Milano Design Week 8 13 Aprile Official Circuit of zona Tortona Savona Communications Plan

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1 Milano Design Week 8 13 Aprile Official Circuit of zona Tortona Savona Communications Plan

2 Tortona Around Design The new Fuorisalone Design Week at the Zona Tortona-Savona Tortona Around Design is a communications project which aims to promote the territory and the rich programme of events and initiatives that take place during the Fuorisalone Design Week around Via Savona and Via Tortona in Milan, and to highlight the area s strong points and its most interesting exhibitors. With its updated image and contents, the project seeks to create a coordination and communications service for all the companies exhibiting in the area. Using specially chosen efficient and proven tools, it aims to give the event a unifying image, promote it via the international media, create a system of way finding, and provide visitors with useful tools for gaining an overall picture of the area and its content.

3 Tortona Around Design addresses an international audience of design professionals and enthusiasts who are watchful of quality and in constant search of new stimuli. In 2002 the Zona Tortona became Milan s first real Fuorisalone district, a driving force for the redevelopment and renewal of the area. The urban project was closely followed in Italy and abroad and was adopted for a series of similar initiatives in other parts of the city. Since then, the Zona Tortona has been an epicentre of the Fuorisalone Design Week, with an ever-rising number of exhibitors and users (200 exhibitors, 30,000 sq m of exhibition space, and more than 130,000 visitors from all over the world), and state-of-the-art content. Tortona Around Design was conceived by Tortona Locations and Studiolabo.

4 Services and communications plan WEB PORTAL NEWSLETTER MEDIA DEDICATED TO EVERY SINGOL EVENTS IN THE OFFICIAL CIRCUIT DEDICATED WEBSITE FUORISALONE.IT PRINTED GUIDE PRESS CONFERENCE APP R.A. NEWSLETTER SIGNAGE REPORT 2013 EDITION

5 The three main communications steps are: PRE-EVENT COMMUNICATIONS EVENT COMMUNICATIONS POST-EVENT COMMUNICATIONS Tools: Tools: Tools: Press Office Press conference Website Social media Newsletter Media Relations and Press Kit Info Point TAD Journal & Map Website Signage Press Office follow up Report

6 1 PRE-EVENT Press office/ Media relations The preparatory phases of the event will be supported by a press office focussing primarily on design, architecture, lifestyle and business publications. The press office will be a reference point for the international media, providing detailed information about the circuit and its main participants. Press conference The press conference aims to brief international journalists regarding the distinctive features and content of next April s circuit of events. During the presentation, a press release will be distributed to journalists containing an up-to-date list of all exhibiting companies names and contact information. Dates and venues are still to be confirmed. During the post-conference phase and in the period leading up to the event, the press office will send a series of targeted press releases to the main international publications, including s containing press kits and constant updates of the exhibitor list. Tortona Around Design Fuorisalone 2014 Website The brand new tortonaroundesign.com website will be online at the beginning of February. From early March, all event content will be published and updated as it becomes available. The site will contain all information regarding the event, including details of exhibitors, sponsors, locations, a calendar of events, and information for visitors. All exhibitors will have their own space on the site containing a photo, a brief description of the event or product, and contact information. The site will also feature a press area where press releases and photos will be available to download.

7 1 PRE-EVENT Social Media The event will also be publicised on the main social networks: GooglePlus Newsletter Newsletters and DEM will be sent between February and April to a database of targeted contacts to promote the circuit and specific projects. Tortona Around Design Fuorisalone 2014 Facebook Twitter Instagram Pinterest

8 2EVENT Media Relations and Press kit A press lounge will be set up during the Tortona Around Design event. This will form the general headquarters of the event and will be reserved to members of the press and professionals. With particular emphasis on the Press Preview day (7th April, dedicated entirely to the press), but also throughout the event, the press office will be available to assist journalists and facilitate any interviews and reports they wish to make in the various areas. An official Press Kit regarding the circuit will be created. Info Point Information points will be positioned in three crucial locations: next to the bridge that connects Porta Genova station to Via Tortona; at the roundabout in Via Bergognone; and inside the Opificio 31 courtyard. The info points will provide information about the events, distribute printed material and offer assistance with the App and help with event facilities. TAD Journal and Map All companies exhibiting in the area s various locations will have a dedicated editorial space in the "Exhibitors" section of the magazine-guide, including a photo illustrating the project, a brief description, location coordinates and the company contact details. Companies will also be indicated on the official event map which will give an overview of the area and all its content. The map and magazine will be printed in 50,000 copies and distributed at all participating locations, in the Press Lounge and at the Info Points.

9 2EVENT Website All companies exhibiting in Zona Tortona will have a dedicated editorial space on the tortonaroundesign.com website inclu ding company name, designer, an image, a presentation in Italian and English, and contact details. This will guarantee direct visibility to all those present in the circuit, and provide the public and operators with all the information they may need. Signage The event will have a new visual identity, part of which will be conveyed through an ad hoc signage system. This will give immediate on-site visibility to all the locations on the official Tortona Around Design circuit.

10 3POST-EVENT Press Office Follow Up In the weeks following the event, the press office will manage follow-up initiatives with the media and the press review. Statistics referring to press attendance will be sent to exhibitors. Report A final overall appraisal will be made in a post-event report presenting a summary of exhibitors, sponsors, events, media & marketing, and visitor numbers, as well as the degree of visibility and success achieved by the 2014 edition.

11 BASE position COST: VAT PLUS position COST: VAT SUPER position COST: VAT -Signalling event/showroom on TAD site map -Presence of name, address, event duration on TAD site -Dedicated page of event/exhibition -Signaling event on printed guide -Signalling on territory with placemark -Presence on TAD Iphone guide -Presence on TAD event list on website Fuorisalone.it + + -Signaling event/showroom on TAD site map -Presence of name, address, event duration in evidence as special event on TAD site -Dedicated page of event / exhibition - Page special event on TAD site - Logo company in the footer of TAD site - Banner on all the pages of the TAD site Signaling event in evidence (with trademark) on printed guide Adding to the offers concerning the position Sponsor (see table below) the following services: + -presence of informative material and rollup of client within the press-lounge of TAD, to promote the event for journalists -format advertising page halfpage 250x172 in the journal of TAD -2 articles devoted in the newsletter of TAD -Dedicated outputs in the post - day by day - in the official facebook page of TAD -definition of a hashtag dedicated to the client through instagram on the site of TAD -Quotation of the company in all Press releases and inclusion of corporate material in the official Press Kit of TAD + + -Presence on territory with placemark Presence on TAD Iphone guide with the indication special event Presence on TAD event list on website Fuorisalone.it presence with company logo

12 App per Iphone spazio ADV

13 Deadline Calendar 9th February LAST POSSIBLE DATE FOR SUBMITTING REGISTRATION FORMS IN ORDER TO BE INCLUDED IN THE PRESS RELEASE SPREAD DURING THE PRESS LAUNCH 15th March LAST POSSIBLE DATE FOR SUBMITTING REGISTRATION FORMS IN ORDER TO BE INCLUDED IN ALL TAD COMMUNICATIONS MATERIAL - LAST POSSIBLE DATE FOR PAYMENT OF REGISTRATION FEE: AT THE TIME OF REGISTRATION - LAST POSSIBLE DATE FOR SUBMITTING COMMUNICATIONS MATERIAL FOR PUBLICATION: - PRESS RELEASE ITALIAN AND ENGLISH - IMMAGES (High resolution photo (CMYK 300 dpi)) - SHORT DESCRIPTIVE TEXT IN ITALIAN AND ENGLISH - COMPILED EVENT SHEET

14 COMMUNICATIONS TOOLS Website

15 Banner Logo Interactive map Event data, event photos and event descriptions Details and contacts of exhibitors Programme of Activities Link download App Press Area for journalists

16 Slideshow with focus on the 2014 edition Website Layout 2014 version: Homepage Map of locations and list of itineraries Spaces for main sponsors, special events, Smartphone apps Programme of activities Event carousel Instagram photo feed Banner space for sponsors

17 Homepage: Slideshow with focus on 2014 edition Map of locations and list of itineraries

18 Homepage: Main sponsor spaces Special events Smartphone apps Activity programme Event carousel

19 Homepage: Instagram photo feed Banner space for sponsors

20 Event diary: (Exhibitors list)

21 Event diary: (Activity programme)

22 Event profile: Photo gallery Exhibitor Location News Activities

23 Event sheet: Title and payoff Industry (ex. furniture, industrial design, automotive, technology) Image gallery Event description Dates of the event Link to the website and Files attached to be downloaded (ex. press release) Contact details/ additional info Info and pictures of the exhibitors products Localization of the venue on the interactive map News releated to the event Schedule of the activities organized by the exhibitors (ex. opening cocktails, press conference)

24 COMMUNICATIONS TOOLS Newsletter

25 NEWS Text example. Il nuovo fuorisalone di zona Tortona-Savona. Tortona Around Design è un progetto di comunicazione che punta a qualificare il territorio e la fitta rete di eventi e iniziative fuorisalone che si svolgono a Milano, nell'area intorno a via Savona e via Tortona, mettendo in evidenza i suoi punti di forza e le presenze espositive più interessanti. Un progetto rinnovato nell'immagine e nel contenuto che ha l'obiettivo di creare un coordinamento e un sistema di comunicazione al servizio di tutte le aziende che espongono negli spazi espositivi della zona, avvalendosi di strumenti rodati ed efficaci, studiati per dare un'immagine unitaria alla manifestazione, promuoverla sui media internazionali, creare un sistema di wayfinding, fornire ai visitatori degli strumenti utili per una visione d'insieme della zona e dei suoi contenuti. Tortona Around Design si rivolge a un pubblico internazionale di professionisti e appassionati di design, attento alla qualità e alla costante ricerca di nuovi stimoli. La zona Tortona ha vissuto a partire dal 2002 la nascita del primo vero distretto cittadino del fuorisalone, motore di riqualificazione e rinnovamento del quartiere, laboratorio urbano seguito con grande attenzione in Italia e all'estero, che è stato un modello per una serie di iniziative del tutto simili in altre parti della città. Da allora la zona è uno degli epicentri del fuorisalone, con un rilevante riscontro numerico consolidato nel tempo (200 aziende espositrici, mq di spazi espositivi, oltre visitatori da tutte le parti del mondo) e sempre in primo piano per i contenuti che anno dopo anno riesce a proporre. Tortona Around Design nasce dalla collaborazione fra Tortona Locations e Studiolabo. Coming soon: The Tortona Around Design newsletter is one of the key elements of the communication plan, aimed at targeted contacts of international media, professionals and opinion leaders. It is the ideal tool promotion and launch for all activities and news about the district.

26 COMMUNICATIONS TOOLS Mobile

27 Event diary Geolocation map Augmented Reality Event search tool Available for all mobile devices Dishargeable for free on: Apple ISO Android Apps Windows Phone

28 COMMUNICATIONS TOOLS Totem Press-lounge

29 Totem The totem, h-size 200 x 26 cm and 50 x 50 cm, will be positioned at the entrance of the location of events adhering to Tortona Around 2014 Design Edition.

30 Press-lounge The press lounge is the headquarters of the event with reserved access to journalists and to the professional public.

31 COMMUNICATIONS TOOLS Magazine/Guide

32

33 Sponsor Position Preferential position in the magazine YOUR LOGO HERE 12 NOME DELL'EVENTO Giorni: 8/9/10/11/12/13 h. 10:00-21:00 Evento: 9 Aprile - h. 18:30-21:30 Event related photo Logo space Event info (title, address, date) Description (1000 characters) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed convallis, ante nec ultricies convallis, orci nibh imperdiet risus, non viverra lorem nisl in diam. Suspendisse eget metus quis neque viverra eleifend. Aenean in nisl sodales, tristique tortor vitae, pulvinar tellus. Nulla a nibh turpis. Quisque ac ligula laoreet, scelerisque ipsum eget, rutrum lectus. In hac habitasse platea dictumst. Ut interdum mauris nec metus malesuada suscipit. Praesent a placerat tortor, vel tincidunt felis. Maecenas nibh augue, commodo eget tempus sit amet, congue ultricies ipsum. Nunc quis eros feugiat, fringilla ligula sit amet, sodales tellus. Sed commodo dignissim bibendum. Proin ligula nisi, rhoncus egestas interdum id, molestie eget est. Proin elit nisi, dapibus id massa eu, aliquam ultrices lacus. Quisque imperdiet felis vel ipsum pretium, eu sagittis nisl vehicula. In a pharetra urna. Nam sollicitudin, nunc quis accumsan condimentum, enim urna imperdiet metus, eu luctus urna urna non nisi. Fusce eget orci vitae urna vulputate tincidunt sit amet luctus mi. Etiam tincidunt sed eros eu consequat. Donec blandit pretium lobortis. Quisque pulvinar urna iaculis, tristique felis eu, posuere quam. Nam sed ipsum ipsum. Integer at massa a libero ultricies eleifend ut sed ipsum. Morbi id ipsum eu turpis venenatis lobortis. Quisque et lacinia nisi, nec luctus ligula. In lectus diam, gravida eu massa ut, faucibus vulputate dolor. Aenean viverra semper vestibulum. Aenean hendrerit tortor nec tincidunt condimentum. Nullam nec semper nulla, id lobortis tellus. Integer hendrerit ligula eget ultricies feugiat. Nunc eu condimentum arcu, et porta nisl. Fusce ultricies, nisi sit amet ultricies vestibulum, dolor odio commodo dolor, eget posuere risus metus gravida ligula. REQUIRED MATERIAL Hight resolution photo (CMYK 300 dpi) Vector logo and or hight resolution (CMYK 300 dpi) Event information (Title, Brand, Address, Exhibition Days/Times, Events Days/Times) Description (max 1000 characters) Cras placerat est vitae magna tempus elementum. Nam scelerisque purus accumsan neque convallis pretium. Aliquam erat volutpat. Proin sit amet lectus sit amet orci luctus tincidunt. Curabitur sagittis mi id arcu mollis aliquet. Aliquam at lorem vel mauris iaculis feugiat vel nec urna. Sed suscipit convallis purus, sed viverra sem cursus et. Nunc hendrerit pellentesque urna. In malesuada erat felis, in convallis ligula dictum sed.

34 Event position Event related photo YOUR LOGO HERE 12 NOME DELL'EVENTO Giorni: 8/9/10/11/12/13 h. 10:00-21:00 Evento: 9 Aprile - h. 18:30-21:30 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed convallis, ante nec ultricies convallis, orci nibh imperdiet risus, non viverra lorem nisl in diam. Suspendisse eget metus quis neque viverra eleifend. Aenean in nisl sodales, tristique tortor vitae, pulvinar tellus. Nulla a nibh turpis. Quisque ac ligula laoreet. Event info (title, address, date) Description (110 characters) REQUIRED MATERIAL High resolution photo (CMYK 300 dpi) Event information (Title, Brand, Address, Exhibition Days/times, Events Days/ times) Description (max 110 characters)

35 ADV Spaces Full Page dimensions: 250x340 mm + 5mm bleed costs FULL PAGE 250x340 mm ADV STANDARD AUGMENTED REALITY ADV 4.500

36 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nunc massa, adipiscing non pretium vel, scelerisque ut arcu. Quisque ultrices convallis justo. Suspendisse sed nunc ac est condimentum laoreet sit amet condimentum orci. Ut ultrices, ipsum sed sodales auctor, sapien nisi euismod quam, eget facilisis nunc tellus ac augue. Nunc nec magna a arcu porttitor molestie non sit amet metus. Praesent in magna eget felis egestas suscipit. Donec adipiscing quam at nunc tempor facilisis. Etiam id felis sit amet nibh vulputate suscipit et in quam. Maecenas iaculis sapien in erat vehicula quis ullamcorper tellus consequat. Maecenas vestibulum eleifend consectetur. Proin suscipit rhoncus nisl, in mattis nibh sagittis quis. Vivamus in ligula nisl, eu vulputate mauris. Cras elit enim, lacinia sit amet accumsan a, dapibus ac magna. Duis in elit aliquam purus varius consectetur. Proin in nisi id justo consectetur rutrum varius non neque. Phasellus nibh risus, varius ut fringilla eu, tempus vel enim. Maecenas sit amet velit ut odio luctus sodales non eget felis. Cras at nibh et metus porta ultrices. Praesent molestie tincidunt nulla, et dignissim lectus interdum sit amet. Pellentesque tempus leo tellus, sit amet rutrum orci. In ultricies augue et sapien gravida consectetur. Cras et augue dolor, cursus accumsan dolor. Vivamus facilisis dictum lectus, sed porta nibh placerat vel. Ut imperdiet scelerisque nisi. Nulla luctus feugiat ipsum, quis dictum enim varius pellentesque. In hac habitasse platea dictumst. Vivamus sollicitudin egestas semper. ADV Spaces BIG BOX PAGE dimensions: 250x230 mm + 5mm bleed costs ADV STANDARD BIG BOX PAGE 250x230mm AUGMENTED REALITY ADV 3.000

37 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nunc massa, adipiscing non pretium vel, scelerisque ut arcu. Quisque ultrices convallis justo. Suspendisse sed nunc ac est condimentum laoreet sit amet condimentum orci. Ut ultrices, ipsum sed sodales auctor, sapien nisi euismod quam, eget facilisis nunc tellus ac augue. Nunc nec magna a arcu porttitor molestie non sit amet metus. Praesent in magna eget felis egestas suscipit. Donec adipiscing quam at nunc tempor facilisis. Etiam id felis sit amet nibh vulputate suscipit et in quam. Maecenas iaculis sapien in erat vehicula quis ullamcorper tellus consequat. Maecenas vestibulum eleifend consectetur. Proin suscipit rhoncus nisl, in mattis nibh sagittis quis. Vivamus in ligula nisl, eu vulputate mauris. Cras elit enim, lacinia sit amet accumsan a, dapibus ac magna. Duis in elit aliquam purus varius consectetur. Proin in nisi id justo consectetur rutrum varius non neque. Phasellus nibh risus, varius ut fringilla eu, tempus vel enim. Maecenas sit amet velit ut odio luctus sodales non eget felis. Cras at nibh et metus porta ultrices. Praesent molestie tincidunt nulla, et dignissim lectus interdum sit amet. Pellentesque tempus leo tellus, sit amet rutrum orci. In ultricies augue et sapien gravida consectetur. Cras et augue dolor, cursus accumsan dolor. Vivamus facilisis dictum lectus, sed porta nibh placerat vel. Ut imperdiet scelerisque nisi. Nulla luctus feugiat ipsum, quis dictum enim varius pellentesque. In hac habitasse platea dictumst. Vivamus sollicitudin egestas semper. Pellentesque fringilla orci ac sem tempus eu dictum urna aliquam. Donec non elit vel sem lacinia sodales. Ut sapien nisl, ullamcorper sit amet varius id, fringilla eu sapien. Vestibulum ut luctus purus. Aenean a justo odio. Sed dui ipsum, scelerisque a vulputate in, porttitor ut augue. Donec nec ante purus. Sed blandit mi sit amet turpis dignissim aliquam sodales leo interdum. Suspendisse tempus imperdiet libero sit amet dictum. Etiam euismod turpis non est lacinia vestibulum. Suspendisse potenti. Curabitur egestas vehicula placerat. Quisque quis nisi ante. Sed ut ante turpis, vitae ultrices lectus. Duis vulputate malesuada commodo. Praesent pharetra, libero ac ornare tempor, libero tellus commodo nibh, ut pretium quam nisi vel nisi. Donec luctus turpis sed urna posuere egestas. Phasellus vestibulum ligula eu magna imperdiet nec mattis tellus varius. Ut ultricies purus ac mauris tincidunt varius. Aenean consequat sem quis lorem congue bibendum. Integer tortor diam, ullamcorper vitae congue ut, semper sit amet est. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Phasellus vitae hendrerit ligula. Etiam et lacus et neque imperdiet faucibus. Praesent facilisis est felis. Etiam sollicitudin sapien id ante placerat at luctus lacus iaculis. Curabitur tempus mollis tortor, vulputate dictum neque luctus id. Ut fermentum, tellus id tincidunt tempus, risus risus molestie libero, vitae egestas orci nulla at lectus. Integer tristique turpis nec neque congue ultricies. Quisque a elit sem. Lorem ipsum dolor sit amet, consectetur adipiscing HORIZONTAL BANNER dimensions: 250x115 mm + 5mm bleed costs ADV STANDARD ADV Spaces AUGMENTED REALITY ADV BANNER 250x115 mm

38 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nunc massa, adipiscing non pretium vel, scelerisque ut arcu. Quisque ultrices convallis justo. Suspendisse sed nunc ac est condimentum laoreet sit amet condimentum orci. Ut ultrices, ipsum sed sodales auctor, sapien nisi euismod quam, eget facilisis nunc tellus ac augue. Nunc nec magna a arcu porttitor molestie non sit amet metus. Praesent in magna eget felis egestas suscipit. Donec adipiscing quam at nunc tempor facilisis. Etiam id felis sit amet nibh vulputate suscipit et in quam. Maecenas iaculis sapien in erat vehicula quis ullamcorper tellus consequat. Maecenas vestibulum eleifend consectetur. Proin suscipit rhoncus nisl, in mattis nibh sagittis quis. Vivamus in ligula nisl, eu vulputate mauris. Cras elit enim, lacinia sit BOX PAGE 123x115 mm amet accumsan a, dapibus ac magna. Duis in elit aliquam purus varius consectetur. Proin in nisi id justo consectetur rutrum varius non neque. Phasellus nibh risus, varius ut fringilla eu, tempus vel enim. Maecenas sit amet velit ut odio luctus sodales non eget felis. Cras at nibh et metus porta ultrices. Praesent molestie tincidunt nulla, et dignissim lectus interdum sit amet. Pellentesque tempus leo tellus, sit amet rutrum orci. In ultricies augue et sapien gravida consectetur. Cras et augue dolor, cursus accumsan dolor. Vivamus facilisis dictum lectus, sed porta nibh placerat vel. Ut imperdiet scelerisque nisi. Nulla luctus feugiat ipsum, quis dictum enim varius pellentesque. In hac habitasse platea dictumst. Vivamus sollicitudin egestas semper. Pellentesque fringilla orci ac sem tempus eu dictum urna aliquam. Donec non elit vel sem lacinia sodales. Ut sapien nisl, ullamcorper sit amet varius id, fringilla eu sapien. Vestibulum ut luctus purus. Aenean a justo odio. Sed dui ipsum, scelerisque a vulputate in, porttitor ut augue. Donec nec ante purus. Sed blandit mi sit amet turpis dignissim aliquam sodales leo interdum. Suspendisse tempus imperdiet libero sit amet dictum. Etiam euismod turpis non est lacinia vestibulum. Suspendisse potenti. Curabitur egestas vehicula placerat. Quisque quis nisi ante. Sed ut ante turpis, vitae ultrices lectus. Duis vulputate malesuada commodo. Praesent pharetra, libero ac ornare tempor, libero tellus commodo nibh, ut pretium quam nisi vel nisi. Donec luctus turpis sed urna posuere egestas. Phasellus vestibulum ligula eu magna imperdiet nec mattis tellus varius. Ut ultricies purus ac mauris tincidunt varius. Aenean consequat sem quis lorem congue bibendum. Integer tortor diam, ullamcorper vitae congue ut, semper sit amet est. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Phasellus vitae hendrerit ligula. Etiam et lacus et neque imperdiet faucibus. Praesent facilisis est felis. Etiam sollicitudin sapien id ante placerat at luctus lacus iaculis. Curabitur tempus mollis tortor, vulputate dictum neque luctus id. Ut fermentum, tellus id tincidunt tempus, risus risus molestie libero, vitae egestas orci nulla at lectus. Integer tristique turpis nec neque congue ultricies. Quisque a elit sem. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nunc massa, adipiscing non pretium vel, scelerisque ut arcu. Quisque ultrices convallis justo. Suspendisse sed nunc ac est condimentum laoreet sit amet condimentum orci. Ut ultrices, ipsum sed sodales auctor, sapien nisi euismod quam, eget facilisis nunc tellus ac augue. Nunc nec magna a arcu porttitor molestie non sit amet metus. Praesent in magna eget felis egestas suscipit. Donec adipiscing quam at nunc tempor facilisis. Etiam id felis sit amet nibh vulputate suscipit et in quam. Maecenas iaculis sapien in erat vehicula quis ullamcorper tellus consequat. Maecenas vestibulum eleifend consectetur. Proin suscipit rhoncus nisl, in mattis nibh sagittis quis. Vivamus in ligula nisl, eu vulputate mauris. Cras elit enim, lacinia sit amet accumsan a, dapibus ac magna. Duis in elit BOX PAGE dimensions: 123x115 mm + 5mm bleed costs ADV STANDARD ADV Spaces AUGMENTED REALITY ADV 2.000

39 TAD About us The Tortona Around Design project arose from co-operation between TortonaLocations and Studiolabo. TortonaLocations (www.tortonalocations.com) is a company working in communication and events, strongly rooted in the Tortona-Savona district in Milan. The link with the area is the result of hours of work on finding, requalifying and valorising former industrial spaces which, over the years, has generated a network of more than 70 exhibition spaces managed exclusively all year round. TortonaLocations is a team of professionals from different, complementary backgrounds in the fashion, design and planning sectors. Studiolabo (www.studiolabo.it) is a young Milanese company working in Communication Design, offering services of consultancy in strategy, planning and graphic performance in different media. it is the author of the platform Milano Design Network which includes: Fuorisalone.it (www.fuorisalone.it), the reference portal for the communication and promotion of the design week; Brera Design District, a local marketing operation in the district of Brera, and the Brera Real Estate and Milano Location platforms.

40 i Tortona Around Design Fuorisalone 2014 TORTONA AROUND DESIGN VIA TORTONA MILANO A project by Supported by

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