offline Andrey Kravtsov COO +7(812) Targeting.com

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1 402 Targeting We Have Invented Context Advertising offline Andrey Kravtsov COO +7(812) Targeting.com

2 We Started With To-be Clients Face-to-face meetings with 200+ POS owners to get insider data on: Advertising medium Geo-targeted mobile advertising 1) online/offline advertising outcome 2) actual cost of 1 buyer Contextual advertising Location Up to 500 meters City Audience, targeting Effective campaign budget Performance management / monitoring Customer ill-will level Delivery method Rating Any profile $300+ Simple Low Active 5,00 By interests and search queries $300+ Simple Medium Active 4,00 Social networks District Any profile $300+ Simple Low Passive 3,83 SMS Leaflets 1,000+ meters Up to 500 meters Subscribers $2000+ Simple High Active 3,67 Visually, by sex/age $500+ Hard Medium Active 3,50 Billboards, banners District No limits $2000+ Medium Low Active 3,17 Newspapers, magazines City By a subscriber s profile $1000+ Medium Low Passive 2,83 Messengers City By age and sex $1000+ Medium High Active 2,83 Coupon websites City No limits $500+ Medium Low Passive 2,50 Radio City By a radio s profile $3000+ Medium Medium Passive 2,17 TV channels City By a TV channel s profile $ Medium Medium Passive 2,00

3 Third-generation Advertising Network KFC outlet in the Mercury Shopping Mall 14% discount on entire product line (350 m). Active 60 minutes, till 14:21 Feel cold? Get free glogg and hot dessert to any order of European and Japanese cuisine. We re at the park s exit (300 m) Test new Volvo XC90 right away! Leave your car at the guarded parking next to our Volvo cars dealership center (450 m) and get your 24-hour long test drive! 402 Targeting: non-annoying mobile ad platform for targeted audience within 500 meters around a POS

4 We Don t Boost Our App we embed in already boosted ones - up to 5,000,000 users per 1 connection Advantages for owners of partner network apps: Our advertisers pay higher Unique non-annoying formats (patenting) Our trump card is precise geo data Thus we know: user content better than Google Adwords user profile better than social networks (although we use them) more than any of available geo networks

5 Incredible Opportunities for Advertisers To reach out a passing-by customer with excellent conversions? Hell yeah! Sex, age, marital status, children/grandkids Higher education, car ownership, interests in various fields Actual payment ability: categories of favorite areas to visit (luxury or economy-class), price of a cell phone, vacation spots other 50+ attributes And above all you receive a report whether the customer have finally bought a product/service or not.

6 Customer s Happiness What Kind of Ad Doesn t Annoy Me? Suits my personal interests Offers what I can easily buy Ensures financial advantage or money saving Does not advertise what I bought long ago Does not strike my eyes every minute Only 402 Targeting meets all that by 100%

7 How It Looks 2 out of 6 types of ad view 1 view cost 30 + Min.conversion - 10%+ tracked by the system and feedback adjusted

8 Market Evaluation Advertiser is any retail business. From food service sector to a store of any format. Minimal estimate for a million-populated city: 15K retail facilities, revealed conversion of sales office - 10%, average monthly receipt per 1 client $700. In total, 1 city brings $1M per month. There are 15 millionaire cities in Russia. Approximate market capacity in Russia : over $180 mln annually Less effective advertising types will act as donors (i.e. almost all, see satisfaction survey).

9 Founders: Andrey Kravtsov, COO Team Developers with over 10-year long experience in BigData, creation of mobile applications and agile software development Graduated from physics & mathematics school and the St. Petersburg Polytechnic University (Programming) Sales experience since 16 y.o., founded a multimedia retail network at the age of 22 Director of numerous retail businesses (B2B, B2C), including large Russian companies (200+ employees) Charismatic optimist Anton Sotniychuk, CTO Programmer since 10 y.o., international IT Senior developer since 2000, founder of several IT companies since 2006 (most efficient is B2B-service raised millions at zero investment) Management experience since 14 y.o. Military programmer, trained and held leading positions in the Nakhimov School and the Naval Academy, best educative institutions in the Russian military Dedication to complex and creative projects combining IT and offline; see details on (rus)

10 Project Status and Investment What is done: launched in St. Petersburg (second largest city); advertising contracts valued at hundreds of thousands roubles; apps integration. Descriptions of the novelty hit the most-popular columns in the mainstream outlets: Ad Networks 3.0, Mission Impossible (rus) What we need: investors experienced in introduction of IT products to global markets and financially capable to fulfil the following tasks: development of technologically scalable solution and more advanced user profiles marketing and marketing again! and achieve the following objectives: 2016: secure the Russian fast-growing geo advertising market, monthly turnover $350K+ by the yearend; 2017: secure one of foreign markets

11 As a Special Treat: Advertising Scripts B-Day or holidays coming soon? If a woman, when passing by a barbershop 2-3 days prior to the event she will receive an offer to come by with a lovely-surprising discount. Left home over 5 hours ago and haven t happen to eat since then? If comes out for a lunch, we ll show a special offer from the teashop. And many other things