Mapping Out Agile Product Management Expanding Agile beyond development, to maximize Agile within development

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1 Mapping Out Agile Product Management Expanding Agile beyond development, to maximize Agile within development Mack Adams Calgary Agile Methods User Group September 4, 2014

2 About Mack Adams Agile Consultant & Trainer Worked & lived in Canada, US, UK, India & France Focus on por=olio & product mgmt and design Lithespeed LLC Consultancy based in Washington, DC. Mission to transform workplaces through Lean, Agile and Scrum approaches Mix of trainers, coaches & consultants 2

3 Agenda Extending Agile into Product groups Problem Statement Examples Outcomes Techniques & Approaches Agile Adop*on Models for Scaling into Product SAFe, LeSS, Pragma*c, Custom Agile Por;olio Management Agile Product Discovery User Story Mapping Takeaways 3

4 Problem Statement only par3ally benefit from Agile when product management & product marke7ng are integrated Both business and process improvements go unrealized: Time to Market remains long building incorrect or too many things Long feedback cycles Big releases 4

5 Examples of the ProdMgmt- Dev breakdowns Belief that Agile is for Development, but Product Management doesn t really need to change Sure, go ahead and do Agile, but let s keep the scope, date and budget fixed Do what you want, but don t touch my date Do Agile, I hear it makes the developers faster Product Manager operates in tradi3onal model AND is the Product Owner: Can lose sight of the market opportunity leading to poor product design Or, doesn t have 3me to engage with the team leading to poor Product Owners are picked from a range of candidate product roles, but lack the authority to decide anything meaningful Limited support, and structural change to make real

6 Examples of the ProdMgmt- Dev breakdowns Por=olio is weak or non- existent, so trade- offs are decided in Development Lack of dependency management leads to bugs and delayed deliveries Big releases, lead to big release management overhead, which only reinforce big releases One shot to get everything in the next release Sales closes new deals based on certain features further delays Product Management inventory is a huge waste of effort Big batch documents that need to be converted into Agile consumable stories Dev teams sit idle for everything to be figured out by product mgmt

7 Agile Product Management Focus Business strategy Por=olio Vision Release Item 7

8 Outcomes Focus on Agile Product Development Customer value over metrics Scale- up Agile in complex systems Con3nuous Product Discovery and Transparency and regular releases to build trust Remove impediments at ALL levels Improve products, people and profits

9 Agenda How to extend Agile into Product groups Problem Statement Examples Outcomes Techniques & Approaches Agile Adop7on Models for Scaling into Product SAFe, LeSS, Pragma7c, Custom Agile Por;olio Management Agile Product Discovery User Story Mapping Takeaways 9

10 Adop3on Models Scaled Agile Framework (SAFe) Large Scale Scrum (LeSS) Adapted Pragma3c Framework Custom Built IDEATE DISCOVER Prioritize Business Cases Existing New Ideation Topics from: Business Cases Product Strategy Customer Interviews M & A Technology CHARTER Clarify Axway & Customer Business Cases Define High Level Scope Estimate Preliminary Costs Select key User Personas Assess Business & Technical Risks Align with A5 Product Strategy Validate with Key Customers Create Product Backlog Collaboratively Build Release Plan Select Architectural approach Define UX and Doc approaches Develop Production Plan & Budget Align with Product Portfolio Prepare Dev Teams & Operations PRODUCE MARKET Complete functionality: Working software Supporting artifacts Establish Velocity Quality Review & Benchmarking Updated Roadmap w/ Milestones NPI Activities prepared Leads & Campaigns New Business Cases delivered Upsell / cross-sell Messaging Proof points of Strategy Web, branding updates Events scheduled Proof%of%Concept% A5 Suite Requirements Major Enhancements Product Features Re-assess Velocity Chartering Kick-Off Go / No Go Go // Go No Go Go No Go / No Go Discover Product Product Group V2 Build Software Chartering V2 Launch Product DevOps' Cloud'Svcs% MK% C$ R&D% I% R&D V2 Product Group V2 SSC% I$ GCS% PG'' A/R$ MK% C$ R&D% C$ SSC% C$ GCS% PG'' A$ MK% I$ R&D% R$ SSC% I$ GCS% I% PG'' C$ MK% I$ R&D% A$/$R$ SSC% $ GCS% C% PG'' C$ MK% A$/$R$ R&D% I$ SSC% C$ GCS% C$ Sales%7%I$ RACI Business Operate RTO Outcomes & Decisions PG'' A/R$ GA RTM Create Product Backlog Product Group V2 No Discovery Process Cases[PG] [MK] Prioritized w/ Marketing Discovery Project Scoped[PG] Description & benefits Cases[PG] Validated Business High Level Scope document [PG] Alignment w/ A5 Vision Proof of Concepts Technical Feasibility [RD] Preliminary Cost projection[pg][rd] Risk assessment Business[PG]& Technical[RD] Product Release Plan [RD] UX personas, Mock-ups & Design[PG] Architectural approach[rd] Testing Strategy & Plan[RD] Development Organization[RD] Budget & Investment plan[pg][rd] Updated Product Roadmap[PG] Comprehensive Risk Log[ Completed Functionality Demonstrable Milestones [RD] RTM and/or RTO deliverables Supporting documentation[pg] [RD] Non-binaries Updated Release Plan[RD] w/ established Velocity Technical Risk assessment[rd] Budget & Investment Update[PG][RD] NPI Checklist complete Updated product strategy messaging[mk] Pre-Sales & PSO Training[MK] [PG] Global events calendar [MK] Sales Training[MK] [PG] Business[PG]& Technical[RD] Artifacts BUSINESS CASE TRACKER Backlog[PG] PRODUCT ROADMAP DISCOVERY DASHBOARD R&D DASHBOARD CHARTERING DASHBOARD PRODUCT & SOLUTION RELEASE CALENDAR MARKETING EVENTS CALENDAR Governance A x w a y P r o d u c t D e v e l o p m e n t P r o c e s s v2.0 Sep 23 - Axway 2013, All Rights Reserved

11

12 Large Scale Scrum

13 Adapted Framework h\p://

14 Adop3on Models Scaled Agile Framework (SAFe) Large Scale Scrum (LeSS) Adapted Pragma3c Framework Custom Built IDEATE DISCOVER Prioritize Business Cases Existing New Ideation Topics from: Business Cases Product Strategy Customer Interviews M & A Technology CHARTER Clarify Axway & Customer Business Cases Define High Level Scope Estimate Preliminary Costs Select key User Personas Assess Business & Technical Risks Align with A5 Product Strategy Validate with Key Customers Create Product Backlog Collaboratively Build Release Plan Select Architectural approach Define UX and Doc approaches Develop Production Plan & Budget Align with Product Portfolio Prepare Dev Teams & Operations PRODUCE MARKET Complete functionality: Working software Supporting artifacts Establish Velocity Quality Review & Benchmarking Updated Roadmap w/ Milestones NPI Activities prepared Leads & Campaigns New Business Cases delivered Upsell / cross-sell Messaging Proof points of Strategy Web, branding updates Events scheduled Proof%of%Concept% A5 Suite Requirements Major Enhancements Product Features Re-assess Velocity Chartering Kick-Off Go / No Go Go // Go No Go Go No Go / No Go Discover Product Product Group V2 Build Software Chartering V2 Launch Product DevOps' Cloud'Svcs% MK% C$ R&D% I% R&D V2 Product Group V2 SSC% I$ GCS% PG'' A/R$ MK% C$ R&D% C$ SSC% C$ GCS% PG'' A$ MK% I$ R&D% R$ SSC% I$ GCS% I% PG'' C$ MK% I$ R&D% A$/$R$ SSC% $ GCS% C% PG'' C$ MK% A$/$R$ R&D% I$ SSC% C$ GCS% C$ Sales%7%I$ RACI Business Operate RTO Outcomes & Decisions PG'' A/R$ GA RTM Create Product Backlog Product Group V2 No Discovery Process Cases[PG] [MK] Prioritized w/ Marketing Discovery Project Scoped[PG] Description & benefits Cases[PG] Validated Business High Level Scope document [PG] Alignment w/ A5 Vision Proof of Concepts Technical Feasibility [RD] Preliminary Cost projection[pg][rd] Risk assessment Business[PG]& Technical[RD] Product Release Plan [RD] UX personas, Mock-ups & Design[PG] Architectural approach[rd] Testing Strategy & Plan[RD] Development Organization[RD] Budget & Investment plan[pg][rd] Updated Product Roadmap[PG] Comprehensive Risk Log[ Completed Functionality Demonstrable Milestones [RD] RTM and/or RTO deliverables Supporting documentation[pg] [RD] Non-binaries Updated Release Plan[RD] w/ established Velocity Technical Risk assessment[rd] Budget & Investment Update[PG][RD] NPI Checklist complete Updated product strategy messaging[mk] Pre-Sales & PSO Training[MK] [PG] Global events calendar [MK] Sales Training[MK] [PG] Business[PG]& Technical[RD] Artifacts BUSINESS CASE TRACKER Backlog[PG] PRODUCT ROADMAP DISCOVERY DASHBOARD R&D DASHBOARD CHARTERING DASHBOARD PRODUCT & SOLUTION RELEASE CALENDAR MARKETING EVENTS CALENDAR Governance A x w a y P r o d u c t D e v e l o p m e n t P r o c e s s v2.0 Sep 23 - Axway 2013, All Rights Reserved

15 Agenda How to extend Agile into Product groups Problem Statement Examples Outcomes Techniques & Approaches Agile Adop*on Models for Scaling into Product SAFe, LeSS, Pragma*c, Custom Agile Management Agile Product Discovery User Story Mapping Takeaways 15

16 Agile PorOolio Management Business strategy Por=olio Vision Release Item 16

17 Agile PorOolio Management Step 1 Do it. Step 2 Visualize it.. 17

18 Program Alignment Wall 18

19 Agile Product Discovery Business strategy Por=olio Vision Release Item 19

20 Discover a product that is valuable, usable and feasible It doesn t ma\er how good your engineering team is if they are not given something worthwhile to build. 20

21 Agile Product Discovery Works in tandem with Delivery Called Dual Track Done on a con3nuous basis Aiming for Just- In- Time Elabora*on and Flow Whole Team Involvement Product / User experience Development / Architecture / QA 21

22 Dual- Track Lean + Agile Processes STREAM OF VALIDATED FEATURES DISCOVERY DELIVERY

23 Product Discovery Toolkit Research & Interviews User Personas Canvases Prototyping Chartering User Story Mapping and many more 23

24 Agenda How to extend Agile into Product groups Problem Statement Examples Outcomes Techniques & Approaches Agile Adop*on Models for Scaling into Product SAFe, LeSS, Pragma*c, Custom Agile Por;olio Management Agile Product Discovery User Story Mapping Takeaways 24

25 User Story Mapping Business Strategy Por=olio Vision Release Item 25

26 User Story Mapping Created by Jeff PaXon hxp://

27 User Story Mapping Two dimensional backlog that visualizes story structure Release planning & story splitting on the story map Focus on incremental and iterative development user activity task time Sub-task or Task details 2014 Jeff Pa\on, All rights reserved, 27

28 User Story Mapping Release Planning necessary less optlonal more first release second release third 2014 Jeff Pa\on, All rights reserved, 28

29

30

31 Product PorOolio Planning Map mul3ple product backlogs Assess Architectural & Marke3ng themes simultaneously 2010 Axway All rights reserved. 31

32 Agenda How to extend Agile into Product groups Problem Statement Examples Outcomes Techniques & Approaches Agile Adop*on Models for Scaling into Product SAFe, LeSS, Pragma*c, Custom Agile Por;olio Management Agile Product Discovery User Story Mapping Takeaways 32

33 Takeaways 1. When Product are fully integrated, step- change in outcomes possible 2. Develop an inclusive scaling model to create flow system w/ Product groups 3. Experiment thoughoully, improve con3nuously 33

34 Reading List Inspired Marty Cagan User Story Mapping Jeff PaJon Agile Solware Requirements Dean Leffingwell Scaling Solware Agility Dean Leffingwell for Scaling Lean & Agile Development Craig Larman Scaling Lean & Agile Development Craig Larman Managing Agile Projects Sanjiv Augus*ne The Principles of Product Development Flow Don Reinertsen 34

35 Mapping Out Agile Product Management Expanding Agile beyond development, to maximize Agile within development Mack Adams Calgary Agile Methods User Group September 4, 2014

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