Barrie McWha Welcome and Introduc3ons

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1 Barrie McWha Welcome and Introduc3ons

2 Andy Hedley Overview of NAGA AGA BC and current ini3a3ves

3 NAGA CANADA The Na3onal Allied Golf Associa3ons (NAGA) is a na3onal golf organiza3on dedicated to improving all sectors of golf in Canada. Formed in 1999, NAGA s objec3ve is to work coopera3vely together as industry leaders ensuring a strong future for golf in Canada. MISSION STATEMENT The Na3onal Allied Golf Associa3ons is a coali3on of the Chief Staff Officers from the seven na3onal golf associa3ons who are commised to the understanding of each others respec3ve roles, working together on masers of mutual interest, and promo3ng ways and means to grow the game of golf in Canada.

4 ATer much discussion and a vote by the Board the official name of the organiza3on has been changed: NAGA BC to Allied Golf Associa3on of Bri3sh Columbia [AGA BC]

5 AGA of Bri3sh Columbia 1. The Allied Golf Associa3on of Bri3sh Columbia (AGA BC) is a Provincial Organiza3on that contains representa3on from each of the Regional Golf Industry Associa3ons that are dedicated to providing one cohesive voice for the Golf Business of Bri3sh Columbia. 2. AGA BC consists of two representa3ves from each of the provincial Golf Industry Associa3ons who are commised to the understanding of each others respec3ve roles, working together on masers of mutual interest that requires a unified communica3on from the Golf Industry, and promo3ng ways and means to grow the game of golf in Bri3sh Columbia. 3. KEY STATEMENT. Golf is good for our health, our environment, and the economy of Bri7sh Columbia.

6 AGA of Bri3sh Columbia AGA BC WCTA BCG CSCM BC NGCOA BC PGA of BC BCGSA Industry Suppliers DMO PLAYER DEVELOPMENT Youth Female Short/Long Term Player Development OPERATIONS Best Prac3ces by Department POLICY DEVELOPMENT Regulatory Framework Environmental & Taxa3on ADVOCACY Ongoing dialogue with all Levels of Government MARKETING Support and direc3on for provincial marke3ng programs FINANCE & FUNDING Sustainable funding model for the Allied Associa3on

7 Advocacy 1. Cart Licensing success in NGCOA ini3a3ve 2. Pes3cide regula3on Pes3cide Standing CommiSee Presenta3on by the AGA BC subcommisee Constant dialogue with Standing CommiSee during this process. Formal mee3ngs with several MLA s SubmiSed recommenda3ons to CommiSee Chair aimed at enhancing BC golf industry pes3cide use prac3ces

8 Advocacy - ongoing 3. Golf Lobby Day May 2011 Introduc3on of AGA- BC to the Provincial Govt Discussed the affects of pes3cide legisla3on on the Golf Industry Communicated that Golf generates an income for the Provincial Govt of over $400 Million (income tax, property tax and other indirect taxes) Employs more than 46,000 Bri3sh Columbians Golf in Schools ini3a3ve and Snag Golf Demonstra3on (BCG) 4. (NAGA) Green fees as a tax deduc3ble expense for Businesses Allow Golf to compete on a level playing field with other leisure ac3vi3es, Hockey 3ckets etc.

9 Future 1. Golf Lobby Day 2012 AGA BC have discussed the possibility of hos3ng another Golf Lobby Day due to the success of 2011, however, funding the day is one of the issues we have to address. Finalize the cons3tu3on for the AGA BC as other provinces have. (drat two complete) Develop an agenda of ac3onable items by the board that align with industry needs. Create sustainable funding that can be used to address the goals and ini3a3ves of the Associa3on.

10 AGA of Bri3sh Columbia The following slides provide a descrip3on, purpose and or mandate for the associa3ons currently involved within NAGA BC

11 Western Canada Turfgrass Associa3on PURPOSE The WCTA is a non- profit society registered on February 14, The purpose of the Society is to promote research and the inter- change of scien3fic and prac3cal knowledge rela3ng to the care and management of turfgrass, thus bringing about more efficient and economical opera3on; to increase pres3ge for this Associa3on and the promo3on of the professional status of the individual members, as well as the occupa3on of turf supervision, including the produc3on, maintenance and improvement of turfgrass; to encourage coopera3on with other associa3ons and organiza3ons whose interests parallel or complement those of the Associa3on; to promote jus3ce, benevolence and educa3on to and for its members. Members represent a diversity of interests such as golf courses, sports fields, parks sod farms, nurseries, landscapers, lawn bowling greens, cricket pitches etc, anywhere turf is professionally managed, and the trade which supplies the industry. The WCTA works closely with government agencies such as the Ministries of Environment and Agriculture to help provide resources for turf managers. The WCTA is also credit coordinator for the Bri3sh Columbia Pes3cide Applicator Cer3ficate recer3fica3on program.

12 Bri3sh Columbia Golf Mission Bri3sh Columbia Golf fosters and promotes the sport of golf, preserves the tradi3ons and history of the sport of golf and provides a leadership role for the sport of golf in Bri3sh Columbia" Vision To introduce and grow the sport of Golf by providing the people of Bri3sh Columbia with the opportunity to par3cipate in a life3me sport that promotes their physical, mental, and emo3onal well being Purpose Governing body for amateur golf in Bri3sh Columbia Responsible for promo3ng par3cipa3on in and passion for the game in B.C. Ac3vely conducts championships, programs and services to help shape the present and future of golf in B.C. Administers the Rules of Golf, Handicapping and Course Ra3ng in B.C. Works with the PGA OF BC in developing a coaching program

13 Na3onal Golf Course Owners Associa3on BC Purpose The NGCOA Canada is a not- for- profit trade associa3on, owned and governed by its membership, providing business support to Canadian golf course operators and related stakeholders, presen3ng one united voice within the golf course industry. Objec7ves: A. To present one unified voice represen3ng Canadian Golf Course Operators. B. To provide effec3ve networking opportuni3es within the industry. C. To offer educa3onal content on the business of golf. D. To administer group purchasing programs yielding cost savings. E. To engage in coopera3ve marke3ng strategies promo3ng golf. F. To develop regional, na3onal and interna3onal benefits for the membership.

14 PGA of Bri3sh Columbia Purpose WHO WE ARE The PGA of BC is an associa3on of highly skilled and dedicated golf professionals who promote, play, develop and advance the game and business of golf for the benefit of its members and the people of Bri3sh Columbia. Our Mission Our mission is to advance the game and business of golf for the benefit of our members and for the people of Bri3sh Columbia; and to ac3vely promote enjoyment, par3cipa3on and improvement in the game of golf

15 Canadian Society of Club Managers Purpose The object of the Canadian Society of Club Managers (the Society ) as laid down in the Society s charter, is to raise the standards of club management to the highest possible level, consistent with the object of the Society. Its mission is to promote and develop the profession of club management in Canada. As members of this profession, it is incumbent upon club managers to be knowledgeable in the applica3on of sound principles in the management of clubs, and to keep abreast of current prac3ces and procedures.

16 BC Golf Superintendents Associa3on Purpose The role of the BCGSA is to heighten the professional recogni3on of the Golf Course Superintendent both in golf course maintenance as well as in the culture and science of turf management. A. The BCGSA promotes fraternity, benevolence; jus3ce and mutual understanding to and for its members. B. The BCGSA encourages, promotes and par3cipates in Turfgrass Research and the interchange of scien3fic and prac3cal knowledge rela3ng to the care of golf courses. This results in more and efficient golf opera3ons, beser turf, and the best possible playing condi3ons for golfers of all abili3es. C. The BCGSA recognizes and promotes the value of educa3on and sponsors, whenever possible, conferences, mee3ngs and exhibi3ons for the benefit of its members and the turfgrass industry. D. The BCGSA also cooperates with many other associa3ons whose interests run parallel to, or compliment that of the BCGSA.

17 DMO Tourism BC The AGA of BC have let a seat available for the Provincial DMO However, we are unsure if this will be a posi3on that will be accepted in the short term as the future of the BCGMA is unsure and may fall in to a long term goal. We will re- connect with Tourism BC to see if there is interest in being part of AGA BC Maintaining a good rela3onship with TBC will provide us another avenue to create dialogue with Government and discuss the benefits of a healthy des3na3on Golf Marke3ng Program

18 Industry Suppliers Bri3sh Columbia The importance of having Industry/Supplier input to the AGA was discussed and a decision made to develop a contact list of Suppliers from all sectors of the Golf Industry. The AGA then drated a leser to be sent out to 193 Industry/ Suppliers to determine if there was an interest in providing input into the AGA, an accompanying leser outlining the goals of the AGA was also sent at that 3me. To date there has been 3 blasts sent out with 14 responses. 23 no3fica3on failures due to inaccurate s, assump3on is that most made it to their des3na3on. The possibility is also high that because of mass ing some would have been treated as junk mail. Of the 14 responses all but 1 have responded with a posi3ve view of the goals of the AGA.

19 Doug Ferne & Barrie McWha Funding opportunity

20 AGA BC Funding Opportunity Cap3ve Insurance AGA of BC recognized the need for funding other than that money that each of the member associa3ons has put in ($1500) each of the last two years Ini3a3ves could not require any (addi3onal) costs to golf courses and not deter exis3ng programs Program would provide opportunity for addi3onal revenue to par3cipa3ng facili3es and enhance benefits to clients The Board was presented with a hole in one insurance concept that if embraced on a large scale would generate funding for AGA as well as the golf courses that par3cipated

21 AGA BC Funding Opportunity Cap3ve Insurance BC is the only jurisdic3on in Canada with legisla3on permiqng Cap3ve Insurance Companies A Cap3ve Insurance Company is able to provide coverage otherwise not available, or coverage that is otherwise cost prohibi3ve Typically the Cap3ve is designed for associa3ons or industry niche applica3ons It is regulated by FICOM, a provincial government regulator of the insurance industry The provincial government supports this par3cular applica3on because it favors the growth in Cap3ve Insurance companies in BC

22 AGA BC Funding Opportunity Cap3ve Insurance AGA of BC would partner with Mobile Entertainment Inc to create a for profit company to provide hole in one insurance that golf courses could make available to groups, tournaments or events at a premium level that would allow the golf course to generate a return as well as AGA BC The Cap3ve would have two classes of shares: 100% of vo3ng shares controlled by AGA BC and investment shares that would enable a profit sharing based on a 70% ME Inc and 30 % AGA BC split. ME Inc will provide the capital ($300K) to fund the venture

23 AGA BC Funding Opportunity Cap3ve Insurance Opera3ng expenses would be funded through the Cap3ve. AGA BC would be responsible for encouraging golf courses to par3cipate The process is a web based model where the golf course would simply iden3fy the yardage, the value of the prize, the number of par3cipants, input that informa3on and immediately be provided with a quote for their client Upon approval the system would generate a contract and the client would pay the golf course The Cap3ve would invoice the golf course monthly for the contracts they sold

24 Jim Lee State of the Game

25 Drew Mitchell Sport for Life Strategist

26 Round Table Session 1 Increasing Par,cipa,on - breaking down the Barriers 1. How do we make Golf more accessible to the younger genera,on? 2. How do we change the percep,on of Golf? Is,me, money and difficulty the issue? 3. How do to we get more people playing more golf NOW!!! 4. How can we track and share informa,on as an industry, so more informed decisions can be made?... 22% par/cipa/on in NGCOA rounds repor/ng system

27 Round Table Session 2 Consumer expecta,on vs Price of Golf 1. What components create an expecta,on at a golf course? 2. How does this expecta,on affect each department? 3. What would the expecta,on levels be at a: $50 Green fee property $80 Green fee property Semi- private course Private course 4. How does each department determine the level of service it delivers rela,ve to the fees being charged? Grounds Maintenance Food and Beverage Golf Shop and Retail Administra3on

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