Small-to medium-business partnership overview. Partner with Experian to enhance your revenue by helping your clients find and acquire more customers

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1 Small-to medium-business partnership overview Partner with Experian to enhance your revenue by helping your clients find and acquire more customers

2 By partnering with Experian, you can help your small-to mediumbusiness clients establish a local presence and drive more business. In today s rapidly evolving and technology-driven marketplace, small to medium businesses must set themselves apart from their competition so they can gain the attention of their target audiences. Experian s customizable mailing lists, market research reports, campaign services and online print and mailing services can help your clients target and engage more than 210 million consumers, 110 million households and 14 million active U.S. businesses so they can attract the customers most likely to buy their products and services. By partnering with Experian, you can help your small-to medium-business clients establish a local presence and drive more business with easy-to-use tools that let them create highly targeted and effective direct-marketing campaigns online, quickly and efficiently.

3 A win-win partnership Setting up a partnership with Experian is simple, with seamless integration into your Website s existing design and operations. We ll provide the marketing collateral and links for your Website, and you ll share in the revenue on every order that you refer to us. The key benefits of the partnership are: Additional revenue stream for your business at no cost to you; simply link to a cobranded site and promote our products and services to your small to medium business audience Increase your Website s value with your small-to medium-business clients by providing an avenue to serve their direct-marketing needs Enhance your brand s reputation by associating with Experian, a respected name in direct-marketing data and services Once you link to the cobranded Website, the partnership program requires little maintenance. Our dedicated account personnel are available to help you facilitate the initial integration of the program with your Website as well as assist you with ongoing program changes. Experian will then send you monthly reports and revenue share payments. In the sections that follow, we ve outlined the core capabilities of our direct-marketing services and how they can benefit your target audience. Consumer mailing lists Developing a list of sales leads is the first phase in any sales process. Experian provides instant access to verified data from our comprehensive database of more than 210 million consumers and more than 110 million households. Our testing and evaluation process ensures data cleanliness, depth of coverage and accuracy, enabling small to medium businesses to generate profitable leads and boost response rates. Help your clients to demographically segment their mailing lists and reach the best consumers with real-time counts and daily updates that provide the most up-todate consumer information for their directmail and telemarketing campaigns. Our fully customizable lists can be segmented using a range of criteria, including: Age Income Gender Marital status Home ownership Home value Life stage or lifestyle Business mailing lists Your clients can easily create a precisiontargeted business mailing list with Experian s comprehensive database, containing information on more than 14 million active U.S. businesses plus nearly 200,000 new businesses added monthly. Our sources include national white and yellow pages, state and federal public records, secretary of state records and hundreds of vendors. When you partner with Experian, you ll help your small-to medium-business clients maximize their direct-mail and telemarketing efforts with quality business mailing lists from the industry s largest business-tobusiness list database. Your clients can easily pinpoint the business leads most likely to buy their products or services and target prospects by: Location (radius, area code, city, county, state, ZIP Code TM ) Industry type (Standard Industrial Classification and North American Industrial Classification System codes) Demographics (company size, number of employees, location type, years in business and more) They ll get real-time counts on qualified prospects and can instantly purchase accurate, up-to-date leads. We constantly update and verify our information to ensure that our business mailing lists always contain the most current, most When you partner with Experian, you ll help your clients maximize their direct-mail and telemarketing efforts with quality business mailing lists.

4 Now your clients can design, create, print and mail their direct-mail pieces online, right from their desktops. deliverable addresses and responsive phone numbers available. Direct-mail campaign builder Now your small-to medium-business clients can design, create, print and mail their directmail pieces online, right from their desktops. With Experian s comprehensive databases of consumer and business prospects, combined with print and mail services, your clients can: Create a targeted list of consumers or businesses using our data, or upload their own customer list Select from a variety of professionally designed templates or use their own Customize the design to meet the unique needs of their customers Choose a mailing date and let Experian take care of the rest Save money with the lowest possible postage rates for their campaigns Reach prospects and customers quickly and easily Track responses and campaign responsiveness with personalized URLs printed on every mailer campaign builder Experian offers an intuitive marketing platform that helps you create, send and manage campaigns with ease. All of our services are designed to meet your specific marketing needs, including creative design, contact list management, scheduling, performance tracking and more. Creating an effective campaign, newsletter or coupon offer has never been easier: Choose from a selection of professionally designed templates Customize the layout with your own images and content Easily preview your before sending Whether you have on-the-fly or scheduled campaigns, sending is easy: Easily import your contact list Add, edit or delete contacts Organize contacts into groups, or merge lists for specific campaigns Preschedule dates and times to send your campaigns Schedule multiple campaigns to different contact groups Measure the success of your campaigns: Real-time reporting Track key metrics, such as: Open rates Bounce-backs and opt-outs Followed links Market research reports With Experian s detailed profile reports, your small-to medium-business clients can access information on more than 50,000 consumer buying behaviors specific to their markets allowing them to learn about their personal and household demographics and the products they buy as well as target and profile consumers in their local market areas. Profile information is collected through the Simmons SM National Consumer Study, a longstanding and trusted survey of American consumers conducted by Experian Simmons for more than 50 years. With My Market Profile, your clients can profile target consumers by: Location (market, county, ZIP Code) Brand, with information on brand usage for nearly 8,000 brands in 450 product categories Demographics (age, income, education, household characteristics and more) Lifestyles (sports activities, hobbies, clubs and associations, travel, financial, health and media usage) Nearly 500 opinion and attitude statements in categories such as shopping, health, technology, travel and finance

5 Demographic profiles Demographic profile reports provide the base knowledge your clients need to understand who their target customers are, from age and gender to income and education. Media profiles Media profile reports identify the media with which your clients target customers spend most of their time, whether that is broadcast television, cable television, radio, newspaper or the Internet. These reports also provide the top media outlets (networks, formats and sections) that these target customers use and the media attitudes with which they most identify. Comparison ranking Comparison ranking reports demonstrate other interests that your clients target customers are likely to have. The report ranks individual items within categories such as catalogs shopped, magazines read, online purchases made, music interests, sports played, hobby involvement and cars they own. Specialty mailing lists Your clients can depend on Experian for the most precise, well-targeted telemarketing and mailing lists and sales leads available. We ve preselected the most requested consumer segments, so that clients can target highly lucrative niche markets, find new customers and expand their brand visibility. Targeted consumer mailing lists No matter what niche market your clients are targeting, Experian has the right mailing list for them. We will pinpoint the top consumer prospects from our database of more than 210 million consumers, enabling them to pursue their marketing goals. Lifestyle Mosaic consumer mailing lists Lifestyle Mosaic lists are professionally built using INSOURCE SM household-level data and the wealth of Experian data assets. They utilize more than 300 demographic variables, including more than 70 household characteristics. By offering our products and services to your small-to medium-business audience, you will not only provide a valuable service to your clients, but also enjoy the monetary rewards that accompany our partnership. To find out more about our print and mailing services and for more information on the partnership program, please contact Manu Bhardwaj at or About Experian Small Business Experian Small Business offers easy online access to industry-leading information and marketing services that help small and medium-size businesses to understand their customers and locate new prospects. With customizable mailing lists, market research reports, campaign services and direct-mail campaign services, its online small-business portal allows clients to select prospects by demographics, location or interests; access targeted lists or upload their own; create and deploy effective directmail and marketing campaigns; and stay in touch with their customers using the most accurate address data available. Thousands of businesses rely on Experian Small Business to costeffectively market to customers most likely to buy their products and services, so they can grow profitably. About Experian Marketing Services Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through , digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

6 Experian 475 Anton Blvd. Costa Mesa, CA Experian Information Solutions, Inc. All rights reserved Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners. Experian is a nonexclusive full-service provider licensee of the United States Postal Service. The following trademarks are owned by the United States Postal Service :ZIP Code. The price for Experian s services is not established, controlled or approved by the United States Postal Service. 05/ CS

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