BRAND GUIDELINES. Version 1.1 September 09

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1 BRAND GUIDELINES Version 1.1 September 09 1

2 Contents The Story Behind Our Identity 04 Where the wandering water gushes From the hills above Glen Car The New IT Sligo Logo 05 The Name of the Institute & Old Logos 06 Using the IT Sligo Identity 07 Monochrome Usage 08 Minimum Size - Reproduction 09 Minimum Size - Documentation/Web 10 Space Around the Logo 12 Typeface 13 Sub brands 14 Corporate Stationery 22 Internal/External Communications

3 The Story Behind our Identity The New IT Sligo Logo Our logo is drawn from and inspired by the natural beauty and distinctiveness of Sligo. We have a rich heritage of beautiful, lush countryside, windswept and breathtaking seascapes and the awe inspiring sweep of Ben Bulben. Sligo is an international destination indelibly associated with the writings of W B Yeats. WHERE dips the rocky highland Of Sleuth Wood in the lake, There lies a leafy island... Come away, O human child! To the waters and the wild. Our new IT Sligo brand is designed to embrace these positive associations and embed them with institutional values of friendship, welcome, freshness, the quality of life and opportunities we offer on campus and the close knit community focus that we have encouraged. The Colours Using a colour palette of stone blue that echoes the distinctive natural hues of Sligo and its immediate hinterland, the logo retains the symbol element from the previous IT Sligo logo. The stone blue/green palette is representative of the dark coloured stone of Ben Bulben peak, sweeping down to the lush green countryside and onwards again into the blue sea. Sligo has been described as a gateway between land and sea, between north-west and west. The Typography and the Sweep The typography is contemporary. Used here the colours integrate the distinct IT element with the Sligo element in a redrawn version of the sweep that has previously represented Ben Bulben, the Salmon, the flame, the S of Sligo. Here the elements of IT Sligo and IT are integrated via the distinct sweep to draw together town, county and town in a synergistic way. It is above all, fresh modern and energetic and is simple, yet easily recognizable. The Irish version of the name is integrated in the same colour palette. The IT Sligo logo has been updated to give it a fresh, clean, modern feel and to reflect the qualities that the Institute has to offer. The identity covers all aspects of how we communicate with internal and external audiences. Our aim is to ensure we present IT Sligo to our best advantage in all our communications. Please ensure that you check with the President s office or nominee before you sign off on any use of the Identity. The IT Sligo logo has been specially designed and should not be altered. It incorporates elements from the previous identity to retain consistency and the recognizable sweep inspired by Ben Bulben that is indelibly associated with the Institute and the Region. To ensure visual consistency, the logo must never be adjusted, redrawn or modified in any way. The logo should be given prominence on all IT Sligo publications and other published materials, in printed and electronic format. The President s Office is responsible for managing the Visual Identity programme. Any queries should be addressed to: Joe Delaney, Reprographic Office, IT Sligo, Ash Lane, Sligo, Ireland. Phone: +353 (0) Fax: +353 (0) Versions of the Institute logo contained in the Guide are available also from Joe Delaney, see details above. 4 5

4 The Name of the Institute Using the IT Sligo Identity The name of the Institute to be used on promotional and marketing materials is IT Sligo. The Irish version is An Institiúid Teicneolaíochta, Sligeach. This includes use on addresses, body copy and other uses. On other official materials, when approved by the President s Office, the name Institute of Technology, Sligo may be used. Old Logos All old IT Sligo logos are gradually being phased out, so please use the new version when designing/ creating or printing any new material. The main version of the IT Sligo logo is the full colour option (figure 1). Use this version where possible, and on a light background. The new IT Sligo logo has been designed in a landscape format. A reversed out version has been created (figure 2). This version has been created for use on dark, coloured or photographic backgrounds. Only use this reversed out version, and please do not create your own alterations. Care should be taken when placing the logo on a photographic background that it is clearly legible. Lighter images allow the opportunity to use the colours from our palette. Always try to choose a colour that is sympathetic to those within the selected images (figure 3). figure 1 figure 2 figure 3 Do not create you own colour alterations to the logo, such as changing the colour of the typography. (figure 4) figure 4 6 7

5 Colour Palette PRIMARY Colours The following primary colours are the only colours that can be used as part of the main identity. SLIGO Cerulean BLUE SLIGO MOSS GREEN Pantone 7470 CMYK RGB Pantone 376 CMYK RGB SECONDARY Colours We have identified the following additional colour palette to be used in a complimentary way with the primary colours. Pantone 556 CMYK RGB Pantone 7458 CMYK RGB Pantone 403 CMYK RGB Colour Specifications The colour specifications show the recommended breakdowns for four colour process, screen and internet usage. These specifications will enable you to apply colour consistently across a wide range of communication mediums. 8 9

6 Mono Minimum Size - Reproduction When printing in black and white, a mono option has been designed which will reproduce cleanly on a light coloured background (figure 1). Where the IT Sligo logo is situated on a page, poster, stand or any other piece of design work or internal document, it must have prominence on the page. Therefore we have stipulated a minimum size to ensure the legibility of the logo. When the mono logo appears on a dark coloured background, use the reversed option (figure 2). figure 1 Above 55mm Note that when the logo is reduced in size and used below 55mm the Irish version of the name becomes unreadable. In this instance, a special version of the logo has been developed without the Irish version of the name. figure 2 We believe it is better to create an exception to the rule, rather than leave it to chance that the Irish language is unreadable. Do not create your own alterations to the logo (figures 3 & 4). 55mm Note that this version is ONLY permitted in this eventuality. figure 3 A single colour option (figure 5 & 6) of the logo is also available. Under 55mm figure 5 figure

7 Minimum Size - Documentation/Web The minimum size when placed on an A5 page is 43mm in width (figure 1). The minimum size for A4 is 59mm (figure 2) and 84mm for A3 (figure 3). Where the logo appears on a large piece of design, such as a pop-up stand (standard size 800mm x 2000mm), the logo should go no smaller than 230mm (figure 4). This is to ensure legibility of the logo from a distance. Where the logo is to be placed into an online or digital environment, the logo should go no smaller than 284 pixels in width (figure 5). 84mm 230mm 284 pixels WORK IN PROGRESS These are the absolute minimum sizes, and where possible we recommend that you use the logo in a larger size than this. 59mm 43mm figure 1 figure 2 figure 3 figure 4 figure

8 Space Around the Logo Regardless of where the logo is used, it must have a minimum area of clear space around it = 1X. 1x 1x Franklin Gothic Book Franklin Gothic Book Condensed Franklin Gothic Medium Franklin Gothic Demi Franklin Gothic Heavy Typeface The Franklin Gothic font family has been selected as the primary typeface for the IT Sligo brand. It is to be used for headings of documents and on stationery. It is to be used for subheadings and body copy. For body copy, please use Franklin Gothic Book. Alternative Typeface If you do not have Franklin Gothic we recommend you use Arial which is available on most computers. Only use regular, italic and bold versions. Body Copy Typeface Our preferred point size for body copy on all publications and printed material is 10 point on 13 point leading. However, we are aware that certain documents may require larger text and, where this is the case, we recommend that text is set no larger than 12 point on 14 point leading. We are also aware that there may be certain cases where the text may need to be smaller, such as advertisements in newspapers etc. If this is the case please go no smaller than 7 point to ensure legibility. Stationery The IT Sligo logo is to be placed at the top left hand corner of all stationery to keep a consistent look throughout. Franklin Gothic is the chosen typeface on stationery. Should you need Institute stationery, such as business cards, letterheads, compliment slips, please contact: Joe Delaney, Reprographic Office, IT Sligo, Ash Lane, Sligo, Ireland Phone: +353 (0) Fax: +353 (0)

9 Sub Brands: Schools and other Units within the Institute With a number of schools and other units within the Institute, it is crucial that all external communication is branded consistently. This helps maintain the strength of the IT Sligo family and will ensure that each unit receives maximum benefit as part of the Institute. You should never try to reproduce the logotype for a unit yourself. The President s Office will arrange for any sub unit branding should it be required. & Humanities Busi & HuB & Science Science Science & Science Humanities E 16 17

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13 Corporate Stationery President: Professor Terri Scott We have given careful consideration to the use of the logo on stationery. Facsimile message The following templates specify the Institutional stationery. Note that should you require personal business cards a Pro Forma is available for download from and from the President s Office. There is no provision for personalised letterhead. Please note when sending letters you should indicate clearly in the signature panel your name, designation, phone number and address. This is illustrated on the Pro Forma form overleaf. IT Sligo Ash Lane Sligo Ireland T +353 (0) E name Job Title Card for the attention of hi Annabel Name fax number from Name Date 21/07/09 Time 4pm Subject Message Photocall arrangements Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin hendrerit sapien a nibh malesuada interdum. Aliquam erat volutpat. Praesent ante est, sodales quis convallis ac, ultrices non sapien. nulla venenatis, metus a elementum feugiat, odio metus laoreet orci, eu consectetur massa risus in ante. Ut sed nisl turpis. Praesent quis luctus massa. Curabitur ac ante in nunc interdum venenatis. Ut consectetur, lectus vel varius gravida, justo leo pharetra neque, vel aliquet augue lacus non metus. Curabitur eu nunc nulla, quis faucibus sem. Donec dignissim tortor non mi rhoncus id ullamcorper tortor tincidunt. Etiam in nulla in risus commodo hendrerit. Maecenas mattis mauris sit amet eros consectetur ut aliquam sapien tincidunt. Maecenas gravida aliquet mi a tempus. Aenean sed erat ante, id dictum tellus. Sed vel tellus vitae leo ullamcorper semper. nam iaculis sodales nulla, at ultricies nisi scelerisque dictum. nunc lobortis, purus porta fringilla facilisis, justo est convallis tellus, nec pellentesque felis ligula in augue. Mauris faucibus vehicula risus eu pretium. Aliquam cursus leo commodo nibh mattis et auctor eros dapibus. Vestibulum nec risus nec nulla consequat fringilla. Etiam non lectus eget turpis interdum pulvinar. Sed mattis, risus nec facilisis vehicula, mi sapien auctor felis, at laoreet ipsum est a quam. Vivamus elit tellus, scelerisque in pharetra sit amet, consequat sed neque. Cras hendrerit dui ac enim tristique rutrum. Ut eu adipiscing neque. nunc non odio nec odio pellentesque lobortis. President: Professor Terri Scott Suspendisse in tortor metus. Morbi ante nibh, porta vel tempus lacinia, consectetur sed velit. Sed mi nibh, congue at blandit ac, auctor a augue. Pellentesque vel risus eros, nec interdum erat. Phasellus ullamcorper, augue quis molestie imperdiet, felis mi semper tellus, at ultricies elit velit vitae massa. fusce dictum hendrerit libero, at ultrices ligula interdum at. Aenean sollicitudin volutpat risus, interdum sodales magna accumsan ut. Integer porttitor diam at turpis scelerisque venenatis. Vivamus id quam diam. Proin nec augue magna, vel rutrum sapien. Proin non augue nec velit dapibus tincidunt quis ac lorem. Donec elementum, nisi sed convallis sagittis, quam enim lacinia quam, non luctus leo odio in quam. Donec condimentum lacus at turpis adipiscing vehicula. Regards Name President with compliments IT Sligo, Ash Lane, Sligo, Ireland T +353 (0) IT Sligo, Ash Lane, Sligo, Ireland T +353 (0) IT Sligo, Ash Lane, Sligo, Ireland T +353 (0) Compliment Slip Letterhead Generic Fax Sheet Pro Forma 24 25

14 Internal/External Communications President: Terri Scott President: Terri Scott We have developed templates for internal communications. Please do not create your own versions from your PC/Mac. Miss Annabel Morgan Name of Section/Unit 50 Malone Park Person Name Belfast Person Title BT9 6NN Address Northern Ireland Tel: Fax: 21 July Dear Colleague, The template provided is for your own use. Please fill in your own contact details above i.e. your department section/unit, name, title, telephone, fax and your address. This template is to be used on all IT Sligo s correspondence. President: Terri Scott Presentation Title Here About the presentation details Powerpoint Title Slide Thank you for your time and cooperation Yours sincerely NAME President President: Terri Scott Sub Title Here Document Title Here About the document details About the presentation details About the presentation details About the presentation details About the presentation details IT Sligo, Ash Lane, Sligo, Ireland T +353 (0) IT Sligo, Ash Lane, Sligo, Ireland T +353 (0) Document Title Here IT Sligo, Ash Lane, Sligo, Ireland T +353 (0) About the document details Word Letter Template Word Title Template Powerpoint Follow-on Slide 26 27

15 IT Sligo, Ash Lane, Sligo, Ireland T +353 (0) F +353 (0) E 28

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