Future Focus: What s Coming in Enterprise Mobility Management (EMM) FUTURE FOCUS. What s Coming in Enterprise Mobility Management.

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1 1 FUTURE FOCUS What s Coming in Enterprise Mobility Management Whitepaper

2 2 Future Focus: What s Coming in Enterprise Mobility Management (EMM) There s far more power in modern smartphones and tablets than in the typical desktop computer of just a few years ago. Unbelievably compact computers that seem to continuously increase in power and decrease in size are the driving force behind today s mobile devices, cameras and cars. And as the power-to-size ratio grows even bigger, together with decreasing costs, the near future will see computers incorporated into more and more endpoints such as vending machines, point-of-purchase displays and traffic lights.

3 3 Average Effective Clock Speed* (MHz) According to Kevin Burden at Strategy Analytics: Enterprises and users have always struggled to take advantage of the full processing power available in personal systems. Modern smartphones running the latest Qualcomm Snapdragon 800 processor would have been the most powerful personal computer in existence in the late 90s, in terms of raw processing power. The struggle to utilize this power is only worse given its compact size and host of sensors collecting information in real-time about its surroundings. Over the past two+ years alone, the computational power of smartphones has nearly tripled and continues to close the performance gap against PCs. 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 But what does all that horsepower mean for the workforce? Computing capability of this magnitude allows organizations to empower mobile workers, giving them the same productivity tools, data access and collaboration capabilities of an officebased worker. And the way we all use mobile devices in our personal lives has raised expectations of how we should use them for business. So it s no wonder that one of the key challenges IT teams face today is managing the continued growth of a demanding, mobile-enabled workforce. In reaction to this fast-paced change in business culture, Enterprise Mobility Management (EMM) solutions have developed very quickly from simple Mobile Device Management (MDM). In addition to meeting an organization s device deployment and management needs, EMM solutions must also allow IT to effectively manage many different components of the enterprise mobile network. Network access, approved applications deployment, intelligent support (including self-service capabilities) and managing the separation of business and personal data and applications on employee-owned (BYOD) and corporate-issued devices are just a few of the capabilities of today s EMM solutions. And it all needs to be controlled from a single management console based in the cloud or on-premises with the security and privacy that both the organization and mobile worker demand. Smartphone Desktop PC * Converting dual, quad and octa-core chips into an effective single-core processor speed. Source: Strategy Analytics SpecTRAX Handset Component Technologies service, August 2013.

4 4 The big picture: Components of a well thought out mobile strategy ENTERPRISE MOBILITY MANAGEMENT BYOD / CORPORATE APPS APPS CONTENT CONTENT WORK PERSONAL UNIFIED ADMIN CONSOLE MANAGEMENT USER SELF SERVICE DEVICE APPS SECURITY NETWORK + INFRASTRUCTURE SERVICES + SUPPORT

5 5 A CHANGE IS BREWING Take a look at a short video on how M2M communications and cloud services are revolutionizing business at the Orlando Brewing Company. Find out more On the home front, appliances, alarm systems, thermostats and many other devices now have small, powerful computers, controlled from network connections. In business, across multiple industries, the rapid growth of computing endpoints will continue. Addressable by the mobile network, these computers will be used for asset tracking, data collection, usage analytics, remote monitoring and many other capabilities. The possibilities of M2M are endless. Examples include vending machines, where status and content monitoring is continuous, with automated dispatch for repairs or replenishment when required. And patient care, where medical equipment can be monitored and controlled centrally, or from any device, anywhere. All these mobile endpoints will need to be managed securely and effectively, much like a network of smartphones is managed today. With the rapid integration of computing in equipment and devices, Machine to Machine (M2M) communications continue to develop quickly allowing both wireless and wired systems and endpoints to communicate with other devices. As the M2M space starts to mature, the need for all of these connected devices and endpoints to be securely managed by a single EMM platform will grow. And it shouldn t matter where the console is physically, whether on-premises or managed in the cloud. But even though almost 90% of all licenses for MDM solutions today are on-premises, many more IT managers will be looking to move to more versatile and adaptable cloudbased EMM solutions in the future. Flexibility and scalability of EMM solutions will continue to be critical because different enterprise customers have their own particular needs both now and in the future. These enterprises will need a platform that can evolve to include the important new management functions required by businesses that embrace the ever-advancing needs of mobile technology. Since devices can be dispersed internationally, there will also be a need for global support. A network of partnerships with major industry players will be required to ensure none of this is happening in isolation, and that an ecosystem of supporting applications is always on tap. Putting all of this complexity to one side however, an effective EMM solution must deliver to the user an easy experience one that seamlessly allows them to flow from work to personal.

6 6 To successfully implement Enterprise Mobile Management, companies must deploy a solution that has minimal impact on the user experience while maximizing policy enforcement and data protection across multiple device types. Achieving world-class EMM requires enterprises to choose a solution ecosystem that fully integrates the controls required to protect the key corporate asset the data, while also maintaining the ease of use that end users require. Without this capability, enterprise mobility poses a high risk to corporate security, cost and productivity. Jack Gold, Principal Analyst at J. Gold Associates So the future of EMM is one that meets the enterprise requirements of an integrated, flexible, end-to-end solution that delivers on the challenges of large, sophisticated mobile networks with many types of devices under management. It s one in which world-class security in messaging and communication needs to combine with the ultimate user experience. And it s one that offers key features that make it easier for users to get things done in both their work and their personal lives. That s what enterprises should be looking for in the near future an EMM solution that perfectly balances the needs of the business and its end users.

7 To find out more and to sign up for a FREE 60 day BlackBerry Enterprise Service 10 (BES10) trial, head to 1 EZ PASS Free perpetual BES10 licenses for all existing BlackBerry and other MDM licenses. Limited time offer. 2 Learn more at blackberry.com/ezpass 1 60-day Free Trial Offer: Limited time offer; subject to change. Limit 1 per customer. Trial starts upon activation and is limited to 50 Silver licenses for BlackBerry devices and 50 Gold licenses with Secure Work Space for ios and Android. Following trial, customer must purchase service to continue use of product. Not available in all countries. A trial system can be upgraded to a production system at any time by adding a production key purchased or acquired from an authorized reseller. When a system is upgraded to production, the trial licenses will no longer be available. 2 Between now and January 31, Additional Terms and Conditions will apply. ios is a registered trademark of Cisco Systems, Inc. and/or its affiliates in the U.S. and certain other countries. ios is used under license by Apple Inc. Apple Inc. does not sponsor, authorize or endorse this brochure. Android is a trademark of Google Inc. which does not sponsor, authorize or endorse this brochure BlackBerry. All rights reserved. BlackBerry, BBM and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other trademarks are the property of their respective owners.

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