Discussion on the Evolution of Mobile Services

Transcription

1 Discussion on the Evolution of Mobile Services Andrew Silver CTO Phone

2 About Tango Networks About Us Founded 2005 Unique technology 40+ patents What We Do Deliver Business Phone Services on Any Mobile Phone Why Do Businesses Want it? Mobile Cost Management! Business/Personal Identity! Productivity! Regulatory Carriers OEM/Partners

3 Growing Mobilization of the Workforce Businesses increasing reliance on mobile communications Connectivity, collaboration, and productivity One phone for business and personal use Bring Your Own Device (BYOD) Enterprise challenges must be solved: Ubiquitous functionality over any mobile device Seamless integration with mobile network Enterprises can control end user Policies 3

4 OTT Apps for Communications Services This idea of opening a separate app to place business calls had all of the appeal of an alarm clock nobody could use, and the additional features it could provide like presence and mobile number privacy came nowhere near to justifying the aggravation involved in using the mobile client. If the PBX/ UC guys could have implemented this capability while using the native user interface, it very well may have hit the mark. OTT: Over-the-Top 4

5 One Phone Two + Numbers IT Has Control Over Business Calls Auto ALendant Contact Center Short Codes Hunt Groups Call Park Business VM Desk Phone Features Work on Mobile Calling Is Not Done Through an App Business and Personal Numbers Work on Same Device

6 Today s Fragmented Environment Business Services Mobile Services Internet Local Wireline Service Provider LD Different Networks Talk Text Data InternaUonal Different Iden00es Mobile Service Provider UC Different Policies Different Services Desk Phones, DID s, Business Features and IT Policy Mobile Devices, Mobile Numbers and Apps 6

7 Today s Fragmented Environment Business Services Mobile Services Internet Local Wireline Service Provider LD Talk Text Data InternaUonal Mobile Service Provider UC ConnecFng the mobile network to the enterprise Desk Phones, DID s, Business Features and IT Policy Mobile Devices, Mobile Numbers and Apps 7

8 Telecom Deregulation Act The Telecommunications Act of 1996 reformed regulations on telephone and broadcasting companies It addressed Internet access for the first time Designed to encourage competition It marked the beginning of a new era for telephone, broadcasting, and Internet services Other industries have since been subject to similar regulatory changes 8

9 Communications Networks Today and Tomorrow By natural force, regulauon and standardizauon, Access, Transport and Services will separate Subscribers will be able to select their preferred Access independent of Transport independent of Services Revenue models will shi] from Access providers to Services providers Users Access Networks Transport Networks Services Networks IoT Fixed Mobile Fixed Telephone Broadband Cable Mobile Cellular 2G/3G/4G/5G Wi-Fi Specialized Internet Fixed Private/Public TradiFonal SPs Internet SPs Private/Public 9

10 Types of Services in Mobile Networks Device-Based Services: operate with select smartphones Use apps on Android, ios, BlackBerry, WinMo smartphones Can be offered standalone or in conjunction with Network-Based svcs Network Based Device Based Network-Based Services: operate with all mobile devices Mobile policy managed by the IT or Compliance Departments No software or app on the device use native dialer Are enforceable cannot be circumvented by the user

11 The New Service Providers Title Info 11

12 5G and WebRTC " WebRTC service integrated with Mobile Phone IdenUty " No clients to deploy or manage uses standard web browsers " Advanced features: High quality voice, Mobile Presence, Video, Messaging " EvoluUon: Replace plaborm dependent Apps with WebRTC Desktop Browser Mobile Browser Tablet Browser

13 Thank You! Andrew Silver CTO Phone