THE JESSICA LATER TEAM LISTING GUIDE. gibsonsothebysrealty.com 1

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1 THE JESSICA LATER TEAM LISTING GUIDE gibsonsothebysrealty.com 1

2 THE JESSICA LATER TEAM Table of Contents 1 Introducing 3 Success Stories 4 Our Marketing Approach Jessica works hard with a steadfast approach to carry out and develop her business. Amongst a group of almost 200 real estate professionals that comprise the prestigious Gibson Sotheby s International Realty firm, Jessica ranks within the top twenty. In 2015, she ranked within the top 4% of all real estate agents in the country. The Jessica Later Team is your local expert on the Boston Real Estate market. A Connecticut native, Jessica Later has been living and working in Boston for over a decade and knows the market inside and out. Having a skilled and experienced real estate expert on your side, helping you to navigate through the process of selling, is of the utmost importance. Our team s role as your real estate partner and advisor is to see you through the selling process, identify opportunities, and leverage those opportunities to achieve a successful outcome. Let s work together. 9 The Buyer Timeline 11 The Seller s Closing Items Jessica Later, Team Leader (860) jessica.later@gibsonsir.com Andrew Disa, Buyer s agent (973) andrew.disa@gibsonsir.com Marina Wells, Transaction coordinator (774) marina.wells@gibsonsir.com 1 gibsonsothebysrealty.com

3 SUCCESS STORIES PROVEN RECORD OF SUCCESS Jessica did a phenomenal job helping me to sell my apartment in the Back Bay. Originally, I was looking to rent a 2BR apartment (needed more space), and I was planning on renting out my 1BR. I met Jess while looking at a 2BR and she mentioned that I should consider selling my 1BR (instead of renting it), noting that the market was very hot. She said that most 1BRs in Back Bay are selling for $500k and over. I was very surprised, as Zillow had my estimated my apartment value at about $450k. However, Jess seemed confident, and so I decided to explore the sale process. Jessica guided my wife and me through the sale process. She walked through our apt and recommended that we list the apartment for $475k, mentioning that its better to price the apartment at a level that will draw interest. She told us which furniture to remove so that our apartment was staged perfectly for pictures and the open house. We followed her advice meticulously. The pictures turned out beautifully. In the end, our apartment was on the market for 3 days before we accepted an offer for $51k over our asking price ($526k sale price). Better yet, the buyer closed in a month and waived the inspection. I would enthusiastically recommend Jessica to anyone that is looking to sell an apartment or home! Richie Howe, Seller Jessica did an excellent job in buyer representation when we were looking for real estate in the Boston area. She was always attentive to our needs, knew her objects extremely well and provided sophisticad analysis of the pro s and con s of objects. Never left a call or an unanswered. Her response times are fantastic. Jessica goes the extra mile, has a very pleasant and open personality. She now manages our property to our full satisfaction, so it is a pleasure to recommend her highly. D. Trostmann Jessica has an insane passion for what she does. To her, selling homes is not only about providing great customer service and closing a deal, it s about getting to know her clients so they can trust her judgement and gain further knowledge about the real estate industry as a whole. She is committed, responsive and dedicated, making you feel like you are her only client. Being experienced on both the selling and buying sides, she is tactful and diligent in getting the best possible price for your home. I would never trust anyone else! Maykayla Harris, Seller $1,450, Marlborough Street, Back Bay $1,437, Sterling Road, Wellesley $1,260, Washington Street, South End $1,095, Dedham Street, Newton $955, Columbus Avenue, Back Bay $800, Dorchester Avenue, South Boston $765, Forbes Street, Jamaica Plain $633, Washington Street, Winchester $600,000 2 Yuba Place, Natick $504, Massachusetts Avenue, South End $436, Columbus Avenue, South End $455, Beacon Street, Beacon Hill 3 gibsonsothebysrealty.com info@gibsonsir.com 4

4 OUR SALES SUCCESS GLOBAL PRESENCE Internationally, there are more than 17,000 sales associates in over 800 sotheby s international realty offices in 61 countries and territories. 5 gibsonsothebysrealty.com gibsonsothebysrealty.com info@gibsonsir.com 6

5 EXTRAORDINARY MARKETING 76 % of all affluent adults who plan to buy a home in the next 12 months read magazines or newspapers Gibson Sotheby s International Realty, in the tradition of Sotheby s white gloveservice, now assists in offering you a portfolio of moving services that helps to alleviate the stress of relocating your home and your belongings. Our membership in the Sotheby s International Realty network provides exclusive opportunities to work with clients and vendors referred by our fellow Sotheby s affiliates. In addition, we have established relationships with major corporations and real estate companies in Boston, New England and around the world. A COMPREHENSIVE APPROACH WITH A TEAM CONCEPT client outreach youtube social networking and 3D Tour marketing brochures print advertising signage professional photography broker open house mobile search apps brokerage community outreach market knowledge LOCAL, NATIONAL AND INTERNATIONAL WEBSITES FEATURE IN BOSTON HOMES online marketing sales expertise direct mail staging custom property website moving services 7 gibsonsothebysrealty.com info@gibsonsir.com 8

6 GIBSONSOTHEBYSREALTY.COM SOTHEBYSREALTY.COM ENHANCED ONLINE PRESENCE Because we are part of the Sotheby s International Realty brand, our listings are fed to even more prominent and sophisticated websites. In addition to our gibsonsothebysrealty.com, sothebysrealty.com site (one of the world s most visited online destinations for highquality real estate), we will list your property on more than 40 proven websites, providing millions of impressions annually. Some sites include WSJ.com, NYtimes.com, PropGoLuxury.com, JamesList.com, Telegraph.co.uk, and more. SOPHISTICATED SEARCH Search by lifestyle because your home is more than the number of bedrooms and bathrooms. Currency conversion international buyers can view and search for your property in their own currency. Language translation Language Translation project enables consumers to view SothebysRealty.com in 16 The Sotheby s International Realty web site provides spectacular exposure for your property with over 5 million monthly page views. 9 gibsonsothebysrealty.com gibsonsothebysrealty.com info@gibsonsir.com 10

7 DIGITAL CAMPAIGNS INTERACTIVE WEBSITES SOCIAL MEDIA AND ONLINE ADVERTISING Social media has taken the real estate industry by storm. 75% of American adults are actively using social media on a daily basis. The growing ubiquity of smart phones has made social networking just a finger tap away. Home buyers are more increasingly turning to sites like Facebook and YouTube to locate and review property listings in their areas. The days of buying ads alongside Google search results are gone. Using social media, our team can advertise your home to the exact target market that is most likely to purchase your home. YOUR HOME ONLINE The internet is the #1 way in which new buyers discover their next home. As the internet has matured, so has our opportunity to leverage the web as a sales channel. Our team of website designers will create an engaging website for your home. By applying industry best-practices, you can rest easy knowing your custom website will appear perfectly from the office, from home, or from a mobile phone at the soccer game. Of course, we ll ensure it is listed on every major search engine as well. 11 gibsonsothebysrealty.com 11 gibsonsothebysrealty.com gibsonsothebysrealty.com info@gibsonsir.com 12 12

8 TARGETED S GIVING BACK ENHANCED ONLINE PRESENCE COMMITMENT TO COMMUNITY is a highly effective strategy when reaching new buyers. Our marketing team will create a custom campaign that brings your home to the palm of your buyer s hand. By diversifying our marketing campaign across various media including , we are able to cultivate significantly more leads than other realtors. This is just one of the ways we sell homes faster than the market average. The Jessica Later Team owes much of our success to our beautiful community. Nothing brings us greater joy than giving back through local involvement. We are active in causes such as AIDS Lifecycle, Pan Mass Challenge, Pawprints, and Spalding. Jessica Later has also single handedly founded and executed the community groups South Enders and Boston Independent Business Alliance. 13 gibsonsothebysrealty.com gibsonsothebysrealty.com 14

9 THE SELLING PROCESS RENTALS First, consult with Sellers Agent and analyze your wants and needs, and establish selling strategy. We will take care of a personal website, showsheets, signs, print advertisements, open houses, social media, print mailings, blogposts and more to market your property. Hopefully you will have a bidding war on your hands. Once offers are down on a property, we will provide guidance in choosing the best option for you. This is a big decision - let us guide you! Congratulations! Stage and photograph Implement multi-platform marketing plan Hold open houses Review all offers Sign Purchase & Sales Agreement Sign closing paperwork Which home would you rather live in? They are the exact same home! Professional photography matters. A good photographer and stager make a property look as fabulous as it can be. They make sure that buyers get the best first impression of their future home. This outlines all of the terms of your sale and is signed by you and your buyers. Let us help you negotiate this. The big day! Sign all documents and present fees and documents. info@gibsonsir.com 16

10 RENTALS THE SELLER S CLOSING ITEMS 1. Payment to seller attorney. 2. A newly prepared deed conveying title to the buyer. If the seller doesn t have an attorney, most bank attorneys will draw a deed for a fee. 3. The Massachusetts excise stamps charged to the seller upon transfer of title are $4.56 per $ of the selling price (e.g. an $800,000 property would have a tax of $ ). 4. Payment of outstanding mortgages or other liens which are outstanding. 5. Adjustments to final water bill, sewer, electric, oil, and gas. 6. Brokerage fee is due. 7. A Smoke/Carbon Dioxide Detector Certificate issued by the fire department for $50 when passed. 8. Condo sellers will need a 6D certificate that is issued when all of their expenses are paid. 9. The tax bill, whether paid or unpaid. 10. Capital gains tax. This achievement is an amazing feat for a company our size having to operate in a marketplace that was very light on inventory Gibson Sotheby s International Realty, Boston s premier luxury real estate firm, displayed tremendous growth and achievement in In addition to adding a number of high caliber agents and opening a brand new office, the firm exceeded the incredible billion dollar sales volume closed mark for the third year in a row (source MLS). This achievement is an amazing feat for a company our size having to operate in a marketplace that was very light on inventory, stated Larry Rideout, Gibson Sotheby s International Realty s CEO/Owner. He noted as they move forward in this ever changing world, their continuous success is attributed to three key factors Momentum. Growth. Foundation. MOMENTUM The quality of agents that have chosen to join Gibson Sotheby s International Realty over the past year continue to make an impact in Boston, Cambridge and the surrounding areas. We continuously strive to take our service to the next level. I can say with confidence that the agents we have added over the last twelve months will represent the integrity of our brand in every facet, noted Paul McGann, Gibson Sotheby s International Realty s Owner/President. GROWTH The opening of a brand new office conveniently located on Massachusetts Avenue expanded the firm s exposure in Cambridge. As a result, Gibson Sotheby s International Realty recruited some of the area s finest talent. FOUNDATION Gibson Sotheby s International Realty is known for its culture which has consistently been that of a family. Gibson Sotheby s International Realty has grown significantly since joining the Sotheby s International Realty brand. With the integration of new technology the firm will continue to see this tremendous growth throughout About Gibson Sotheby s International Realty: Gibson Sotheby s International Realty is Boston s largest independent real estate company. Founded in 1962 by Betty Gibson in Boston s South End, the firm has eight offices throughout Boston, Cambridge and the surrounding areas. The international network of more than 820 offices in 60 countries and territories, and the relationship with Sotheby s auction house, as well as comprehensive online and print advertising in high profile venues, provides remarkable exposure for each home. It didn t take long for me to make the decision to move our team over to help establish the Sotheby s brand presence on this side of the Charles River 17 gibsonsothebysrealty.com info@gibsonsir.com 18

11 It is truly a pleasure to work for such a well-established brand. When meeting with a potential buyer or seller I do not have to say much; the brand sells itself. SOUTH END 556 Tremont Street Boston, MA thejlteam.com We extend our sincere gratitude and appreciation for the opportunity to work with you and tailor a plan that best achieves your personal and financial goals. 19 gibsonsothebysrealty.com

12 gibson sotheby s international realty 556 tremont street boston, massachusetts info@gibsonsir.com gibsonsothebysrealty.com