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1 graphical MANUAL FOR THE LOGO AND VISUAL STYLE OF THE ŠKODA TRANSPORTATION GROUP AND ITS MEMBERS

2 CONTENTS (03) (04) (05) (06) (07) (08) (09) (10) (11) (12) (13) (14) (15) (16) (17) (18) (19) (20) (21) (22) (23) (24) (25) (26) (27) (28) (29) (30) (31) (32) (33) Introduction History of the Škoda Logo How to Work with the Graphical Manual Company Name Logo Basic Colour Design Basic Negative Design Single-Colour Design Single-Colour Negative Design Black-and-White Design Layout Protective Zone Scope of Dimensions Minimum Size Basic Design of the Logo on a Background Single-Colour Design of the Logo on a Background Logo in the Material Spatial Design Forbidden Shape and Colour Versions Colour Range Basic Colours Complementary Colours Font Basic Font Complementary Font Typesetting Rule Visual Style Examples of Visual Style Applications Line Photobank Pictograms (34) (35) (36) (37) (38) (39) (40) (41) (42) (43) (44) (45) (46) (47) (48) (49) (50) (51) (52) (53) (54) (55) (56) (57) (58) (59) (60) (61) (62) (63) Business Stationery Headed Paper Headed Paper with a Certification Mark Headed Paper the Second and Following Pages Principle of Filling in Text Press Release Minutes of a Meeting Business Card Envelopes Compliment Card Labels, Stickers Rubber Stamps Forms Universal Layout of Table Forms Universal Layout of Text Forms Principle of Filling in Forms Invoice Order Form Contract Business Offer Communication and Promotional Materials Principle of Creating Communication and Promotional Materials Leaflets Catalogue Sheets Company Catalogues and Brochures Front Page Company Catalogues and Brochures Other Pages Advertising Banners Roll-up Banners Company Magazine (64) (65) (66) (67) (68) (69) (70) (71) (72) (73) (74) (75) (76) (77) (78) (79) (80) (81) (82) (83) (84) (85) (86) (87) (88) (89) Other printed materials Presentation Folders File Folders and Labels Notepad Employee Card Name Badge Visitor Card Use in multimedia Signature Newsletter Principle of Web Development Intranet Powerpoint Presentation CD/DVD Spatial applications of the logo Principle of Applying the Logo on Products Designation of Buildings Outdoor Orientation System Indoor Orientation System Rule for Designating an Exhibition Stand Flags Designation of Containers Designation of Lorries Designation of Passenger Cars Work Clothing Rule for Designating Promotional Items ŠKODA TRANSPORTATION a.s Dynamo design s.r.o. ADM Services (2)

3 1 INTRODUCTION

4 1 INTRODUCTION 1.1 History of the Škoda Logo The Škoda logo is considered one of the most elegant and at the same time one of the most original trademarks. Its history goes back already to the early 1930s. In 1923 two versions of the logo (fig. A) were registered. The first version showed a five-feather stylized wing with the word ŠKODA in a circle. The second version had a winged arrow with three feathers in a circle. This version won and in 1937 the word ŠKODA (fig. B) was added to it. It has been used till today with some minor modifications. As the logo has been used for a long time, it has become a symbol which is universally recognizable and particularly in the Czech Republic it has become synonymous with high-quality means of transport. A B (4)

5 1 INTRODUCTION 1.2 How to Work with the Graphical Manual The graphical manual of the Škoda Transportation Group is a binding regulation for using a unified visual style of the company. It includes rules and recommendations concerning the creation, production and use of its individual elements, including the system of its use within the framework of the individual daughter companies. Graphical sources for all elements of the unified visual style of the company form an integral part of the graphical manual. These data should be used in order to avoid deformations of the logo and the accompanying elements of the visual style. The unified visual style consists of the logo, colours, font and visual style elements which are introduced on the following pages of the graphical manual. The content of the visual style expresses the basic identification of the Škoda Transportation Group both with regard to the professional and the general public. It creates the company image, it is a symbol of strength and prosperity and it represents successes and reliability in business. Therefore it is necessary to observe all the rules given in this manual. These rules determine the procedure in applying the elements of the unified visual style and in the preparation of printed materials, in spatial applications and applications on individual products. (5)

6 Company name Name for communication Škoda Transportation Group 1 INTRODUCTION ŠKODA TRANSPORTATION a.s. Škoda Transportation 1.3 Company Name ŠKODA ELECTRIC a.s. ŠKODA TVC s.r.o. ŠKODA VAGONKA a.s. ŠKODA CITY SERVICE s.r.o. Pars nova a.s. LOKEL s.r.o. POLL, s.r.o. VÚKV a.s. ŠKODA TRANSPORTATION Deutschland GmbH Ganz Skoda Electric Zrt. TRADING RS Sp. z o.o. Sibelektroprivod Škoda Electric Škoda TVC Škoda Vagonka Škoda City Service Pars nova Lokel Poll VÚKV Škoda Transportation Deutschland Ganz Skoda Electric Trading RS Sibelektroprivod The name Škoda Transportation is used for designating the group as well as one of the companies. The name of the group is written with capital Š, T and G, therefore Škoda Transportation Group. The names of the daughter companies are described in the two columns according to their use depending on whether it is a company name or a name for communication. The company name of the Škoda Transportation Group is not given, because the group does not have a legal entity; it is an umbrella name. The full name of company is always used in a text and it is not possible to place the logo in it. The logo must not be used in a text... (6)

7 2 LOGO

8 2 LOGO 2.1 Basic Colour Design The logo is identical for both the Škoda Transportation Group and its daughter companies. The logo consists of two parts, i.e. of the 3D symbol (an arrow with three feathers in a circle) and the word ŠKODA. This basic 3D colour design is always used if the technology, background colour and size allow it. No interventions are allowed in the logo; its colour or other aspects may not be modified in any way. If needed, the symbol can be used separately under the condition that it is clear that it concerns communication of the Škoda Transportation Group (see 5.1 Examples of Visual Style Applications). The same rules apply to the use of the separate symbol as to the use of the logo. (8)

9 2 LOGO 2.2 Basic Negative Design If the negative design of the logo is used, the symbol remains the same as in the basic colour design, but the word ŠKODA is white. This version is used only if a background makes it impossible to use the basic colour design (see 2.10 Basic Design of the Logo on a Background). (9)

10 2 LOGO 2.3 Single-Colour Design If technology does not allow to use the basic colour design of the logo (single-colour printing, embroidery, cut graphics), the single-colour version of the logo is used in the basic dark blue company colour. (10)

11 2 LOGO 2.4 Single-Colour Negative Design If it is necessary to use the negative design of the logo and at the same time technology does not allow to use the basic negative design of the logo (single-colour printing, embroidery, cut graphics), the single-colour negative design of the logo in white is used (see 2.11 Single-Colour Design of the Logo on a Background). (11)

12 2 LOGO 2.5 Black-and-White Design The black-and-white design is used in blackand-white printing or in cases when due to technical reasons it is impossible to reproduce the logo in colour. A white version of the logo is used as a negative design (see 2.11 Single-Colour Design of the Logo on a Background). (12)

13 2 LOGO 100 % 257,5 % 12,5 % 24 % 2.6 Layout The layout precisely defines the shape of the logo, the distribution of the individual elements, their proportions and dimensions. The layout is a tool for checking correct usage, it is not intended for construction of the logo. 100 % 57,5 % 18,5 % 370 % (13)

14 2 LOGO 2.7 Protective Zone 25 % 100 % 25 % The protective zone of the logo delimits space into which no other graphical or typographical elements may be placed. It is the smallest possible distance from other elements, motifs and logos of partners. It is necessary to observe the protective zone in order to ensure recognizability of the logo and its legibility in the context of other visual elements. The protective zone of the Škoda logo is determined by 25% of the size of its symbol.. The same rules as in the case of the logo apply when the symbol is used independently. 25 % 100 % 25 % (14)

15 2 LOGO 150 % 30 mm company firemní desky folders 2.8 Scope of Dimensions The scope of dimensions offers a range of recommended sizes for use on various formats. The basic 100% size represents the optimum dimension for use of the logo on the A4 format. 100 % 20 mm headed hlavičkový paper, papír, compliment cards, komplimentky, catalogue sheets A4, etc. katalogové listy A4, ap. 70 % 14 mm DL, obálky C5 envelopes DL, C5 50 % 10 mm cards karty 45 % 9 mm business vizitky cards (15)

16 2 LOGO 2.9 Minimum Size 100 % 20 mm The minimum size of the logo is the smallest possible size which guarantees its legibility. In the case of the basic colour design of the Škoda logo the minimum height is 5 mm, i.e. 25% of the basic size of the logo. In the case of the single-colour design the logo can be reduced to the height of 3 mm, i.e. 15% of the basic size of the logo. Use of the logo in smaller sizes is undesirable, because its legibility is affected. 25 % 5 mm basic základní design provedení 15 % 3 mm single-colour jednobarevné design provedení (16)

17 2 LOGO 2.10 Basic Design of the Logo on a Background This page shows examples of the use of the basic logo design on backgrounds of different colours. The basic colour design of the logo may be used on light backgrounds in the case of single-colour surfaces or photographs. The logo in the basic negative design is used on dark backgrounds, i.e. both on single-colour surfaces and photographs. When placing the logo on a photograph, it is necessary to use the colour tint immediately surrounding the logo as a basis so that good legibility can be guaranteed. (17)

18 2 LOGO 2.11 Single-Colour Design of the Logo on a Background This page shows examples of the use of the single-colour logo design on backgrounds of different colours. The same rules as in the basic colour design apply also to the single-colour design of the logo, i.e. the positive version, both in colour and black-and-white, is used in the case of light background tints. The negative version in white is used In the case of dark background tints. (18)

19 2 LOGO 2.12 Logo in the Material The logo in the material is used in applications in which it is possible to apply the logo in 3D by means of various technologies (stamping, engraving, sanding). The plastic version is applied, for example, to leather, wood and various types of textiles and metals. In these applications all parts of the logo are raised to the same height or impressed to the same depth. The single-colour design of the logo is always used as an example. (19)

20 2 LOGO 2.13 Spatial Design The spatial design of the logo is used for special applications, e.g. on means of transport, buildings, promotional items, etc. In these cases the basic colour design of the symbol is used copying the spatial outline shown on this page. This design can be used only if production technology makes it possible. (20)

21 A B C 2 LOGO NAME 2.14 Forbidden Shape and Colour Versions D E ŠKODA F The previous pages in this chapter of the manual define the allowed versions of the logo and its use. Any other modifications of the whole logo or its individual parts are inadmissible. It is not allowed to attach to the logo the name of a daughter company (A, B, C), to use a different font style (D, E), to deform the logo (F), to use its outline (G), to change the position of the symbol in relation to the word ŠKODA (H), to use shading (I), to use other colour range (J, K, L). G H I J K L (21)

22 3 COLOUR RANGE

23 3 COLOUR RANGE Basic blue Basic light blue Basic grey 3.1 Basic Colours cmyk 100/68/0/30 rgb 0/63/126 pantone 294 C RAL M cmyk 85/21/0/0 rgb 0/150/214 Pantone 2925 C RAL M cmyk 0/0/0/35 rgb 188/188/188 Pantone Cool Gray 4 C RAL M A colour range is one of the basic building elements of a unified visual style. Basic colours make it significantly easier to identify a company in printed and other materials. The Škoda Transportation Group is represented by three basic colours which are based on the colour range of the logo. Their definitions are described on this page. (23)

24 Black (0 100 %) 3 COLOUR RANGE 3.2 Complementary Colours Basic light blue (0 100 %) The complementary colour range broadens the possibilities of colour application in the unified visual style. It concerns primarily certain applications where the use of the basic colour range is not sufficient. For example, degrees of black and light blue are used for colour highlighting, tables and charts; silver can be used for luxury printing; green is used when emphasizing an ecological approach. The complementary colours are never dominant. Metallic silver Green pantone 877 C RAL M cmyk 80/0/100/2 rgb 63/156/53 pantone 362 C RAL M (24)

25 4 FONT

26 4 FONT Klavika Font styles Řezy písma Klavika Light Klavika Light Italic Klavika Regular Klavika Regular Italic Klavika Medium Klavika Medium Italic Klavika Bold Klavika Bold Italic Lower Minusky case aábcčdďeéěfghiíjklmnň oópqrřsštťuúůvwxyýzž Upper Verzálky case AÁBCČDĎEÉĚFGHIÍJK LMNŇOÓPQRŘSŠTŤUÚŮ VWXYÝZŽ Numerals and characters Číslice a znaky &%()]+/#* 4.1 Basic Font A font constitutes an important part of a unified visual style. The Klavika font is the basic font of the Škoda Trasportation Group. All font styles described in this manual can be used. The basic font is used in presentation and communication materials, in slogans and in a continuous text. (26)

27 Font styles Arial Regular Arial Italic Arial Bold Arial Bold Italic Lower case, upper case, numerals and characters aábcčdďeéěfghiíjklmnňoópqrřsštťuúůvwxyýzž aábcčdďeéěfghiíjklmnoópqrřsštťu &%()]+ aábcčdďeéěfghiíjklmnňoópqrřsštťuúůvwxyýzž aábcčdďeéěfghiíjklmnoópqrřsštťu &%()]+ aábcčdďeéěfghiíjklmnňoópqrřsštťuúůvwxyýzž aábcčdďeéěfghiíjklmnoópqrřsštťu &%()]+ aábcčdďeéěfghiíjklmnňoópqrřsštťuúůvwxyýzž aábcčdďeéěfghiíjklmnoópqrřsštťu &%()]+ 4 FONT 4.2 Complementary Font The complementary font is used in cases in which it is impossible to use the basic font, for example, in standard printed or electronic communication (when filling in electronic documents on a PC, in the Powerpoint program, etc.). The Škoda Transportation Group uses primarily Arial Regular, Arial Italic, Arial Bold and Arial Bold Italic. The general availability of these font styles constitutes their major advantage. In some cases it is possible to use the condensed Arial Narrow version. Arial Narrow Regular Arial Narrow Italic Arial Narrow Bold Arial Narrow Bold Italic aábcčdďeéěfghiíjklmnňoópqrřsštťuúůvwxyýzž aábcčdďeéěfghiíjklmnoópqrřsštťu &%()]+ aábcčdďeéěfghiíjklmnňoópqrřsštťuúůvwxyýzž aábcčdďeéěfghiíjklmnoópqrřsštťu &%()]+ aábcčdďeéěfghiíjklmnňoópqrřsštťuúůvwxyýzž aábcčdďeéěfghiíjklmnoópqrřsštťu &%()]+ aábcčdďeéěfghiíjklmnňoópqrřsštťuúůvwxyýzž aábcčdďeéěfghiíjklmnoópqrřsštťu &%()]+ (27)

28 A Osaut laboribus eost eatur aut es est facerias doluptasi diatis aut enem eosandae plabore prestia turemol uptaectur, as et ute iunt. Seditam, volorem idempore nat quo volorro rempor mo volupientio. Itam aleso doluptaqui doluptate nus exerorae. Icatque volor alit ilibus sitibusa quos rem rehenet, im eaquae qui volorio nsequis sam explitas as moloreped ma doluptatus et maximpost harum ut facepellupta alisqui cuptati nveriti umquat magnimi lliquodit ut eost, nit eum faccabo. Lacipidios ius aut prae quo dolupitatum latia veliquo ea enihiliquam quatat officium niaecto te nihil maximusa voloribus ditiaerovid magnati orepero vitisque posmo. C Osaut laboribus eost eatur aut es est faceria s doluptasi diatis aut enem eosandae plabore prestia turemol uptaectur, as et ute iunt. Seditam, volorem idempore nat quo volorro rempor mo volupientio. Itam doluptaqui doluptate nus exerorae. Icatque volor alit ilibus sitibusa quos rem rehenet, im eaquae qui volorio nsequis sam explitas as moloreped madset a luptatus et maximpost harum ut facepellupta alisqui cuptati nveriti umquat magnimi lliquodit ut eost, nit eum faccabo. Lacipidios ius aut prae quo dolupitatum latia veliquo ea enihiliquam quatat officium niaecto te nihil maximusa voloribus ditiaerovid magnati orepero vitisque posmo. B Osaut laboribus eost eatur aut es est facerias doluptasi diatis aut enem eosandae plabore prestia turemol uptaectur, as et ute iunt. Seditam, volorem idempore nat quo volorro rempor mo volupientio. Itam aleso doluptaqui doluptate nus exerorae. Icatque volor alit ilibus sitibusa quos rem rehenet, im eaquae qui volorio nsequis sam explitas as moloreped ma doluptatus et maximpost harum ut facepellupta alisqui cuptati nveriti umquat magnimi lliquodit ut eost, nit eum faccabo. Lacipidios ius aut prae quo dolupitatum latia veliquo ea enihiliquam quatat officium niaecto te nihil maximusa voloribus ditiaerovid magnati orepero vitisque posmo. Osaut laboribus eost eatur aut es est facerias doluptasi diatis aut enem eosandae plabore prestia turemol uptaectur, as et ute iunt. Seditam, volorem idempore nat quo volorro rempor mo volupientio. Itam aleso doluptaqui doluptate nus exerorae. Icatque volor alit ilibus sitibusa quos rem rehenet, im eaquae qui volorio nsequis sam explitas as moloreped ma doluptatus et maximpost harum ut facepellupta alisqui cuptati nveriti umquat magnimi lliquodit ut eost, nit eum faccabo. Lacipidios ius aut prae quo dolupitatum latia veliquo ea enihiliquam quatat officium niaecto te nihil maximusa voloribus ditiaerovid magnati orepero vitisque posmo. D Osaut laboribus eost eatur aut es est facerias doluptasi diatis aut enem eosandae plabore prestia turemol uptaectur, as et ute iunt. Seditam, volorem idempore nat quo volorro rempor mo volientio. Itam doluptaqui doluptateit nus exeroe. Icatque volor alit ilibus sitibusa quos rem rehenet, im eaquae qui volorions euis sam explitas as molueped ma doluptus etm aximposta mut facepellupta alisquicu tinveriti umq ua magnimi ldit ut eost, nit eum faccabo. Lacipidios ius aut prae quo dolupitatum latia veliquo ea enihiliquam quatat officium niaecto te nihil maximusa voloribus ditiaerovid magnati orepero vitisque posmo. E Osaut laboribus eost eatur aut es est facerias doluptasi diatis aut enem eosandae plabore prestia turemol uptaectur, as et ute iunt. Seditam, volorem idempore nat quo volorro renpo mo volientio. Itam doluptaqui doluptateit nusa exerone. Icatque volor ait ilibus sitibusa quos rem rehenet, im sliuae qui volorion euis sam explitas as molueped madoluptus etm aximposta mut facepellupta alisquicu tinveriti umq ua magnimi ldit ut eost, nit eum faccabo. Lacipidios ius aut prae quo dolupitatum latia veliquo ea enihiliquam quatat officium niaecto te nihil maximusa voloribus ditiaerovid magnati orepero vitisque posmo. 4 FONT 4.3 Typesetting Rule Correct typesetting facilitates legibility of a text and attests to the professionalism of the company. Not only typographical rules but also the font itself, its style, size, spaces between characters and lines play an important role in typesetting. We align texts to the left flag (A). This allows us to avoid too big and too small gaps between words and therefore the so-called rivers of white empty gaps running through texts (D, E). Justification of text is advisable only in the case of a sufficient line width so that the mentioned typographical deficiencies will not become apparent (B). Typographical rules must be observed; one-letter words must not be left at the end of a line; words must not be often divided and two spaces must be avoided (C). We must never deform the font because it degrades its legibility. We never use object wrap because we cannot avoid automatic increase or decrease in the gaps between words, the occurrence of rivers of white, one-letter words at the end of lines and too frequent divisions of words (E). (28)

29 5 VISUAL STYLE

30 Název pracoviště Útvar Osoba Ulice PSČ Město Název pracoviště Útvar Osoba Ulice PSČ Místo Tit. Jméno Příjmení Funkční zařazení Název oddělení Název ulice 123/ Město Česká republika T: M: E: 5 VISUAL STYLE Místo, datum Oslovení, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum sem, sed euismod quam magna non neque. Integer posuere ante libero, in sodales elit auctor non. Proin ac lacinia felis. Nunc scelerisque, libero vel posuere posuere, augue tortor vehicula mauris, dal molestie erosaw dui in sem. Cras cursus, sem et aliquet fermentum, tortor quam convallis nibh. Nullam at magna odio. Ut ac arcu non elis adipiscing tempus necali ut nibh. Curabitur porttitor et rutrum ante orci et mauris. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor tincidunt neque, a blandit orci. Quisque quis erat lacus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean semper ullamcorper adip nutrela discing momenule darbiu forum. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Nullam at magna odiotiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida. Pozdrav S pozdravem With Compliments T: Titul Jméno Příjmení Název ulice 123/45 F: funkční zařazení Město E: Česká republika 1/2 lokomotiva ŠKODa 109 E ISO 14001: Examples of Visual Style Applications This page shows examples of the use of the Škoda Transportation Group s visual style. Apart from the logo, the company colours and the font, the visual style of the group comprises of other graphical motifs: a line, a photograph and a pictogram. These motifs are described on the following pages of the graphical manual. Název ulice 123/ Město Česká republika T: F: E: IČ: , DIČ: CZ Název banky, účet: /0000 Společnost je zapsána v obchodním rejstříku vedeném Krajským soudem v Město, oddíl X, vložka ČASOPIS ZAMĚSTNANCŮ SKUPINY ŠKODA TRANSPORTATION ČÍSLO 95 / UDÁLOSTI ŠKODOVÁK ElEKTricKÁ JEDNOTKa 471 city Elefant Accabore vollaut eaque volorero que venestar late nis estis ipsam res sim sequi ullessi tenissi nctur. Quisque volorem volor milique dolorestia dolorpor re aut exerum ne excea sapient modea nusea nem pero eris re, core invendi iur res apiet fuga. Sinci utempor epudae preruptiam Qequosanimus soluptatus sime susam recusto Tasimosaniam voluptia duntus expeliquam Mipsam res sim sequi ullessi tenissi nctur UDÁLOSTI Dolor sit amet, consectetur adipiscing elitelus! ROZHOVOR Amet consectetur adipiscing Suspendisse a aliquet mi, ut gravida arcu. Nullam turpis nulla, ultricies ac consequat id, tristique quis ante. Lorem ipsum dolor sit amet, consectetur adipiscing elit Suspendisse a aliquet mi, ut gravida arcu. Nullam turpis nulla, ultricies ac consequat id, tristique quis ante. Ut non lectus pharetra, facilisis nunc et, euismod ipsum. Donec sollicitudin, urna a dignissim ullamcorper, purus odio rutrum nisl, eget congue ex urna sit amet ligula. Ut tempor, eros vel mattis rhoncus, mauris urna fringilla metus, in interdum tellus tortor non diam. Nunc nec rhoncus risus, sed suscipit leo. Aenean ut pretium massa, vitae dictum lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ipsum erat, euismod nec eleifend et, hendrerit quis tellus. Donec venenatis consequat interdum. Ut vel eleifend nulla. Pellentesque sit amet dictum eros. Aenean nunc mi, blandit sollicitudin erat vel, convallis posuere sapien. Praesent ultrices consectetur velit quis eleifend. Ut at libero vel arcu facilisis venenatis et id diam. Phasellus dignissim, augue non consectetur mattis, dolor orci lacinia diam, ut elementum dolor sem id velit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque venenatis quis libero suscipit egestas. Sed ut efficitur elit. Proin tellus diam, pulvinar quis magna in, condimentum bibendum est. Vestibulum efficitur, ipsum vitae dignissim gravida, ante ipsum tincidunt quam, vitae convallis enim justo at purus. Nullam nunc mauris, tincidunt et neque id, imperdiet iaculis felis. Etiam varius gravida diam, ac commodo dui dignissim nec. Cras quis aliquam ligula, in suscipit mi. Maecenas sed velit vitae quam egestas interdum. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Interdum et malesuada fames ac ante ipsum primis in faucibus. Integer eget erat dapibus, faucibus leo nec, laoreet lacus. Donec augue est, feugiat a hendrerit eget, ultricies non velit. Vestibulum neque felis, posuere vel sagittis in, ullamcorper vitae sem. Sed est felis, vehicula id scelerisque eu, hendrerit at lacus. Ut imperdiet tellus sed aliquet faucibus. Phasellus euismod elit quis nibh volutpat, at volutpat quam viverra. Phasellus dictum ut felis cursus congue.pellentesque urna nunc, pretium at quam a, pellentesque laoreet nulla. Pellentesque feugiat pharetra varius. Nam nibh quam, pulrpis egestas. Lorem ipsum consectetur adipiscing Ut tortor elit, egestas condimentum neque aliquet, malesuada convallis orci. Suspendisse ullamcorper ante eu quam molestie, blandit ultrices libero elementum. Cras ut velit dignissim, fermentum sem eget, sodales purus. Integer eros eros, bibendum vehicula ante ut, vestibulum ullamcorper enim. Cras eget erat vitae nisl lacinia laoreet vel eu ligula. Vivamus vel nulla accumsan, lobortis justo hendrerit, dignissim ligula. Quisque bibendum lobortis tempus. Integer volutpat, nulla quis pretium hendrerit, est velit aliquet sapien, at scelerisque odio lacus eget sem. Integer pretium semper tempus. Proin et viverra arcu, in posuere enim. Fusce felis nibh, aliquet suscipit mi eu, finibus accumsan massa. Etiam vel eleifend neque. Nullam iaculis libero eu risus rutrum, non mollis nibh mollis. Duis et odio dolor. Sed at quam sed diam laoreet cursus non sagittis erat. Donec sit amet blandit dui. Etiam et interdum lorem. Phasellus pretium tellus tortor, sed dapibus tellus ultricies in. Praesent bibendum justo ut magna venenatis porttitor. Sed in varius mi, a suscipit arcu. Mauris quis posuere odio, eget molestie elit. Phasellus ornare nisi eget luctus dapibus. Duis feugiat, odio ac tempus luctus, metus lacus feugiat orci, eu vestibulum risus purus vestibulum orci. Mauris tempor sem ac dolor congue, quis rhoncus ex lobortis. Aliquam. TraMVaJ Forcity alfa ROZHOVOR Sit amet ensectetur adipiscing nuevela nohures elitelus! Pellentesque habitant mor tristique senectus... Suspendisse a aliquet Nullam turpis nulla, ultricies ac consequat id, tristique quis ante. Ut non lectus pharetra, facilisis nunc et, euismod ipsum. Donec sollicitudin, urna a dignissim ullamcorper, purus odio rutrum nisl, eget congue ex urna sit amet ligula. Ut tempor, eros vel mattis rhoncus, mauris urna fringilla metus, in interdum tellus tortor non diam. Nunc nec rhoncus risus, sed suscipit leo. Aenean ut pretium massa, vitae dictum lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ipsum erat, euismod nec eleifend et, hendrerit quis tellus. Donec venenatis consequat interdum. Ut vel eleifend nulla. Pellentesque sit amet dictum eros. Aenean nunc mi, blandit sollicitudin erat vel, convallis posuere sapien. Praesent ultrices consectetur velit quis eleifend. Ut at libero vel arcu facilisis venenatis et id diam. Phasellus dignissim, augue non consectetur mattis, dolor orci lacinia diam, ut elementum dolor sem id velit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque venenatis quis libero suscipit egestas. Sed ut efficitur elit. Proin tellus diam, pulvinar quis magna in, condimentum bibendum est. Vestibulum efficitur, ipsum vitae dignissim gravida, ante ipsum tincidunt quam, vitae convallis enim justo at purus. Nullam nunc mauris, tincidunt et neque id, imperdiet iaculis felis. Etiam varius gravida diam, ac commodo dui dignissim nec. Cras quis aliquam ligula, in suscipit mi. Maecenas sed velit vitae quam egestas interdum. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Interdum et malesuada fames ac ante ipsum primis in faucibus. Integer eget erat dapibus, faucibus leo nec, laoreet lacus. Donec augue est, feugiat a hendrerit egetvel sagittis in, ullamcorper vitae sem. Sed est. MOTOrOVÁ JEDNOTKa regionova Accabore vollaut eaque volorero que venest late nis estis ipsam res simi, sequi ullessi tenissi nctur. Quisque volorem volor milique dolorestia dolorpor re aut exerum ne excea sapient mod ea nusea nempero eris re, core indi iur res apiet fuga. At earum dollaces ad untioreiunt, duntus expeliquam. (30)

31 A GENERAL SPECIFICATIONS OF THE INTENSITY OF DRAUGHT OF THE LINE Format Brand Intensity of draught of the line B ELEKTRICKÁ JEDNOTKA 471 City Elefant ELEKTRICKÁ JEDNOTKA 471 City Elefant 5 VISUAL STYLE A6 cca % 0,2 0,3 points A5 A4 A3 A2 cca 70 % cca 100 % cca % 0,3 0,5 point 0,5 0,75 point 1 2 points x x x y 5.2 Line A1 cca % 3 5 points C The line weight is given by the format on which the line is located. Specific examples are described on this page of the manual (A). The length of the line reaches across the entire layout of the format or matches the length of a text or the logo (B). D The line is drawn in the basic colours or in white and its colour is influenced by the colour of the background (C). The line may be also used on a white background or a photograph. Using a light blue line on a grey background is not recommended because this combination is not easily visible. Fugitae consequ oditatet eos con plitem quis ea con ratem venestrum etur voluptaecus am harumquist eosanimos Fugitae consequ oditatet eos con plitem quis ea con ratem venestrum etur voluptaecus am harumquist eosanimos Fugitae consequ oditatet eos con plitem quis ea con ratem venestrum etur voluptaecus am harumquist eosanimos If the line is placed next to the logo, it is necessary to observe the protective zone of the logo. When placing the line next to a text, the distance is given by the distance from the edge of the format (B) or by a distance which achieves an optically balanced layout (D). When working with a photograph, the line must not disrupt the central motif (E). E (31)

32 A corporate image photograph 5 VISUAL STYLE 5.3 Photobank Photographs in three basic fields are used in the communication materials of the group: B product image photograph A a corporate image photograph for use in general materials which do not promote a specific product, but develop the image of the group (folders, flags, title pages of printed materials). B a product image photograph for showing a specific product (catalogue sheets, advertising, inside pages of printed materials). C general photographs for a specific illustration in the inside pages of brochures, leaflets, magazines, for use on web pages or the intranet. These photographs are not suitable for use on the title pages of printed materials. C general photograph (32)

33 man muž woman žena disabled invalida person sprcha shower cloakroom šatna locomotive lokomotiva elektrická electric jednotka unit trolley trolejbus 5 VISUAL STYLE oznámení notification point zajímavost of interest personal personálie data kalendář calendar media motorová jednotka unit metro electric elektrobus 5.4 Pictograms upozornění warning information informace searching hledání rozhovor interview směrovka signpost tramvaj Pictograms are used on the Internet, in printed materials or in designation of buildings. These pictograms are based on the character of the logo and the font. Two versions are used: either white motifs are placed in a circle or motifs are without a circle. The pictograms are prepared using the basic colour range (see 3.1 Basic Colours). The Green Train pictogram is designed in the complementary green colour (see 3.2 Complementary Colours). Green train The shape of these pictograms may not be modified. When creating new pictograms, it is necessary to use the same style which is applied in these examples. (33)

34 6 BUSINESS STATIONERY

35 BUSINESS STATIONERY Název pracoviště Útvar Osoba Ulice PSČ Město Místo, datum Oslovení, Název pracoviště Útvar Osoba Ulice PSČ Místo Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum sem, sed euismod quam magna non neque. Integer posuere ante libero, in sodales elit auctor non. 6.1 Headed Paper A headed paper contains the 100% size of the logo in the basic colour design located in the left top part of the format (heading) and information about the company in the bottom part of the format (footer). The heading and the footer are separated from the main body of the text by a light blue line. A black-and-white version of the headed paper uses the black-and-white design of the logo. Proin ac lacinia felis. Nunc scelerisque, libero vel posuere posuere, augue tortor vehicula mauris, dal molestie erosaw dui in sem. Cras cursus, sem et aliquet fermentum, tortor quam convallis nibh. Nullam at magna odio. Ut ac arcu non elis adipiscing tempus necali ut nibh. Curabitur porttitor et rutrum ante orci et mauris. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor tincidunt neque, a blandit orci. Quisque quis erat lacus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean semper ullamcorper adip nutrela discing momenule darbiu forum. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor a quis nisl. Black-and-white version Textual information is entered in the template using the complementary company font Arial in black colour in the Regular and Bold font styles and the size of 10 points, line spacing of 1.5. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Nullam at magna odiotiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida. Pozdrav 198 Titul Jméno Příjmení funkční zařazení 1/ Název ulice 123/ Město Česká republika T: F: E: IČ: , DIČ: CZ Název banky, účet: /0000 Společnost je zapsána v obchodním rejstříku vedeném Krajským soudem v Město, oddíl X, vložka Název ulice 123/ Město Česká republika T: F: E: IČ: , DIČ: CZ Název banky, účet: /0000 Společnost je zapsána v obchodním rejstříku vedeném Krajským soudem v Město, oddíl X, vložka (35)

36 BUSINESS STATIONERY Název pracoviště Útvar Osoba Ulice PSČ Město Místo, datum Oslovení, Název pracoviště Útvar Osoba Ulice PSČ Místo Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum sem, sed euismod quam magna non neque. Integer posuere ante libero, in sodales elit auctor non. Proin ac lacinia felis. Nunc scelerisque, libero vel posuere posuere, augue tortor vehicula mauris, dal molestie erosaw dui in sem. Cras cursus, sem et aliquet fermentum, tortor quam convallis nibh. Nullam at magna odio. Ut ac arcu non elis adipiscing tempus necali ut nibh. Curabitur porttitor et rutrum ante orci et mauris. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor tincidunt neque, a blandit orci. Quisque quis erat lacus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean semper ullamcorper adip nutrela discing momenule darbiu forum. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor a quis nisl. Black-and-white version 6.2 Headed Paper with a Certification Mark A headed paper with a certification mark respects the rules which are described on the previous page (see 6.1 Headed Paper). Contact details in the footer must be moved to make space for the certification marks. The black-and-white version of the headed paper with a certification mark uses the black-and-white design of the logo. Textual information is entered in the template using the complementary company font Arial in black colour in the Regular and Bold font styles and the size of 10 points, line spacing of 1.5. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Nullam at magna odiotiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida. Pozdrav 198 Titul Jméno Příjmení funkční zařazení 1/ Název ulice 123/ Město Česká republika T: F: E: IČ: , DIČ: CZ Název banky, účet: /0000 Společnost je zapsána v obchodním rejstříku vedeném Krajským soudem v Město, oddíl X, vložka Název ulice 123/ Město Česká republika T: F: E: IČ: , DIČ: CZ Název banky, účet: /0000 Společnost je zapsána v obchodním rejstříku vedeném Krajským soudem v Město, oddíl X, vložka (36)

37 BUSINESS STATIONERY Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum sem, sed euismod quam magna non neque. Integer posuere ante libero, in sodales elit auctor non.proin ac lacinia felis. Nunc scelerisque, libero vel dui in sem. Cras cursus, sem et aliquet fermentum, tortor quam convallis nibh. Nullam at magna odio. Ut ac arcu non elis adipiscing tempus necali ut nibh. Curabitur porttitor et rutrum ante orci et mauris. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor tincidunt neque, a blandit orci. Quisque quis erat lacus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean semper ullamcorper adip nutrela discing momenule darbiu forum. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Nullam at magna odiotiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum sem, sed euismod quam magna non neque. Integer posuere ante libero, in sodales elit auctor non. Proin ac lacinia felis. Nunc scelerisque, libero vel posuere posuere, augue tortor vehicula mauris, dal molestie erosaw dui in sem. Cras cursus, sem et aliquet fermentum, tortor quam convallis nibh. Nullam at magna odio. Ut ac arcu non elis adipiscing tempus necali ut nibh. Curabitur porttitor et rutrum ante orci et mauris. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor tincidunt neque, a blandit orci. Quisque quis erat lacus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean semper ullamcorper adip nutrela discing momenule darbiu forum. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar. Nullam at magna odio. Ut ac arcu non felis adipiscing. Black-and-white version 6.3 Headed Paper the Second and Following Pages The logo and the heading line remain on the following pages of the headed paper template. Apart from these only textual information is used and the footer is omitted. The black-and-white version of the second and following pages uses the black-and-white design of the logo. Textual information is entered in the template using the complementary company font Arial in black colour in the Regular and Bold font styles and the size of 10 points, line spacing of 1.5. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Nullam at magna odiotiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pozdrav Titul Jméno Příjmení funkční zařazení 2/2 287 (37)

38 preprinted paper with the logo filling in of the first page filling in of the first page (a windowed envelope) 6 BUSINESS STATIONERY Název pracoviště Útvar Osoba Ulice PSČ Město Název pracoviště Útvar Osoba Ulice PSČ Místo Název pracoviště Útvar Osoba Ulice PSČ Město Název pracoviště Útvar Osoba Ulice PSČ Místo Místo, datum Oslovení, Místo, datum Oslovení, 6.4 Principle of Filling in Text Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum sem, sed euismod quam magna non neque. Integer posuere ante libero, in sodales elit auctor non. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum sem, sed euismod quam magna non neque. Integer posuere ante libero, in sodales elit auctor non. Proin ac lacinia felis. Nunc scelerisque, libero vel posuere posuere, augue tortor vehicula mauris, dal molestie erosaw dui in sem. Cras cursus, sem et aliquet fermentum, tortor quam convallis nibh. Nullam at magna odio. Ut ac arcu non elis adipiscing tempus necali ut nibh. Curabitur porttitor et rutrum ante orci et mauris. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor tincidunt neque, a blandit orci. Quisque quis erat lacus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean semper ullamcorper adip nutrela discing momenule darbiu forum. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Nullam at magna odiotiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida. Pozdrav Titul Jméno Příjmení funkční zařazení Proin ac lacinia felis. Nunc scelerisque, libero vel posuere posuere, augue tortor vehicula mauris, dal molestie erosaw dui in sem. Cras cursus, sem et aliquet fermentum, tortor quam convallis nibh. Nullam at magna odio. Ut ac arcu non elis adipiscing tempus necali ut nibh. Curabitur porttitor et rutrum ante orci et mauris. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor tincidunt neque, a blandit orci. Quisque quis erat lacus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean semper ullamcorper adip nutrela discing momenule darbiu forum. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Nullam at magna odiotiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida. Pozdrav Titul Jméno Příjmení funkční zařazení This page shows the principle used in filling in text in business stationery. A preprinted white paper with the logo in the heading and printed on an offset printer is used as a source. The heading line, text and footer are defined in the electronic template. 1/2 Název ulice 123/ Město Česká republika T: F: E: IČ: , DIČ: CZ Název banky, účet: /0000 Společnost je zapsána v obchodním rejstříku vedeném Krajským soudem v Město, oddíl X, vložka /2 Název ulice 123/ Město Česká republika T: F: E: IČ: , DIČ: CZ Název banky, účet: /0000 Společnost je zapsána v obchodním rejstříku vedeném Krajským soudem v Město, oddíl X, vložka Alternatively, a black-and-white template may be used. In this case everything is printed on a white paper. preprinted paper with the logo filling in the second and following pages Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum sem, sed euismod quam magna non neque. Integer posuere ante libero, in sodales elit auctor non.proin ac lacinia felis. Nunc scelerisque, libero vel dui in sem. Cras cursus, sem et aliquet fermentum, tortor quam convallis nibh. Nullam at magna odio. Ut ac arcu non elis adipiscing tempus necali ut nibh. Curabitur porttitor et rutrum ante orci et mauris. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor tincidunt neque, a blandit orci. Quisque quis erat lacus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aenean semper ullamcorper adip nutrela discing momenule darbiu forum. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. Curabitur porttitor a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Nullam at magna odiotiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras auctor erat id blandit tincidunt. Sedra tellus pellentesque purus facilisis pulvinar a quis nisl. In posuere convallis vehicula. Etiam nisl sem, suscipit ac nulla eu, feugiat bibendum lorem. Integer placerat, mauris eget gravida dapibus, turpis lectus interdum sem, sed euismod quam magna non neque. Integer posuere ante libero, in sodales elit auctor non. Proin ac lacinia felis. Nunc scelerisque, libero vel posuere posuere, augue tortor vehicula mauris, dal molestie erosaw dui in sem. Cras cursus, sem et aliquet fermentum, tortor quam convallis nibh. Nullam at magna odio. Ut ac arcu non elis adipiscing tempus necali ut nibh. Curabitur porttitor et rutrum ante orci et mauris. Nullam at magna odio. Ut ac arcu non felis adipiscing tempus necali ut nibh. 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