STRATEGIC OBJECTIVES

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "STRATEGIC OBJECTIVES 2010-11"

Transcription

1 STRATEGIC OBJECTIVES OVERVIEW: The Division of Marketing & Communications is committed to assisting Texas A&M University in achieving a culture of excellence as outlined in Vision 2020 and its aspirations of being recognized as one of the top public universities in the country. Reputation accounts for 25 percent of the U.S. News & World Report rankings formula, and while many factors contribute to a university s reputation, the Division will play a key role in increasing the awareness of Texas A&M s teaching, research and engagement activities among its peer institutions and other key stakeholder groups. To accomplish this overarching goal, the Division of Marketing and Communications is divided into three core competency areas, which operate in an integrated creative environment: Marketing Services: Coordinates development of institutional marketing strategies and functions, including creative services and managing the University website. Communications Services: Serves as the central point for all University-wide news, information and related initiatives, with emphasis on proactive strategy. Business Development: Oversees licensing, trademark management and corporate business development relationships to maximize the commercial benefit to the University. For and the near-term future, the Division supports, enhances and promotes five major objectives, each consistent with the imperatives of Vision 2020 and the goals of the Academic Master Plan. Each of these strategic objectives is supported by a dynamic agenda of action items.

2 OBJECTIVE 1: Position Texas A&M as one of the top research universities in the United States. Supporting Vision 2020 Imperatives 1, 2, 3, 4, 6, 8, 9, 12 OBJECTIVE 2: Promote Texas A&M s six core values and the University s unique role in serving the state and country, as well as in developing leaders of character. Supporting Vision 2020 Imperatives 1, 2, 3, 6, 8, 12 OBJECTIVE 3: Ensure Texas A&M s leadership in social media and new communications mediums to reach key stakeholder groups. Supporting Vision 2020 Imperatives 1, 2, 3, 6, 8, 9, 10, 12 OBJECTIVE 4: Create an environment of collaboration and cooperation with System Communications and the members of The Texas A&M University System. Supporting Vision 2020 Imperatives 8, 9, 11, 12 OBJECTIVE 5: Increase Texas A&M s brand awareness and associated revenue streams through new partnership and business development opportunities. Supporting Vision 2020 Imperatives 1, 2, 3, 6, Strategic Objectives Page 2

3 OBJECTIVE 1: Position Texas A&M as one of the top research universities in the United States. Develop and implement a multi-year, university-wide marketing campaign that promotes research, scholarship and creative work while also encompassing Texas A&M s unique attributes. Target the leadership of peer institutions, prospective faculty hires and key prospective student groups (high-fliers, diversity, etc.) with Texas A&M messages on a regular basis. Strengthen outreach to tier one national media outlets through more aggressive activity and a prioritization of subject areas, focusing on the accomplishments and research of faculty. Promote a consistent brand identity to external audiences that encompasses all 10 colleges and major University divisions. Create linkages among faculty, administrative units and the communications community to continually analyze and enhance marketing and communications activities. Imperative 4 Build the Letters, Arts and Sciences Core Rankings by U.S. News & World Report, The Washington Monthly and other key publications. Number of student applications, diversity percentages and National Merit Scholars. Number of mentions in national tier one media outlets. Indoctrination of brand standards by colleges and other units. Participation of faculty and other administrative units in marketing and communications initiatives Strategic Objectives Page 3

4 OBJECTIVE 2: Promote Texas A&M s six core values leadership, excellence, integrity, honesty, respect and selfless service and the University s unique role in serving the state and country, as well as in developing leaders of character. Ensure that at least one of the core values is incorporated into the strategic messaging of all marketing and communications activities. Promote the core values visually across the campus community and on physical infrastructure, as appropriate. Leverage collaborations with the Association of Former Students to spotlight the accomplishments of former students who personify the core values. Engage former students in the business community to promote and incorporate the core values in the marketplace. Reinforce the core values through all internal communications with students, faculty and staff. Content analysis of marketing and communications initiatives. Completion of a new campus-wide banner program. Implementation of the Leaders of Character campaign. Launch of the Aggie Owned and Operated initiative. Financial and project support from the Association of Former Students Strategic Objectives Page 4

5 OBJECTIVE 3: Ensure Texas A&M s leadership in social media and new communications mediums to reach key stakeholder groups. Foster an environment that embraces social media and creative techniques to engage audiences. Incorporate social media elements in all marketing and communications activities, to include the university website, advertising and media outreach. Encourage Division staff to assume leadership roles in the higher education community for social media. Provide institutional leadership in social media for all 10 colleges and other university divisions. Create opportunities for the President and other University administrators to experiment with and engage key audiences through social media. Imperative 10 Demand Enlightened Governance and Leadership Number of Facebook fans and Facebook interactivity. Recognition by CampusTweet, BlueFuego and other social media thought leaders. Content analysis of marketing and communications initiatives. Invitations for Division to make social media presentations by outside entities. Participation in social media by the colleges, units and administrators Strategic Objectives Page 5

6 OBJECTIVE 4: Create an environment of collaboration and cooperation with System Communications and the members of The Texas A&M University System. Incorporate the expertise and resources of System Communications into the Division as part of the Shared Services Initiative. Maximize advertising opportunities and resulting cost savings through the engagement of A&M System members. Leverage campaign concepts, creative elements and business development opportunities created by the Division to other members of the A&M System, as appropriate. Identify new creative elements or purchasing opportunities that will generate additional cost savings for the University and other A&M System members. Ensure the consistency of messaging for the University and A&M System in crisis situations and other areas of strategic importance. Imperative 11 Attain Resource Parity with the Best Public Universities Amount of cost savings generated through Shared Services. Amount of cost savings generated through bulk advertising opportunities. Number of Division initiatives leveraged to other A&M System members Strategic Objectives Page 6

7 OBJECTIVE 5: Increase Texas A&M s brand awareness and associated revenue streams through new partnership and business development opportunities. Grow the University s licensing program into one of the recognized leaders across the country. Seek corporate partners who share in a similar culture or value structure as the University. Facilitate University-wide partnership opportunities that incorporate academics, athletics, auxiliaries, marketing, philanthropy and other groups. Partner with key universities in certain licensing and business development programs to strengthen the Texas A&M brand. Identify and implement new sponsorship opportunities that introduce the Texas A&M brand to external audiences in non-traditional ways. Imperative 11 Attain Resource Parity with the Best Public Universities Amount of annual licensing revenues. Number of sponsors/partnerships developed and/or facilitated. Inclusion of varied campus entities in sponsorships and partnerships. Participation in national licensing or marketing programs Strategic Objectives Page 7

Integrated Marketing, Communications and Engagement. February 13, 2013

Integrated Marketing, Communications and Engagement. February 13, 2013 Integrated Marketing, Communications and Engagement February 13, 2013 What is integrated marketing and communications and why is it important? An integrated marketing and communications plan is: -- comprehensive,

More information

Plan 2016 The Strategic Plan of University Advancement NC State University

Plan 2016 The Strategic Plan of University Advancement NC State University Plan 2016 The Strategic Plan of University Advancement NC State University Introduction Higher education across the country is under enormous pressure to change. This pressure is especially acute for public

More information

University Marketing and Communications STRATEGIC PLAN

University Marketing and Communications STRATEGIC PLAN and Communications STRATEGIC PLAN July 1, 2013 MISSION South Dakota State University provides a rich academic experience in an environment of inclusion and access through inspired, student-centered education;

More information

Strategic Plan 2012 2020

Strategic Plan 2012 2020 Department of Economics College of Arts and Sciences Texas Tech University Strategic Plan 2012 2020 Mission The Department of Economics is dedicated to excellence in teaching, research, and service. The

More information

Goal #1 Learner Success Ensure a distinctive learning experience and foster the success of students.

Goal #1 Learner Success Ensure a distinctive learning experience and foster the success of students. Western Michigan University is committed to being learner centered, discovery driven, and globally engaged as it transitions into the next strategic planning cycle. In the first year of the University

More information

Montana University System College!NOW Initiative Two-year Brand Pilot Marketing Campaign Overview

Montana University System College!NOW Initiative Two-year Brand Pilot Marketing Campaign Overview Montana University System College!NOW Initiative Two-year Brand Pilot Marketing Campaign Overview Strategies 360 Board of Regents Meeting, November 2013 Pilot Campaign Overview As part of the College!NOW

More information

UNIVERSITY OF MIAMI SCHOOL OF BUSINESS ADMINISTRATION MISSION, VISION & STRATEGIC PRIORITIES. Approved by SBA General Faculty (April 2012)

UNIVERSITY OF MIAMI SCHOOL OF BUSINESS ADMINISTRATION MISSION, VISION & STRATEGIC PRIORITIES. Approved by SBA General Faculty (April 2012) UNIVERSITY OF MIAMI SCHOOL OF BUSINESS ADMINISTRATION MISSION, VISION & STRATEGIC PRIORITIES Approved by SBA General Faculty (April 2012) Introduction In 1926, we embarked on a noble experiment the creation

More information

Campaign Visioning Project & Integrated Marketing Strategy

Campaign Visioning Project & Integrated Marketing Strategy Campaign Visioning Project & Integrated Marketing Strategy June 4, 2013 1 Agenda Introduction Campaign Visioning Project Overview Reputation Situation Analysis Integrated Marketing Recommendations 2 Campaign

More information

Released December 18 th, 2007

Released December 18 th, 2007 THE TEXAS A&M UNIVERSITY SYSTEM OFFICE STRATEGIC PLAN FY 2008-2012 Released December 18 th, 2007 (Updated as of June 16 th, 2008) Table of Contents Mission and Vision 3 Imperative 1: Customer Satisfaction

More information

Darden School. Commission/Schools/Darden/November 2007 1

Darden School. Commission/Schools/Darden/November 2007 1 Darden School The Darden School of Business recently celebrated its 50 th anniversary, reflecting the strong base on which to build toward its centennial. While the world in which the School operates has

More information

UWG Vision Statement: UWG aspires to be the best comprehensive university in America sought after as the best place to work, learn and succeed!

UWG Vision Statement: UWG aspires to be the best comprehensive university in America sought after as the best place to work, learn and succeed! 1 UWG Vision Statement: UWG aspires to be the best comprehensive university in America sought after as the best place to work, learn and succeed! Strategic Imperative #1: Student Success Enhanced Learning,

More information

STRATEGIC PLAN AND NATIONAL OFFICE OPERATIONS PLAN NOVEMBER 2012

STRATEGIC PLAN AND NATIONAL OFFICE OPERATIONS PLAN NOVEMBER 2012 STRATEGIC PLAN AND NATIONAL OFFICE OPERATIONS PLAN NOVEMBER 2012 STRAGETIC PLAN To enrich and inspire a lifetime of fencing MISSION To grow and promote the sport of fencing in the United States, honor

More information

University of Cincinnati Social Media Strategy

University of Cincinnati Social Media Strategy University of Cincinnati Social Media Strategy SITUATION ANALYSIS The University of Cincinnati has a social media presence on Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, Flickr, Foursquare

More information

Strategic Plan 2013-2015. The College of Business Oregon State University. Strategic Plan. Approved June 2012 Updated June 2013 Updated June 2014

Strategic Plan 2013-2015. The College of Business Oregon State University. Strategic Plan. Approved June 2012 Updated June 2013 Updated June 2014 The College of Business Oregon State University Strategic Plan Approved June 2012 Updated June 2013 Updated June 2014 1 The College of Business Oregon State University Vision Developing professionals who

More information

California State Polytechnic University, Pomona University Strategic Plan 2011 2015

California State Polytechnic University, Pomona University Strategic Plan 2011 2015 California State Polytechnic University, Pomona University Strategic Plan 2011 2015 Introduction On the threshold of its 75 th anniversary, California State Polytechnic University, Pomona, is positioned

More information

The Graduate School STRATEGIC PLAN 2007-2016

The Graduate School STRATEGIC PLAN 2007-2016 The Graduate School STRATEGIC PLAN 2007-2016 Table of Contents Page 1. Introduction 4 2. The Graduate School s Mission, Vision and Core Values.. 5 3. Strategic Advantages. 6 4. Strategic Challenges.. 7

More information

Search Prospectus Chief Marketing Officer

Search Prospectus Chief Marketing Officer Search Prospectus Chief Marketing Officer Southwestern University announces the search for a Chief Marketing Officer Southwestern University (SU), a distinctive, residential, undergraduate liberal arts

More information

Division of Communications Strategic Plan

Division of Communications Strategic Plan February 20, 2013 Division of Communications Strategic Plan The Division of Communications is team of talented, dedicated communications professionals who work to tell the story of Eastern Michigan University.

More information

Idaho State University Strategic Plan. Mapping Our Future: Leading in Opportunity and Innovation. 2012-2015 Executive Summary

Idaho State University Strategic Plan. Mapping Our Future: Leading in Opportunity and Innovation. 2012-2015 Executive Summary Idaho State University Strategic Plan Mapping Our Future: Leading in Opportunity and Innovation 2012-2015 Executive Summary 1 Idaho State University 2011-2015 Strategic Plan Vision Idaho State University

More information

The vision of the Belk College of Business is to be a leading urban research business school.

The vision of the Belk College of Business is to be a leading urban research business school. The vision of the Belk College of Business is to be a leading urban research business school. To fulfill this vision we must: Offer a full array of rigorous and innovative undergraduate, graduate, and

More information

Strategic Plan Overview

Strategic Plan Overview College of Business Administration Strategic Plan Overview Mission: The mission of the College of Business Administration at SDSU is to maintain a challenging learning environment that fosters excellence

More information

University of North Carolina Tomorrow Commission FINAL REPORT AND RECOMMENDATIONS EXECUTIVE SUMMARY

University of North Carolina Tomorrow Commission FINAL REPORT AND RECOMMENDATIONS EXECUTIVE SUMMARY University of North Carolina Tomorrow Commission FINAL REPORT AND RECOMMENDATIONS EXECUTIVE SUMMARY What was the purpose of this study? The purpose of the University of North Carolina Tomorrow Initiative

More information

ASAE s Job Task Analysis Strategic Level Competencies

ASAE s Job Task Analysis Strategic Level Competencies ASAE s Job Task Analysis Strategic Level Competencies During 2013, ASAE funded an extensive, psychometrically valid study to document the competencies essential to the practice of association management

More information

2011-2016 Strategic Plan. Creating a healthier world through bold innovation

2011-2016 Strategic Plan. Creating a healthier world through bold innovation 2011-2016 Strategic Plan Creating a healthier world through bold innovation 2011-2016 STRATEGIC PLAN Table of contents I. Global direction 1 Mission and vision statements 2 Guiding principles 3 Organizational

More information

MAYS BUSINESS SCHOOL STRATEGIC PLAN 2010

MAYS BUSINESS SCHOOL STRATEGIC PLAN 2010 MAYS BUSINESS SCHOOL STRATEGIC PLAN 2010 STRATEGIC PLANNING PROCESS Our strategic planning process is driven by the mission of Mays Business School, which is to create knowledge and develop future ethical

More information

Agricultural Communication Strategic Plan 2010 2015

Agricultural Communication Strategic Plan 2010 2015 Agricultural Communication Strategic Plan 2010 2015 The Department of Agricultural Communication has set the following goals for 2010 2015 to enhance and expand our already vital service to Purdue Agriculture.

More information

Texas System of Care Social Marketing Plan

Texas System of Care Social Marketing Plan Attachment B Texas System of Care Social Marketing Plan Overview Texas made an early commitment to the system of care approach and has made steady progress over the past 15 years. In the communities where

More information

Competency Requirements for Executive Director Candidates

Competency Requirements for Executive Director Candidates Competency Requirements for Executive Director Candidates There are nine (9) domains of competency for association executives, based on research conducted by the American Society for Association Executives

More information

STRATEGIC PLAN 2015-2020

STRATEGIC PLAN 2015-2020 STRATEGIC PLAN 2015-2020 EXECUTIVE SUMMARY Georgia Regents University Division of Enrollment & Student Affairs participates in annual strategic planning so that the division can clarify goals and focus

More information

Proposal for Differential Tuition Dwight Look College of Engineering Texas A&M University November 2010

Proposal for Differential Tuition Dwight Look College of Engineering Texas A&M University November 2010 Proposal for Differential Tuition Dwight Look College of Engineering Texas A&M University November 2010 Background The Dwight Look College of Engineering is very highly ranked and is the second largest

More information

STRATEGIC PLAN 2013-2017 SUPPORTING STUDENT SUCCESS

STRATEGIC PLAN 2013-2017 SUPPORTING STUDENT SUCCESS STRATEGIC PLAN 2013-2017 SUPPORTING STUDENT SUCCESS FROM THE VICE PRESIDENT It is my pleasure to share the University of Houston Division of Student Affairs and Enrollment Services 2013-2017 Strategic

More information

University of Arizona College of Engineering Marketing, Branding and Communications Plan

University of Arizona College of Engineering Marketing, Branding and Communications Plan University of Arizona College of Engineering Marketing, Branding and Communications Plan PETE BROWN, COMMUNICATIONS DIRECTOR EMAIL: PNB@EMAIL.ARIZONA.EDU TELEPHONE: 520.621.3754 KARINA BARRENTINE, MARKETING

More information

St. Cloud State University FY 2009 Work Plan Unit: Leadership Team

St. Cloud State University FY 2009 Work Plan Unit: Leadership Team St. Cloud State University FY 2009 Work Plan Unit: University Goal: To become the best comprehensive state university in the Upper Midwest, recognized by our peers as a leader in our region. Accessibility

More information

Towson University Strategic Academic Plan 2010-2016

Towson University Strategic Academic Plan 2010-2016 Towson University Strategic Academic Plan 2010-2016 University Summary Mission Statement Towson University, as the state s comprehensive Metropolitan University, offers a broad range of undergraduate and

More information

OSU Foundation STRATEGIC PLAN: 2010 2015

OSU Foundation STRATEGIC PLAN: 2010 2015 OSU Foundation STRATEGIC PLAN: 2010 2015 (Updated August 2012) Introduction The Oregon State University Foundation dedicates itself to garnering the resources that enable OSU to achieve excellence in education,

More information

Columbus State University Strategic Plan and Direction 2013-2018

Columbus State University Strategic Plan and Direction 2013-2018 Columbus State University Strategic Plan and Direction 2013-2018 1 Table of contents: 3 Strategic Plan overview 4 Letter from Tim Mescon, Columbus State University president 5 Letter from Tom Hackett and

More information

STRATEGIC PLAN 2012-2016 Office of Research, Innovation and Economic Development OUR FOUNDATION

STRATEGIC PLAN 2012-2016 Office of Research, Innovation and Economic Development OUR FOUNDATION STRATEGIC PLAN 2012-2016 Office of Research, Innovation and Economic Development OUR FOUNDATION NC STATE MISSION: As a research-extensive land-grant university, North Carolina State University is dedicated

More information

The University of Texas at San Antonio. Business Affairs 2016 STRATEGIC PLAN 2007-2016 December 2007

The University of Texas at San Antonio. Business Affairs 2016 STRATEGIC PLAN 2007-2016 December 2007 The University of Texas at San Antonio Business Affairs 2016 STRATEGIC PLAN 2007-2016 December 2007 Table of Contents Page 1. Introduction... 3 2. Business Affairs Mission, Vision and Core Values 3 3.

More information

NPR: A STRATEGIC PLAN I. NPR S STRATEGIC ASPIRATION II. NPR S STRATEGIC PRIORITIES III. THE PATH FORWARD IV. CONCLUSION

NPR: A STRATEGIC PLAN I. NPR S STRATEGIC ASPIRATION II. NPR S STRATEGIC PRIORITIES III. THE PATH FORWARD IV. CONCLUSION I. NPR S STRATEGIC ASPIRATION II. NPR S STRATEGIC PRIORITIES III. THE PATH FORWARD IV. CONCLUSION I. NPR S STRATEGIC ASPIRATION We will be the model for high quality journalism in the 21st century, strengthening

More information

University Advancement 2012-2017

University Advancement 2012-2017 University Advancement Strategic Plan 2012-2017 University Advancement Strategic Plan 2012-2017 Mission Statement University Advancement builds a compelling case for choice and support of Eastern Washington

More information

Journey to Excellence

Journey to Excellence STRATEGIC PLAN: 2010-2015 Journey to Excellence Henry W. Bloch School of Business and Public Administration University of Missouri Kansas City SEPTEMBER 2010 TABLE OF CONTENTS Preface... 3 Where We Are

More information

Marketing, Recruitment and Admissions. Marketing Strategy 2013-2015

Marketing, Recruitment and Admissions. Marketing Strategy 2013-2015 Marketing, Recruitment and Admissions Marketing Strategy 2013-2015 November 2013 The Marketing Strategy is created cooperatively by the Department s marketing managers and exists to advance the University

More information

Community Partnerships Strategic Plan

Community Partnerships Strategic Plan Community Partnerships Strategic Plan Vision The Office of Community Partnerships (OCP), an office in the Chancellor s division of the University of North Carolina Wilmington (UNCW) will become a national

More information

Your Game Plan for Generating Leads and Building Brand Awareness!

Your Game Plan for Generating Leads and Building Brand Awareness! Your Game Plan for Generating Leads and Building Brand Awareness! OVERVIEW: A game plan for generating leads and building brand awareness is key to a successful marketing strategy. Leveraging the ButleriConnect

More information

SMART. NIMBLE. COMPASSIONATE. PREPARED. SMART. Strategic NIMBLE. Plan COMPASSIONATE. 2013-2017 PREPARED.

SMART. NIMBLE. COMPASSIONATE. PREPARED. SMART. Strategic NIMBLE. Plan COMPASSIONATE. 2013-2017 PREPARED. SMART. NIMBLE. COMPASSIONATE. PREPARED. SMART. Strategic NIMBLE. Plan COMPASSIONATE. 2013-2017 PREPARED. SMART. NIMBLE. COMPASSIONATE. PREPARED. SMART. Achieving NIMBLE. the Business COMPASSIONATE. University

More information

NLN VISION: TRANSFORMING RESEARCH IN NURSING EDUCATION A Living Document from the National League for Nursing. NLN Board of Governors November 2012

NLN VISION: TRANSFORMING RESEARCH IN NURSING EDUCATION A Living Document from the National League for Nursing. NLN Board of Governors November 2012 NLN VISION: TRANSFORMING RESEARCH IN NURSING EDUCATION A Living Document from the National League for Nursing NLN Board of Governors November 2012 Purpose The health of the nation through improved patient

More information

Committee Applications 2015-2016 ----------------------------------------------------------------------------------------------------

Committee Applications 2015-2016 ---------------------------------------------------------------------------------------------------- Committee Applications 2015-2016 Speakers Committee: Speakers Liaison (3) Speakers Coach (1) Finance Committee: Account Manager (1) Sponsorship Manager (1) Productions Committee: Event Manager (3) Technology

More information

Long Range Plan 2015-2017

Long Range Plan 2015-2017 Long Range Plan 2015-2017 Qualitative Research Study Insights & Implications 3.12.15 Objectives Develop baseline for tracking qualitative insights over course of Long Range Plan (2015-2017) Understand

More information

Entering its Third Century

Entering its Third Century the University Library Entering its Third Century SEPTEMBER 2015 A long with their universities, the best academic libraries constantly adapt to the forces reshaping research, teaching, and learning. This

More information

NVTC/GWRC Vanpool Project. Task 3B: Marketing Vanpool Incentives to Existing Vanpools

NVTC/GWRC Vanpool Project. Task 3B: Marketing Vanpool Incentives to Existing Vanpools NVTC/GWRC Vanpool Project Task 3B: Marketing Vanpool Incentives to Existing Vanpools Prepared for: VHB Prepared by: And Project Director: Justin Schor Project Manager: Matthew Kaufman September 2011 Table

More information

Division of Human Resources. Strategic Plan For a Culture of Excellence

Division of Human Resources. Strategic Plan For a Culture of Excellence Division of Human Resources Strategic Plan For a Culture of Excellence TABLE OF CONTENTS INTRODUCTION... 2 DEPARTMENTAL MISSION STATEMENT ALIGNMENT... 4 HUMAN RESOURCES STRATEGIC DIRECTIONS... 5 HR STRATEGIC

More information

Athabasca University Management Position Description Section I

Athabasca University Management Position Description Section I Athabasca University Management Position Description Section I Position Information Update Only Classification Review Position Title Position # Department Classification Level Reports to Effective Date

More information

Oregon State University s Digital Platform Strategy

Oregon State University s Digital Platform Strategy Oregon State University s Digital Platform Strategy To enable world-class content distribution solutions Overview Please note that digital technology is rapidly changing, along with the language to describe

More information

PROPOSED ACTION PLAN FOR GUIDING ASPIRATION #6 LEAD IN INNOVATION, ENTREPRENEURSHIP, AND CREATIVITY, (CIE)

PROPOSED ACTION PLAN FOR GUIDING ASPIRATION #6 LEAD IN INNOVATION, ENTREPRENEURSHIP, AND CREATIVITY, (CIE) PROPOSED ACTION PLAN FOR GUIDING ASPIRATION #6 LEAD IN INNOVATION, ENTREPRENEURSHIP, AND CREATIVITY, (CIE) UTA values and will encourage a culture of innovation, entrepreneurship, and creativity. We will

More information

FIVE YEAR STRATEGIC PLAN 2011-2016

FIVE YEAR STRATEGIC PLAN 2011-2016 FIVE YEAR STRATEGIC PLAN 2011-2016 (LSU SSW Five Year Strategic Plan 2011 2016 unanimously approved 11/18/11) Vision, Values, Mission, and Goals: Vision The LSU School of Social Work (SSW) aspires to be

More information

Marketing Guide for Authors

Marketing Guide for Authors Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.

More information

SYRACUSE UNIVERSITY: ACADEMIC STRATEGIC PLAN

SYRACUSE UNIVERSITY: ACADEMIC STRATEGIC PLAN SYRACUSE UNIVERSITY: ACADEMIC STRATEGIC PLAN These are extraordinary times for higher education and for students aspiring to succeed in a rapidly changing world. Technology is affecting the way we learn

More information

Strategic Plan 2010. The College of Business Oregon State University. Strategic Plan. Approved January 2010

Strategic Plan 2010. The College of Business Oregon State University. Strategic Plan. Approved January 2010 The College of Business Oregon State University Strategic Plan Approved January 2010 1 The College of Business Oregon State University Vision The College of Business will be recognized internationally

More information

Building a Stronger Brand Online

Building a Stronger Brand Online Building a Stronger Brand Online Key Strategies for Positioning, Monitoring & Management For More Information: info@webimax.com 80% of Consumers Are Influenced by Online Reviews, Ratings and Comments It

More information

Marketing Plan for Southeastern Technical College 2012-2013

Marketing Plan for Southeastern Technical College 2012-2013 Marketing Plan for Southeastern Technical College 2012-2013 Marketing Plan for Southeastern Technical College Purpose of Plan Southeastern Technical College prides itself on providing accessible, high

More information

Andrew Young School of Policy Studies at Georgia State University Strategic Plan Approved by faculty: May 15, 2013

Andrew Young School of Policy Studies at Georgia State University Strategic Plan Approved by faculty: May 15, 2013 Andrew Young School of Policy Studies at Georgia State University Strategic Plan Approved by faculty: May 15, 2013 VISION, MISSION, VALUES Proposed Vision 1 Changing the World: One Student at a Time, One

More information

ACTION PRIORITIES - 2009-2013

ACTION PRIORITIES - 2009-2013 Strategic Direction 1.0 - MISSION Key Accountability Committee (Executive) Cabinet Leader President ACTION PRIORITIES - 2009-2013 1.1 Explicitly link University vision and mission with every school, college

More information

MARKETING AND CORPORATE COMMUNICATION STRATEGY 2011-2014

MARKETING AND CORPORATE COMMUNICATION STRATEGY 2011-2014 MARKETING AND CORPORATE COMMUNICATION STRATEGY 2011-2014 Author: George Hotchkiss, Assistant Principal, Enterprise & Organisational Development Impact Assessment Date: 2 September 2010 Date: August 2011

More information

Athabasca University Management Position Description Section I

Athabasca University Management Position Description Section I Athabasca University Management Position Description Section I Position Information Update Only X Classification Review Position Title Social Media and Marketing Coordinator Position # 999074 Department

More information

Department Business Plan. Communications

Department Business Plan. Communications 2015-18 Department Business Plan Communications Strathcona County's communications needs are met by a network of communications, marketing and design professionals, residing both within a central or corporate

More information

College of Human Environmental Sciences Strategic Plan for 2012-2015

College of Human Environmental Sciences Strategic Plan for 2012-2015 College of Human Environmental Sciences Strategic Plan for 2012-2015 Revised Fall 2013 Mission: The College will be a well-recognized leader in preparing students to impact the lives of individuals and

More information

RFID Journal LIVE! 2014

RFID Journal LIVE! 2014 RFID Journal LIVE! 2014 Exhibitor Marketing Tools and Services For more information, please contact: Kathy Roach Marketing Coordinator 212-584-9400 x3 kroach@rfidjournal.com Alan McIntosh Director of Sales

More information

HEW 6. Manager, Communications

HEW 6. Manager, Communications HEW 6 Position Title Reports to Organisational Unit Position Statement/Purpose Senior Social Media Officer Manager, Communications Web Services & Communications Marketing The overall purpose of the Senior

More information

Information Technology Strategic Plan 2014-2017

Information Technology Strategic Plan 2014-2017 Information Technology Strategic Plan 2014-2017 Leveraging information technology to create a competitive advantage for UW-Green Bay Approved December 2013 (Effective January 2014 December 2017) Contents

More information

EXECUTIVE MASTER IN. Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders.

EXECUTIVE MASTER IN. Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders. EXECUTIVE MASTER IN CORPORATE COMMUNICATION Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders. COURSE DESCRIPTION At a Glance

More information

Job Description. Director, Corporate Communications and Community Engagement

Job Description. Director, Corporate Communications and Community Engagement Job Description February 2014 JOB TITLE: REPORTS TO: JOBS REPORTING: DIVISION/DEPARTMENT: LOCATION: Director, Corporate Communications and Community Engagement Senior Director, Health System Performance

More information

ENGINEERING AT ILLINOIS MARKETING FRAMEWORK

ENGINEERING AT ILLINOIS MARKETING FRAMEWORK ENGINEERING AT ILLINOIS MARKETING FRAMEWORK 2015 OUR COMMITMENT 02 POSITIONING STATEMENT 03 We do the impossible every day. PROOF POINTS 04 OUR ROLE & GOALS 06 OUR ENVIRONMENT 08 RESOURCES 09 OUR COMMITMENT

More information

acres in Charleston, Illinois. Eastern provides the total education experience, while maintaining those

acres in Charleston, Illinois. Eastern provides the total education experience, while maintaining those About EIU Eastern Illinois University is a comprehensive institution, fully accredited by the Higher Learning Commission of the North Central Association. The university is located on 320 beautifully landscaped

More information

Investing in the P.I. Reed School of Journalism

Investing in the P.I. Reed School of Journalism Investing in the P.I. Reed School of Journalism The P.I. Reed School of Journalism: A State of Minds Since 1939, the WVU P.I. Reed School of Journalism has been graduating journalism and mass communications

More information

EXECUTIVE VICE CHANCELLOR AND PROVOST UNIVERSITY OF CALIFORNIA, RIVERSIDE

EXECUTIVE VICE CHANCELLOR AND PROVOST UNIVERSITY OF CALIFORNIA, RIVERSIDE EXECUTIVE VICE CHANCELLOR AND PROVOST UNIVERSITY OF CALIFORNIA, RIVERSIDE POSITION AND RESPONSIBILITIES The University of California, Riverside is seeking a distinguished and innovative individual to help

More information

YMCA of Northeast Avalon Strategic Plan 2012-2016. A View For Our Y

YMCA of Northeast Avalon Strategic Plan 2012-2016. A View For Our Y YMCA of Northeast Avalon Strategic Plan 2012-2016 A View For Our Y Introduction Our View for the future of the Y is clear. We can influence healthy living and inspire a generation of young leaders who

More information

UNIVERSITY OF HAWAI I AT MĀNOA POSITION DESCRIPTION DEAN, COLLEGE OF NATURAL SCIENCES ~~~~~~~~~~~~~~~~~~~~~

UNIVERSITY OF HAWAI I AT MĀNOA POSITION DESCRIPTION DEAN, COLLEGE OF NATURAL SCIENCES ~~~~~~~~~~~~~~~~~~~~~ UNIVERSITY OF HAWAI I AT MĀNOA POSITION DESCRIPTION DEAN, COLLEGE OF NATURAL SCIENCES ~~~~~~~~~~~~~~~~~~~~~ Position No: 0089197 Title of Position: Dean Reports to: Vice Chancellor for Academic Affairs,

More information

Graduate Studies Office

Graduate Studies Office Graduate Studies Office Strategic Plan 2014-2018 who we are the graduate StudieS Office is an academic SuPPOrt unit; it has five functional areas that SuPPOrt graduate StudieS at the university Of WaterlOO:»

More information

integrated marketing, communications and branding

integrated marketing, communications and branding integrated marketing, communications and branding a new approach New Vice President for Marketing New Division of Marketing and Communications who is in the marketing area? CURRENT Vice President for Marketing

More information

Presentation at the NACUBO Budgeting Forum Budget Balancing Strategies for Multi Year Plans: Case Study of the University of Michigan Rowan Miranda,

Presentation at the NACUBO Budgeting Forum Budget Balancing Strategies for Multi Year Plans: Case Study of the University of Michigan Rowan Miranda, Presentation at the NACUBO Budgeting Forum Budget Balancing Strategies for Multi Year Plans: Case Study of the University of Michigan Rowan Miranda, Ph.D. AVP for Finance September 24, 2012 1 Agenda 1

More information

Summary of UNICEF Private Fundraising and Partnerships Plan 2014-2017

Summary of UNICEF Private Fundraising and Partnerships Plan 2014-2017 Summary of UNICEF Private Fundraising and Partnerships Plan 2014-2017 1. Introduction The Private Fundraising and Partnerships Plan supports the UNICEF Strategic Plan 2014 2017 and other organizational

More information

Women in Federal Law Enforcement Foundation, Inc. Strategic Plan January 1, 2016 December 31, 2020

Women in Federal Law Enforcement Foundation, Inc. Strategic Plan January 1, 2016 December 31, 2020 Women in Federal Law Enforcement Foundation, Inc. Strategic Plan January 1, 2016 December 31, 2020 Strategic Goal 1: Training, Professional Development and Leadership Enhancement WIFLE will continue to

More information

Vice President, Lottery and Gaming Talent Management

Vice President, Lottery and Gaming Talent Management Vice President, Lottery and Gaming Talent Management Job Title Vice President Lottery and Gaming Talent Management Type of Position Contract Contract Length Up to 3 years Location Sault Ste. Marie Reporting

More information

2013-2014 School of Art Strategic Plan - Texas Tech University

2013-2014 School of Art Strategic Plan - Texas Tech University Priority 1: Increase Enrollment and Promote Student Success We will grow and diversify our student population in order to improve higher education participation and supply a well-equipped, educated workforce

More information

Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing

Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments

More information

2015-18 Strategic Plan

2015-18 Strategic Plan Northern Illinois University Department of Intercollegiate Athletics 2015-18 Strategic Plan Success Comes to Those Who Expect It NIU Athletics MISSION STATEMENT The mission of NIU Athletics is to enhance

More information

Step One: Creating Your Inclusiveness Committee. Step Two: Training and Consultants. Step Three: Definitions and Case Statement.

Step One: Creating Your Inclusiveness Committee. Step Two: Training and Consultants. Step Three: Definitions and Case Statement. Module 15: Marketing and Community Relations Marketing and Community Relations Step One: Creating Your Inclusiveness Committee Step Two: Training and Consultants Step Three: Definitions and Case Statement

More information

Peirce College. Summary of 2015-2018 Strategic Plan

Peirce College. Summary of 2015-2018 Strategic Plan Peirce College Summary of 2015-2018 Strategic Plan Contents Strategic Planning Process Vision and Mission Target Market Value Proposition Summary of Strategic Initiatives Timeline and Implementation Strategic

More information

ST. LAWRENCE COLLEGE BUSINESS PLAN 2015-2016

ST. LAWRENCE COLLEGE BUSINESS PLAN 2015-2016 ST. LAWRENCE COLLEGE BUSINESS PLAN 2015-2016 LETTER FROM THE PRESIDENT AND CEO /// The first year of our Strategic Plan, Our Future, is now complete and we are already seeing the positive impact of the

More information

Mission Statement. Measures of Success

Mission Statement. Measures of Success Mission Statement Lamar University engages and empowers students with the skills and knowledge to thrive in their personal lives and chosen fields of endeavor. As a doctoral granting institution, Lamar

More information

DEFIANCE COLLEGE Business Department Strategic Plan 2013-2016. Mission Statement

DEFIANCE COLLEGE Business Department Strategic Plan 2013-2016. Mission Statement DEFIANCE COLLEGE Strategic Plan 2013-2016 The at Defiance is part of the Division of Business, Education, and Social Work. The department includes majors in Business Administration and Accounting; minors

More information

The Role of Advertising in Legal Marketing

The Role of Advertising in Legal Marketing The Role of Advertising in Legal Marketing ALM Webinar Mary K Young January 23, 2008 Presentation Overview Why Should Law Firms Advertising? Necessary Conditions for Successful Law Firm Advertising Role

More information

Strategic Plan. School of Electrical and Computer Engineering

Strategic Plan. School of Electrical and Computer Engineering Strategic Plan School of Electrical and Computer Engineering As the largest of nine schools and departments in the College of Engineering and the largest individual school at Georgia Tech, the School of

More information

Atlantic Cape Community College Branding Communication Plan

Atlantic Cape Community College Branding Communication Plan Atlantic Cape Community College Branding Communication Plan STEP 1: Research: Capital campaign and branding research summary To determine whether Atlantic Cape Community College was ready to begin a capital

More information

University College. Strategic Marketing Plan. 2015-2017 1

University College. Strategic Marketing Plan. 2015-2017 1 University College. Strategic Marketing Plan. 2015-2017 1 EXECUTIVE SUMMARY Overview This marketing plan was developed to provide a roadmap of University College s current marketing strategy. As with any

More information

GRADUATE EDUCATION AT USM: A STATEMENT OF THE GRADUATE COUNCIL March 2, 2009

GRADUATE EDUCATION AT USM: A STATEMENT OF THE GRADUATE COUNCIL March 2, 2009 GRADUATE EDUCATION AT USM: A STATEMENT OF THE GRADUATE COUNCIL March 2, 2009 Graduate education is an essential part of the University of Southern Maine. As one of only two universities within the University

More information

FISHER COLLEGE OF BUSINESS

FISHER COLLEGE OF BUSINESS FISHER COLLEGE OF BUSINESS I d like to leave a legacy to help create a school that would bring out the best in kids and bring the kind of students that make an impact on the country and world itself. -Max

More information

Cambridge Judge Business School Further particluars

Cambridge Judge Business School Further particluars Cambridge Judge Business School Further particluars JOB TITLE: REPORTS TO: EXECUTIVE DIRECTOR OF CENTRE FOR ENDOWMENT ASSET MANAGEMENT (CEAM) DIRECTOR OF CAMBRIDGE JUDGE BUSINESS SCHOOL The role The primary

More information

Barrington Public Schools Strategic Communication Plan

Barrington Public Schools Strategic Communication Plan Introduction The 2012-2017 Barrington Public Schools Plan was adopted in December, 2012 with the following mission statement to define the district s path for the future: The Barrington Public Schools

More information

Achievement, Innovation, Community: The University of Baltimore Strategic Plan 2014-17

Achievement, Innovation, Community: The University of Baltimore Strategic Plan 2014-17 Achievement, Innovation, Community: The University of Baltimore Strategic Plan 2014-17 Mission The University of Baltimore provides innovative education in business, public affairs, the applied liberal

More information