MEXICO INTERNATIONAL FURNITURE MARKET WINTER AND SUMMER EDITION

Transcription

1 MEDIA KIT

2 WHO WE ARE? We are the leading furniture business group in the country, with the most presence and the most consolidated infrastructure in Mexico. Our activities include: MEXICO INTERNATIONAL FURNITURE MARKET WINTER AND SUMMER EDITION TECNO MUEBLE INTERNATIONAL MOBLAJE DIMUEBLE

3 We publish the leading magazine of the furniture sector, which we distribute to marketers, manufacturers, importers, department stores, etc. We provide our readers with the latest news in the industry, along with the newest design and supply trends, among other topics. Moblaje Magazine is the best media outlet for furniture industry professionals in Mexico. For more information, visit: Dimueble is the National Furniture Design Contest. It takes place every year, and currently is the biggest event of its type in the country. It is aimed at students and professionals who are involved in industrial design, architecture, and interior design, with the purpose of enabling contact between manufacturers and design students/professionals, thus promoting a new business culture. For more information, visit:

4 FAIRS MEXICO INTERNATIONAL FURNITURE MARKET, WINTER EDITION 2016 Date: February 17th 20th, Venue: Expo Guadalajara. Venue Address: Ave. Mariano Otero Telephone: +52(33) Products: Furniture and decorative items. This exhibit is aimed at wholesalers, interior design professionals, architects, or independent project developers. Forms of registration: online or at the venue. Schedule for exhibitors: 9:00 AM to 8:00 PM. Schedule for buyers: 10:00 AM to 8:00 PM. Exhibition area: más de 58,000 metros cuadrados. Number of exhibitors: más de 500. Participating countries: Mexico, United States, Brazil, Spain, Canada, China, Malaysia, Colombia, and countries of Central America, among others. Average number of buyers: over 12,000 national and international buyers.

5 MEXICO INTERNATIONAL FURNITURE MARKET, SUMMER EDITION 2016 Date: August 17th 20th, Venue: Expo Guadalajara. Venue Address: Ave. Mariano Otero Telephone: +52(33) Products: Furniture and decorative items. This exhibit is aimed at wholesalers, interior design professionals, architects, or independent project developers. Forms of registration: online or at the venue. Schedule for exhibitors: 9:00 AM to 8:00 PM. Schedule for buyers: 10:00 AM to 8:00 PM. Exhibition Area: más de 48,000 metros cuadrados Number of exhibitors: más de 350. Participating countries: Mexico, United States, Brazil, Spain, Canada, China, Malaysia, Colombia, countries of Central America, among others. Average number of buyers: over 8,000 national and international buyers.

6 TECNO MUEBLE INTERNATIONAL 2016 Date: August 17th 20th, Venue: Expo Guadalajara Venue Address: Ave. Mariano Otero 1499 Telephone: +52(33) Products: Furniture and wood technology and materials. Forms of registration: online or at the venue. This event is exclusively for buyers of furniture or wood products: manufacturers, marketers, distributors, or independent project developers. Schedule for exhibitors: 9:00 AM to 8:00 PM. Schedule for buyers: 10:00 AM to 8:00 PM. Exhibition Area: over 8,000 square meters. Number of exhibitors: over 200 companies. Países que nos visitan: Mexico, United States, China, Austria, Hong Kong, Brazil, Spain, Turkey, Italy, Czech Republic, and countries of Central America. Average number of buyers: over 5,000 buyers from Mexico and Central America.

7 Media Plan: Advertising in national and international media. Advertising in magazines that specialize in furniture, design, and architecture, including business and lifestyle magazines. National Radio. Mailing. Website. Social Networking. AdWords and Displays. Banners on the websites of our national and international collaborators. Telemarketing Advertising in national and international exhibit directories. Stands in national and international fairs.

8 Winter and Summer Editions 2016 EXHIBIT AREAS AT EXPO MUEBLE INTERNATIONAL JALISCO HALL MEXICO HALL WINTER MAP GUADALAJARA HALL PAVILLION MEXICO DESIGN EXPO OFICINA We book Expo Guadalajara for our events; the best exhibition center in Latin America. THIS YEAR, WE WILL USE THE FOLLOWING EXHIBITION AREAS: 26,600 sqt of exhibition area 13,200 sqt of exhibition area JALISCO HALL 4,300 sqt of exhibition area GUADALAJARA HALL PAVILLION MEXICO DESIGN TECNO MUEBLE INTERNATIONAL SUMMER MAP

9 SPECIALIZED PAVILIONS The biggest office in Mexico. Over 5,000 square meters where the biggest manufacturers in the country conduct business within the framework of the biggest exhibit in Latin America. A specialized area of Salon Guadalajara. MAKE MONEY AND SAVE TIME AT OUR FAIRS! A section of the special events pavilion where high-end Mexican furniture companies exhibit their products. You will also find an exhibition area where the leading textile industry companies present their new upholstery and furniture fabric lines. Find them at Salon Guadalajara. There is no bigger fair in Mexico or Latin America in terms of size and number of exhibitors. Our exhibits have every product segment imaginable, which will save you 30% of the time you would spend visiting smaller exhibits. We have the best in: upholstery, dining rooms, bedrooms, garden furniture, ornaments, mattresses, accessories, and much more. ALL THE BUYERS IN ONE PLACE! Afamjal exhibits are aimed at every market type: low-end, medium-end, and high-end markets, for which all top national and international buyers consider this exhibit a must-see.

10 THE NUMBERS SPEAK FOR THEMSELVES 90% of our exhibitors close out sales, exceeding expectations in up to 42.2% of all cases 58 Fairs fairs in a row 100,000 sqt of exhibition area every year. Up to 900 exhibitors in both editions combined. 18,000 annual buyers. We generate over $1 000,000,000.00* in sales every year. *Mexican Pesos.

11 Types of buyers that attend our exhibit: Did you purchase anything? Others 1% Both 18% Project Developers 29% Stores 52% YES NO 18% 34.3% 47.7% I only asked for a Price quote Others: Professionals who are looking for products to furnish businesses such as hotels, restaurants, design and construction projects, as well as door-to-door salespeople, brokers, online salespeople, and institutional buyers. Potential buyers (in the following 12 months) Sizes of the participating companies: 67% decide to make the final purchase 94% 43.9% 24% make recommendations 9% collect information 26.7% 22.1% 7.4% 3% NO 3% Does not know YES Micro Medium sized Small Large 56.7% is manufacturing Lines of business of the participatin companies 56.7% 3.2% 18.3% 28% 8.6% Low-end Medium-end Medium to High-end High-end The remaining 21.3% have several lines of business. Marketing 9.1% Manufacturing Imports Representatives 8.6% 4.3% Market types involved 28% serving market medium to high-end 51.6% sell wholesale Type of sale The remaining 41.9% are involved in two or more market types 51.6% Wholesalers The remaining 42.9% rconduct two or more types of sales In between 3.8% 0.5% Retail stores 63.3% of buyers participate in both fairs Draft 1.6% Size of our exhibitors 15% Micro 27.8% Small 40.1% Medium-sized 16.6% Large 40.1% is medium size company

12 WINTER EDITION SUMMER EDITION L T.+52 (33) Av. Mariano Otero 1313, Col. Rinconada del Bosque, C.P