Source: J son & Partners Consulting

Save this PDF as:

Size: px
Start display at page:

Download "Source: J son & Partners Consulting"

Transcription

1 The company J'son & Partners Consulting presents main findings of the research "Mobile marketing main market drivers." To determine the boundaries of mobile marketing J'son & Partners Consulting experts included in the concept of mobile marketing the following segments: Mobile advertising a set of measures aimed at attracting customers via mobile phone: OnScreen advertising in online applications, video advertising, media advertising; messages Promotional SMS-and MMS-mailing, «SMS-tails», ICB, USSD 1 ; context advertising advertisement displayed when searching in the phone, and its partner sites. others specialized advertising in applications, SMS-marketing BTL-actions, system of informing customers via SMS; loyalty programs discount programs, mobile loyalty cards; promo applications development of applications for direct brand promotion; msmm (mobile social media marketing) mobile marketing in social networks. The notion of mobile marketing doesn t include: the market of application development (only a small segment associated with the promotional applications is considered in the report); the market of mobile commerce; the market of mobile content. Fig. 1. The structure if mobile marketing 1 SMS-tails advertising message at the end of service SMS, ICB (Interactive Cell Broadcast) is a technology that allows to to send GSM subscribers through Cell Broadcast channels short message, periodically appearing on the phone's screen in the form of short messages (teasers) USSD standard service in GSM, allowing to organize interactive communication between the network subscribers and service application in the mode of transmission of short messages. [registered trademark]. 1

2 J'son & Partners Consulting considers a detailed structure of participants of the Russian mobile marketing and advertising market in the context of the following players: mobile operators; players of media and contextual online advertising; service and content providers; advertising and BTL-agencies; mobile advertising agencies; payment aggregators and system. The global market of mobile marketing Fig. 2. The global market of mobile marketing in monetary terms, billion USD, The study conducted by J'son & Partners Consulting considers main drivers and trends of the global market of mobile marketing in According to J'son & Partners Consulting estimations, in 2012 the total global market of mobile marketing was about $ 13.9 billion. The Asian market of mobile marketing in 2012 will remain the largest, but according to J'son & Partners Consulting estimations, in 2013 the first position in terms of size will be held by the market in North America. Trends in the global market of mobile marketing J'son & Partners Consulting experts thoroughly considered the main trends of the world market of mobile marketing: increase in the number of mobile devices and increase in the share of smartphones; increase in the influence of mobile social networking in the market of mobile marketing; spread of new operating systems: Android, ios, Windows; increase in the number of tablet computers; development of mobile payment systems and mobile banking. [registered trademark]. 2

3 The Russian market of mobile marketing The size of mobile marketing in Russia, according to J'son & Partners Consulting, in 2012 will be $ 114 million, and by 2015 the market will grow by more than twice, to $ 404 million. Fig. 3. Market size of mobile marketing in Russia in monetary terms, The largest segments of mobile marketing are: mobile advertising, loyalty programs, SMS-marketing, mobile applications, social networks marketing. Fig. 4. Market structure of mobile marketing in Russia, 2012 Mobile advertising 11% 2% 4% SMS-marketing (actions) Loyalty programms 21% 53% Mobile applications 9% Integrated companies Mobile social Media Marketing [registered trademark]. 3

4 Trends, drivers and barriers of the Russian market of mobile marketing J'son & Partners Consulting experts thoroughly examined key trends, drivers and barriers of the Russian market of mobile marketing: Drivers 3G, LTE, NFC expansion; increase in channel capacity Expansion of smartphones and the wide spread of mobile devices Technological perfection of smartphones; ecommerce Barriers Limitations and challenges of SMS mailings Lack of market statistics; advertisers' inactivity Lack of experience using Mobile marketing tools Insufficient quality and penetration of fast data networks Trends Popularity of App advertising Development of mobile ad networks Emergence of mobile loyalty programs Growing popularity of LBS and geotergeting advertising Growing impact of social networks In the study of mobile marketing J'son & Partners Consulting experts considered successful cases of mobile marketing in both Russian and foreign markets. Table. 1. Successful business cases examples Client: company Alkor and Co Product: L etual Mechanics: placing banner ads on mobile network sites Plus 1 WapStart The number of views: 2,9 million The number of clicks: Average CTR: 0,12% Client: KIA Mission: attraction of new customers Solution: technical support of actions, SMS-service Objective: announcement of special conditions of KIA 2012 new models Mechanics: sms-sending targeted by age and income through the Moscow subscriber based of mobile companies The number of contacts: unique subscribers Conversion in calls: 0,25% * The table above reflects only a part of the business cases studied in the full report [registered trademark]. 4

5 Adjacent markets The study of mobile marketing J'son & Partners Consulting provides a detailed analysis of adjacent markets: the sales market of mobile phones, smartphones and tablet computers market. According to J'son & Partners Consulting, the amount of personal tablet PCs in Russia will reach 3.2 million units by the end of Fig. 6. The total number of personal tablets and smartphones in Russia, mln, According to J'son & Partners Consulting, cash Park smartphones in 2012 will be equal to 27.2 million units., And cash park tablet PC in Russia will be about 3.2 million units. According to J'son & Partners Consulting, the number of Android tablet users in Russia will exceed the number of Tablet PC users running ios in Smartphone s and tablet PCs sales show rapid growth allowing to involve a higher percentage of the audience in the sphere of influence of mobile marketing. [registered trademark]. 5

6 Fig. 7. Total mobile data traffic in Russia, billion MB, 1Q Q ,8 110,7 86,5 62,9 45,3 52,3 31,7 10,0 13,8 19,0 1Q Q2010 3Q Q Q Q2011 3Q Q Q Q 2012 According to J'son & Partners Consulting, Russia has experienced a rapid growth of mobile data traffic showing a steady increase in the consumption of mobile Internet and creating favorable conditions for the growth of mobile marketing in Russia. Conclusion Mobile marketing is one of the fastest growing segments of global telecommunications market. The market volume will reach $13.9 billion in 2012 increasing to $56.2 billion by 2016, according to J'son & Partners Consulting. The volume of Mobile marketing market in Russia, according to J'son & Partners Consulting, will reach $114 million in 2012 increasing to $ 404 million by According to J'son & Partners Consulting, Russia has experienced a rapid growth of mobile data traffic, showing a steady increase in the consumption of mobile Internet and creating favorable conditions for Mobile Marketing market development in Russia. The share of smartphones will reach 45% of the total amount of personal cellular phones in 2014, it is a key indicator in predicting the positive dynamics of the Mobile Marketing market in Russia until The main trend of the Market of mobile marketing in Russia in 2012 are: the popularity of advertising in mobile applications, the emergence of advertising campaigns using "augmented reality", the emergence of mobile loyalty programs, the growing popularity of LBS and geotargeting advertising, growing impact of social networks on the market for mobile marketing. [registered trademark]. 6

7 Contents of the full report «The Russian market of mobile marketing, » 1. Introduction. Definitions, Information sources and methodology of the research Classification and terminology of the market of mobile marketing 2. Review of the global market of mobile marketing 2.1. Global market size of mobile marketing Global market size of mobile marketing in monetary terms, Q Global market structure of mobile marketing by macro regions, Q Adjacent markets size Global market of mobile communication The number of mobile subscribers in the world, Q2012 The total mobile data traffic, Q2012 Analysis of 3G/4G network coverage, 2Q Global market of mobile devices sales Total sales of mobile phones in natural terms, Q2012 Total sales of smartphones in natural terms, Q2012 Total sales of Tablet PCs in natural terms, Q The park of mobile devices Smartphones Total park of smartphones, Q2012 Distribution by platform, Q Tablet PCs Total park of tablets, Q2012 Distribution by platform, Q Other mobile devices 2.3. Trends and tendencies of the global market of mobile marketing Global trends of mobile marketing Changing in the consumption patterns - "global mobilization" Use of geopositioning in mobile marketing Video services and video advertising LTE penetration and its influence on mobile marketing E-Commerce - driver of the mobile consumption Mobile social networks and their role in mobile marketing The use of QR-codes in mobile marketing 2.4. Cases of mobile marketing in the global markets Cases of mobile advertising Cases of geoservices Cases of video advertising Examples of e-commerce services Examples of branded mobile content Other types of mobile marketing 2.5. Forecasts of the global market of mobile marketing, Overview of the Russian Market of Mobile Marketing 3.1. Description of the market of mobile marketing in Russia [registered trademark]. 7

8 Size of the mobile advertising market in Russia in monetary terms, Q Overview of Russian mobile advertising networks Overview of independent mobile advertising sales agencies Size of adjacent markets Russian mobile communication market The number of mobile subscribers, Q2012 The total mobile data traffic, Q2012 Analysis of 3G/4G network coverage, 2Q The Russian market of mobile devices sales Total sales of mobile phones in natural terms, Q2012 Total sales of smartphones in natural terms, Q2012 Total sales of Tablet PCs in natural terms, Q Park of mobile devices Smartphones Total park of smartphones, Q2012 Distribution by platform, Q Tablet PCs Total park of tablets, Q2012 Distribution by platform, Q Other mobile devices 3.3. Trends and tendencies of the Russian market of mobile marketing Trends of mobile marketing in Russia Trends of mobile advertising in Russia 3.4. Cases of mobile marketing in the Russian market Description of successful Russian cases of mobile advertising and marketing 3.5. Forecasts of the Russian market of mobile marketing, Conclusion [registered trademark]. 8

9 List of figures Figure 1. Mobile marketing structure Figure 2. Global market size of mobile marketing in monetary terms, billion USD Figure 3. Global market structure of mobile marketing by macro regions, Figure 4. Total active mobile subscriber base in the world Figure 5. Total mobile data traffic in the world, EB, Figure 6. Global mobile phones market size in natural terms Figure 7. Global smartphones market size in natural terms Figure 8. Global tablets market size in natural terms Figure 9. Total park of smartphones in the world Figure 10. Total park of smartphones in the world Figure 11. Total park of tablet PCs in the world, million units, Figure 12. Total park of tablet PCs in the world by operating system, % Figure 13. Frequency of mobile internet use Figure 14. Frequency of video applications use Figure 15. The number of launches of new LTE networks in the world Figure 16. LTE penetration in various countries Figure 17. The distribution of mobile marketing by macro-regions: Eastern Europe and Russia, $ billion Figure 18. The distribution of mobile marketing by macro-regions: Western Europe, Asia, USA Figure 19. Growth rates of mobile marketing in the world, Figure 20. The size of mobile marketing in Russia in monetary terms, 's Figure 21. The structure of the Russian market of mobile marketing, Figure 22. The structure of the mobile advertising market in monetary terms Figure 23. The total active subscriber base of mobile operators in Russia, million subscribers, 1Q2010-2Q2012 Figure 24. Total mobile data traffic, billion MB, 1Q2010-2Q2012 Figure 25. Total sales of mobile terminal in natural terms, 1Q2010-2Q2012 Figure 26. Forecast of the mobile phone market in natural terms Figure 27. Total sales of the smartphones in natural terms, 1Q2010-2Q2012 Figure 28. Structure of the market of mobile terminals sales in natural terms: smart phones - mobile phones, Figure 29. Total park of smartphones in Russia, mln units, Figure 30. The total park of smartphones available in Russia by the operating systems, million units, Figure 31. The total park tablet PCs in Russia, mln units, Figure 32. Total park of tablet PCs in Russia by the installed OS, million units, Figure 33. Park of 3G-modems by operators, Russia Figure 34. Growth rates forecast of mobile advertising market in Russia This information bulletin has been prepared by J'son & Partners Consulting Co. We make every effort to ensure that information and forests contained in our market reviews are accurate and up-to-date. J'son & Partners Consulting reserves the right to revise the data following the publication of new official information by companies. FOR ADDITIONAL INFORMATION PLEASE CONTACT: Pavel Ermolich Commercial Director [registered trademark]. 9

J son & Partners Consulting presents the results of research Mobile applications (apps) market in Russia and worldwide.

J son & Partners Consulting presents the results of research Mobile applications (apps) market in Russia and worldwide. J son & Partners Consulting presents the results of research Mobile applications (apps) market in Russia and worldwide. Today mobile apps are extremely popular. Number of mobile apps developers increasing,

More information

News Letter Value-added services (VAS) on LTE netw orks

News Letter Value-added services (VAS) on LTE netw orks News Letter Value-added services (VAS) on LTE netw orks April, 2012 In 2012 Russia will launch the first commercial LTE networks, which to date provide the best characteristics of data transmission through

More information

Definition. Mobile apps market history. Business apps types:

Definition. Mobile apps market history. Business apps types: J son & Partners Consulting presents market research of the mobile business apps market. In this research the specificity of world and Russian market has been reviewed and dynamic of its development. It

More information

Fugure 1. Scheme of sending bulk SMS. Source: J son & Partners Consulting

Fugure 1. Scheme of sending bulk SMS. Source: J son & Partners Consulting In the view of regular research of mobile advertising and marketing markets, J son & Partners Consulting presents main results of the SMS-marketing and bulk SMS market research in Russia. Bulk SMS (mass

More information

Mobile apps markets shows one of highest growth rates of among all the intellectual products markets.

Mobile apps markets shows one of highest growth rates of among all the intellectual products markets. J'son & Partners Consulting presents a summary of the research of the market of mobile apps development. Mobile apps markets shows one of highest growth rates of among all the intellectual products markets.

More information

m-health definition J son & Partners [registered trade mark]. 1

m-health definition J son & Partners [registered trade mark]. 1 J son & Partners Consulting company presents the main results of the research: m-health market in Russia and worldwide: main tendencies and forecasts. Main goal is to analyze m-health market and to define

More information

Figure 1. Number of Operator-Provided VoIP Service Subscribers across the World, 2010-2011. Source: Point Topic, 2012

Figure 1. Number of Operator-Provided VoIP Service Subscribers across the World, 2010-2011. Source: Point Topic, 2012 J son & Partners Consulting presents the main results of the updated research of the Russian and global VoIP market monitored by the company since 2005. This marketing report contains the results of the

More information

Definition of Mobile Instant Messaging (MIM) Systems

Definition of Mobile Instant Messaging (MIM) Systems J son & Partners Consulting Company presents the results of the research Mobile instant messaging systems as a direct threat to SMS. Definition of Mobile Instant Messaging (MIM) Systems MIM (Mobile Instant

More information

Global online games market value

Global online games market value Below are the findings of a study by J son & Partners Consulting of Russia's online games market and outlook until 2016. The study goal is a detailed analysis of Russia's online games market, complete

More information

J son & Partners Consulting presents the results of IPTV Russian market research by the end of 2012 and forecast of its development until 2017

J son & Partners Consulting presents the results of IPTV Russian market research by the end of 2012 and forecast of its development until 2017 J son & Partners Consulting presents the results of IPTV Russian market research by the end of 2012 and forecast of its development until 2017 Current state and structure of the Russian IPTV services market

More information

These registration data can be used for the access to the wide range of services and their functions all around the world anytime:

These registration data can be used for the access to the wide range of services and their functions all around the world anytime: J son and Partners Consulting presents main results of the research of the mobile identity market in Russia and in the world. The main directions of mobile identity sector in the world, existing businessmodels,

More information

The following key parameters were estimated in each region separately by enterprises of small, mediumsized business (SMB) and big business:

The following key parameters were estimated in each region separately by enterprises of small, mediumsized business (SMB) and big business: J son & Partners Consulting Company presents main results of the study Research of the Competitive Situation on the Telecommunication Market in B2B Segment. Development of the Information and Communications

More information

Executive summary Chapter 1 Introduction Chapter 2 The online advertising industry outlook Chapter 3 The segments of the online advertising industry

Executive summary Chapter 1 Introduction Chapter 2 The online advertising industry outlook Chapter 3 The segments of the online advertising industry Table of Contents Executive summary The online advertising industry outlook The segments of the online advertising industry The emerging landscape of the online advertising industry Measuring the effectiveness

More information

Information bulletin IaaS market in Russia April 2012

Information bulletin IaaS market in Russia April 2012 Information bulletin IaaS market in Russia April 2012 J son & Partners Consulting presents the results of the research of the Russian Market of Cloud Solutions Iaas. Infrastructure as a Service (iaas)

More information

LATIN AMERICA AND THE CARIBBEAN ERICSSON MOBILITY REPORT APPENDIX NOVEMBER

LATIN AMERICA AND THE CARIBBEAN ERICSSON MOBILITY REPORT APPENDIX NOVEMBER LATIN AMERICA AND THE CARIBBEAN ERICSSON MOBILITY REPORT APPENDIX NOVEMBER MARKET OVERVIEW Key figures: Latin America and the Caribbean M Mobile subscriptions (million) Smartphone subscriptions (million)

More information

SUB-SAHARAN AFRICA ERICSSON MOBILITY REPORT

SUB-SAHARAN AFRICA ERICSSON MOBILITY REPORT SUB-SAHARAN AFRICA ERICSSON MOBILITY REPORT NOVEMBER 2015 Market Overview Key figures: Sub-Saharan Africa 2015 2021 CAGR 2015 2021 Mobile subscriptions (million) 690 1,020 7% Smartphone subscriptions (million)

More information

EUROPE ERICSSON MOBILITY REPORT APPENDIX JUNE

EUROPE ERICSSON MOBILITY REPORT APPENDIX JUNE EUROPE ERICSSON MOBILITY REPORT APPENDIX JUNE 2015 MARKET OVERVIEW Key figures: Europe 2014 2020 CAGR 2014 2020 Mobile subscriptions (million) 1,125 1,270 2% Smartphone subscriptions (million) 450 830

More information

The market of commercial data centers 1, Russia October, 2011

The market of commercial data centers 1, Russia October, 2011 The market of commercial data centers 1, Russia October, 2011 J'son & Partners Consulting presents brief results of the recently completed study of the Russian commercial data centers market. Usable area

More information

A brief overview of the broadband market in Russia and in the world of 2010-2015

A brief overview of the broadband market in Russia and in the world of 2010-2015 J son & Partners Consulting company presents the results of the research of broadband access networks market in Russia and overseas. The main objective of the research made by J'son & Partners Consulting

More information

Where s my real ROI? White Paper #1 February 2014. expert Services

Where s my real ROI? White Paper #1 February 2014. expert Services Where s my real ROI? White Paper #1 February 2014 expert Services revenue costs The growing confidence of advertisers and agencies in mobile marketing requires an effective and veridical sort of ROI metrics.

More information

J'son & Partners Consulting the world market of systems / solutions for traffic management Copyright 2012,

J'son & Partners Consulting the world market of systems / solutions for traffic management Copyright 2012, J'son & Partners Consulting presents the research results of the world market of systems / solutions for traffic management. Currently, most of internet providers in Russia and the world faced the growing

More information

Mobile Advertising Market Analysis, Outlook, and Forecasts 2014-2019

Mobile Advertising Market Analysis, Outlook, and Forecasts 2014-2019 Brochure More information from http://www.researchandmarkets.com/reports/2911387/ Mobile Advertising Market Analysis, Outlook, and Forecasts 2014-2019 Description: Mobile advertising has evolved beyond

More information

The Goods, the Payment and the Mobile!

The Goods, the Payment and the Mobile! WHITEPAPER The Goods, the Payment and the Mobile! This whitepaper is an extract from: Mobile Payments for Digital & Physical Goods Analysis, Markets & Vendor Strategies 2011-2015... information you can

More information

MOBILEAPPS FOR RADIOBROADCASTING

MOBILEAPPS FOR RADIOBROADCASTING MOBILEAPPS FOR RADIOBROADCASTING Case Study : INDONESIA Mobile App Market: $25 Billion by 2015 - World Mobile Applications Market 2011 - Android To Surpass Apple's App Store In Size By August 2011 -TechCrunch

More information

Market size of smartphones, 1Q 2012 2Q 2013 250,0 80% 200,0 60% 150,0 40% 100,0 20% 50,0 0,0. Source: J son & Partners Consulting, IDC

Market size of smartphones, 1Q 2012 2Q 2013 250,0 80% 200,0 60% 150,0 40% 100,0 20% 50,0 0,0. Source: J son & Partners Consulting, IDC J son & Partners Consulting company presents short summary of research of Russian and world sales of smartphones by operating systems, 2011 2016 General characteristics of smartphones market According

More information

Appscend Mobile Platform Whitepaper

Appscend Mobile Platform Whitepaper A Appscend Platform Presentation Appscend Mobile Platform Whitepaper V V a l u e 1 A d d e d Appscend Platform Presentation Table of Contents Overview... 3 About the company... 3 The Amazing Mobile Application

More information

Business Strategy and Initial Market Assessment for a Retail Company

Business Strategy and Initial Market Assessment for a Retail Company Business Strategy and Initial Market Assessment for a Retail Company 1 Retail Industry According to Hoovers, the internet and mail-order retail industry in the US includes about 20,000 companies with combined

More information

Amazing FACTS About MOBILE Marketing S Z

Amazing FACTS About MOBILE Marketing S Z 50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]

More information

NEULION INVESTOR PRESENTATION

NEULION INVESTOR PRESENTATION MARCH 2014 NEULION INVESTOR PRESENTATION Powering the global transformation to Interactive TV anywhere FORWARD-LOOKING STATEMENTS Certain statements herein are forward-looking statements and represent

More information

GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015

GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015 PUBLICATION DATE: AUGUST 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE

More information

Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.

Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55. Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019 9838-65 January 2015 Contents Section Slide Number Executive Summary

More information

AN OVERVIEW OF MOBILE MARKETING IN INDIA

AN OVERVIEW OF MOBILE MARKETING IN INDIA ABSTRACT AN OVERVIEW OF MOBILE MARKETING IN INDIA SHREEKUMAR MENON*; DR.THANKHAM GHULE** *Assistant Professor, Smt. MMK College, Bandra. **Principal, M.D College, Parel. Mobile phone is an important modern

More information

J son & Partners Consulting company presents the results of the research of Russian market of cloud IaaS solutions.

J son & Partners Consulting company presents the results of the research of Russian market of cloud IaaS solutions. J son & Partners Consulting company presents the results of the research of Russian market of cloud IaaS solutions. Infrastructure-as-a-Service (IaaS) is the automatic or on demand provision of data-center

More information

Creating Value in Russia

Creating Value in Russia Creating Value in Russia Mikhail Slobodin Group Executive Vice President and Head of Russia London, January 28-29, 2014 Strong free cash flow generation Good quality mobile network Strong mobile data revenue

More information

The Evolution of Online Travel. Angelo Rossini Euromonitor International

The Evolution of Online Travel. Angelo Rossini Euromonitor International The Evolution of Online Travel Angelo Rossini Euromonitor International THE ONLINE TRAVEL REVOLUTION THE INTERNET BECOMES MOBILE GEOSOCIAL NETWORKS AND SOLOMO TOWARDS A NEW BUSINESS MODEL EMERGING TRENDS

More information

State of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015

State of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015 State of Mobile Commerce Cross-device shopping starts and ends on mobile Q3 2015 Brazil State of Mobile Commerce Q3 Highlights Criteo s analysis of shopping data from Q3 2015 demonstrates that smartphones

More information

NORTH AMERICA ERICSSON MOBILITY REPORT APPENDIX JUNE

NORTH AMERICA ERICSSON MOBILITY REPORT APPENDIX JUNE NORTH AMERICA ERICSSON MOBILITY REPORT APPENDIX JUNE 215 MARKET OVERVIEW Key figures: North America 214 22 CAGR 214 22 Mobile subscriptions (million) 38 48 4% Smartphone subscriptions (million) 25 37 5%

More information

E-commerce the purchase of tangible and non-tangible goods online (on a distance) using the telecom networks, first of all Internet.

E-commerce the purchase of tangible and non-tangible goods online (on a distance) using the telecom networks, first of all Internet. J son and Partners Consulting presents main results of e-commerce market research of the Russian Federation in 2008 2017. E-commerce is now the key driver for the growth of the trade in the developed and

More information

EUROPE ERICSSON MOBILITY REPORT

EUROPE ERICSSON MOBILITY REPORT EUROPE ERICSSON MOBILITY REPORT NOVEMBER 2015 Market Overview Key figures: Europe 2015 2021 CAGR 2015 2021 Mobile subscriptions (million) 1,140 1,250 1% Smartphone subscriptions (million) 550 880 10% Data

More information

LDmobile launch «Track it» at the MWC 2012

LDmobile launch «Track it» at the MWC 2012 DOSSIER DE PRESSE Fuel your mobile advertising and marketing strategy with performance LDmobile launch «Track it» at the MWC 2012 www.ldmobile.net Mars 2012 S o m m a i r e Press release: Launch of Track

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS INSIGHTS FROM OPERA MEDIAWORKS 9 of the top AD AGE GLOBAL ADVERTISERS OVER 800M UNIQUE USERS OVER 18,000 SITES AND APPLICATIONS Year closes out with Apple No. 1 for revenue, Android leading in traffic

More information

Mobile Flash Report. Incremental Marketing Opportunities for Advertisers

Mobile Flash Report. Incremental Marketing Opportunities for Advertisers Mobile Flash Report. Incremental Marketing Opportunities for Advertisers JUNE 2014 Authors: Florent Maillard, Shailendra Pandey. 1 MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS

More information

SUMMIT. Powered by. Go big. Or go home

SUMMIT. Powered by. Go big. Or go home Powered by Go big. Or go home Visitors are the biggest asset for a publisher. And it is important to take care of them. Summit is a mobile ad management and ad serving platform designed to give you the

More information

J son & Partners Consulting presents short summary of research «2012-2017 Pay-TV Market Current Status and Forecasts».

J son & Partners Consulting presents short summary of research «2012-2017 Pay-TV Market Current Status and Forecasts». J son & Partners Consulting presents short summary of research «2012-2017 Pay-TV Market Current Status and Forecasts». Russia s pay-tv market is one of the largest in the world, totaling 31.9 million households

More information

Adobe Experience Manager Apps

Adobe Experience Manager Apps Adobe Experience Manager Apps Capability Spotlight Adobe Experience Manager Apps Enable marketing and development teams to collaborate and deliver more engaging mobile app experiences that drive higher

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

Share this ebook! ThinkWorks SNAP SHOT. How to Reach Mobile Users with Search, Apps and YouTube MENA. Focus on. www.latitudegroup.

Share this ebook! ThinkWorks SNAP SHOT. How to Reach Mobile Users with Search, Apps and YouTube MENA. Focus on. www.latitudegroup. ThinkWorks SNAP SHOT How to Reach Mobile Users with Search, Apps and YouTube Focus on MENA 1 Contents This ebook provides tips on how to reach mobile users in the Middle East and North Africa with search,

More information

How are your business programs adapting admissions content to meet today s mobile demands?

How are your business programs adapting admissions content to meet today s mobile demands? How are your business programs adapting admissions content to meet today s mobile demands? Surveying the Mobile Habits of MBA Applicants Introduction: Mobile Is Even More Important Than You Think Although

More information

LIFTdigital Milwaukee, WI (414) 272-0557

LIFTdigital Milwaukee, WI (414) 272-0557 We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video.

More information

Social Media Payment Applications. June 6, 2011

Social Media Payment Applications. June 6, 2011 Social Media Payment Applications June 6, 2011 5 th Annual Mobile Banking and Emerging Applications Summit Our Panel Heather Mark, PhD Senior Vice President Market Strategy Preston W. Thornton III Director,

More information

The total net additional subscribers of 2006 excluded the subscriber base of 1.359 million as of end of 2005 acquired from Peoples.

The total net additional subscribers of 2006 excluded the subscriber base of 1.359 million as of end of 2005 acquired from Peoples. BUSINESS REVIEW In 2006, by seizing favorable market opportunities, the Group further expanded its subscriber base, implemented brand management, enhanced sales and marketing efficiency and innovated its

More information

Q2 2012 Global Digital Advertising Update

Q2 2012 Global Digital Advertising Update Q2 2012 Global Digital Advertising Update Adobe Digital Index Q2 2012 Global Digital Advertising Update Table of contents 1: Executive summary 2: Overall search trends 4: Search by device type 6: Facebook

More information

Japan Online Advertising Industry Growth and Forecast 2016

Japan Online Advertising Industry Growth and Forecast 2016 Brochure More information from http://www.researchandmarkets.com/reports/1948936/ Japan Online Advertising Industry Growth and Forecast 2016 Description: The report on Japan Online Advertising Industry

More information

Cooperation with Global Partners. NetEase

Cooperation with Global Partners. NetEase Cooperation with Global Partners NetEase Growing Middle Class in China Fast Growing China E-Commerce Market 649 M Internet Users E-Commerce GMV: RMB 13 Trillion in 2014 2014 Internet Penetration Rate:

More information

Mobile Broadband, DSL, & International Bandwidth Prices

Mobile Broadband, DSL, & International Bandwidth Prices Mobile Broadband, DSL, & International Bandwidth Prices Market and Competition Unit TELECOMMUNICATIONS REGULATORY AUTHORITY (TRA), LEBANON November 2011 Table of Contents I. Mobile Broadband Pricing in

More information

2010 Brightcove, Inc. and TubeMogul, Inc Page 2

2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Background... 3 Methodology... 3 Key Findings... 4 Online Video Streams... 4 Engagement... 5 Discovery... 5 Distribution & Engagement... 6 Special Feature: Brand Marketers & On-Site Video Initiatives...

More information

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) DECEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Advertising Vertical Growth Q4 in Review 4 Mobile Advertising Engagement Data Q4 in Review Mobile Campaign Targeting Methods 6 Summary & Reporting

More information

SOUTH EAST ASIA AND OCEANIA

SOUTH EAST ASIA AND OCEANIA SOUTH EAST ASIA AND OCEANIA ERICSSON MOBILITY REPORT NOVEMBER 2015 Market Overview Key figures: South East Asia and Oceania 2015 2021 CAGR 2015 2021 Mobile subscriptions (million) 1,030 1,300 4% Smartphone

More information

The China & India Story

The China & India Story 1 Mobile Internet in Asia is the Next Big Thing The China & India Story The mobile internet industry has been growing at an exponential rate in countries across Asia in the past 3 or 4 years, it has reached

More information

The Telecoms Operator in 2014 Focus and. Opportunities. Course Highlights. www.telecomsacademy.com

The Telecoms Operator in 2014 Focus and. Opportunities. Course Highlights. www.telecomsacademy.com The Telecoms Operator in 2014 Focus and Opportunities Format: Classroom or Live on Web Duration: 3 Days or 5 x 3Hr Live On-Line Modules Course Highlights Explores the major trends and topics that are changing

More information

Mobile broadband. Trends and future evolution. LUIS MUCHACHO MBB Customer Solutions

Mobile broadband. Trends and future evolution. LUIS MUCHACHO MBB Customer Solutions Mobile broadband Trends and future evolution LUIS MUCHACHO MBB Customer Solutions Mobile Broadband - Trends and Future Evolution Commercial in confidence 2014-05-29 Page 1 Working with customers in >180

More information

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting The Mobile Data Management Platform Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting 1 Introduction As users spend more time engaging with media on mobile devices, brands

More information

Ad Specifications and Guidelines

Ad Specifications and Guidelines and Guidelines Banner Ad Formats Full-Screen Formats Full-Screen: Smartphone Full-Screen: Tablet Brand Video App Video Native Formats Brand Native App Native Video Native Rich Media Full HTML5 Support

More information

Leading Edge: Mobile Advertising

Leading Edge: Mobile Advertising Leading Edge: Mobile Advertising Thank you to our sponsor and to our host Speakers Megan Brownlow, Executive Director, PricewaterhouseCoopers Carolyn Bollaci, Country Manager, AU & NZ, MediaMind Paul Fisher,

More information

A Comparison of Media Sources for Mobile App User Acquisition

A Comparison of Media Sources for Mobile App User Acquisition Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised

More information

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network WHY MOBILE PUBLISHING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key

More information

NORTH AMERICA ERICSSON MOBILITY REPORT APPENDIX NOVEMBER

NORTH AMERICA ERICSSON MOBILITY REPORT APPENDIX NOVEMBER NORTH AMERICA ERICSSON MOBILITY REPORT APPENDIX NOVEMBER 214 MARKET OVERVIEW Key figures: North America M 214 22 CAGR 214 22 Mobile subscriptions (million) 385 49 4% Smartphone subscriptions (million)

More information

Mobile video advertising

Mobile video advertising Mobile video advertising A major revenue opportunity for operators Scan for mobile reading Operators are looking at ways to monetize the huge growth in mobile video consumption by subscribers. This document

More information

Mobile Advertising Marketplace Report

Mobile Advertising Marketplace Report Mobile Advertising Marketplace Report Q1 2013 Executive Summary At the end of Q1 2013 there was greater momentum and demand than at the end of Q4 2012. Improved insights into users mobile behavior and

More information

What is going on in Mobile Broadband Networks?

What is going on in Mobile Broadband Networks? Nokia Networks What is going on in Mobile Broadband Networks? Smartphone Traffic Analysis and Solutions White Paper Nokia Networks white paper What is going on in Mobile Broadband Networks? Contents Executive

More information

The Next Growth Era for Japan s Pay-TV Business. Toru Kato Director, General Manager, Media Business Unit Jupiter Telecommunica:ons Co., Ltd.

The Next Growth Era for Japan s Pay-TV Business. Toru Kato Director, General Manager, Media Business Unit Jupiter Telecommunica:ons Co., Ltd. The Next Growth Era for Japan s Pay-TV Business Toru Kato Director, General Manager, Media Business Unit Jupiter Telecommunica:ons Co., Ltd. (J:COM) Japan s Pay-TV market today Terrestrial: 7 channels

More information

In-Vehicle Infotainment. A View of the European Marketplace

In-Vehicle Infotainment. A View of the European Marketplace In-Vehicle Infotainment A View of the European Marketplace In-Vehicle Infotainment: A View of the European Marketplace A number of trends are impacting the automotive industry, creating fertile ground

More information

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED. 2 Record Fiscal Year All-time highs in revenue, market share and PTI Revenue $29.6 billion; Market Share 12.9%; PTI 582 million USD, up over 60% YTY Net income of 473 million USD, up over 70% YTY $30 Revenue

More information

Next-Generation Mobile Apps 7 Critical Success Factors

Next-Generation Mobile Apps 7 Critical Success Factors Mobile marketing is still the new kid on the block. Some marketers have tried a variety of mobile tactics and found Next-Generation Mobile Apps 7 Critical Success Factors Introduction There are literally

More information

Mobile Marketing for the Restaurant & Retail Industries

Mobile Marketing for the Restaurant & Retail Industries Mobile Marketing for the Restaurant & Retail Industries The restaurant and retail industries require frequent consumer engagement in the forms of advertisements, promotions, direct mail, email marketing

More information

Global Luxury B2C E-Commerce Snapshot 2014

Global Luxury B2C E-Commerce Snapshot 2014 Brochure More information from http://www.researchandmarkets.com/reports/2932975/ Global Luxury B2C E-Commerce Snapshot 2014 Description: The report Global Luxury B2C E-Commerce Snapshot 2014 reveals that

More information

Highlight. 21 October 2015. OTT Services A Digital Turning Point of the TV Industry

Highlight. 21 October 2015. OTT Services A Digital Turning Point of the TV Industry OTT Services A Digital Turning Point of the TV Industry Highlight 21 October 2015 The widespread availability of high-speed internet in developed countries like the US, the UK, and Korea has given rise

More information

AT&T International Roaming When you are traveling outside the U.S.

AT&T International Roaming When you are traveling outside the U.S. Cell Phone Packages 1 Passport Passport Silver Passport Gold AT&T International Roaming When you are traveling outside the U.S. For Cell Phones AT&T Passport SM Packages Get everything you need for international

More information

WIND Telecomunicazioni FY2014 Results. Delivering solid Performance February 26 th, 2015

WIND Telecomunicazioni FY2014 Results. Delivering solid Performance February 26 th, 2015 WIND Telecomunicazioni FY2014 Results Delivering solid Performance February 26 th, 2015 FY 2014 Highlights Revenues EBITDA WIND outperforms the market in 2014 with total revenue of 4,633 million, down

More information

Video Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner

Video Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner Video Ad Exam 01 Types of Video Ads 02 Using Video Ads 03 Making a Video 04 Creating a Campaign 05 Campaign Settings 06 Companion Banner 07 Mastheads 08 Optimized Rotations 09 Call to Action Overlay 10

More information

media kit 2014 Advertise Global Mobile Ad Network

media kit 2014 Advertise Global Mobile Ad Network media kit 2014 Advertise Global Mobile Ad Network WHY MOBILE ADVERTISING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of

More information

Doubletrade Affiliate Marketing in Russia. An introduction to Affiliate Solutions in Russia

Doubletrade Affiliate Marketing in Russia. An introduction to Affiliate Solutions in Russia Doubletrade Affiliate Marketing in Russia An introduction to Affiliate Solutions in Russia Russian Market and Doubletrade About Doubletrade Doubletrade is a performance agency, created by ex. managers

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS Q3 2014 INSIGHTS FROM OPERA MEDIAWORKS 9 of the top OVER 800M OVER 17,500 AD AGE GLOBAL ADVERTISERS UNIQUE USERS SITES AND APPLICATIONS Advertisers include... Publishers include... HIGHLIGHTS FOR THE THIRD

More information

Global Point of Sale (POS) Terminal Market: Trends & Opportunities (2016 Edition)

Global Point of Sale (POS) Terminal Market: Trends & Opportunities (2016 Edition) Brochure More information from http://www.researchandmarkets.com/reports/3645124/ Global Point of Sale (POS) Terminal Market: Trends & Opportunities (2016 Edition) Description: The report titled Global

More information

MarketsandMarkets. http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample

MarketsandMarkets. http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample MarketsandMarkets http://www.marketresearch.com/marketsandmarkets-v3719/ Publisher Sample Phone: 800.298.5699 (US) or +1.240.747.3093 or +1.240.747.3093 (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm

More information

plista Native Content Distribution

plista Native Content Distribution plista Native Content Distribution Berlin, 2014 plista GmbH Advertiser T: +49 30 4737537-76 accountmanagement@plista.com Agenda Established markets Upcomming market entries in Q3/Q4 2014 COMPANY PRODUCTS

More information

General market structure and key market players

General market structure and key market players J son and Partners Consulting presents the main results of venture capital market analysis in Russia and in the world. In the research presented the comprehensive analysis of venture capital market infrastructure

More information

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments Executive Summary While TV remains a trusted mass market media with the broadest reach, video consumption on mobile devices

More information

The Physical Security Business 2014 to 2018; Access Control, Intruder Alarms & Video Surveillance

The Physical Security Business 2014 to 2018; Access Control, Intruder Alarms & Video Surveillance Brochure More information from http://www.researchandmarkets.com/reports/3049614/ The Physical Security Business 2014 to 2018; Access Control, Intruder Alarms & Video Surveillance Description: The game

More information

PHILIPPINES B2C E-COMMERCE MARKET 2015

PHILIPPINES B2C E-COMMERCE MARKET 2015 PUBLICATION DATE: AUGUST 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9

More information

BNP Paribas. 10th Annual High Yield & Leveraged Finance Conference London January 14, 2014

BNP Paribas. 10th Annual High Yield & Leveraged Finance Conference London January 14, 2014 BNP Paribas 10th Annual High Yield & Leveraged Finance Conference London January 14, 2014 Where we are today Revenues LTM 9M 2013 EBITDA LTM 9M 2013 27% 5,115 million 19% 1,957 million 73% Leading alternative

More information

Mobile Marketing: Key Trends

Mobile Marketing: Key Trends The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet

More information

The website www.themoscowtimes.com is the 1 source for independent news and analysis about Russia. It is the only place to go to get in touch with

The website www.themoscowtimes.com is the 1 source for independent news and analysis about Russia. It is the only place to go to get in touch with The website www.themoscowtimes.com is the 1 source for independent news and analysis about Russia. It is the only place to go to get in touch with the foreign audience. 01 Like No Other On www.themoscowtimes.com,

More information

State of Mobile Commerce. Q1 2015

State of Mobile Commerce. Q1 2015 State of Mobile Commerce. Q1 2015 MARCH 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is now 29% of ecommerce transactions in the US and 34% globally. Mobile shopping trends ecommerce

More information

http://ubiqmobile.com

http://ubiqmobile.com Mobile Development Made Easy! http://ubiqmobile.com Ubiq Mobile Serves Businesses, Developers and Wireless Service Providers Businesses Be among the first to enter the mobile market! - Low development

More information

Security Industry Association. Mission Statement

Security Industry Association. Mission Statement RUSSIA SECURITY MARKET SECURITY INDUSTRY ASSOCIATION REPORT Security Industry Association Mission Statement To proactively represent SIA members in the global security and life safety markets in order

More information

Vodafone Proposal for The Malta Institute of Accountants

Vodafone Proposal for The Malta Institute of Accountants Vodafone Proposal for The Malta Institute of Accountants 1 Vodafone Malta Vodafone Malta is part of the world s leading international telecommunications Group offering a wide range of voice and data communications.

More information