RTPD project. 10 steps to replicate development empowerment medium in developing countries. NGO: REDDES Country: Mexico Region: Latin Amercia

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2 RTPD project 10 steps to replicate development empowerment medium in developing countries NGO: REDDES Country: Mexico Region: Latin Amercia

3 What is RTPD? RTPD stands for: Red de Talleres de Producción Digital in (Spanish) Digital Content Produc=on Workshop Network (English) RTPD is an NGO driven project is empowering local Mexican NGOs, Community Based Organiza=ons (CBOs) and academic ins=tu=ons through the seong up of educa1onal and cultural heritage mul1media content produc1on workshops that help them to strengthen their own local development impact

4 How to replicate RTPD? Some basic ingredients are needed: Local organiza=ons that aim to solve key local (social, environmental, economic, cultural) issues An energe=c, innova=ve and collabora=ve team that believes in g local development solu=ons Access and willingness to create access to socially mo=vated experts in IT, mul=media design, educa=on and local experts

5 Step 1. Meet locally ac1ve organiza1ons There are amazing local organiza=ons that now what their community s challenges are and spend all their efforts ac=vely figuring out solu=ons for their local issues many of them rely on mul=media material to deliver effec=ve communica=on strategies, capacity building and campaigning But they commonly lack: Infrastructure Adequate tools to impact effec=vely their target audiences Collabora=ve mechanisms with similar organiza=ons Access to new informa=on and virtual communi=es Basic know how in fund raising, management and marke=ng

6 Step 2. Get basic equipment You ll need: Computers Video devices Photo devices Audio devices You don t need proprietary so\ware!!! How? Fundraise Second hand quality dona=ons

7 Step 3. Install open source soiware Any semi recent PC will smoothly run in Ubuntu Just install the latest Open Office Gimp Scribus Inkscape Audacity PLONE Cinelerra

8 Step 4. Train your self and others You must have a commided core team: A mul=func=onal and socially oriented designer Open source empowered IT guys A mul= tasker administrator + ins=tu=onal development manager A teacher, educa=onalist or instruc=onal designer Socially commided enthusiasts Remember, every effort your team does in this project is meaningful so there are highly qualified volunteers everywhere Train, get trained by those your trained, learn and con=nue learning!!!

9 Step 5. Guide instruc1onal designers Instruc=onal design is the arrangement of media and content to help learners and teachers transfer knowledge effec=vely (wikipedia) Introducing and using some of the tons of different methodologies that exist is a enlightening experience for those that aim to deliver the right content with the right media to the right audience

10 Step 6. Support organiza1on sustainabilty Any new ac=vity in an organiza=on makes it heavier and requires But also, changing moments are an opportunity to rethink an organiza=on s weaknesses and strengthen them Some useful advising topics: Fundraising training Marke=ng and PR Management efficiency Strategic Planning

11 Step 7. Create collabora1on infrastructure Having one organiza=on crea=ng wonderful educa=onal mul=media content isn t enough! Maximum effec=veness and efficiency is met if all digital content producers can share experiences, learning, informa=on, elements (videos, photos, texts, templates, etc.) and finalized contents Some collabora=on means are: Wikis Shared and integrated databases E mail & chat

12 Step 8. Register everything under CC! Only Crea=ve Commons (CC) protects and empowers social development organiza=ons to: use other s available mul=media elements to create locally relevant contents iden=fy contents and adapt them to their access and (re)use other s solu=ons to social, environmental and economic problems CC establishes the legal framework that allows an organiza=on to share, collaborate and (re)create locally relevant educa=onal and cultural contents

13 Step 9. Agree on feedback & evalua1on Socially driven organiza=ons need to know that every ac=on they do is having a relevant impact on their mission and evolu=on The RTPD model establishes an empowerment structure that enables any organiza=on to enhance their local impact through the right use of technology and collabora=ve tools

14 Step 10. Publish all knowledge on the web RTPD is all about empowering local solu=ons Technology makes sharing solu=ons easy Crea=ve Commons protects everyone s rights while allowing the free sharing of educa=on and cultural heritage mul=media elements so anyone in this world can access the educa=on and cultural heritage content that has been done, and con=nue the g locally crea=ve cycle

15 RTPD as an empowerment project An RTPD workshop includes: Hardware set up Mul=media produc=on tools training Open source so\ware Crea=ve Commons Instruc=onal design methodology NGO management advise

16 RTPD as an empowerment project Hardware set up Mul=media produc=on tools training Open source so\ware Crea=ve Commons Instruc=onal design methodology NGO management advise

17 RTPD as an empowerment project Hardware set up Mul=media produc=on tools training Open source so\ware Crea=ve Commons Instruc=onal design methodology NGO management advise

18 RTPD as an empowerment project An RTPD workshop equals: Hardware set up Mul=media produc=on tools training Open source so\ware Crea=ve Commons Instruc=onal design methodology NGO management advise Infrastructure Capaci=es Tools & Freedom Scale & Collabora=on Quality & Relevance Ins=tu=onal sustainability

19 Dõmo Arigatõ Gracias

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