CONTENTS WE ARE YOUR ASSOCIATION, YOUR PARTNER, AND YOUR FRIEND. WE ARE ISES.

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2 CONTENTS THE ISES STORY OUR BRAND VISION OUR BRAND VALUES OUR TONE OF VOICE OUR BRAND CHAMPIONS CONTACT US You are a leader, in an industry that's essen8al, an industry that's crea8ve, an industry that helps people communicate, a global industry, an industry that we have supported for over 25 years. You are looking to learn, to connect, to be inspired, to belong, to be part of something special, something valued. WE ARE YOUR ASSOCIATION, YOUR PARTNER, AND YOUR FRIEND. WE ARE ISES.

3 THE ISES STORY For over 25 years ISES has been a valued and trusted partner in the events industry. An industry that generates over $200 billion for the global economy and supports over four million jobs. ISES members are regarded as the very best in what they do, crea8ng a powerful and influen8al community of event professionals around the world, working together to find new ways to communicate through the power of live events. As our associa8on con8nues to expand and engage, reaching new audiences and markets around the globe, so the ISES brand con8nues to evolve. Today, we have a new brand vision and story to tell our clients, colleagues, suppliers and partners. ISES is changing. We are launching our new vision to become a community of crea8ve event professionals. A community that values crea8vity as part of our culture and our spirit. A community that is looking to the future with confidence and an8cipa8on, and looking back at our achievements with pride. We are star8ng to tell the ISES Story. A new story. An exci8ng and inspira8onal story. A story that talks of a future rich in opportunity and crea8vity. A story that I am proud to share with you. Kathy Miller, ISES President

4 OUR BRAND VISION Our brand vision expresses our place in the world. It captures our reason for being and defines our direc8on as a business, it is our road map. We must know clearly who we are, where we are going and where we aspire to be in the future. Our strategy may change depending on a range of factors; but our brand vision never will. We all need to believe in our vision, talk about it, refer to it constantly and live with it daily. If we do, our values and personality will come through to everyone else. Our brand vision is... THE PRINCIPAL ASSOCIATION REPRESENTING THE CREATIVE EVENTS PROFESSIONAL, GLOBALLY

5 OUR BRAND VALUES Our brand values are the set of principles that we believe in. Our values are truths which are the primary driving force behind our brand, our ac8ons and our decisions. The truths they stand for guide us through our organiza8on's communica8ons, our marke8ng, our decisions, and most importantly, our rela8onships and connec8ons with our audiences, vendors, prospects, and clients. We need to tell people what our values mean to them and how they can share them. Our brand values are... CREATIVITY INSPIRATION TEAMWORK EDUCATION RELATIONSHIPS

6 WE VALUE CREATIVITY What is it? Crea8vity is an idea. A thought, or series of thoughts. It s what makes us different. Makes us interes8ng. Makes us dis8nc8ve. What does it mean to ISES? Crea8vity is very important to us, and more importantly, to the people we work with and for. It s our main commodity. Our intellectual property and our trademark. But it s also our culture; ISES is both a crea8ve organiza8on and a collec8on of crea8ve individuals whose en8re ethos is based on the need for con8nued and evolving crea8vity.

7 WE VALUE INSPIRATION What is it? Inspira8on comes in many forms. It can be from a person, a thought, a sound or a feeling. What does it mean to ISES? Being inspired and inspiring others is what we do. It's who we are, and who our members are. It's our ability to generate unique thought. By being a family of crea8ve professionals, we inspire each other and convert that into prac8cal and deliverable ac8vi8es that say something about our clients' brand or character.

8 WE VALUE TEAMWORK What is it? Teamwork is working together. Coopera8on between colleagues, organiza8ons and individuals. Teamwork is also mutual respect and understanding, centered on a common goal. What does it mean to ISES? Teamwork is at the heart of what we do, both as a membership organiza8on but also as a facilitator of business collabora8on. It s about our ability to bring people together to achieve great things. We are able to do this because our members are the best at what they do. It s also in our culture; being a team is important to us. We work as a team, locally and globally. We share our thoughts, ideas and best prac8ce.

9 WE VALUE EDUCATION What is it? Educa8on is good. Educa8on is knowledge and the sharing of experiences and thought for the benefit of others. What does it mean to ISES? Educa8on is our only tangible product, and it's something we lead the way in throughout the crea8ve event industry. We have the power to bring people together to encourage debate and challenge the conven8onal. Educa8on underlines our shared determina8on for excellence in everything our members do, and further supports our values of teamwork and inspira8on.

10 WE VALUE RELATIONSHIPS What is it? Rela8onships are about caring and giving. It's about honesty, integrity and the love for others. What does it mean to ISES? We believe establishing good professional and personal rela8onships are an essen8al part of who we are. ISES is a community of people rich in spirit, and, as a community we care about each other and what happens to people in our world. We spend 8me together, both professionally and socially. We are generous with our 8me, our ideas and our resources. We are charitable, and con8nually contribute to our society, both locally and globally.

11 OUR TONE OF VOICE Our tone of voice is the way in which we write and speak, online, offline and live. It is in what we say and how we say it. What we say is influenced by our vision, capabili8es and goals, and how we say it is dictated by our personality and values. The ISES brand is modern, professional, responsible and experienced, communicated with honesty and integrity in a relaxed and friendly way. Our verbal and visual tone is; Confident Knowledgeable Honest Engaging Friendly Inclusive Reliable Qualified Informal And our supporlng words include; Global Professional Friendly Modern Live Accessible Team Relaxed Informal Inclusive Crea8ve Innova8ve Social Interna8onal Partnership Suppor8ve Events Learn Leading Welcoming Inspiring Connect Digital

12 OUR BRAND CHAMPIONS Our Brand Champions are our ambassadors throughout the seven ISES Regions, helping to tell our story and communica8ng the new brand values and vision of ISES as we look to the future. Most importantly our Brand Champions are here to keep our message fresh and alive and ensure our members, stakeholders and partners around the World are excited about what is to come. Our Brand Champions have been selected for their ability to excite and inspire others, and also for their desire to embrace the changing face of ISES interna8onally. EMEA Toni Griggs T: 44 (0) CANADA Keri Miller CSEP T: AUSTRALASIA Cathy Ashton T: NORTHEAST US REGION Sarah Cissna, CSEP T: MIDWEST US REGION Nick Borelli T: WESTERN US REGION Neil Adams T: SOUTHEAST US REGION Chris8ne Logan T: c

13 CONTACT US Headquarters InternaLonal Special Events Society 330 N. Wabash Avenue Suite 2000 Chicago IL USA ises.com ISES Canada 312 Oakwood Court Newmarket, ON L3Y 3C8 Canada 1 (866) ISES EMEA 3rd Floor 79 Knightsbridge London SW1X 7RB United Kingdom ISES Australasia PO Box 2284 Strawberry Hills NSW 2012 Australia

14 Created and produced by Davies Tanner Marke8ng Communica8ons Davies Tanner LLC 2013 daviestanner.com

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