna ornare quis suscipit nibh laoreet. Quisque erat justo, dictum nec ultricies nec, porta vitae tellus. Fusce ante nunc, facilisis et euismod ac, consequat cursus turpis. Maecenas feugiat malesuada arcu non condimentum. Fusce mollis cursus eleifend. Cras accumsan augue congue nibh luctus blandit. Morbi molestie vehicula lobortis. Ut a ipsum volutpat nibh fermentum porta. Aliquam pellentesque nunc ac magna ornare quis suscipit nibh laoreet. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque mattis nunc sit amet libero dignissim nec tempor sapien pellentesque. Ut a ipsum volutpat nibh fermentum porta. Ue nunc ac magna ornare quis suscipit nibh laoreet. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque mattis nunc sit amet libero dignissim nec tempor sapien pellentesque. Ut a ipsum volutpat nibh fermentum porta. Quisque erat justo, dictum nec ultricies nec, porta vitae tellus. Fusce ante nunc, facilisis et euismod ac, consequat cursus turpis. Maecenas feugiat malesuada arcu non condimentum. Fusce mollis cursus eleifend. Cras accumsan augue congue nibh luctus blandit. Morbi molestie vehicula lobortis. Ut a ipsum volutpat nibh fermentum porta. Aliquam pellentesque nunc ac magna ornare quis suscipit nibh laoreet. THEmatic Transnational church Route development with the Involvement of local Society This project is implemented through the CENTRAL EUROPE Programme cofinanced by the ERDF signpost for the information board (60 x 80 cm) 310 x 2000 mm Example of Heading 1 Example of Heading Example of Heading 3 Example of Heading 4 Example of Heading 5 Thetris Project Brand Book page 21 Signposts signpost, format 31 x 200 cm (Slovenian layout)
25 signpost, monochromatic version for metallic surface Thetris Project Brand Book page 22 Signposts
26 layout of newsletter title page layout of newsletter inner page Thetris Project Brand Book page 23 Newsletter
27 layout of newsletter last page Thetris Project Brand Book page 24 Newsletter
28 THEmatic Transnational church Route development with the Involvement of local Society This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF. powerpoint presentation layout Thetris Project Brand Book page 25 Powerpoint Presentation Layout
29 This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF. THEmatic Transnational church Route development with the Involvement of local Society This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF. THEmatic Transnational church Route development with the Involvement of local Society České Švýcarsko o. p. s. Křinické nám.1169/ KrásnáLípa layout of letterhead paper mandatory publicity of the Thetris project Thetris Project Brand Book page 26 Letterhead Paper and Mandatory Publicity
30 example of map layout example of map cover Thetris Project Brand Book page 27 Example of Map Layout
31 Designed by: Ondřej Horáček Published by: České Švýcarsko o. p. s. Křinické nám.1169/ Krásná Lípa Thetris, 2012 Contacts to Thetris project Lead Partner: Association of Municipalities in the Upper-Tisza Area, Hungary on behalf of: Ms. Zsófia Münnich / Debrecen: This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF.
The package provides not only Roman fonts, but also sans serif fonts and
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