Social Media Consulting & YouTube Optimization

Transcription

1 Social Media Consulting & YouTube Optimization Digital & Social Media Strategy Social Media Consulting Social Listening Video YouTube Optimization Interactive Campaigns

2 Our aim is to be able to support the 360 Digital strategy of an organization. We support organizations in different ways an on different levels according to their needs. Some may need full account management for their social media account whereas other might welcome small supporting services such as graphic design, strategic consulting or tracking and reporting services. We can help you with anything from the creation of a single campaign to long-term strategic recommendations. Our team has the in-house skills to support both the strategic planning as well as the creative and digital execution of a particular campaign. Once we have created a concept for your campaign our designers are able to bring the idea to life, after which the development team are ready to develop any customized functionality your campaign may need. We don t stop there, as the next step is often a promotional video to support your campaign. Video has become essential in the modern day communication strategy as it offers a highly engaging way to communicate information and events to your community of fans and followers. At Penceo we offer video shooting, animation and optimization services, meaning we can support your video strategy from A to Z. Our in-house experts are YouTube certified in Audience Growth and can offer advice on how your channel can best grow its audience viewership and its overall community. We can help you measure the KPI s that are relevant to your organizations objectives, which can vary from monetization, subscriber s growth, or mere awareness. We have been working within the sports industry for over ten years and our company has truly grown to cater for its specific needs. Video is now a key element in your public communications and this can be further optimized with the support of a solid Digital Strategy. Pascal Willoughby-Petit, Managing Director Our deep experience with the world of sport allows us to have an initial insight into the possible needs of your sporting organization and will help us quickly understand your key priorities.

3 0 We can help you implement your Digital Marketing Strategy from the top down. Digital Marketing Campaigns and Social Media should help drive your global objectives. Our aim is to support your 360 Digital Strategy and go beyond having a social presence-we want your organization to be surrounded by a passionate audience!

4 1 0 Digital strategy We look at the bigger picture before drilling down to the details. We start with a preliminary analysis of your: Objectives USER EXPERIENCE Target audience Current digital presence Current overall communication approach Resources (people and budget) SOCIAL MEDIA DIGITAL STRATEGY BRAND STRATEGY With these elements, we produce a digital strategy and rollout plan that follows the SMART framework (specific, measurable, attainable, realistic, time-bound). MOBILE CONTENT STRATEGY We re here to make sure you reap the benefits and ROI of your digital communication!

5 2 0 Social media strategy Social media platforms are constantly evolving, growing and multiplying. You need to make the right choices. We provide you with a strategy that ensures your social media presence is carefully planned, monitored and managed over time. Our approach to social media strategy covers: Context Audience Objectives Implementation Measurement (KPIs) and monitoring Adjustment

6 3Social Media Consulting 0 The use of Social Media as a communication tool brings different benefits to each industry, and the approach that companies wish to take may vary. Whether you are in the B2C or B2B business structure, there are always ways to benefit from specific social platforms, deploying them to: Communicate with your customers, in a very interactive context Establish a customer relationship through the sharing of expertise, ideas, top tips and more Gain insights and valuable feedback from your (potential) customers Showcase your products and services Increase your visibility and brand awareness We can help you target the right platforms and develop a strategy that realizes your business objectives through a social presence.

7 04 Social Listening People are constantly talking online. You will want to know when they are talking about you. Clearly, social monitoringhas become a critical customer intelligence tool. We set up the necessary tools to track and analyze what people are saying about your brand and your products or services. The advantages are there to be seized: Gain insights, in real time, into what is being said about your brand and your products/services Feed the information into your CRM system to improve your e-marketing efforts Gain in reactivity to respond both to crises or to buildfurther on successes Find out where conversations are taking place so youcan target those platforms Identify the influencers so you can approach them and aim to work with them 0

8 0 5Video Video is becoming the number one online marketing medium (across all devices). It is set to represent 90% of all internet traffic this year. Don t miss out on a must. We can produce your video content, ensuring you gain the following advantages: Video captivates - visitors view videos before they read text, then stay longer on a site as a result Video increases consumer confidence in a product or service Video content is highly shareable and allows you to reach a larger audience and better SEO ranking Video helps you bring across your message more clearly and in a more memorable way Conclusion: Video is a force to be reckoned with!

9 0 6YouTube optimization Ensure your videos will reach the widest audience possible. To help your videos and channel succeed on this platform, Penceo can help you with YouTube optimization. This means developing an intimate understanding of how audiences discover and engage with your videos, and using all available tools to take advantage of these insights. : Video marketing strategy Channel and traffic customization Channel branding Community Management YouTube Monetizing YouTube Monitoring Conclusion: YouTube is a powerful marketing tool!

10 7Interactive campaigns Get potential consumers involved. Participative marketing is all about marketing WITH people, not AT people. We can facilitate: Online contests and challenges Online brainstorming Co-creation platforms What are the advantages? Participative marketing multiplies marketing efficiency thanks to a proven concept the Hawthorne positive effect. It leads to: Simple to initiate and effective towards a very attractive ROI Word-of-mouth recommendations, which are the best kind! A stronger bond with your consumers A better understanding of your brand

11 8About Us Penceo Sport is a Switzerland-based, international agency dedicated to web design, event management, communication and branding in the world of sport. We exist to bring the finest tools and design to the world of sporting federations. Impact, buzz, mobility: our thinking and our results are always at the cutting edge of technology and design.

12 They trust us

13 Digital & Social Media Strategy Brand Identity Visual Identity & branding Web design Print Web Development Applications Drupal Mobility UX & UI Design Social Media Consulting Social Listening Video YouTube Optimization Interactive Campaigns Contact Us A project you want us to take a look at? A question we can help you answer? 4, route des Avouillons 1196 GLAND Switzerland Or if you simply would like to know more about us and how we work: send us your request, we will get right back to you. Phone: +41 (0) Fax: +41 (0) ask@penceo.com