Developing a Mobile Learning Strategy: Five Calls to Make. Pam Boiros Vice President, Product Management (Books24x7)

Transcription

1 Developing a Mobile Learning Strategy: Five Calls to Make Pam Boiros Vice President, Product Management (Books24x7) Greater Boston ASTD October 18, 2011

2 SkillSoft Highlights The world s largest company with a sole focus on technologybased learning with the goal to help our customers drive business imperatives. Market Leadership 3,000 customers, 10+ million end-users R&D Investment 18% +/- of revenues per year for past five years Product Excellence Ownership of all major assets Global Reach Sales in 58 countries, support for 19 languages Unparalleled Service #1 in customer loyalty three years in a row

3 SkillSoft Product Overview Content Self-Study e-learning Courseware Business Impact Series Challenge Series SkillSim Simulations Online Mentoring Live Virtual Learning Performance Support Books24x7 Leadership Development Channel Business Exploration Series Job Aids & SkillBriefs Technology SkillPort LMS Integration Capabilities OLSA Authoring Tools Dialogue Rapid Development & Virtual Classroom KnowledgeCenters Services Comprehensive Implementation Support Learning consultants Application engineers 24x7 product support Solution Services Supplemental resources Project management Site administration Custom Development

4 Self Study e-learning Business Skills 955+ English titles 2,100+ localized titles IT Professional 1,450+ English titles 800+ localized titles Desktop 300+ English titles 690+ localized titles Legal Compliance 60+ English titles 6 localized titles Comprehensive collections cover a wide range of enterprise needs Courses are constantly being updated and added in response to customer input Proven instructional design model and engaging presentation Job Aids, SkillBriefs and SkillSims to reinforce learning and ensure knowledge transfer ES&H 120+ English titles 85+ localized titles *Estimated titles, SkillSoft courseware libraries,

5 SkillPort LMS: Over 2,000 Customers Identified as Market Leader by Bersin & Associates 1 of 10 SkillPort has more customers than any other LMS provider in the world Bersin SkillSoft has made an impressive transition from the first generation of e-learning solutions (online courseware) to more mature and sophisticated stages of e- learning Organizations of any size looking for a ready-to-use platform for content should consider SkillSoft Continued High Customer Satisfaction focus on building highly requested functionality focus on simplicity of implementation and overall cost of management

6 Top Trends in Learning Today Social Learning Shorter Duration Learning Assets Engaging User Experience Leadership Development Initiatives Mobile Learning

7 Top Trends in Learning Today Social Learning Shorter Duration Engaging User Experience Leadership Development Initiatives Mobile Learning

8 Mobile Stats Mobile phones drive digital traffic around the world, while tablets are gaining steam. Non-computer traffic: 6.8% Two-thirds from mobile phones, remainder from tablets WiFi availability and mobile broadband driving connectivity. In August 2011, 37% of U.S. digital traffic coming from mobile phones occurred via a WiFi connection. (+3% points in 3 months) Half of the total U.S. mobile population uses mobile media. More than 116 million people ipads dominate among tablets in driving digital traffic. In August 2011, ipads drove 97% of all tablet traffic in the U.S. ipads now have higher share of Internet traffic than iphones (46.8% vs. 42.6% of total ios device traffic). Source: ComScore.com, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, Oct 10, 2011

9 Becoming the Preferred Access Method By 2016, 50% of smartphones will provide seamless roaming among 3G/4G of mobile phone technologies, and Wi-Fi. Source: Gartner By 2013, 80% of businesses will support a workforce using tablets.

10 Evolution of the Smartphone I m a Phone*! User- Generated Content (SoMe) Learning Tools Social Networking (SoNe) Source: On Point Digital

11 Market Adoption Basic Phones Smartphones Premiums 4+ Billion Source: On Point Digital 1+ Billion 1+ Billion

12 Premium Devices iphone, Touch & ipad RIM BBs & PlayBooks Android Devices & Tablets Windows Mobile Symbian ereaders (Android-based) Desktops/Laptops

13 Risks and Challenges Bad Judgment Lost or Stolen Devices Irrational Behavior Loose Lips Network Failure

14 The Five Calls to make: Developing a Mobile Strategy 1) What does mobile mean? 2) What problem are you trying to solve? 3) What devices will you support? 4) Do you have the necessary organizational support? 5) How does Mobile fit into your existing Learning strategy and ecosystem?

15 The Five Calls to make: Developing a Mobile Strategy 1) What does mobile mean? 2) What problem are you trying to solve? 3) What devices will you support? 4) Do you have the necessary organizational support? 5) How does Mobile fit into your existing Learning strategy and ecosystem?

16 Mobility vs. Portability Online Search a database for urgent info Select from many modes Watch/listen to downloaded video or MP3 Take a course or read a chapter on an airplane Offline

17 Example: SkillSoft Course Content is Portable

18 Example: Portable Books24x7 Chapters

19 Example: Portable Audio

20 Today: Portable Videos

21 The Five Calls to make: Developing a Mobile Strategy 1) What does mobile mean? 2) What problem are you trying to solve? 3) What devices will you support? 4) Do you have the necessary organizational support? 5) How does Mobile fit into your existing Learning strategy and ecosystem?

22 Audiences Consider audiences that are most comfortable with and/or dependent on mobile devices: Sales people Executives Field technicians

23 Content Performance support Access to knowledge-base Product information Short refreshers or job aids after on-boarding Text document Flash presentation Short videos Audio podcast Including user-generated content! Reminders and notifications Short assessments and surveys

24 The Five Calls to make: Developing a Mobile Strategy 1) What does mobile mean? 2) What problem are you trying to solve 3) What devices will you support? 4) Do you have the necessary organizational support? 5) How does Mobile fit into your existing Learning strategy and ecosystem?

25 Proliferation of mobile devices

26 including B.Y.O.D.

27 Trends Source: ComScore.com, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, Oct 10, 2011

28 To App or Not to App Leveraging the mobile browser vs. a native application: Leveraging the Mobile Browser Positives: Supports a wide range of devices for general content Most of the features that a PC browser would Faster to deploy and update Allows potential access to the same LMS environment Negatives: Usually requires a live Internet connection Lack of support for pushing content directly to the learner Browser support for interactivity or rich media varies Generally less secure and less control over the content once downloaded. Source: M-Learning: Mobile Learning Is Finally Going Mainstream And It Is Bigger Than You Might Think, Bersin & Associates, March 2011

29 To App or Not to App Leveraging the mobile browser vs. a native application: Using a Native Application Positives: Supports downloading the content for offline consumption Push and pull Can use deeper set of device features and user experience Can be much more secure (i.e. lock or delete content remotely) Negatives: Requires creating a specific, tailored program for each platform supported; Requires a device for which a native app is even possible Can take longer to deploy; Device-maker constraints In the case of Apple, itunes/app store dependency Source: M-Learning: Mobile Learning Is Finally Going Mainstream And It Is Bigger Than You Might Think, Bersin & Associates, March 2011

30 Example: Books24x7 Support for mobile devices Increasing popularity of Books24x7 On the Go mobile site: Browser-based, mobile friendly site. Optimized for any web-enabled smart phone or mobile device. User agent detection Streamlined UI designed for the mobile use case Support for many media types (audio, video, downloads) Tablets use standard Books24x7 site

31 Example: SkillPort s Emerging Device Support Targeting popular and emerging platforms iphone (3 and 4), ipad, ipod BlackBerry s newest model phones (requires latest OS) and the Playbook Android phones and tablets (Android 2.3 or higher OS) Two pronged approach: Server-based solution for broad support If needed, light-weight apps for select devices to support download, notifications, and seamless log-in *Coming with SkillPort 7.3, Q1 2012

32 Example: SkillSoft s Emerging Mobile Content Support Support for Customer Content Product Updates Pod Casts Assessments Content Types Power Point Audio Video Multiple Choice and Short Answer Questions Support for SkillSoft Content Books24x7 LDC Videos SkillBriefs *Coming with SkillPort 7.3, Q1 2012

33 The Five Calls to make: Developing a Mobile Strategy 1) What does mobile mean? 2) What problem are you trying to solve 3) What devices will you support? 4) Do you have the necessary organizational support? 5) How does Mobile fit into your existing Learning strategy and ecosystem?

34 Organizational Support for Mobile Learning Alignment with overall organizational strategy Understanding of the company s information technology approach. Partnership between the HR/Training group and the IT department. Technical support needs your program will create. Devices you will and will not support.

35 The Five Calls to make: Developing a Mobile Strategy 1) What does mobile mean? 2) What problem are you trying to solve 3) What devices will you support? 4) Do you have the necessary organizational support? 5) How does Mobile fit into your existing Learning strategy and ecosystem?

36 Organizational Fit for Mobile Learning Does your organization have a strong learning culture? Do your systems support m-learning? What are the primary goals of your overall learning program? Is your workforce a good fit for mobile?

37 In Summary Mobile learning: Supplements, but does not replace traditional e-learning Is a component of the organizational learning ecosystem Tracking and reporting will remain key Must be simple for user and administrator Boils down to the appropriate content, for the appropriate device, at the appropriate time

38 Future of Mobile Learning A lesson from the history of movies

39 Leveraging the full functionality of mobile devices Think about the learning potential for: SMS/text messaging Location based using GPS Camera/video Audio Recording Voice recognition

40 SkillSoft Whitepaper Available Five Calls to Make When Developing a Mobile Learning Strategy

41 Connect with SkillSoft

42 Thank you! Contact Info: Pam Boiros VP, Product Management (Books24x7) SkillSoft